Auto Expo

What Auto Expo does

Import Masters operates a pre-owned luxury vehicle dealership business headquartered at 275 Northern Blvd in Great Neck, NY, with a secondary service and showroom location at 60 Northern Blvd in the same trade area. The company's core offering is the retail sale of certified-inspected pre-owned vehicles across eight luxury brands — BMW, Mercedes-Benz, Audi, Infiniti, Land Rover, Maserati, Porsche, and Lexus — organized by body style (sedans, SUVs) and now including a dedicated EV and hybrid category. The dealership targets individual retail buyers in the New York metropolitan area and broader Northeast, with stated reach into Queens, Brooklyn, Manhattan, Bronx, Long Island, New Jersey, Connecticut, Pennsylvania, and New York State.

The business runs on a traditional dealership go-to-market augmented by a Dealer.com-powered digital platform that supports online inventory browsing, online financing applications (including a no-SSN option for all credit types), Kelley Blue Book trade-in valuation, a CarFinder service, and a 7-day return/exchange policy. Customer experience differentiators include "No Haggle Pricing," a $500 Refer-A-Friend program, Spanish-language support, and certified pre-owned protection plans. There is no evidence of proprietary technology, AI/ML capabilities, or software-as-a-service products; the technology footprint is commodity dealer website tooling and standard third-party integrations.

Import Masters generates revenue through four streams: one-time vehicle sales (the dominant stream), transaction-fee-based financing arrangements with lending partners, one-time certified protection plan sales, and trade-in vehicle purchases. Pricing is quote-based and not publicly disclosed. Ownership structure, key personnel, financial performance, funding history, and corporate parent are not disclosed in available data. No patents, regulatory actions, awards, or M&A activity are on record.

Name

Auto Expo

Legal name

Import Masters

Website

https://autoexpostore.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Import Masters is a Great Neck, NY-based pre-owned luxury vehicle dealership retailing certified used BMW, Mercedes-Benz, Audi, Infiniti, Land Rover, Maserati, Porsche, and Lexus models to individual buyers across the New York metropolitan and Northeast US market.

Ownership category

akta.pro rank

Headquarters

HQ city

Great Neck

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Vehicle Sales: One-time transaction revenue from sale of pre-owned luxury vehicles including BMW, Mercedes-Benz, Audi, Infiniti, Land Rover, Maserati, Porsche, and Lexus models
2. Financing Services: Vehicle financing arrangements facilitated for customers through lending partnerships, including options for all credit types
3. Certified Protection Plans: Extended coverage and protection plans offered on certified pre-owned vehicles
4. Trade-In Services: Purchase of customer vehicles as trade-ins toward vehicle purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Import Masters is a pre-owned luxury vehicle dealership in Great Neck, NY that sells certified and inspected used BMW, Mercedes-Benz, Audi, Infiniti, Land Rover, Maserati, Porsche, and Lexus vehicles. The dealership complements vehicle sales with in-house financing services for all credit types, certified pre-owned inspection programs, extended protection plans, trade-in valuations via Kelley Blue Book, and a 7-day return/exchange policy.

Product overview

Import Masters is a single-location pre-owned luxury vehicle dealership in Great Neck, NY, offering a curated selection of certified and inspected pre-owned vehicles from multiple European and Japanese luxury brands. The core offering consists of individual pre-owned vehicle sales across eight luxury brands (BMW, Mercedes-Benz, Audi, Infiniti, Land Rover, Maserati, Porsche, and Lexus), organized by body style (sedans and SUVs) and including EV/hybrid options. The business operates as a unified dealership model where vehicle sales are complemented by financing services, certified pre-owned vehicle protection plans, trade-in programs, and a 7-day return policy. The product portfolio also includes a referral rewards program and Kelley Blue Book-based vehicle valuation tools. The company does not operate a multi-product platform or software-as-a-service model; rather, it is a traditional automotive retail business.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Owned BMW Vehicles

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Dealer.comcoreTechnology or IntegrationDealer.com provides the website platform powering Import Masters' online presence. The platform includes inventory management, lead capture, and digital marketing tools specific to automotive dealerships. Website copyright attribution reads 'Website by Dealer.com'.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sonic Automotive: Franchised dealer group whose EchoPark brand is a dedicated used-car chain with fixed pricing. Comparable on multi-brand used vehicle retail, online purchasing, and a luxury-leaning segment mix, but with a national footprint and new-car franchise base that Import Masters lacks.
• Hendrick Automotive Group: Largest privately held US dealer group with strong luxury franchise concentration (Mercedes-Benz, BMW, Audi, Porsche, Lexus) and pre-owned programs. Comparable on luxury brand focus and CPO/financing services, though Hendrick operates a broad franchised new-car portfolio in multiple US regions.
• Asbury Automotive Group: Franchised dealer group with significant luxury exposure (Mercedes-Benz, BMW, Land Rover, Lexus) and a Clicklane digital retail platform. Comparable on luxury brand mix, online financing, trade-in, and CPO offerings, though diversified across new and used at national scale.
• Penske Automotive Group: Major US franchised dealer group with a heavy premium/luxury OEM mix (Mercedes-Benz, BMW, Audi, Porsche, Land Rover) and used-vehicle operations. Comparable on luxury brand representation and CPO programs, though Penske operates at scale through franchised new-car dealerships rather than a pure pre-owned model.
• AutoNation: Largest US auto retailer operating both franchised new-car stores and a large used-vehicle program. Overlaps with Import Masters on multi-brand used inventory, certified pre-owned offerings, financing, and trade-in services, but competes across new and used segments rather than specializing in luxury pre-owned.

Emerging players

• Driveway: Online used-car platform (originally independent, now part of CarsCommerce) offering home delivery, online financing and trade-in. Comparable as a digital-first used-car competitor targeting the same online-financing, transparent-pricing buyer that Import Masters serves through Dealer.com.

Direct peers

• CarMax: Largest US used-vehicle retailer with a no-haggle, fixed-price model and 7-day money-back guarantee that mirrors Import Masters' core customer promise. Directly comparable on transparent pricing, multi-brand inventory, financing facilitation, and certified/inspected vehicle positioning, though at national scale.
• Carvana: Pure-play online used-car retailer offering fixed pricing, home delivery, and a 7-day return policy. Directly competes for the same digitally inclined used-luxury buyer that Import Masters targets through its Dealer.com platform, and pressure-tests Import Masters' online financing and inventory tools.
• Vroom: Online used-car marketplace with home delivery and a no-haggle model. Competes head-to-head with Import Masters for Northeast used-luxury buyers who want fixed pricing and online financing, and represents the digital benchmark Import Masters' e-commerce storefront must keep pace with.

Regional players

• Holman Automotive: Family-owned dealer group headquartered in the Northeast (Mount Laurel, NJ) with a heavy luxury import franchise mix and used-vehicle operations. Comparable on luxury import brand specialization and affluent Northeast customer base, though Holman spans new franchises across multiple states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/autoexpostore
• Facebookfacebook.com/AutoExpo
• LinkedInlinkedin.com/company/autoexpoentinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Expo