The Farmacy
The Farmacy is a California cannabis dispensary chain operating five retail locations across Berkeley, Isla Vista, Santa Ana, Santa Barbara, and Santa Ynez under Glass House Group Retail LLC, serving adult-use and medical cannabis consumers with curated products and a unified multi-store loyalty rewards program.
- Company typePrivate
- Founded2015
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Farmacy does
The Farmacy is a multi-location cannabis dispensary chain operating five storefronts across California (Berkeley, Isla Vista, Santa Ana, Santa Barbara, and Santa Ynez) under the holding entity Glass House Group Retail LLC. The company serves both adult-use (21+) recreational consumers and medical (18+) cannabis patients, positioning itself as a premium/curated retailer offering a multi-brand loyalty ecosystem rather than a discount-driven mass-market operator. Its first store opened in Santa Barbara, and the chain has since expanded across coastal California markets.
The company's core technology is the Friends of the Farm (FOTF) mobile application, available on iOS and Android, which enables in-app shopping, mobile order-ahead for pickup or delivery (where available), instant rewards redemption, achievement tracking, and seamless points management across Farmacy, Pottery, NHC, and The Leaf El Paseo locations. A complementary platform is the FOTF Lecture Series on YouTube, a content/education layer that supports consumer education. The company holds five California cannabis retail licenses issued under MAUCRSA (e.g., C10-0000506-LIC), satisfying the state regulatory framework required to operate each storefront.
The revenue model is direct point-of-sale retail: customers pay transaction-based retail prices for cannabis products at dispensary locations, with retention driven by the FOTF rewards program (1 point per dollar, cross-store redemption, exclusive member deals, and a $10 new-user coupon tied to a $50 minimum purchase). Marketing spans Instagram, X (Twitter), the Farmacy Journal blog, YouTube lecture content, and in-store/community events. The customer base is horizontally segmented across recreational and medical consumer cohorts with no disclosed B2B or wholesale channel.
The Farmacy firmographics
Firmographics- Name
- The Farmacy
- Legal name
- Glass House Group Retail LLC
- Website
- https://farmacyberkeley.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Farmacy is a California cannabis dispensary chain operating five retail locations across Berkeley, Isla Vista, Santa Ana, Santa Barbara, and Santa Ynez under Glass House Group Retail LLC, serving adult-use and medical cannabis consumers with curated products and a unified multi-store loyalty rewards program.
- Ownership category
- akta.pro rank
The Farmacy industry classification
Industry- Product category
- Cannabis Retail
- akta.pro primary industry
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)
- akta.pro secondary industries
- Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Medical Cannabis Dispensaries (CRANAFAB), Adult-Use (Recreational) Cannabis Delivery & Online Ordering (CRANAGAH)
Keywords
Where The Farmacy is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The Farmacy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Cannabis Product Sales: Direct retail sales of premium, curated adult-use and medical cannabis products at physical dispensary locations. Revenue generated through point-of-sale transactions with customers paying for products at retail prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing for cannabis products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Farmacy product offering
Product offeringCore offering
The Farmacy operates a chain of premium, fully licensed cannabis dispensaries across California, selling curated adult-use (21+) and medical (18+) cannabis products at five retail locations (Berkeley, Isla Vista, Santa Ana, Santa Barbara, and Santa Ynez). The retail experience is supported by the Friends of the Farm mobile app and rewards program, which enables in-app shopping, mobile ordering for pickup or delivery, and multi-store points redemption, complemented by the FOTF Lecture Series educational content on YouTube.
Product overview
The Farmacy operates a network of premium cannabis dispensaries across California, offering a curated selection of adult-use and medical cannabis products. The product portfolio centers on the Friends of the Farm (FOTF) mobile app and loyalty program, which enables in-app shopping, mobile ordering for pickup/delivery, and multi-store rewards redemption. Complementary offerings include the FOTF Lecture Series on YouTube for cannabis education. The retail locations serve as community hubs providing expert guidance and quality products.
Differentiator
Problem solved
Functional benefit
Brands
- Friends of the Farm: The company's loyalty rewards program offering discounts, exclusive perks, and rewards for loyal shoppers at Farmacy, Pottery, NHC, and The Leaf El Paseo locations.
