What Hotel Zephyr does

Hotel Zephyr is a 361-room waterfront hotel located at 250 Beach Street on San Francisco's Fisherman's Wharf, opened in 2015 and operated under the legal entity Dons Lessee LLC d/b/a Hotel Zephyr Fisherman's Wharf. The property is owned by Pebblebrook Hotel Trust (a publicly traded lodging REIT) and managed by Davidson Hotel Company LLC (Pivot Hotels & Resorts). Its core offering is a single-asset lodging product differentiated by a ship yard chic design built from recycled cargo containers and upcycled nautical elements, an approximately 8,000 sq ft outdoor venue called The Yard, an 805 sq ft indoor Game Room, an integrated Zephyr Walk retail-dining complex, and 13 ADA-accessible rooms across six room categories ranging from standard Deluxe to Premium Waterfront with Balcony.

The hotel's revenue model is multi-stream: nightly guest room rentals (dynamic pricing, no publicly disclosed rates), a $35 + tax per-room-per-night amenity fee covering WiFi, coffee, fitness center, and partner discounts, food and beverage commissions from on-site Zephyr Walk tenants (Bistro Boudin, Socialite Crafthouse & Kitchen, Scoma's Seafood, IHOP, Krispy Krunchy Chicken), event venue rental (The Yard up to 500 guests, Game Room up to 50 guests, plus meeting rooms), and commission income from bundled tour packages (Blue and Gold Fleet bay cruises, Blazing Saddles bike rentals, Big Bus Tours, Aquarium of the Bay, SkyStar Wheel, Skydive Golden Gate, and Pier 39 restaurant dining credits). Distribution runs through direct booking via the SynXis engine, phone, and walk-ins, supplemented by OTAs (Kayak and others), group/corporate sales via MeetingBroker, and brand affiliation with Curator Hotels & Resorts.

Customer segments are predominantly B2C: leisure travelers and families are the primary segment, with secondary segments in corporate and business travelers, government and military personnel (per diem rates), AAA members (up to 20% off), sports and event tourists (2026 Soccer Championships, Giants, Warriors), and group events and weddings. The hotel has earned consistent best-in-class editorial recognition, including Travel + Leisure's #1 Best Hotel in San Francisco in 2024 and Condé Nast Traveler's #2 Hotel in San Francisco in 2025. Technology is standard PMS-driven; sustainability metrics (75% waste diversion, 98% LED lighting) are inherited from Pebblebrook's portfolio-level program.

Name

Hotel Zephyr

Legal name

Dons Lessee LLC d/b/a Hotel Zephyr Fisherman's Wharf

Website

https://hotelzephyrsf.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Boutique Hotel Lodging and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Waterfront hotel lodging
• Guest room accommodations
• Meetings and events space
• Hospitality travel packages
• Food and beverage services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Guest Room Rentals: Primary revenue stream from 361 guest rooms including standard rooms, waterfront rooms, and ADA accessible rooms. Rooms feature king or double/double bed configurations with various views and amenities. Revenue generated through nightly rates with seasonal pricing variations and promotional packages.
2. Event Venue Rental: Revenue from renting event spaces including The Yard (8,000 sq ft outdoor venue for up to 500 guests), Game Room (805 sq ft indoor space for up to 50 guests), and meeting rooms. Catering and AV services provided through preferred vendors.
3. Food & Beverage: On-site dining through Zephyr Walk outlets including Bistro Boudin, Socialite Crafthouse & Kitchen, Scoma's Seafood, IHOP, and Krispy Krunchy Chicken. Revenue from restaurants, in-room dining, and food court operations.
4. Amenities Fee: $35 + tax per room per night amenity fee covering WiFi, coffee/tea, welcome water bottles, s'mores kits, game room access, fitness center, and discounts at partner restaurants and tours.
5. Tour Packages & Commissions: Commission revenue from selling tour packages including Bay cruises, city tours, Muir Woods, Napa Valley wine country, Yosemite, Silicon Valley tech tours, and skydiving experiences. Partnerships with Blue and Gold Fleet, Big Bus Tours, and local tour operators.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hotel Zephyr operates a 361-room waterfront boutique hotel at Fisherman's Wharf in San Francisco, selling overnight guest room accommodations, food and beverage, meetings and events space, and curated travel packages (including Land and Sea, Dock & Dine, Blue & Gold Bay Cruise, and Park & Embark offers) that combine lodging with local San Francisco experiences such as Alcatraz tours and bay cruises. The property is owned by Pebblebrook Hotel Trust and managed by Davidson Hotel Company, with a ship-yard/industrial-themed design and a large outdoor social space called The Yard.

