KOL
KOL Limited is a London-based full-service digital agency offering bespoke web design, e-commerce (Magento/Shopify), mobile app development, and digital marketing services to UK SMBs across fashion, jewellery, home goods, and packaging.
- Company typePrivate
- Founded2011
- HeadquartersBrentford, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What KOL does
KOL Limited is a London-based, full-service digital agency that designs and builds websites, e-commerce platforms, custom web applications, and mobile apps, and delivers ongoing digital marketing services including SEO, PPC, social media, email marketing, content, CRO, and data analytics. Its technology stack centres on third-party platforms — primarily Magento and Shopify for e-commerce, plus PHP, ASP.net, Ajax, and Java for bespoke builds — with no proprietary product or AI layer; it integrates payment gateways (PayPal, Sage Pay, WorldPay, Barclays PDQ) and holds Google Partner status, PCI DSS Level 1 compliance, and self-attested GDPR compliance.
The company serves primarily UK-based small and medium businesses across verticals such as fashion, fine jewellery, flooring, packaging, toys, and antique home goods, with a single enterprise reference (Keshishian Art). Pricing is hybrid: web development projects are fixed-fee with 50% upfront and 50% on completion, while digital marketing services and maintenance are billed as monthly subscriptions in advance, with a 10% monthly penalty on overdue invoices.
KOL is a privately held UK limited company (Company Reg. 06796584), founded around 2009-2011 and headquartered at Brentford, London, with no disclosed external funding, no parent company, and no M&A activity. Operating evidence includes 5,000+ completed projects over 15 years, 50+ professionals, and 96% verified 5-star client reviews; however, the firm faces structural challenges common to boutique SMB-focused agencies — no recurring revenue disclosure, project-based churn exposure, and reliance on commodity platform skills rather than differentiated technology.
KOL firmographics
Firmographics- Name
- KOL
- Legal name
- KOL Limited
- Website
- https://kollimited.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KOL Limited is a London-based full-service digital agency offering bespoke web design, e-commerce (Magento/Shopify), mobile app development, and digital marketing services to UK SMBs across fashion, jewellery, home goods, and packaging.
- Ownership category
- akta.pro rank
Where KOL is headquartered
LocationHeadquarters
- HQ city
- Brentford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
KOL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Web Design and Development Services: One-time project-based revenue from designing and developing custom websites, e-commerce platforms, and web applications. Payment structure requires 50% upfront and 50% upon project completion before hosting.
- Digital Marketing Services: Recurring monthly revenue from ongoing digital marketing services including SEO, PPC, social media marketing, email marketing, and content marketing. Customers pay monthly in advance.
- Mobile App Development: One-time project-based revenue from mobile application development services
- Website Maintenance and Support: Ongoing website maintenance services provided post-launch
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Website Development - 50% upfront, 50% on completion |
| Subscription | Monthly | Digital Marketing - Monthly billing in advance |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
KOL product offering
Product offeringCore offering
KOL Limited is a full-service digital agency that designs and develops custom websites, e-commerce platforms, web applications, and mobile apps, while delivering recurring digital marketing services including SEO, PPC, social media, content, email, CRO, and data analytics. Their web development offering is built on Magento, Shopify, and bespoke PHP/ASP.net/Java technology, and their marketing services are billed monthly as ongoing engagements. The company primarily serves UK-based small and medium-sized businesses and retail/e-commerce brands.
Product overview
KOL Limited is a full-service digital agency and web development company based in London, UK with 15 years of experience. The company offers a comprehensive portfolio of services organized around two core pillars: Web Design & Development and Digital Marketing. The web development offering includes E-Commerce Solutions (Magento, Shopify, and bespoke custom development), Custom Web Applications, and Mobile App Development. The digital marketing suite comprises SEO Services, PPC Management, Social Media Marketing, Content Marketing, Email Marketing, Conversion Rate Optimisation, Data Analytics, and Mobile App Marketing. Additional specialized services include B2B and B2C E-Commerce Solutions, Payment Gateway Integration, and PCI Compliance Services. The company primarily serves UK businesses through its London office at Brentford.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design & Development Services Full-service bespoke, custom-built website design and development for businesses of all sizes, covering corporate sites, brand sites, and bespoke web solutions.
