What GWQ ServicePlus does

GWQ ServicePlus AG is a German healthcare services company founded in 2007 and headquartered in Düsseldorf that operates as a purchasing and service organization (Einkaufs- und Dienstleistungsgesellschaft) for statutory health insurance funds (gesetzliche Krankenkassen). The company is owned by approximately 74 Krankenkassen shareholders — including SBK, vivida bkk, Bertelsmann BKK, IKK Südwest, Salus BKK, Audi BKK, and Mercedes-Benz BKK — and manages pharmaceutical expenditure of 9.2 billion EUR annually, with medical device contracts covering over 20 million insured persons and pharmaceutical procurement representing 11.9+ million insured.

The company operates through three product groups: GWQ.knows provides analytics, consulting, and research including predictive care analyses, epidemiological benchmarking, care management consulting, and research project participation; GWQ.creates develops digital health solutions, AI integration services, product design, and rollout operations; GWQ.buys handles procurement, contracting, and supplier management across pharmaceuticals (9.2 billion EUR), medical aids (20M+ insured), specialist care, rehabilitation, and digital health applications. The underlying technology combines Routinedaten analysis, AI-based predictive modeling, computer vision (e.g., SkinScreener for dermatology), generative AI integrations in partner apps, and modular architecture for partner health insurance fund integration.

GWQ generates revenue through three streams: procurement service fees on contract volume managed (GWQ.buys, professional services), subscription/recurring analytics and consulting engagements (GWQ.knows), and managed services for digital solution development and operations (GWQ.creates). Distribution is sales-led with direct engagement to the 74 partner shareholders, supplemented by digital portals (Vergabeportal tendering portal, Reha-Navigator, Onlinebeitrittsmanager) and a Testcommunity for insured-person feedback. The company operates exclusively in Germany with offices in Düsseldorf, Hamburg, and Munich, and holds ISO 9001:2015 certification for its tendering portal operations.

Name

GWQ ServicePlus

Legal name

GWQ ServicePlus AG

Website

https://gwq-serviceplus.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

GWQ ServicePlus AG is a Düsseldorf-based healthcare services company owned by 74 German statutory health insurance funds, providing collective procurement, analytics, and digital health solutions across pharmaceutical, medical device, and care management domains.

Ownership category

akta.pro rank

Product category

Healthcare Procurement and Care Management Services

NAICS

Other Insurance Related Activities (52429), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Hospital & Medical Service Plans (6324), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Value-Based Contracting Analytics (ACO/MSSP/MA, shared savings/risk) (HLACAHAA)

Keywords

• Healthcare procurement services
• Pharmaceutical rebate management
• Medical aids contracting
• Healthcare data analytics
• Statutory health insurance consulting

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Procurement Services (GWQ.buys): GWQ generates revenue by managing procurement contracts for pharmaceuticals and medical devices on behalf of 74 Krankenkassen. The company negotiates volume discounts, manages rebate contracts, and provides full contract lifecycle management. Revenue is derived from service fees based on the volume of contracts managed and savings generated for partner Krankenkassen.
2. Analytics & Consulting (GWQ.knows): Revenue from providing data analytics, research, strategic consulting, and competency training services to health insurance funds. Includes epidemiological analysis, care management consulting, and research project participation.
3. Digital Solutions Development (GWQ.creates): Revenue from developing and operating digital healthcare applications, AI integration services, and digital transformation consulting for partner Krankenkassen and their insured members.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GWQ ServicePlus AG is a B2B healthcare services company that aggregates 74 German statutory health insurance funds (gesetzliche Krankenkassen) as customers and shareholders, delivering three integrated service lines: GWQ.knows (epidemiological analytics, predictive care modeling, strategic consulting), GWQ.creates (digital product development, AI integration, UX, application operations), and GWQ.buys (collective procurement and rebate contract management for pharmaceuticals, medical aids, and care services managing 9.2 billion EUR in drug spend and covering 20+ million insured persons).

Product overview

GWQ ServicePlus AG is a German healthcare management company serving statutory health insurance funds (gesetzliche Krankenkassen) with a platform-plus-modules architecture organized in three specialized product groups. GWQ.knows provides analytics, research, and consulting services including Explorative & prädiktive Versorgungsanalysen, Versorgungssteuerung, Versorgungsstrategie, and Insights publications. GWQ.creates develops digital solutions and innovation services including AI-Integration, Development, Product & Interface Design, and Roll-out capabilities. GWQ.buys handles procurement and partnerships including Arzneimittel management (9.2 billion EUR expenditure), Hilfsmittel contracts (serving 20+ million insured), and specialized care modules for diagnostics, dermatology, mental health, family care, and fitness. The company also offers digital health companion apps (memedi, hello Hilfsmittel, Kompass) and platforms including GWQ Reha-Navigator and GWQ Vergabeportal.

