Réassurez-moi
Réassurez-moi is a French digital insurance broker (ORIAS n°13010052) operating since 2013, comparing borrower, health, and personal insurance products across 150+ carrier partners for individual consumers, with commission-based revenue and free customer-facing services.
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Réassurez-moi does
Réassurez-moi is a French digital insurance broker (courtier en assurance) and comparison platform founded in 2013 by a physician and his son, operating exclusively in the French market under ORIAS broker license n°13010052. The platform's core product is the assurance emprunteur (borrower/mortgage insurance) comparator, which matches users against 150+ insurance carrier partners—including AXA, Generali, Swiss Life, CNP Assurances, and Malakoff Humanis—and provides end-to-end handling of contract subscription, bank guarantee-equivalence validation against the CCSF's 18-criteria framework, and cancellation of prior coverage. Around this anchor, the company has built a horizontal insurance marketplace spanning mutuelle santé, prévoyance (death, dependency, funeral), and consumer IARD lines (auto, home, travel, pet, bicycle).
The technology stack is a web-based comparison and simulation platform with proprietary algorithms for personalized quote generation, savings calculation, and guarantee-equivalence verification. Distribution follows a hybrid go-to-market: self-service online comparators and calculators drive top-of-funnel traffic, while dedicated expert advisors (delivered by phone and email) manage mid- and bottom-funnel conversion and full contract administration. The platform supports a referral relationship with Pretto for mortgage origination and is discoverable across SEO, Facebook, Instagram, LinkedIn, YouTube, and Twitter/X, with content marketing centered on an extensive library of insurance and personal-finance guides.
The business model is commission-based brokerage: the comparison and advisory service is free to consumers, and Réassurez-moi earns transaction commissions from insurance carrier partners when contracts are bound through the platform, with brokerage fees on certain loan insurance products disclosed transparently before subscription. No public APIs, AI/ML capabilities, or external developer integrations are evidenced. The company is privately held by its founders, has not raised institutional venture or private equity capital per the source data, and serves a B2C long-tail of 9.9M+ cumulative users with a self-reported 4.75/5 rating across 1,262 Avis Vérifiés reviews.
Réassurez-moi firmographics
Firmographics- Name
- Réassurez-moi
- Legal name
- Réassurez-moi
- Website
- https://reassurez-moi.fr
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Réassurez-moi is a French digital insurance broker (ORIAS n°13010052) operating since 2013, comparing borrower, health, and personal insurance products across 150+ carrier partners for individual consumers, with commission-based revenue and free customer-facing services.
- Ownership category
- akta.pro rank
Where Réassurez-moi is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Réassurez-moi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Insurance Commission (Courtage): Réassurez-moi acts as an insurance broker (courtier), earning commissions from insurance companies when customers sign contracts through their platform. The service is free for customers - they are not charged fees or commissions. The company is transparent about potential brokerage fees for certain products like loan insurance, announced before subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free comparison service |
Distribution channels3 records
Marketing channels9 records
Réassurez-moi product offering
Product offeringCore offering
Réassurez-moi is a digital insurance broker (courtier) operating a free online comparison and brokerage platform that helps French consumers compare insurance contracts from 150+ partner insurers and switch providers, with a core focus on borrower/mortgage insurance (assurance emprunteur), health insurance (mutuelle santé), and providence insurance (death, funeral, long-term care). Dedicated expert advisors manage the full process — comparison, subscription, and cancellation of prior contracts — at no cost to the customer, with the company earning commissions from insurance partners upon contract signing.
Product overview
Réassurez-moi is a multi-category online insurance comparison platform and brokerage (courtier) operating primarily in France since 2013. The core product is the assurance emprunteur (mortgage insurance) comparison tool, which connects users with 150+ insurance partners to compare rates, switch contracts, and save up to €18,000. The platform extends this model across related insurance categories including health insurance (mutuelle santé), travel insurance, home insurance, car insurance, pet insurance, and funeral/life insurance products. All services are free for end users; Réassurez-moi generates revenue through commissions paid by insurance partners. The platform differentiates through expert human advisors (named staff like Tanguy Mur), personalized guidance through the subscription process, and end-to-end management of contract changes including bank negotiations.
Differentiator
Problem solved
Functional benefit
Products and services
- Comparateur d'assurance prêt immobilier (Mortgage Insurance Comparison) Online comparison tool for mortgage/borrower insurance (assurance emprunteur) that lets users compare offers from 150+ partner insurers, obtain personalized quotes, and switch insurance contracts. Free for users; Réassurez-moi earns commissions from insurers. Targets French property borrowers seeking to reduce loan insurance costs.
- Comparateur de mutuelle santé (Health Insurance Comparison) Health insurance comparison tool enabling users to compare mutuelle santé plans and save up to €456/year on health coverage. Includes options for expatriates and seniors. Targets French individuals seeking affordable health insurance.
- Comparateur d'assurance prévoyance (Providence Insurance Comparison) Comparison tool covering death insurance (assurance décès), funeral expense insurance (assurance obsèques), and long-term care insurance (assurance dépendance). Targets individuals and families seeking financial protection through providence coverage.
- Comparateurs d'assurances personnelles (Personal Insurance Comparison Suite) Suite of comparison tools for personal insurance lines including travel (assurance voyage), pet (assurance animaux), auto, home (assurance habitation), bicycle (assurance vélo), mobile, legal protection, and school insurance. Targets general French consumers looking to compare and purchase personal insurance.
