What Meredith Wealth Planning does

Meredith Wealth Planning, LLC is an SEC-registered, fee-only Registered Investment Advisor founded in March 2019 by Mark Meredith, CFP®, and headquartered in Maryville, Illinois. The firm delivers a single integrated advisory offering — flat-fee financial planning and investment management — for a fixed annual fee of $7,500 ($625/month) per client household, with no account minimums, no commissions, no revenue sharing, and no AUM-based pricing. Its core technology stack is a fully in-house portfolio construction process that combines a proprietary Eight-Principle Investment Philosophy with factor-tilted ETFs from Dimensional Fund Advisors, Avantis, and iShares, while client assets are custodied at Charles Schwab and day-to-day client interaction runs through Advyzon (portal) and RightCapital (planning software).

The firm serves more than 200 individual and family households — mass-affluent and high-net-worth clients — located across 21 US states, delivered through a virtual/remote model with a two-advisor bench (Mark Meredith, CFP®; Scott Wimmer, CFA, CFP®, EA, joined 2022). Service scope is intentionally broad and bundled: discretionary investment management, retirement planning (Social Security, Medicare, distribution strategy), tax planning (tax-loss harvesting, Roth conversions, asset location), estate coordination, insurance analysis, cash flow/budgeting, and education planning.

Commercially, the model is a sales-led, advisor-led motion with no intermediaries: every prospective client initiates via a free 30-minute Calendly discovery call, followed by a structured four-step engagement (discovery → reflection → recommendations → ongoing partnership), supported by a content-marketing engine (80+ blog articles, organic social, email newsletter, Google Reviews). Growth has been entirely organic — from $0 AUM and zero clients in March 2019 to more than $500M AUM by February 2026 — funded exclusively by recurring client fees, with no disclosed institutional investors, no funding rounds, and no parent company. Annual fee has been raised four times (from $5,700 in 2020 to $7,500 in 2026), reflecting sustained pricing power within the flat-fee segment.

Name

Meredith Wealth Planning

Legal name

Meredith Wealth Planning, LLC

Website

https://meredithwealth.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Meredith Wealth Planning is an SEC-registered, fee-only RIA in Maryville, Illinois, founded in 2019 that delivers flat-fee financial planning and factor-tilted ETF investment management to more than 200 households across 21 US states for a fixed $7,500 annual fee per household.

Ownership category

akta.pro rank

Product category

Personal Financial Advisory & Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE)

akta.pro secondary industries

Tax-Aware Investment Planning (FSAEAAAE), Estate & Legacy Planning Advisory (FSAEAAAG)

Keywords

• Flat-fee financial planning
• Investment management services
• Retirement planning advice
• Tax planning services
• Fee-only wealth advisory

Headquarters

HQ city

Maryville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Flat-Fee Advisory Services: The firm generates 100% of its revenue from a single flat annual fee of $7,500 ($625/month) per client household. No commissions, revenue sharing, product referral fees, or other revenue streams exist. Fee is billed monthly in arrears from client accounts or bank accounts. Some legacy clients may be on prior fee schedules.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Meredith Wealth Planning is a fee-only Registered Investment Advisor that provides flat-fee financial planning and discretionary investment management to individuals and families for a single annual fee of $7,500 per household. The bundled offering covers tax planning, evidence-based ETF portfolio management, retirement planning, estate coordination, cash flow and budgeting, insurance analysis, and education planning, with assets custodied at Charles Schwab.

Product overview

Meredith Wealth Planning offers a single, unified core product: its Flat-Fee Financial Planning & Investment Management service. This is a comprehensive advisory offering that bundles discretionary portfolio management, tax planning, retirement planning, estate planning coordination, cash flow and budgeting guidance, insurance analysis, and education planning under one transparent annual flat fee. The firm does not offer modular add-ons or separate product tiers—all services are included within the core flat-fee structure. The flat-fee model ($7,500/year as of 2026) contrasts with industry-standard percentage-of-AUM pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Flat-Fee Financial Planning & Investment Management A comprehensive flat-fee advisory service bundling discretionary portfolio management, ongoing investment recommendations, and full financial and tax planning (retirement, estate coordination, cash flow/budgeting, insurance analysis, education planning) for a fixed annual fee of $7,500 ($625/month) per client household, with no commissions, no revenue sharing, and no account minimums; targeted at mass-affluent and emerging high-net-worth individuals and families.

Quantifiable outcome

• Surpassed $500 million in assets under management in under 7 years since March 2019 launch with zero initial clients and assets.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Charles Schwab & Co.coreTechnology or IntegrationCharles Schwab serves as the custodian for all client investment accounts. Clients are required to hold their investment accounts at Charles Schwab to enable consistent oversight and streamlined portfolio management. The firm handles the account transition process for new clients.
• Dimensional Fund AdvisorscoreTechnology or IntegrationDimensional Fund Advisors (DFA) is one of the primary fund families utilized in client portfolios. The firm employs DFA's evidence-based ETFs that target factor exposures (value, profitability, size, momentum) as part of its evidence-based investment philosophy.
• Avantis InvestorscoreTechnology or IntegrationAvantis Investors is utilized as a fund family in client portfolio construction, providing factor-tilted ETFs as an alternative to Dimensional and iShares in the evidence-based approach.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wealthfront: Wealthfront is a leading automated investment platform offering low-cost portfolio management and financial planning tools — comparable in low-cost, evidence-based investing philosophy but a much larger, primarily self-service competitor.
• Personal Capital (Empower Personal Dashboard): Personal Capital (now part of Empower) is a large, established digital wealth management platform offering financial planning and investment management — broader in scale and product, but serving the same mass-affluent to HNW client segment.
• Betterment: Betterment is one of the largest digital wealth managers offering automated, low-fee investment management and financial planning tools — serves a similar mass-affluent client base but with a primarily automated (robo) delivery model rather than human advisor-led.

Direct peers

• AdvicePeriod: AdvicePeriod is a flat-fee, fiduciary wealth management firm providing comprehensive financial planning and investment management to mass-affluent and HNW clients — directly comparable in business model, pricing, and service scope.
• Facet Wealth: Facet Wealth is a flat-fee financial planning and investment management firm targeting mass-affluent households nationally via a virtual delivery model — directly comparable in client segment, pricing philosophy, and digital-first service model.
• Darrow Wealth Management: Darrow Wealth Management is an evidence-based, fee-only RIA using Dimensional Fund Advisors and academic-factor investing with a flat-fee model — directly comparable in investment philosophy, fee structure, and target clientele to Meredith.
• XY Planning Network: XY Planning Network is a network of flat-fee, fee-only financial planners serving mass-affluent clients — directly comparable in target market, fee model, and service offering to Meredith Wealth Planning. Both emphasize the fiduciary, no-AUM model.
• Garrett Planning Network: Garrett Planning Network is a network of fee-only financial planners charging by the hour or flat fees — directly comparable in client segment (mass-affluent households) and rejection of AUM-based pricing.
• Pure Financial Advisors: Pure Financial Advisors is a flat-fee, fee-only RIA offering comprehensive financial planning and evidence-based investment management — closely aligned with Meredith's service offering, target segment, and pricing philosophy.

Others

• RightCapital: RightCapital is a financial planning software platform used by Meredith Wealth Planning and many other RIAs — comparable as a technology/infrastructure partner and as an enabling technology for the broader flat-fee RIA ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MarkTMeredith
• Facebookfacebook.com/flatfeeplanners
• LinkedInlinkedin.com/company/meredith-wealth-planning

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meredith Wealth Planning