Dignity Care Home

What Dignity Care Home does

Dignity Care Home is a single-site, family-owned assisted living and long-term care facility located at 745 Faith Drive in Salina, Kansas, founded in 1993 by Joan Hoffman (RN, BSN, ACHA). The facility operates with 11-50 employees and provides residential assisted living, traditional long-term care, post-hospitalization care, specialized nursing (medication management, diabetes, wound care, dialysis, respiratory care), and rehabilitation services (physical, occupational, and speech therapy) to elderly residents in Salina and surrounding communities.

The facility's core technology is conventional care infrastructure, including a Noise-Free Nurse Call System using portable waterproof buttons that page staff silently throughout the building and grounds, and WanderGuard alarm bracelets paired with a locking door code to create a two-layer wanderer protection system for memory-impaired residents. Residents live in private suites with recessed walk-in showers and kitchenettes, and the facility supports regularly scheduled on-site doctor visits including podiatry and geriatric psychiatry.

Dignity Care Home generates revenue through monthly residential care fees (with medication management included in the basic rate), participation in the Kansas HCBS Medicaid payment program that allows residents to age in place when personal savings are depleted, and extended services such as adult day care, respite care, short-term stays, and hospice coordination. The go-to-market is entirely sales-led through community referrals from families, doctors, nurses, and healthcare professionals, with no external marketing spend or digital advertising channel beyond the company website. The company has maintained Zero-Deficiency State Surveys from the Kansas Department of Health and Environment, and operates with no parent company, private equity, or venture capital involvement.

Name

Dignity Care Home

Legal name

Dignity Care Home

Website

https://dignitycarehome.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Dignity Care Home is a family-owned assisted living and long-term care facility in Salina, Kansas, serving elderly residents with residential care, specialized nursing, rehabilitation, and an Age in Place program supported by HCBS Medicaid participation.

Ownership category

akta.pro rank

Product category

Assisted Living & Long-Term Care

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Other Residential Care Facilities (62399)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHLADABAF

Small Residential Care Homes (RCFE/Board & Care)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADAKAB

Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Respite Care Services (Short-Term Elder Care)

SECONDARYHSABAHAB

Live-In Care (Single Caregiver, 24-Hour Presence)

Home & Personal Services/Elder Care & In-Home Care Services/Live-In & 24/7 In-Home Care

SECONDARYHLADABAE

Affordable / Low-Income Assisted Living (Medicaid Waiver Focused)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

Keywords

• Assisted living services
• Long-term residential care
• Elderly daily living assistance
• Post-hospitalization care
• Rehabilitation therapy services

Headquarters

HQ city

Salina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Residential Care Fees: Monthly residential care fees for assisted living and long-term care services. Medication management is included in the basic fee, with additional services available based on individual care needs.
2. HCBS Medicaid Payment Program: The facility participates in the HCBS (Home and Community Based Services) Medicaid payment program which assists residents with payment when savings have been depleted, allowing residents to age in place.
3. Extended Care Services: Additional revenue from extended service options including adult day care, respite care, short-term stays, home health care coordination, hospice coordinated services, personal attendants, personal shoppers, and Medicaid services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Dignity Care Home is a residential assisted living and long-term care facility that delivers 24-hour licensed nursing, daily living assistance, medication management, post-hospitalization recovery care, specialized nursing for chronic conditions, and physical, occupational, and speech therapy in a home-like setting. The facility's specialty is its Age in Place program, which allows residents to remain in the facility as their care needs increase without transferring to a nursing home, supported by features such as a Noise-Free Nurse Call System, WanderGuard alarm bracelets, and regularly scheduled doctor home visits. Services are billed via monthly residential care fees and supplemented by HCBS Medicaid payments when residents' savings are depleted.