- Courtage en assurance emprunteur (Borrower Insurance Brokerage Service) Brokerage service where dedicated expert advisors (such as Tanguy Mur) manage the full insurance comparison, subscription, cancellation of old contracts, and bank communication process for mortgage insurance. Service is free for customers; brokerage fees may apply for loan insurance and are disclosed transparently before subscription.
Quantifiable outcome
- Save up to €18,000 on loan insurance
- +3 more outcomes
Companies that use Réassurez-moi
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Réassurez-moi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Réassurez-moi partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- AXAcoreMajor insurance partner providing loan insurance products through Réassurez-moi's comparison platform
- GeneralicoreInsurance partner offering loan insurance products available on the comparison platform
- Swiss LifecorePartner insurer providing insurance products through the platform's comparison service
- CNP AssurancescoreFrench insurance company partner for loan and personal insurance products
- FidelidademajorInsurance partner providing products through the comparison platform
- SuravenirmajorInsurance partner for loan insurance products
- Malakoff HumanismajorInsurance group partner offering employee and personal insurance products
- AltitudemajorInsurance partner available on the comparison platform
- CACIminorInsurance partner included in the platform's partner network
- IriademinorInsurance partner available through the comparison service
- MNCAPminorInsurance company partner in the network
- MaestrominorInsurance partner in the comparison network
- MiltisminorInsurance partner available on the platform
- PrévoirmajorInsurance partner offering competitive loan insurance rates
- SérénitéminorInsurance partner in the network
- PrettomajorPartner mortgage lender for property loan services, with referral relationship from reassurez-moi.fr to pretto.fr
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Réassurez-moi competitors and assessment
Company assessmentDirect peers
- Magnolia.fr: Magnolia.fr is a French insurance broker operating as a digital comparator with human advisor support, focused on auto, home, and health insurance. It is a direct competitor using the same hybrid digital-plus-expert brokerage model and similar commission-based revenue.
- Hyperassur: Hyperassur is a French insurance comparator focused on auto, home, health, and borrower insurance. It uses the same comparison-plus-expert-advisor model and competes directly with Réassurez-moi for the same French consumer and insurance partner relationships.
- LesFurets.com: LesFurets.com is a Paris-based insurance and banking comparator covering insurance, loans, and savings products. It operates as a multi-category comparison and brokerage platform with a comparable freemium model and partner-commission revenue, directly competing for the same French consumer.
- LeLynx.fr: LeLynx.fr is one of the leading French insurance comparison platforms, owned by Admiral Group. It offers multi-category insurance comparison (auto, home, health, borrower) with a similar advertisement-funded + commission model, making it the closest direct competitor to Réassurez-moi in the French market.
- Assurland: Assurland is a long-established French insurance comparison website covering auto, home, health, and life insurance. It monetizes via leads and commissions, placing it in direct competition with Réassurez-moi on SEO-driven insurance comparison traffic.
Emerging players
- Devis Mutuelle: Devis Mutuelle is a French health insurance comparator specializing in mutuelle santé comparisons. It competes in one of Réassurez-moi's secondary verticals, with a narrower but more focused product line.
- Pretto: Pretto is a French online mortgage broker and partner of Réassurez-moi that originated the company's mortgage simulation tool. While it specializes in mortgage origination rather than insurance, it shares the consumer base and customer journey with assurance emprunteur, making it an adjacent peer.
- Acheel: Acheel is a French insurtech offering digital home and auto insurance with broker-style comparison embedded in its offering. It is an emerging, technology-led competitor that overlaps with Réassurez-moi's home and auto insurance comparison categories.
Broad incumbents
- Meilleurtaux: Meilleurtaux is a French broker and comparison platform with a broader footprint spanning banking, credit, insurance, and savings products. It is more of a financial-services incumbent than a pure insurance comparator, with overlapping presence in mortgage broker and insurance comparison offerings.
Others
- UFC-Que Choisir: UFC-Que Choisir is a major French consumer association that provides editorial insurance comparisons and tools. While not a commercial broker, it competes for the same consumer attention and trust signals in insurance comparison, and is a benchmark for quality in the French consumer-advice space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Réassurez-moi social profiles
Digital presenceRéassurez-moi compliance and trust
Trust signalCompliance1 record
Réassurez-moi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Réassurez-moi leadership team
Management profileNumber of profiles
Profiles1 record
Réassurez-moi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Réassurez-moi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Réassurez-moi
What does Réassurez-moi do?
Réassurez-moi is a digital insurance broker (courtier) operating a free online comparison and brokerage platform that helps French consumers compare insurance contracts from 150+ partner insurers and switch providers, with a core focus on borrower/mortgage insurance (assurance emprunteur), health insurance (mutuelle santé), and providence insurance (death, funeral, long-term care). Dedicated expert advisors manage the full process — comparison, subscription, and cancellation of prior contracts — at no cost to the customer, with the company earning commissions from insurance partners upon contract signing.
Is Réassurez-moi a public or private company?
Réassurez-moi is a private company. It is classified as family owned and is currently operating.
When was Réassurez-moi founded?
Réassurez-moi was founded in 2013. It employs 51 to 100 people.
Where is Réassurez-moi based?
Réassurez-moi is headquartered in Paris, France, in the Europe region.
How does Réassurez-moi make money?
One revenue line is on record: insurance Commission (Courtage).
Who are Réassurez-moi's main competitors?
Direct peers on record are Magnolia.fr, Hyperassur, LesFurets.com, LeLynx.fr and Assurland. Emerging players are Devis Mutuelle, Pretto and Acheel. Meilleurtaux is listed as a broad incumbent. UFC-Que Choisir is listed as an others.
Does Réassurez-moi have an API?
No public API is recorded for Réassurez-moi.