Differentiator

Problem solved

Functional benefit

Brands

• GWQ.knows: Product group for knowledge, analysis and consulting to support data-driven decisions in healthcare provision.
• GWQ.creates
• GWQ.buys
• GWQ Whitepaper
• GWQ amPuls

Products and services

• GWQ.knows (Analytics and Consulting) Knowledge, analysis and consulting services for statutory health insurance funds, including epidemiological analysis, predictive care modeling, care strategy, research, and competency training to enable data-driven resource allocation and early identification of care gaps.
• GWQ.creates (Digital Innovation and Product Development) Development of digital products, AI-integrated applications, and innovation services for statutory health insurance funds, covering architecture, development, AI integration, proof-of-concept validation, UX design, product refinement, trend management, insights and ideation, innovation consulting, and roll-out.
• GWQ.buys (Procurement and Contract Management) Collective procurement and full contract lifecycle management for statutory health insurance funds across pharmaceuticals, medical aids, primary care (Hausarzt+), specialist physician care, rehabilitation, diagnostics, dermatology, pediatrics/family care, fitness, and digital health companion solutions, leveraging the combined purchasing power of 74 Krankenkassen.
• Pharmaceuticals Procurement (Arzneimittel) End-to-end pharmaceutical procurement, tendering, negotiation and rebate contract management for statutory health insurance funds, covering 8.9 million patients and managing 9.2 billion EUR in annual pharmaceutical spending.
• Medical Aids Contracting (Hilfsmittel) Full-service medical aids procurement strategies and quality management for statutory health insurance funds, providing contracts that cover up to 98% of medical device cases for more than 20 million insured persons.
• GWQ Vergabeportal (Procurement Tendering Portal) Online procurement and tendering portal operated by GWQ ServicePlus to publish and manage tenders for pharmaceutical, medical aids, and healthcare contracts with suppliers, certified under ISO 9001:2015.
• GWQ Reha-Navigator Digital navigation tool that helps insured persons of partner Krankenkassen find and access appropriate rehabilitation services through GWQ's selective rehabilitation contracts.

Quantifiable outcome

• 98% medical device case coverage through GWQ contracts
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• aQua-Institut (Institute for Applied Quality Improvement in Healthcare)coreStrategic or Co-development Partner · 1 January 2023Since 2023, GWQ collaborates with the aQua-Institut on the 'Nachhaltige Praxis' (Sustainable Practice) initiative to support ambulatory facilities in reducing their ecological footprint and preparing for climate change. The partnership aims to integrate quality instruments into selective contract-based care.
• Institut für Pharmakoökonomie und Arzneimittellogistik (IPAM)coreTechnology or IntegrationGWQ developed a joint tool with IPAM for identifying relevant drug combinations for combination discount purposes. The tool prioritizes undisputed combinations to guarantee timely revenue for Krankenkassen.
• Deutsches Beckenbodenzentrum (German Pelvic Floor Center)minorStrategic or Co-development PartnerExpert partners for the BabyCare program, providing specialized knowledge for structured risk detection and evidence-based health and nutrition recommendations during pregnancy.
• 74 Statutory Health Insurance Funds (Gesetzliche Krankenkassen)coreStrategic or Co-development PartnerGWQ serves 74 Krankenkassen as both shareholders and customers, developing solutions that reduce costs, improve care quality, and bundle competencies. This community of health insurance funds forms the core of GWQ's business model and service development.
• Various Digital Health App ProviderscoreChannel Partner/ Reseller/ DistributorGWQ.buys distributes digital health solutions including mental health apps (7Mind, Mamly), rehabilitation tools (myReha), cognitive testing (neotivCare), and pain management (medicalmotion) through contracts with partner Krankenkassen.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DAK-Gesundheit: Major German statutory sickness fund with internal procurement and digital/analytics functions, comparable to TK and BARMER as a large in-house alternative to GWQ's shared services model.
• Techniker Krankenkasse (TK): Germany's largest single statutory sickness fund with substantial in-house digital, data, and care management capabilities — overlapping GWQ.knows and GWQ.creates use cases as a vertically integrated incumbent rather than a third-party service provider.
• BARMER: Large statutory health insurance fund with significant internal data analytics, digital health, and care management capacity — competes with GWQ for talent, technology, and member-facing digital initiatives within German SHI.
• Optum (UnitedHealth Group): Large US-based health services and analytics platform serving payers and providers with data, technology, and care management capabilities — the scaled, global archetype of what GWQ.knows + GWQ.creates aim to be for German SHI.
• IBM Watson Health / Merative: Healthcare data and analytics platforms serving payers and providers with population health, claims analytics, and care management tooling — overlaps GWQ.knows' predictive analytics and care steering scope at the technology layer.

Direct peers

• Prospitalia GmbH: German healthcare procurement specialist consolidating purchasing power for hospitals and care providers across medical devices, consumables, and pharmaceuticals — directly comparable procurement-cooperation model.
• AGKAMED (Konzern-Einkauf): Central procurement group for German non-profit hospital chains (Sana, Asklepios, etc.), pooling volumes for medical products — a structural analogue in pool-based healthcare procurement.
• AOK-Bundesverband (and AOK procurement entities): The AOK system (largest group of statutory health insurance funds in Germany) operates its own centralized procurement, rebate contracting, and care management services, making it a direct functional competitor to GWQ across all three divisions.
• Sana Einkauf & Logistik GmbH: Procurement and logistics service company serving German hospital operators, with a comparable role in negotiating volume contracts for medical products on behalf of a pooled buyer base — analogous to GWQ.buys for Krankenkassen.
• vdek service GmbH: Service arm of the Verband der Ersatzkassen (association of substitute funds) performing coordinated procurement and service tasks for member sickness funds — a structural analogue to GWQ for a different SHI fund family.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gwq-serviceplus-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GWQ ServicePlus