What Incinolet does

Incinolet, Inc., a Dallas, Texas-based subsidiary of Research Products/Blankenship, Inc., designs, manufactures, and sells electric incinerating toilets under the Incinolet brand. Founded as Research Products/Blankenship in 1959 and a continuous Better Business Bureau member since 1987, the company operates an 11-50 employee US manufacturing facility that has built its presence over more than 65 years on a single core platform: the Model TR waterless toilet, which uses an electric heater and single blower to evaporate human waste into sterile ash over an approximately 60-minute cycle, requiring only a dedicated 20-amp circuit (120V or 240V) and a vent — no water, septic, or fuel hookups.

The product architecture is deliberately simple and proprietary. A disposable bowl liner captures waste before incineration, the heater element runs under thermostat control, and a single moving part (the blower) drives combustion air, with company materials explicitly contrasting this against propane-based competitors such as Cinderella and holding-tank systems such as EcoJohn. Around the toilet unit, Incinolet sells a structured aftermarket: pre-folded and unfolded bowl liners (consumables), a complete catalog of replacement parts (heater elements, blower motors and wheels, thermostats, thermocouples, Omron controllers/timers/relays, ashpan inserts), installation kits, mounting plates, dispensers, and tiered maintenance bundles (2-3 Year, 5-10 Year, Heater, Motor Wheel).

Revenue is generated through direct-to-consumer e-commerce on incinolet.com with free continental-US shipping, supplemented by toll-free phone sales and a network of authorized international dealers in Canada, Australia, Finland, and Sweden. Customers are fragmented across residential off-grid (cabins, lake homes, basements, tiny homes), marine and RV (houseboats, trailers), commercial (construction sites, loading docks, transport vehicles), and institutional (nursing homes) use cases. Pricing is positioned at a premium niche tier (Model TR at $3,299-$3,549 plus optional Coast Guard Certification), with the recurring bowl-liner and replacement-part business creating a long-tail annuity tied to a multi-decade installed base.

Name

Incinolet

Legal name

Incinolet, Inc.

Website

https://incinolet.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Incinolet designs, manufactures, and sells electric incinerating toilets (Model TR) that convert waste into sterile ash without water or plumbing, serving residential off-grid, marine, construction, and institutional customers through DTC e-commerce and an international dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Toilet Unit Sales: Primary revenue stream from selling Incinolet electric incinerating toilet units (Model TR). Available in White Shell or Stainless Steel configurations, with 120V or 240V voltage options. Prices range from $3,299 to $3,549 depending on configuration. Includes Coast Guard Certification option (+$100).
2. Bowl Liners (Consumables): Recurring revenue from disposable bowl liners. Pre-folded boxes of 400 liners priced at $64. Unfolded 1000-sheet packs at $86.00. Customers require ongoing liner purchases for toilet operation.
3. Replacement Parts: Replacement and maintenance parts including heater elements ($126), blower motors ($216), blower wheels, blower housing ($76), thermostats, thermocouples, ashpan inserts ($46), controllers, timers, and other components.
4. Bundle Packages: Pre-configured maintenance bundles offering savings: 2-3 Year Bundle ($149.40), 5-10 Year Bundle ($604.80), Heater Bundle ($253.80), Motor Wheel Bundle ($334.80), Installation Kit Bundles ($144.90-$147.50).
5. Installation Accessories: Installation kits (120V at $51, 240V), mounting plates ($71), dispensers ($44-$56), and other installation accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Incinolet manufactures and sells the electric Incinolet Model TR incinerating toilet, which uses electric heat to convert human waste into sterile ash without water, plumbing, or septic infrastructure. The core toilet is sold in 120V (4-person) or 240V (6-person) configurations with White Shell or Stainless Steel finishes, supported by consumable bowl liners, installation kits, replacement parts, and maintenance bundles sold through the company's e-commerce site and authorized international dealers.

