DefenseScoop
DefenseScoop is a Washington, D.C.-based digital media brand under Scoop News Group that publishes news, analysis, podcasts, videos, and newsletters on U.S. defense technology for Pentagon officials, military leaders, defense contractors, and policy analysts, reaching 8.1 million monthly engagements.
- Company typePrivate
- Founded2010
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What DefenseScoop does
DefenseScoop is a community-driven digital media brand operated by Scoop News Group, headquartered in Washington, D.C. The company publishes breaking news, in-depth analysis, podcasts (Ctrl+Alt+Defense), video interviews, and a daily email newsletter focused on the U.S. military's acquisition, development, and use of technology, covering IT, cybersecurity, AI, space, weapons, and R&D. Its audience comprises Pentagon officials, military senior leaders across the Army, Air Force, Marine Corps, Space Force, and Navy, defense contractors (Anduril, Palantir, General Atomics, Boeing, Lockheed Martin, Northrop Grumman), national security analysts, and policy researchers, generating 8.1 million monthly unique engagements across the DefenseScoop platform. The core technology stack is a multi-vertical digital publishing platform shared with sister Scoop News Group brands (FedScoop, CyberScoop, StateScoop, EdScoop, AIScoop), with a recently added automated text-to-speech audio feature on articles.
DefenseScoop generates revenue through three principal streams: B2B digital advertising sold via Scoop News Group's ad solutions, event registration and sponsorship for a portfolio of in-person and virtual conferences (Defense Tech Week, DefenseTalks, FedTalks, AI & IT Modernization Summit), and newsletter subscriptions. Pricing for advertising and events is not publicly disclosed. The company's go-to-market combines content marketing (web, newsletter, social) as a top-of-funnel acquisition engine, podcasts and videos as mid-funnel engagement, and events as the bottom-of-funnel monetization and relationship layer. Founded in 2010 as part of the Scoop News Group portfolio, DefenseScoop has 11-50 employees, operates exclusively in the United States, and is privately held under Scoop News Group with no disclosed funding rounds or leadership changes.
DefenseScoop firmographics
Firmographics- Name
- DefenseScoop
- Legal name
- Scoop News Group
- Website
- https://defensescoop.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DefenseScoop is a Washington, D.C.-based digital media brand under Scoop News Group that publishes news, analysis, podcasts, videos, and newsletters on U.S. defense technology for Pentagon officials, military leaders, defense contractors, and policy analysts, reaching 8.1 million monthly engagements.
- Ownership category
- akta.pro rank
DefenseScoop industry classification
Industry- Product category
- Defense Technology Trade Media
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Defense Acquisition, Procurement & Contracting (BPAIAHAB)
Keywords
Where DefenseScoop is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DefenseScoop business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Advertising: DefenseScoop generates revenue through digital advertising on its website and newsletters. The site features an 'Advertise' section linking to Scoop News Group's advertising solutions, suggesting a B2B advertising model targeting defense industry professionals.
- Events and Conferences: Revenue is generated through event registration fees for conferences such as Defense Tech Week, DefenseTalks, FedTalks, and the AI & IT Modernization Summit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Newsletter Subscription |
| Other | Multi-year contract | Event Registration |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
DefenseScoop product offering
Product offeringCore offering
DefenseScoop is a digital media publication that produces and distributes defense technology news, analysis, podcasts, videos, and a daily email newsletter focused on the U.S. military's acquisition, development, and use of technology. It complements its editorial coverage with a portfolio of industry events and conferences (Defense Tech Week, DefenseTalks, FedTalks, AI & IT Modernization Summit) that convene Pentagon officials, military leaders, and defense contractors. Revenue is generated through advertising, event registration, sponsorships, and newsletter subscriptions, monetizing an audience of more than 8.1 million monthly unique engagements.
Product overview
DefenseScoop is a news and media platform operated by Scoop News Group, offering breaking news, analysis, and reporting on defense technology topics including IT, cybersecurity, AI, space, weapons, and R&D. The platform includes the core DefenseScoop news website (8.1M monthly engagements), related brand platforms (AIScoop, FedScoop, CyberScoop, StateScoop, EdScoop), and media products including podcasts (Ctrl+Alt-Defense), videos, and newsletters. The company also produces industry events including DefenseTalks, Defense Tech Week, FedTalks, and the AI & IT Modernization Summit.
Differentiator
Problem solved
Functional benefit
Brands
- DefenseScoop 50: Annual ranking or recognition program highlighting influential figures in defense technology
- DefenseTalks
- Defense Tech Week
Products and services
- DefenseScoop News Platform Flagship community-driven defense technology news website covering the U.S. military's acquisition, development, and use of technology, with breaking news and analysis on IT, cybersecurity, AI, space, weapons, and R&D reaching more than 8.1 million monthly unique engagements. Targeted at Pentagon officials, military senior leaders, defense contractors, and national security professionals.
- Defense Tech Week
- DefenseTalks
- AI & IT Modernization Summit
- FedTalks
- Ctrl+Alt+Defense Podcast
- DefenseScoop Video Content
- DefenseScoop Newsletter
Quantifiable outcome
- 8.1M monthly unique engagements
Companies that use DefenseScoop
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
DefenseScoop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
DefenseScoop partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- AIScoopcoreAIScoop is a sister brand under Scoop News Group focused on AI and public sector intersection. With over 2.6M monthly unique engagements, AIScoop provides breaking news, trends, and events at the intersection of AI and government. DefenseScoop and AIScoop cross-promote content and share audience under unified corporate parent.