Product overview

Hotel Zephyr is a single waterfront hotel property (not a platform) located at Fisherman's Wharf in San Francisco. The property offers 361 guest rooms across six room types (Deluxe, Deluxe with Balcony, Partial Bay View, Premium Waterfront, Premium Waterfront with Balcony, and ADA Accessible), along with distinctive amenities including The Yard (8,000 sq ft outdoor play area), an indoor Game Room, and the Zephyr Walk retail-dining complex. Event capabilities include Meetings & Events spaces suitable for corporate meetings, weddings, and social events. The hotel also provides curated tour packages (Land and Sea, Dock & Dine, Blue & Gold cruises) and operates a comprehensive sustainability program. Room bookings are managed through the SynXis booking engine, and the property participates in Pebblebrook Hotel Trust's portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Zephyr Guest Room Accommodations 361-room waterfront boutique hotel stay at Fisherman's Wharf in San Francisco, targeting leisure, family, corporate, and group travelers. The property offers multiple room categories with bay or city views, ship-yard-themed industrial design, and amenities such as Wi-Fi, in-room safes, and energy-saving climate controls.
• Meetings and Events Spaces Indoor and outdoor meeting and event venues at the hotel, including The Yard, used for corporate meetings, association events, weddings, and social functions, supported by on-site catering and dedicated event staff.
• Land and Sea Package Bundled hotel stay and attraction experience targeting leisure travelers who want to combine a Fisherman's Wharf hotel stay with a signature local activity.
• Dock & Dine Package Package combining an overnight stay with on-property or partner dining, aimed at leisure guests looking for a single-priced hotel and dining experience.
• Breakfast on the Bay Room-and-breakfast package providing overnight accommodation with an included breakfast offering, targeting leisure and family travelers.
• Land and Sky Package Bundle pairing an overnight stay with an aerial or sightseeing partner experience, targeting leisure travelers seeking a premium San Francisco itinerary.
• Blue & Gold Cruise the Bay Package Hotel stay bundled with a Blue & Gold Fleet bay cruise, targeting leisure visitors who want to add a signature San Francisco bay experience to their stay.
• Spin The City Package Multi-activity package pairing the hotel room with several partner San Francisco experiences, designed for leisure guests who want a sampler itinerary.
• Park & Embark Package Stay-plus-parking-plus-attraction package designed for self-driving leisure guests visiting Fisherman's Wharf.
• 2026 Soccer Championships Package Event-themed overnight stay and ancillary inclusions targeting spectators and supporters traveling to the 2026 Soccer Championships hosted in the San Francisco Bay Area.
• Meet Me at The Wharf Group Booking Group room block and meeting package designed for meeting and event planners, bundling multiple guest rooms with event space and on-site coordination.