Product overview

Dignity Care Home is an assisted living and long-term care facility offering a comprehensive portfolio of residential care services. The core offering comprises Assisted Living and Long-Term Care programs, supported by specialized sub-products including Post-Hospitalization Care, Specialized Nursing Care, and Rehabilitation Services (Physical, Occupational, and Speech Therapy). The facility provides extensive daily living assistance, health and wellness monitoring, and social/activity programming. Additional features include Private Suite Amenities, a Noise-Free Nurse Call System, Wanderer Protection with alarm bracelets, Outdoor Living spaces, and Regularly Scheduled Doctor Home Visits. Extended Service Options include Adult Day Care, Respite Care, Short-Term Stays, Home Health Care coordination, and Hospice services. The facility specializes in an 'Age in Place' program allowing residents to remain as their care needs increase without transferring to another facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living A residential assisted living service providing managed delivery of health and personal care services in a home-like setting, with medication management included in the basic monthly fee. Targeted at elderly individuals and their families seeking supportive living with daily assistance.
• Long-Term Care Comprehensive services meeting both medical and non-medical needs of individuals with chronic illness or disability who cannot care for themselves for extended periods, combining custodial and skilled nursing support.
• Traditional Long-Term Care Custodial and non-skilled care combined with skilled medical care, assisting residents with daily tasks like dressing, bathing, and using the bathroom, delivered by certified practitioners.
• Post-Hospitalization Care Care services for patients leaving the hospital who require additional medical services, offered at greater value than more costly facilities beyond typical Medicare-covered days, supporting recovery and transition.
• Specialized Nursing Care 24-hour licensed nursing services (RN and LPN) covering medication management, diabetes management, respiratory care, wound care, dialysis management, and end-of-life care for residents with complex medical needs.
• Rehabilitation Services Doctor-ordered physical therapy, occupational therapy, and speech therapy services to help residents achieve improved daily functioning.
• Respite Care Temporary care services providing relief for primary caregivers, with staff working closely with residents, families, and physicians to enable a safe return home.
• Adult Day Care Protective daytime setting for functionally impaired individuals providing planned programs including health, social, and support services during daytime hours.
• Extended Service Options Coordinated care services including short-term stays, home health care, hospice coordinated services, personal attendants, personal shoppers, and Medicaid services.
• Age in Place Program Specialty program allowing residents to remain in the facility without fear of moving to another facility, with services meeting increasing needs and HCBS Medicaid payment program participation to support aging in place.

Quantifiable outcome

• Zero-Deficiency State Surveys achieved for regulatory compliance
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Comfort Keepers: International franchise network providing in-home care and respite services to seniors. Comparable as a regional/alternate-channel competitor for the extended service options (respite, home health coordination) Dignity Care Home offers.
• Home Instead: Largest in-home senior care franchise network with 1,000+ locations globally. Comparable as a substitute care model competing for the same senior demographic seeking aging-in-place support outside facility-based care.

Broad incumbents

• The Ensign Group: Provider of skilled nursing, assisted living, and home health services across 400+ facilities. Comparable for the integrated skilled-nursing-and-assisted-living service model, particularly relevant for the post-hospitalization and 24-hour nursing components.
• Atria Senior Living: National assisted living and memory care provider with 200+ communities. Relevant as a broad incumbent that defines premium assisted-living offerings and pricing benchmarks in the same product category.
• Brookdale Senior Living: Largest U.S. senior living operator offering assisted living, memory care, independent living, and skilled nursing across ~650 communities. Comparable as the broad incumbent shaping assisted-living standards and referral patterns that small operators like Dignity Care Home compete within.
• Sunrise Senior Living: Established U.S. assisted living and memory care operator known for higher-end service models. Comparable as a broad incumbent setting the bar for service quality and clinical programs in the assisted living category.
• National HealthCare Corporation: Operator of skilled nursing, assisted living, and home care programs. Comparable for the combination of skilled nursing and assisted living under one operator, particularly relevant for Dignity Care Home's specialized nursing and rehabilitation offerings.
• Five Star Senior Living: Senior living and rehabilitation services provider operating communities across the U.S. Comparable for the mix of assisted living, skilled nursing, and rehabilitation services offered under one operator.

Direct peers

• Enlivant: Assisted living and memory care operator with 200+ communities. Direct peer offering assisted living services to seniors with comparable resident demographics and care model.
• Sonida Senior Living: Operator of assisted living and memory care communities with a portfolio of ~80 communities across the U.S. Closest direct peer in scale and product mix to a small residential care home expanding to multi-site.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dignitycarehomesalina
• LinkedInlinkedin.com/company/dignity-care-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dignity Care Home