Product overview

Incinolet manufactures electric waterless incinerating toilets that convert human waste into sterile ash using electric heat. The product portfolio centers on the Incinolet Model TR toilet (available in 120V/2000W for 4-person households and 240V/3500W for 6-person households), which forms the core product platform. Supporting this are extensive consumables (bowl liners in pre-folded 400-count boxes or unfolded 1000-sheet packs, catalyst), installation accessories (120V and 240V installation kits with varying finish options), and comprehensive maintenance bundles (2-3 Year Bundle, 5-10 Year Bundle, Heater Bundle, Motor Wheel Bundle). The company also offers a complete catalog of replacement parts including heater elements, blower motors, blower wheels, blower housings, ashpan inserts, receptacles, various thermostats (L140, F130, L300), thermocouples, Omron controllers/timers/relays, camlock mechanisms, mounting plates, and foot pedal protectors. Accessories include bowl liner dispensers and templates for folding liners. All products are designed, manufactured, and shipped from the company's Dallas, Texas facility with free shipping on all products within the continental USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Incinolet Model TR Electric Incinerating Toilet Electric waterless incinerating toilet that converts human waste into sterile ash using electric heat. Plugs into a dedicated 20-amp circuit (120V or 240V) and a vent, requiring no water, plumbing, or septic. Designed for off-grid residences, cabins, houseboats, RVs, basements, construction sites, transport vehicles, and nursing homes.
• Bowl Liners, Pre-folded (Box of 400) Pre-folded disposable paper bowl liners for use with any Incinolet toilet; pre-folded for immediate use, packaged in boxes of 400. Provides a sanitary barrier so waste never contacts the bowl before incineration.
• Bowl Liners 1000 (Unfolded Sheets) 1000 flat sheets of specially treated bowl liner paper that the user folds using the separate Template for Folding Liners. Lower-cost option for high-volume or budget-conscious users.
• Installation Kit - 120 Volt Complete installation kit for 120V Incinolet units, including 18-inch PVC pipe, dryer vent, rubber coupling, and a 120V wall receptacle, for installation of the electric toilet on a 20-amp circuit.
• Installation Kit - 240 Volt Complete installation kit for 240V Incinolet units, including 18-inch PVC pipe, dryer vent, rubber coupling, and a 240V wall receptacle.
• Installation Kit Bundle Bundle pairing the Installation Kit with a Stainless Steel dispenser and liners, providing a complete turnkey installation solution.
• Installation Kit Bundle with White Dispenser Bundle pairing the Installation Kit with a White Shell dispenser and liners for matching the toilet's white finish.
• Heater Bundle Pre-packaged heater replacement bundle including Heater, Thermocouple, L300 Thermostats, and Liners for routine heater maintenance on an Incinolet toilet.
• Motor Wheel Bundle Pre-packaged motor and wheel replacement bundle including Motor, Wheel, F130 Thermostats, and Liners for blower system maintenance.
• 2-3 Year Maintenance Bundle Pre-packaged 2-3 year maintenance bundle including Wheel, Ashpan, and Liners for short-term planned maintenance of an Incinolet toilet.
• 5-10 Year Maintenance Bundle Pre-packaged 5-10 year maintenance bundle including Heater, Motor, Wheel, Thermostats (F130, L300, L140), Thermocouple, Ashpan, and Liners for comprehensive long-term service.
• Dispenser for Bowl Liners Stainless steel wall-mounted dispenser box that holds and dispenses bowl liners; available in standard or White Shell finish to match the toilet.
• Incinolet Heater Element (Replacement Part) Replacement heater element for the Incinolet incinerating toilet's electric burner assembly, available for purchase individually for self-service repair.
• Incinolet Blower Motor (Replacement Part) Replacement blower motor for the Incinolet toilet, available in SMALL and LARGE sizes; serial number required for ordering.
• Template for Folding Liners Reusable folding template used to convert the unfolded 1000-sheet bowl liner paper into correctly sized pre-folded liners.

Quantifiable outcome

• Water savings of over 2,000 gallons annually per household
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Incinolet Products of CanadacoreChannel Partner/ Reseller/ DistributorAuthorized partner for Canada handling local sales, distribution, and customer support. Located at IncinoletCanada.com. Phone: (519) 938-9108.
• Hitech Pacific AustralasiacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Australia. Handles local sales and distribution of Incinolet products in the Australian market. Phone: 07-3715-5092.
• Antti Salo KycoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Finland. Handles local sales and distribution of Incinolet products in the Finnish market. Phone: 46-810-4533.
• Incino Sverige ABcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Sweden. Handles local sales and distribution of Incinolet products in the Swedish market. Website: incino.se. Phone: 46-810-4040.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cinderella Eco Group: Norwegian manufacturer of incinerating toilets, the closest direct competitor to Incinolet. Uses propane rather than electricity for incineration; multiple Incinolet customer reviews explicitly compare the two brands.
• Separett: Swedish manufacturer of waterless urine-diverting and composting toilets serving off-grid homes, cabins, and similar use cases that overlap with Incinolet's residential off-grid segment.
• Sun-Mar: North American composting toilet manufacturer serving residential, cottage, and RV applications. Competes with Incinolet in the off-grid/no-plumbing sanitation segment with a different waste-handling technology.
• Nature's Head: US-based composting toilet brand popular for cabins, tiny homes, RVs, and boats. Targets many of the same off-grid and mobile-living customers as Incinolet with a self-contained composting approach.
• Clivus Multrum: Australian-origin composting toilet systems manufacturer with a long history in waterless sanitation for off-grid homes, cabins, and remote buildings, comparable to Incinolet's residential off-grid segment.
• EcoJohn: Waterless toilet competitor referenced by Incinolet as a market alternative. Uses holding tank technology rather than incineration; competes for the same off-grid and remote-site customers.

Emerging players

• Biolan: Finnish manufacturer of composting toilets and dry sanitation systems. Operates in the same Finnish/Nordic market as Incinolet's authorized dealer Antti Salo Ky and overlaps in off-grid eco-toilet use cases.
• Laveo by Dry Flush: Modern waterless toilet brand using bag-sealing technology for odor-free waste containment. Targets similar RV, boat, and off-grid customers as Incinolet with a different technological approach.

Broad incumbents

• Thetford: Established global manufacturer of RV and marine sanitation products including toilets and waste management systems. A broad incumbent in mobile/portable sanitation with overlapping but wider product portfolio than Incinolet.
• Dometic: Large global supplier of RV, marine, and outdoor lifestyle products including sanitation systems and toilets. Competes with Incinolet in marine and RV segments but offers a much broader appliance portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IncinoletUSA
• YouTubeyoutube.com/channel/UChGdJaHngViuJ_a-Ny6yLYg
• Facebookfacebook.com/official.incinolet
• Instagraminstagram.com/incinolet

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incinolet