Quantifiable outcome

• Voted #2 Hotel in San Francisco by Condé Nast Traveler in 2025
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• Blue and Gold FleetminorStrategic or Co-development PartnerHotel Zephyr partnered with Blue and Gold Fleet to offer guests a 60-minute cruise through San Francisco Bay as part of the 'Blue & Gold: Cruise The Bay' package. Guests can hop aboard at the dock and enjoy views of the skyline and Golden Gate Bridge.
• Blazing SaddlesminorGTM or Marketing PartnerPartnership provides complimentary one-day bike rentals for Hotel Zephyr guests as part of the 'Spin The City' package. Guests can explore the Bay area, cruise the Embarcadero, and ride across the Golden Gate Bridge.
• Big Bus ToursminorGTM or Marketing PartnerBig Bus Tours is based on Zephyr Walk at Hotel Zephyr, offering hop-on/off sightseeing tours of San Francisco with 20 different stops including Sausalito.
• Tower ToursminorGTM or Marketing PartnerTour operator based on Zephyr Walk at Hotel Zephyr, offering various tour packages and excursions for hotel guests.
• Museum of 3D IllusionsminorGTM or Marketing PartnerInteractive attraction based on Zephyr Walk, offering 3D art museum experience for Hotel Zephyr guests seeking adventure beyond traditional sightseeing.
• Aquarium of the BayminorGTM or Marketing PartnerPartnership provides tickets to Aquarium of the Bay for Hotel Zephyr guests as part of the 'Land and Sea Package'. Hotel offers 15% off guest rooms plus two entry tickets to the aquarium with minimum two-night stay.
• SkyStar WheelminorGTM or Marketing PartnerPartnership for the 'Land and Sky Package' providing two tickets to the SkyStar Wheel observation gondola with bay views, Alcatraz views, and city skyline panoramas.
• Skydive Golden GateminorGTM or Marketing PartnerPartnership offers Hotel Zephyr guests $30 off each tandem skydive with hotel pickup. Guests receive booking confirmation as discount voucher for San Francisco's ultimate skydiving experience.
• Oracle Park (SF Giants)minorGTM or Marketing PartnerOracle Experience partnership offers Hotel Zephyr guests private tour and tasting at Oracle Park including personal guide, history, beer/concession tasting, and commemorative gift.
• Davidson Hotel Company LLCcoreImplementation/ SI/ Consulting PartnerThird-party hotel management company managing Hotel Zephyr operations. Operates as 'Davidson Hotels' and 'Pivot Hotels & Resorts'. Manages website terms, privacy policy, and guest services. Contact: Davidson Hotel Company LLC, One Ravinia Drive, Suite 1600, Atlanta, GA 30346.
• Curator Hotels & ResortsminorGTM or Marketing PartnerBrand affiliation with Curator Hotels & Resorts for marketing support, brand discovery, and access to curated collection of independent hotels. Visible in hotel logo seal on website.
• KayakminorChannel Partner/ Reseller/ DistributorPartnership with Kayak for hotel listing in travel search results and Travel Awards recognition. Bookable through Kayak platform with visibility in search results.
• Pier 39 Partner Restaurants (Fog Harbor, Pier Market, Eagle Cafe, Wipeout, Crab House, Biscoff Coffee Shop)minorGTM or Marketing PartnerParticipating waterfront restaurants in the 'Dock & Dine' program offering Hotel Zephyr guests $50 dining credit. Restaurants include Fog Harbor Fish House, Pier Market Seafood, Eagle Cafe, Wipeout Bar & Grill, Crab House, and Biscoff Coffee Shop.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 1 Hotel San Francisco: A luxury lifestyle hotel on the Embarcadero with strong sustainability positioning. Comparable experiential design-led branding, sustainability credentials, and waterfront San Francisco market, but operates as part of a multi-property national brand with broader distribution leverage.
• Hyatt Regency San Francisco Downtown SOMA: A 421-room full-service convention hotel near the Embarcadero/Moscone. Comparable in scale and waterfront proximity but serves a broader corporate and convention demand base rather than the Fisherman's Wharf leisure niche, anchoring the brand-affiliated competitive set.

Direct peers

• Hotel Vitale: A 199-room boutique waterfront hotel on the Embarcadero in San Francisco. Comparable waterfront full-service positioning and bay-view rooms, serving overlapping leisure and corporate travelers with similar experiential design-led branding.
• Holiday Inn Express & Suites Fisherman's Wharf: A 252-room select-service hotel in the Fisherman's Wharf micro-market under IHG's Holiday Inn brand. Comparable location and customer base but operates at a lower price tier with limited-service positioning, representing the value-side alternative in the same neighborhood.
• Argonaut Hotel: A 252-room upscale boutique hotel at Fisherman's Wharf, San Francisco, owned by Noble House Hotels & Resorts. Directly comparable as a waterfront full-service Fisherman's Wharf property competing for the same leisure, family, and group demand in the same micro-market.
• Kimpton Alton Hotel Fisherman's Wharf: A Kimpton-branded lifestyle hotel in the Fisherman's Wharf neighborhood. Competes for design-conscious leisure and business travelers in the same micro-market with similar boutique full-service positioning, though anchored by IHG's loyalty distribution.
• Pier 2620 Hotel Fisherman's Wharf: An upscale 233-room hotel steps from Pier 39 at Fisherman's Wharf. Comparable waterfront Fisherman's Wharf positioning, similar room count tier, and competing for the same leisure and corporate travelers in the immediate micro-market.
• Hotel Zoe Fisherman's Wharf: A boutique hotel at Fisherman's Wharf owned by the same Pebblebrook Hotel Trust and managed by Davidson Hotels. Sibling property with overlapping room profiles, customer segments, and operational infrastructure, making it the most directly comparable peer in the same portfolio.
• Fairmont Heritage Place Ghirardelli Square: A luxury residential-style hotel directly adjacent to Hotel Zephyr at Ghirardelli Square. Comparable waterfront location, luxury positioning, and family/group traveler demand, representing the upper-tier alternative in the immediate Fisherman's Wharf micro-market.

Regional players

• Marriott Vacation Club, San Francisco: A timeshare/vacation ownership property at Fisherman's Wharf. Comparable waterfront location and family leisure demand, but operates a different ownership/distribution model (vacation club) rather than nightly hotel stays, capturing adjacent demand from the same visitor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/HotelZephyrSF
• Facebookfacebook.com/hotelzephyrsf
• Instagraminstagram.com/HotelZephyrSF

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Zephyr