Diverse Travel
Diverse Travel is a UK-based, privately-held ATOL-protected specialist tour operator that sells tailor-made scuba diving holiday packages and liveaboard voyages to UK consumers across 24+ international destinations through a phone-, email-, and website-driven expert sales-led model.
- Company typePrivate
- Founded2013
- HeadquartersNewmarket, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Diverse Travel does
Diverse Travel Limited is a UK-based, privately-held scuba diving holiday tour operator registered in England and headquartered in Hadleigh, Suffolk, with a secondary office in Chatteris, Cambridgeshire. The company sells ATOL-protected package holidays that bundle flights, accommodation, diving services, and transfers at 24+ dive destinations worldwide, primarily to UK consumers including certified divers, liveaboard enthusiasts, families, underwater photographers, and snorkellers. Its core product set comprises three categories: resort-based diving holidays at international dive resorts, liveaboard voyages on partner vessels, and exclusive Diverse Travel hosted Special Trips such as private Socorro charters.
The business operates a sales-led direct-to-consumer go-to-market model in which expert dive travel consultants handle incoming enquiries by phone, email, and website forms. Pricing is quote-based per package, ranging from approximately £699 per person for a Croatia resort break to £4,995+ for high-end liveaboard charters, with deposits of £60-£100 per person and a price-beat "Happy Guarantee" promise. Distribution is supported by content marketing through the Dive Diaries blog, social media channels (Facebook, Instagram, X, LinkedIn), email newsletters via MailChimp, attendance at up to two UK and Ireland dive shows per year, and word-of-mouth referrals from long-tenured repeat customers. Key named partners include Buddy Dive Resort and Captain Don's Habitat in Bonaire, Emperor Divers across multiple regions, Caribbean Explorer II, Quino del Mar, MV Nautilus Belle Amie, Lembeh Resort, Bunaken Oasis Dive Resort, and Trogir Dive Centre in Croatia.
Operationally, Diverse Travel does not disclose any proprietary technology platform; it relies on Scubadates for live worldwide liveaboard availability, alongside standard SaaS tools for analytics, email, maps, and video. Its principal regulatory credentials are ATOL licence T7558 from the UK Civil Aviation Authority and membership in the Travel Trust Association (part of The Travel Network Group), both providing statutory financial protection for customers. The team is small — comprising Director Jim Yanny plus named senior sales staff with combined 50+ years of diving and travel experience — and was most recently expanded through the hire of Sales Executive Sarah Townsend in May 2026.
Diverse Travel firmographics
Firmographics- Name
- Diverse Travel
- Legal name
- Diverse Travel Limited
- Website
- https://diversetravel.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Diverse Travel is a UK-based, privately-held ATOL-protected specialist tour operator that sells tailor-made scuba diving holiday packages and liveaboard voyages to UK consumers across 24+ international destinations through a phone-, email-, and website-driven expert sales-led model.
- Ownership category
- akta.pro rank
Diverse Travel industry classification
Industry- Product category
- Dive Tour Operator Services
- NAICS
- Tour Operators (56152), Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)
- akta.pro secondary industry
- Adventure & Expedition Travel Agencies (THAKAFAB)
Keywords
Where Diverse Travel is headquartered
LocationHeadquarters
- HQ city
- Newmarket
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Diverse Travel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Package Holidays: Full package holidays including flights, accommodation, diving services, and transfers bundled together. Core revenue stream providing ATOL-protected, stress-free diving holidays tailored to customer specifications.
- Liveaboard Bookings: Commission-based bookings on liveaboard vessels including Emperor Fleet, Caribbean Explorer II, Quino del Mar, and other operators worldwide.
- Ancillary Services: Equipment rental, dive courses, Nitrox fills, car rental, and other add-on services for diving holidays.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Package Holidays - Fully inclusive diving holiday packages |
| Subscription | Multi-year contract | Liveaboard-Only Packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Diverse Travel product offering
Product offeringCore offering
Diverse Travel is a UK ATOL-protected dive tour operator that sells tailor-made package diving holidays combining flights, accommodation, diving and transfers for individual divers. It also books liveaboard charters and resort-based diving holidays through partner operators across 24+ destinations worldwide, with revenue earned on package holidays and commissions on liveaboard bookings.
Product overview
Diverse Travel is a UK-based ATOL-protected scuba diving holiday tour operator offering package holidays that combine flights, accommodation, and diving activities. The core product portfolio includes resort-based diving holidays and liveaboard diving vessels at destinations worldwide. They partner with named dive resorts (Buddy Dive Resort, Captain Don's Habitat) and liveaboard operators (Caribbean Explorer II, Emperor fleet, Quino del Mar, Nautilus fleet) to provide diving experiences ranging from short-haul European trips to bucket-list destinations like Socorro, Raja Ampat, and the Galapagos. Financial protection is provided through ATOL (T7558) and Travel Trust Association membership. The company also offers specialized hosted trips, price-beat guarantees, and packages for various holiday types including snorkelling, wreck diving, shark diving, luxury, and family diving.
