Nabina Holding

What Nabina Holding does

Nabina Holding is a privately held, family-owned group headquartered in Doha, Qatar, operating as the umbrella entity for the Nabina business established in 1951. The holding company itself was formed in 2019 to consolidate and oversee a portfolio of 15+ wholly-owned operating subsidiaries spanning building materials distribution, interior fit-out services, hospitality supply, food and beverage, real estate services, and premium fitness equipment. Through entities such as Nabina Ceramic, Levante Trading & Contracting, Manzil Ceramic, Nabina Glass, Nabina Hardware, Build Station, Nabina Interiors, Atelier Home, NLIVING, Stone Cafe, Loafie, NProperties, DeOne, and Levante Kitchens, the group serves construction and fit-out projects, the HORECA (hotels, restaurants, cafés) sector, residential and commercial property owners, fitness buyers, and the design professional community in Qatar. It monetizes primarily through hardware sales of tiles, sanitaryware, kitchens, glass, aluminum, hardware, and HORECA supplies, alongside fees from professional design, fit-out, real estate brokerage, and F&B operations; pricing is quote-based with multi-year project contracts and no public price disclosure.

The group's distribution backbone is a network of physical showrooms across Qatar (with a flagship Levante Kitchens showroom in Jeddah, Saudi Arabia) plus direct sales via subsidiary sales teams, supported by selective e-commerce channels and recurring participation in industry events such as CERSAIE. Long-tenured exclusive agency relationships with global brands form a key intangible asset: a 30+ year partnership with TOTO Japan (sanitaryware), a partnership since 2017 with Vitra Turkey (bathroom and porcelain), and active distribution arrangements with RAK Ceramics, Roca, Marazzi Group, Ceramiche Marca Corona, Orans, and DeOne's brand portfolio (TEQ-BALL, SUBSOCCER, CROSSNET). The group also operates 'Designers Hub', a community platform connecting 50+ local interior designers and architects, used as a mid-funnel engagement channel.

In January 2026, Nabina Holding entered a strategic partnership with Qatar-based AI startup RF{X}AI (supported by Qatar Science & Technology Park, QSTP) to build an AI-driven tendering and quotation automation platform applied to its construction and building materials subsidiaries. The initiative is positioned within Qatar's Vision 2030 digital transformation agenda and is intended to reduce quote turnaround times and increase bid throughput by combining RF{X}AI's AI capabilities with Nabina's domain expertise, product catalog, and operational data. The group has been recognized at the Qatar Digital Business Awards, winning Best SME Digital Transformation Initiative (2023) and being shortlisted in 2024 for an HRMS project.

Name

Nabina Holding

Legal name

Nabina Holding

Website

https://nabinaholding.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nabina Holding is a Qatar-based, family-owned parent of 15+ operating subsidiaries distributing building materials, kitchens, sanitaryware, glass, hardware, and HORECA supplies, and delivering interior fit-out, real estate, F&B, and fitness equipment services across Qatar and Saudi Arabia.

Ownership category

akta.pro rank

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Building Materials: Revenue from tiles, marbles, sanitaryware, kitchens, bathroom fixtures, glass, aluminum, hardware and safety equipment through subsidiary companies including Nabina Ceramic, Levante Trading, Manzil Ceramic.
2. Architecture & Design Services: Architectural and interior design services, construction and fit-outs, furniture supply, lighting design through Nabina Interiors and Atelier Home.
3. HORECA Solutions: In-room, bathroom and bedroom amenities, kitchenware, tableware, buffet and barware for hospitality sector through NLiving.
4. Food & Beverages: Café operations, pastries and drinks, catering services through Stone Café and Loafie.
5. Real Estate Services: Property sales, rentals, facility management, property consultancy, and marketing through NProperties.
6. Fitness Equipment: Premium fitness equipment including Crossnet, Subsoccer, TEQ Ball, outdoor pool tables, Cyclotte bikes through DeOne.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Nabina Holding is a family-owned diversified holding company headquartered in Doha, Qatar, with origins dating back to 1951 (as Nabina Trading) and restructured as a holding company in 2019. The company operates 17 subsidiaries spanning building materials distribution (ceramic tiles, porcelain, sanitaryware, hardware, glass, and aluminum), interior design and fit-out services, HORECA (hotel, restaurant, and catering) solutions, German kitchen manufacturing (Levante Kitchens), food and beverage operations (Stone Cafe and Loafie bakery), real estate brokerage and property management (NProperties), and premium fitness equipment distribution (DeOne).