- E-Commerce Solutions
Quantifiable outcome
- Websites developed achieve measurable traffic and revenue growth for clients (e.g., Floorsave: 35K revenue/month, 707K impressions/month; Belle Love: 1.07M impressions in 3 months)
- +2 more outcomes
Companies that use KOL
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
KOL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
KOL partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GooglecoreKOL Limited is a certified Google Partner agency (Agency ID: 6827628745), providing them with access to Google resources, training, and certification programs. This partnership enables them to deliver verified Google Ads services to clients and demonstrate their digital marketing expertise through Google's partner program.
- MagentocoreMagento open source e-commerce platform used as the primary technology for building enterprise-grade e-commerce websites with advanced functionalities.
- ShopifycoreShopify platform expertise for high-performance e-commerce website development services.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
KOL competitors and assessment
Company assessmentBroad incumbents
- WPP (Ogilvy): Global advertising and digital marketing network offering web, creative and media services; a larger incumbent operating broadly in KOL's advertising/digital space.
- Media.Monks: Global digital production and marketing services group offering web development and campaign services; overlaps KOL's capabilities but at enterprise scale across a broad portfolio.
Direct peers
- Distinction: UK digital agency combining web design/development with digital marketing, mirroring KOL's full-service web-plus-marketing model.
- Statement: UK Shopify-focused e-commerce design and development agency serving retail and lifestyle brands, closely aligned with KOL's e-commerce build services.
- Absolute Digital Media: UK performance-marketing agency providing SEO, PPC and content services—overlapping KOL's Google Partner digital-marketing retainer business.
- Gene Commerce: London-headquartered Adobe Commerce (Magento) and Shopify Plus agency serving retail/e-commerce brands, matching KOL's platform mix and UK client focus.
- Impression: UK digital marketing agency offering SEO, PPC and paid social, directly comparable to KOL's digital-marketing service line and UK B2B/B2C client base.
- Space48: UK-based Magento and Shopify e-commerce agency delivering bespoke builds and optimization for retailers—directly overlapping KOL's core platform-development niche and target market.
- Screen Pages: UK e-commerce web design and development agency for online retailers, comparable to KOL in offering and SMB/mid-market customer base.
Regional players
- Vaimo: Global commerce agency specializing in Adobe Commerce/Shopify implementations; overlaps KOL's e-commerce dev offering but operates at larger, multi-country scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
KOL social profiles
Digital presenceKOL compliance and trust
Trust signalCompliance2 records
KOL financial estimates
Financial estimateRevenue estimate
Valuation estimate
KOL leadership team
Management profileNumber of profiles
KOL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KOL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KOL
What does KOL do?
KOL Limited is a full-service digital agency that designs and develops custom websites, e-commerce platforms, web applications, and mobile apps, while delivering recurring digital marketing services including SEO, PPC, social media, content, email, CRO, and data analytics. Their web development offering is built on Magento, Shopify, and bespoke PHP/ASP.net/Java technology, and their marketing services are billed monthly as ongoing engagements. The company primarily serves UK-based small and medium-sized businesses and retail/e-commerce brands.
Is KOL a public or private company?
KOL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KOL founded?
KOL was founded in 2011. It employs 51 to 100 people.
Where is KOL based?
KOL is headquartered in Brentford, United Kingdom, in the Europe region.
How does KOL make money?
Four revenue lines are on record. Web Design and Development Services are the primary driver. The others are digital Marketing Services, mobile App Development and website Maintenance and Support.
Who are KOL's main competitors?
Broad incumbents on record are WPP (Ogilvy) and Media.Monks. Direct peers are Distinction, Statement, Absolute Digital Media, Gene Commerce, Impression, Space48 and Screen Pages. Vaimo is listed as a regional player.
Does KOL have an API?
No public API is recorded for KOL.