Differentiator
Problem solved
Functional benefit
Products and services
- Diving Holiday Packages Tailor-made ATOL-protected package diving holidays bundling flights, accommodation, diving services and transfers for individual divers at international destinations.
- Liveaboard Diving Holidays Diving holidays aboard liveaboard vessels (Emperor Fleet, Caribbean Explorer II, Quino del Mar, Nautilus Belle Amie, Nautilus Explorer, Mermaid II, Emperor Harmoni and others) visiting remote dive destinations worldwide.
- Resort-Based Diving Holidays Land-based diving holidays at partner dive resorts worldwide, including Buddy Dive Resort and Captain Don's Habitat in Bonaire, Lembeh Resort and Bunaken Oasis in Indonesia, and Zaja Apartments in Croatia paired with Trogir Dive Centre.
- Socorro Special Trips Hosted private liveaboard charters to the Revillagigedo Islands (Socorro), Mexico, featuring pelagic marine encounters including Hammerhead Sharks, Manta Rays, Dolphins and Whale Sharks.
- Buddy Dive Resort (Bonaire) Partner dive resort in Bonaire offering studios and apartments with on-site dive centre, unlimited shore diving, boat diving and a 5 Star PADI Career Development Centre; includes packages with Quino del Mar or Caribbean Explorer II connections.
- Captain Don's Habitat (Bonaire) Partner dive resort in Bonaire offering 24-hour diving freedom with shore and boat diving, plus a PADI Resort and SDI 5 Star Professional Development Centre with technical diving facilities.
- Caribbean Explorer II Liveaboard 32m dive liveaboard accommodating 18 divers in 9 air-conditioned en-suite cabins, with large dive deck and camera facilities, sailing Caribbean itineraries to St. Kitts, Saba and St. Maarten.
- Quino del Mar Liveaboard Purpose-built luxury 36.9m steel-hulled dive liveaboard with stabilisers, accommodating up to 20 guests in 10 private en-suite cabins, specialising in Socorro and Sea of Cortez itineraries.
- MV Nautilus Belle Amie Luxury 147ft/45m purpose-built dive boat accommodating up to 32 divers in 17 air-conditioned en-suite staterooms and suites, with stabilised design for Guadalupe and Socorro itineraries.
- Emperor Harmoni Liveaboard Luxury liveaboard crafted from Sulawesi ironwood with 12 cabins (four on upper deck), known for Raja Ampat, West Papua and Triton Bay itineraries in Indonesia.
- Zaja Apartments (Croatia) Self-catering apartments in Okrug Gornji Bay near Trogir, partnered with Trogir Dive Centre, comprising nine modern apartments with sea views for Croatia diving holidays.
Companies that use Diverse Travel
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles2 records
Diverse Travel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Diverse Travel partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Scubadates (Reich & Righetti Reich GbR)coreProvides live availability booking system for worldwide liveaboards. Real-time availability data for scuba diving operations enabling online booking functionality.
- Travel Trust Association (TTA) / The Travel Network GroupcoreUK's largest consortia of independent travel businesses providing 100% financial protection guarantee to consumers. Diverse Travel is a member receiving buying power and financial protection benefits.
- UK Civil Aviation Authority (CAA) - ATOLcoreATOL (Air Travel Organiser's Licence) number T7558. Provides statutory financial protection for customers booking air holidays and flights, preventing stranded travelers and ensuring refunds if company ceases trading.
- Shark TrustminorCorporate Patron of the Shark Trust. Supports shark conservation efforts with quarterly donations. Co-hosts trips with Shark Trust representatives. Provides exclusive trip t-shirt and membership to guests on special trips.
- Emperor DiverscorePreferred liveaboard partner offering Emperor Fleet vessels including Emperor Elite, Emperor Leo, Emperor Harmoni, and others across Red Sea, Maldives, Indonesia, and Caribbean destinations.
- Buddy Dive ResortcorePrimary Bonaire resort partner. Well-known family-owned resort with 45+ years operation, pivotal in conservation through Reef Renewal Foundation, largest technical diving facility in Caribbean.
- Captain Don's HabitatminorBonaire resort partner founded in 1976 by Captain Don Stewart. Leading shore diving destination with PADI and SDI dive centers, 24-hour diving freedom concept.
- Caribbean Explorer IIcore32m liveaboard vessel operating Caribbean itineraries to St Kitts, Saba, and St Maarten. Well-equipped 18-diver capacity with en-suite cabins.
- Quino del MarcoreLuxury purpose-built 36m steel hull liveaboard launched 2025 for Socorro and Sea of Cortez expeditions. Accommodates 20 guests in 10 ensuite cabins with stabilizers and modern safety systems.