Product overview

Nabina Holding operates as a diversified holding company established in 2019, extending the legacy of Nabina Trading (founded 1951). The company offers a multi-category portfolio of products and services through its subsidiaries: Nabina Ceramic, Levante Trading & Contracting, and Manzil Ceramic for tiles and ceramics; Levante Kitchens for German-manufactured kitchens; Nabina Glass and Nabina Hardware for building materials; Build Station for décor and finishing materials; Nabina Interiors and Atelier Home for architecture and interior design; NLIVING Trading for HORECA solutions; Stone Cafe and Loafie for food and beverages; NProperties for real estate services; and DeOne for premium fitness equipment. The portfolio serves the construction, hospitality, food and beverage, interior design, fitness, and real estate sectors primarily in Qatar and the broader GCC market.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceramic and Porcelain Tiles
• German Kitchen Solutions Levante Kitchens designs and supplies German-engineered kitchen systems and luxury kitchen solutions for residential and commercial projects.
• Interior Design and Fit-Out Services End-to-end interior design, fit-out, and contracting services for residential, commercial, and hospitality projects through Nabina Interiors and Atelier Home.
• HORECA Solutions Supply of hotel, restaurant, and catering (HORECA) equipment and solutions to hospitality operators through NLIVING Trading.
• Aluminum and Glass Solutions Distribution and fabrication of architectural aluminum and glass products for building façades and interior applications through Nabina Glass.
• Hardware and Safety Equipment Distribution of hardware, tools, and safety equipment for construction and industrial applications through Nabina Hardware.
• Building Materials Retail (Build Station) Retail distribution of construction and building materials for contractors and individual consumers through the Build Station retail chain.
• Cafe Operations (Stone Cafe) Specialty cafe operations serving individual consumers in Qatar as part of the holding's food and beverage portfolio.
• Bakery and Catering (Loafie) Artisanal bakery products and catering services for individual consumers and corporate clients through the Loafie brand.
• Real Estate Brokerage and Property Management (NProperties) Real estate brokerage, property management, and property listing services for buyers, sellers, and tenants in the Qatar market through the NProperties platform.
• Fitness Equipment Distribution (DeOne) Distribution of premium fitness and wellness equipment for residential and commercial gym installations through the DeOne brand.

Quantifiable outcome

• Reduced response times for project quotations through AI-powered automation
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

14 partnerships are on record, tiered strategic, core and minor.