Products and services
- Cannabis Retail (In-Store Dispensary) Premium, curated adult-use (21+) and medical (18+) cannabis products sold at five retail dispensary locations in Berkeley, Isla Vista, Santa Ana, Santa Barbara, and Santa Ynez, California, with expert budtender guidance and informed cannabis education.
- Friends of the Farm Mobile App Mobile application enabling in-app shopping, mobile ordering for pickup or delivery (where available), instant point redemption, achievement tracking, and exclusive member-only access to deals and product releases for adult-use and medical cannabis customers.
- Friends of the Farm Rewards Program Multi-store loyalty program allowing cannabis customers to earn and redeem points across Farmacy, Pottery, NHC, and The Leaf El Paseo locations, with exclusive member perks, early access to new product releases, and member-only offers.
- FOTF Lecture Series Cannabis education content delivered via YouTube through small, in-depth video sessions led by cannabis experts, designed to empower informed cannabis consumer purchasing decisions.
Companies that use The Farmacy
Customer profileSegments2 records
Ideal customer profiles2 records
The Farmacy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Farmacy partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
The Farmacy competitors and assessment
Company assessmentDirect peers
- Cookies: Cookies-branded dispensaries in California (and other states) combine brand-led retail with curated product menus, directly comparable to The Farmacy's premium dispensary model.
- MedMen: Multi-state cannabis retailer operating premium dispensary locations, including California stores, with a similar curated retail positioning and adult-use focus.
- Embarc: California-based multi-store cannabis dispensary operator competing in similar metros with a comparable omnichannel retail and loyalty approach.
- The Artist Tree: California-focused premium cannabis dispensary chain emphasizing curated experiences and education, overlapping with The Farmacy's value proposition and store experience.
- Urbn Leaf: California cannabis retailer with multiple dispensary locations and a focus on curated, premium product selection and customer experience comparable to The Farmacy.
- March and Ash: California dispensary concept emphasizing elevated retail design, education, and curated menus — directly comparable in premium positioning to The Farmacy.
- Harborside: Established California cannabis dispensary chain with a multi-store retail model and adult-use plus medical offerings, directly comparable in operational footprint and customer segments.
Broad incumbents
- STIIIZY: Vertically integrated cannabis company with branded retail stores across California; broader portfolio (cultivation, distribution, branded retail) than The Farmacy but competes for the same adult-use consumer.
- Caliva: California vertically integrated cannabis operator (cultivation, distribution, and retail), competing with The Farmacy on retail experience and brand portfolio.
Others
- Glass House Farms (parent brand context): Related cultivator within the Glass House Group ecosystem; relevant as an upstream supply-side affiliate that could influence The Farmacy's product sourcing and differentiation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Farmacy social profiles
Digital presenceThe Farmacy compliance and trust
Trust signalCompliance5 records
The Farmacy financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Farmacy leadership team
Management profileNumber of profiles
The Farmacy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Farmacy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Farmacy
What does The Farmacy do?
The Farmacy operates a chain of premium, fully licensed cannabis dispensaries across California, selling curated adult-use (21+) and medical (18+) cannabis products at five retail locations (Berkeley, Isla Vista, Santa Ana, Santa Barbara, and Santa Ynez). The retail experience is supported by the Friends of the Farm mobile app and rewards program, which enables in-app shopping, mobile ordering for pickup or delivery, and multi-store points redemption, complemented by the FOTF Lecture Series educational content on YouTube.
Is The Farmacy a public or private company?
The Farmacy is a private company. It is classified as corporate owned and is currently operating.
When was The Farmacy founded?
The Farmacy was founded in 2015. It employs 11 to 50 people.
Where is The Farmacy based?
The Farmacy is headquartered in Berkeley, United States, in the North America region.
How does The Farmacy make money?
One revenue line is on record: cannabis Product Sales.
Who are The Farmacy's main competitors?
Direct peers on record are Cookies, MedMen, Embarc, The Artist Tree, Urbn Leaf, March and Ash and Harborside. Broad incumbents are STIIIZY and Caliva. Glass House Farms (parent brand context) is listed as an others.
Does The Farmacy have an API?
No public API is recorded for The Farmacy.
What industry is The Farmacy in?
The Farmacy's product category is Cannabis Retail. Its primary akta.pro industry code is CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail), with a secondary code of CRANAFAA, Adult-Use (Recreational) Cannabis Dispensaries.