- Lembeh ResortminorBoutique dive resort in North Sulawesi, Indonesia. Focused on critter diving and underwater photography with high guide-to-guest ratio and well-equipped photography facilities.
- Bunaken Oasis Dive ResortminorBoutique dive resort in Bunaken National Marine Park, Sulawesi, Indonesia. Specializes in coral reef diving with high turtle populations and photography-focused operations.
- Mares (HEAD UK)minorDive equipment partner providing prizes for promotional contests. Provided Mares QUAD 2 dive computers and EOS 10LRZ torches as prize draw incentives for booking promotions.
- Trogir Dive CentreminorFamily-run dive center in Croatia since 1988 with four boats and capacity for 12-15 divers each. Located in Okrug Gornji Bay near Split Airport.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Diverse Travel competitors and assessment
Company assessmentDirect peers
- Bluewater Travel: US-based scuba dive travel agency offering custom dive vacations, liveaboards and group charters to destinations worldwide. Same human-advisor sales-led model and similar product mix (resort + liveaboard + instructional) targeting certified divers.
- Master Liveaboards: Specialist liveaboard-focused booking platform aggregating multiple global fleets (including Emperor and Nautilus, also featured by Diverse Travel). Directly comparable product set on the liveaboard revenue stream and a channel partner/competitor hybrid.
- Dive Worldwide: UK dive holiday tour operator selling package holidays with flights, accommodation and diving across a global portfolio of destinations. Directly comparable to Diverse Travel on geographic scope, customer profile, and tailor-made service model.
- Scuba Travel: UK-based scuba diving holiday tour operator selling ATOL-protected package holidays, resort stays and liveaboard trips worldwide. Closest direct competitor to Diverse Travel with overlapping destinations (Red Sea, Maldives, Caribbean, Indonesia) and a near-identical mix of phone/email-led expert consultancy and supplier partnerships.
- Reef & Rainforest: UK-based specialist tour operator running wildlife and diving holidays worldwide, including liveaboards and resort-based trips. Comparable scale and customer demographic, with a comparable mix of expert-led consultation and conservation-themed itineraries.
- Regaldive: Long-established UK diving holiday retailer specialising in worldwide dive packages and liveaboards. Same boutique, sales-led, dive-only positioning as Diverse Travel with overlapping Caribbean, Indo-Pacific, and Red Sea destinations.
- Ultimate Diving: UK dive holiday specialist operating as a small team offering tailor-made diving trips and liveaboard bookings across popular worldwide destinations. Highly comparable in size, model, and customer profile to Diverse Travel.
Broad incumbents
- Aggressor Adventures: One of the world's largest liveaboard operators running its own fleet worldwide (Caribbean, Red Sea, Indo-Pacific) and selling packages directly. Larger incumbent that both competes with and supplies agencies like Diverse Travel.
- PADI Travel: PADI's vertically integrated online dive travel platform offering resort and liveaboard bookings globally. A much larger incumbent that is increasingly competing for the same dive-holiday wallet share that Diverse Travel serves through more traditional agency channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Diverse Travel social profiles
Digital presenceDiverse Travel compliance and trust
Trust signalCompliance2 records
Diverse Travel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diverse Travel leadership team
Management profileNumber of profiles
Profiles5 records
Diverse Travel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diverse Travel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diverse Travel
What does Diverse Travel do?
Diverse Travel is a UK ATOL-protected dive tour operator that sells tailor-made package diving holidays combining flights, accommodation, diving and transfers for individual divers. It also books liveaboard charters and resort-based diving holidays through partner operators across 24+ destinations worldwide, with revenue earned on package holidays and commissions on liveaboard bookings.
Is Diverse Travel a public or private company?
Diverse Travel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Diverse Travel founded?
Diverse Travel was founded in 2013. It employs 1 to 10 people.
Where is Diverse Travel based?
Diverse Travel is headquartered in Newmarket, United Kingdom, in the Europe region.
How does Diverse Travel make money?
Three revenue lines are on record. Package Holidays are the primary driver. The others are liveaboard Bookings and ancillary Services.
Who are Diverse Travel's main competitors?
Direct peers on record are Bluewater Travel, Master Liveaboards, Dive Worldwide, Scuba Travel, Reef & Rainforest, Regaldive and Ultimate Diving. Broad incumbents are Aggressor Adventures and PADI Travel.
Does Diverse Travel have an API?
No public API is recorded for Diverse Travel.
What industry is Diverse Travel in?
Diverse Travel's product category is Dive Tour Operator Services. Its primary akta.pro industry code is THAKAFAJ, Sports & Active Travel Agencies (e.g., ski, golf, dive), with a secondary code of THAKAFAB, Adventure & Expedition Travel Agencies. Its NAICS code is 56152 and its SIC code is 7900.