• RF{X}AIstrategicTechnology or Integration · 28 January 2026Strategic partnership with Qatar-based technology startup supported by QSTP to adopt AI for simplifying and transforming tendering and quotation processes. Combines RF{X}AI's advanced AI capabilities with Nabina Holding's domain expertise, product knowledge, and operational data to revolutionize project quotation lifecycle.
• VitracoreTechnology or Integration · 1 January 2017Long-standing partnership since 2017 with Turkish bathroom and ceramics brand. Grand opening of new Vitra showroom in Qatar at Nabina Ceramic facility in Al Gharaffa area, attended by Turkish Ambassador Dr. Mustafa Kokso.
• RAK CeramicscoreTechnology or IntegrationStrategic partnership strengthening for introducing new RAK Ceramics product collections to Qatari market. Combines global manufacturing expertise with Nabina's local presence and customer trust.
• TOTOcoreTechnology or IntegrationOver 30-year partnership with Japanese sanitary ware leader. TOTO Asia Oceania expansion in Qatar with Nabina Ceramic, hosting visits from board member Mr. Yakouchi and regional managers.
• Roca TilescoreChannel Partner/ Reseller/ DistributorPartnership for presenting latest tile collections to Qatari market. Roca Tiles sponsored Designers Hub 5th Edition interior design competition.
• Marazzi GroupcoreChannel Partner/ Reseller/ DistributorLarge format porcelain panels and tiles supplier for Qatari market, showcased at UAP Qatar events.
• Ceramiche Marca CoronaminorChannel Partner/ Reseller/ DistributorItalian ceramic tile brand partnership for 2026 season collections.
• BatikminorChannel Partner/ Reseller/ DistributorTile brand partnership for Qatari market 2026 season.
• OransstrategicTechnology or IntegrationPartnership with global sanitary ware and bathroom furniture brand. Visit from Chairman Mr. Lin Huayao to discuss strengthening strategic partnership and introducing latest products to Qatar market.
• Build Station (محطة البناء)strategicChannel Partner/ Reseller/ DistributorPartnership with Saudi-based Build Station brand bringing innovative building materials to Qatar. First anniversary celebration of Build Station Qatar with e-commerce launch.
• Manzel Marketing (مجموعة منزل التسويق)strategicChannel Partner/ Reseller/ DistributorSaudi marketing group behind Build Station brand. President Eng. Musaddaq Al-Qafari leads product development including 15-year warranty on sanitary products and advanced lighting solutions.
• QSTP (Qatar Science & Technology Park)strategicOthersTechnology ecosystem supporting RF{X}AI, Nabina's AI partnership for tendering automation.
• Novo HealthcareminorOthersHealth partnership for organizing free health check camp on July 10, 2024 including blood pressure, sugar tests, dental checks, and doctor consultations.
• DHLminorOthersLogistics partner for 'Qatar 2.0: Innovative Logistics Solutions in New Business Environment' event. DHL provided multi-modal logistics solutions during Red Sea crisis.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Al Ghurair Group: UAE-based diversified family-owned conglomerate with operations spanning real estate, construction, food, retail, and industrial manufacturing. Most directly comparable to Nabina as a multi-generational Gulf family conglomerate with a similar conglomerate-style holding structure across construction-adjacent verticals.
• Mannai Corporation: Qatari diversified conglomerate with a building materials distribution arm alongside electronics, retail, and industrial services. Comparable as a homegrown Qatari conglomerate with deep local market presence and a multi-sector portfolio anchored by construction-related distribution.
• Obeikan Investment Group: Saudi Arabian diversified conglomerate with business units in building materials, glass, packaging, and industrial products. Comparable to Nabina as a regional family-owned conglomerate distributing/importing building materials and serving the construction sector across the GCC.
• Saudi Ceramics Company: Major Saudi Arabian manufacturer of ceramic tiles, sanitaryware, and porcelain products serving the GCC construction market. Comparable to Nabina's Nabina Ceramic and Manzil Ceramic subsidiaries in product category, customer base (construction/real estate developers), and GCC geographic footprint.
• Al Mana Group: Qatari diversified group with operations in interiors, contracting, automotive, real estate, and consumer goods. Comparable to Nabina as a homegrown Qatari conglomerate with significant interior design and contracting exposure alongside consumer-facing businesses.

Others

• RAK Ceramics: UAE-headquartered global ceramic and porcelain tile manufacturer and one of the world's largest producers. Directly relevant as both a global tile principal and a Nabina partner; comparable as a regional building materials heavyweight whose products flow through Nabina's distribution channel.
• Emaar Properties: UAE-headquartered major regional real estate developer behind projects such as Downtown Dubai and Dubai Creek Harbour. Relevant as a downstream customer for Nabina's building materials and interiors subsidiaries rather than a direct competitor, but a useful read on regional construction cycle dynamics affecting Nabina's order book.

Broad incumbents

• Al Futtaim Group: Large UAE-based diversified conglomerate with major operations in real estate development, automotive, retail, and construction-related services. Comparable to Nabina as a broader, better-capitalized Gulf conglomerate with overlapping exposure to construction-adjacent verticals and consumer/hospitality end markets.
• Compagnie de Saint-Gobain: France-based global building materials giant operating across ceramics, glass, insulation, and distribution. Comparable to Nabina as a broader incumbent in the building materials value chain with overlapping categories (tiles, glass, construction distribution) though at vastly greater scale and geographic reach.

Emerging players

• Hempel A/S: Denmark-headquartered global supplier of coatings and specialty materials for the construction, marine, and industrial sectors. Comparable to Nabina as a building-envelope materials supplier serving the same developer/contractor customer base across adjacent product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@nabinaholding
• Facebookfacebook.com/nabinaholding.qa
• LinkedInlinkedin.com/company/nabina-holding
• Instagraminstagram.com/nabinaholding

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nabina Holding