- FedScoopcoreFedScoop is the leading tech media brand in the federal government market under Scoop News Group, with over 7.1M monthly unique engagements. DefenseScoop shares parent company and cross-promotional relationship with FedScoop covering federal technology topics.
- CyberScoopcoreCyberScoop is the leading media brand in the cybersecurity market under Scoop News Group with over 7.8M monthly unique engagements. DefenseScoop collaborates with CyberScoop covering defense cybersecurity topics including CMMC, cyber training, and defense contractor compliance.
- StateScoopcoreStateScoop is the leading media brand in state and local government technology market under Scoop News Group with over 6.5M monthly unique engagements. DefenseScoop maintains sibling brand relationship under Scoop News Group corporate umbrella.
- EdScoopcoreEdScoop is the leading media brand in higher education IT market under Scoop News Group with over 1.8M monthly unique engagements. DefenseScoop maintains sibling brand relationship under Scoop News Group corporate umbrella.
- Scoop News GroupcoreScoop News Group is the parent company of DefenseScoop, FedScoop, CyberScoop, StateScoop, EdScoop, and AIScoop. The company operates defense technology, federal IT, cybersecurity, state/local tech, higher education tech, and AI media brands reaching combined monthly engagements exceeding 33M across all platforms.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
DefenseScoop competitors and assessment
Company assessmentDirect peers
- Defense Daily: Defense Daily is a subscription-based defense industry intelligence service covering contracts, programs, and budgets — overlapping with DefenseScoop's audience and competitor for advertiser and event dollars.
- CyberScoop: CyberScoop is the Scoop News Group cybersecurity-focused media brand with 7.8M monthly engagements, overlapping with DefenseScoop on defense cybersecurity topics and sharing audience and advertiser pools.
- C4ISRNET: C4ISRNET covers military C4ISR, cyber, AI, and network-centric warfare — directly overlapping DefenseScoop's core coverage areas of command-and-control, cybersecurity, and defense IT modernization.
- SIGNAL Magazine: SIGNAL Magazine (AFCEA) covers defense, intelligence, and homeland security IT and communications, with comparable editorial focus and an advertising-supported B2B defense tech media model.
- Defense News: Defense News is an established defense industry publication covering acquisition, policy, and technology, with a larger international footprint and print legacy but overlapping web/newsletter/events monetization with DefenseScoop.
- Breaking Defense: Breaking Defense is a direct competitor covering defense technology, acquisition, and policy with comparable audience, format mix (web, newsletters, events), and advertiser base of defense primes and disruptors.
- National Defense Magazine: National Defense Magazine (NDIA) covers defense technology, acquisition, and policy for the defense industry, with overlapping audience and similar advertiser base of primes and emerging defense tech vendors.
- Defense One: Defense One covers defense policy, technology, and acquisition with a D.C.-focused editorial stance, competing directly with DefenseScoop for Pentagon-leader access and defense industry advertisers.
- FedScoop: FedScoop is DefenseScoop's sister brand under Scoop News Group covering federal government technology with 7.1M monthly engagements; it shares sales infrastructure, cross-promotion, and a similar B2B government tech media business model.
Emerging players
- The War Zone (The Drive): The War Zone is a defense and military aviation focused publication with strong editorial depth on weapons, platforms, and operational technology — partially overlapping DefenseScoop's coverage but with more enthusiast and aviation focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
DefenseScoop social profiles
Digital presenceDefenseScoop financial estimates
Financial estimateRevenue estimate
Valuation estimate
DefenseScoop leadership team
Management profileNumber of profiles
DefenseScoop subsidiaries and ownership
Company hierarchySubsidiaries5 records
DefenseScoop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DefenseScoop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DefenseScoop
What does DefenseScoop do?
DefenseScoop is a digital media publication that produces and distributes defense technology news, analysis, podcasts, videos, and a daily email newsletter focused on the U.S. military's acquisition, development, and use of technology. It complements its editorial coverage with a portfolio of industry events and conferences (Defense Tech Week, DefenseTalks, FedTalks, AI & IT Modernization Summit) that convene Pentagon officials, military leaders, and defense contractors. Revenue is generated through advertising, event registration, sponsorships, and newsletter subscriptions, monetizing an audience of more than 8.1 million monthly unique engagements.
Is DefenseScoop a public or private company?
DefenseScoop is a private company. It is classified as corporate owned and is currently operating.
When was DefenseScoop founded?
DefenseScoop was founded in 2010. It employs 11 to 50 people.
Where is DefenseScoop based?
DefenseScoop is headquartered in Washington, United States, in the North America region.
How does DefenseScoop make money?
Two revenue lines are on record. Advertising is the primary driver. The others are events and Conferences.
Who are DefenseScoop's main competitors?
Direct peers on record are Defense Daily, CyberScoop, C4ISRNET, SIGNAL Magazine, Defense News, Breaking Defense, National Defense Magazine, Defense One and FedScoop. The War Zone (The Drive) is listed as an emerging player.
Does DefenseScoop have an API?
No public API is recorded for DefenseScoop.
What industry is DefenseScoop in?
DefenseScoop's product category is Defense Technology Trade Media. Its primary akta.pro industry code is BPAIAHAB, Defense Acquisition, Procurement & Contracting. Its NAICS code is 516 and its SIC code is 2741.