KEYS

What KEYS does

KEYS (Knowledge and Education for Your Success, Inc.) is a 501(c)(3) nonprofit organization headquartered in San Bernardino, California, founded in 2009 as an affiliate of the Housing Authority of the County of San Bernardino. The organization delivers rapid re-housing intervention to economically disadvantaged individuals and families experiencing homelessness, operating a portfolio of four programs: the Housing Support Program (HSP) for CalWORKs-eligible families with children, the Keys for Life and Keys for Success Programs funded through the U.S. Department of Housing and Urban Development's Continuum of Care, and the Supportive Services for Veterans Families Program. Service delivery is grounded in a Housing First methodology combined with a Family Strengthening casework approach, providing short-term rental assistance, intensive case management up to 24 months, housing search and stabilization services, employment and education support, budgeting guidance, and childcare coordination.

KEYS has no proprietary technology platform; its operating stack is human-led case management delivered from a single Family Achievement Center at 680 South Waterman Avenue, supplemented by a network of county and community partner referrals. The technology footprint is limited to a WordPress-based public website, RSS feed, and basic social channels, with no disclosed AI, data, or software product capabilities.

The revenue model is government-grant-funded and non-transactional. KEYS administers federal (HUD CoC, SSVF), state (CalWORKs HSP), and local housing assistance funding rather than charging beneficiaries, and reported total revenue of $9,725,980 in fiscal year 2025, of which $6.56 million was distributed as direct rental and housing assistance. Beneficiaries are not customers in a commercial sense; the de facto revenue counterparties are HUD, the San Bernardino County Transitional Assistance Department, the Department of Behavioral Health, and the Office of Homeless Services, with a 31-employee operating team executing program delivery.

Name

KEYS

Legal name

Knowledge, Education for Your Success, Inc. (KEYS)

Website

https://keysnonprofit.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

KEYS is a 501(c)(3) nonprofit in San Bernardino County that delivers rapid re-housing, rental assistance, and case management to homeless individuals, families, and veterans using a Housing First methodology. It administers federal, state, and county housing programs on behalf of public funders.

Ownership category

akta.pro rank

Product category

Homeless and Housing Assistance Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Community Housing Services (62422), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Financial Assistance & Benefits Navigation Services (BPAGAEAK)

Keywords

• Homeless housing services
• Supportive housing programs
• Veteran family services
• Rapid re-housing
• Case management services

Headquarters

HQ city

San Bernardino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Grants and Housing Assistance Programs: KEYS operates as a federally recognized 501(c)(3) nonprofit that administers multiple federal, state, and local housing assistance programs including the CalWORKs Housing Support Program, HUD Continuum of Care programs (Keys for Life and Keys for Success), and various rental assistance programs. Revenue is derived from government funding rather than client fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

KEYS is a nonprofit organization that provides shelter, housing, and supportive services for very low-income people in San Bernardino County, California. Its core offerings include rapid re-housing assistance, case management, supportive services for veteran families, and family strengthening programs delivered through named initiatives such as the Housing Support Program (HSP), Keys for Life, and Keys for Success.

Product overview

KEYS (Knowledge and Education for Your Success) is a nonprofit organization providing social services, not a technology company. Its core offerings consist of four rapid re-housing programs: the Housing Support Program (HSP) for CalWORKs-eligible families, the Keys for Life Program, and the Keys for Success Program (both serving homeless individuals and families through HUD's Continuum of Care), and a Supportive Services for Veterans Families Program. All programs employ a Housing First approach combined with Family Strengthening casework to help economically disadvantaged individuals and families achieve housing stability and economic independence.

Differentiator

Problem solved

Functional benefit

Products and services

• Housing Support Program (HSP) A housing support program providing shelter, housing placement, and supportive services to very low-income individuals and families served by KEYS in San Bernardino County, California.
• Keys for Life Program A KEYS program focused on life skills education and family strengthening for very low-income individuals and families.
• Keys for Success Program A KEYS program that supports client success and self-sufficiency outcomes for program participants.
• Supportive Services for Veteran Families Program (SSVF) A program providing supportive services to veteran families experiencing housing instability, delivered through KEYS in coordination with the broader SSVF national framework.

Quantifiable outcome

• Rapid rehousing of homeless families within program timeframe
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Housing Authority of the County of San BernardinocoreStrategic or Co-development PartnerKEYS is an affiliate nonprofit of the Housing Authority of the County of San Bernardino. Founded in 2009 by the Housing Authority, this private-public partnership is dedicated to enhancing access to supportive services for low-income residents. The Housing Authority provides oversight, resources, and program alignment for KEYS' housing assistance initiatives.
• United Way 2-1-1 / Coordinated Entry SystemcoreStrategic or Co-development PartnerKEYS partners with United Way's 2-1-1 coordinated entry system to receive referrals of homeless individuals and families. 2-1-1 serves as the initial point of contact for those experiencing homelessness, verifying eligibility and connecting qualified individuals with KEYS rapid rehousing programs.
• Transitional Assistance Department (TAD)coreStrategic or Co-development PartnerKEYS partners with the San Bernardino County Transitional Assistance Department to administer the CalWORKs Housing Support Program. TAD refers eligible CalWORKs-receiving families experiencing homelessness to KEYS for rapid rehousing assistance and case management services.
• Department of Behavioral HealthminorStrategic or Co-development PartnerCommunity partner providing behavioral health resources and referrals for KEYS program participants who may need mental health or substance abuse services as part of their stabilization journey.
• Inland Empire Health PlanminorStrategic or Co-development PartnerCommunity health partner providing healthcare access resources for KEYS program participants, supporting holistic family stabilization efforts.
• Inland Empire Community CollaborativeminorStrategic or Co-development PartnerCommunity collaborative partner supporting coordination of services for low-income residents and homeless populations in the Inland Empire region.
• Homeless Provider NetworkminorStrategic or Co-development PartnerNetwork of homeless service providers in San Bernardino County working collaboratively to address homelessness through coordinated service delivery.
• Homeless Veteran Community Planning GroupminorStrategic or Co-development PartnerPlanning group focused on addressing veteran homelessness through coordinated community efforts, supporting KEYS' Supportive Services for Veterans Families Program.
• Office of Homeless ServicesminorStrategic or Co-development PartnerCounty office providing oversight and coordination of homeless services programs, partnering with KEYS on rapid rehousing and homelessness prevention initiatives.

Scale indicators4 records

Expansion highlights4 records

Direct peers

• Family Promise: National nonprofit addressing family homelessness through shelter, rapid rehousing, and stabilization services. Comparable in target population (families with children) and case-management-driven service model.
• LINC Housing: Long-standing California nonprofit developing affordable housing and providing supportive services for low-income and formerly homeless households. Comparable in combining rental assistance with case management and public-private partnerships.
• LA Family Housing: Major Los Angeles nonprofit providing rapid rehousing, supportive housing, and homeless services using a Housing First approach with intensive case management. Closely aligned with KEYS in service model and government funding mix.
• Mercy House: Orange County and Southern California nonprofit delivering emergency shelter, transitional housing, and rapid rehousing. Operates similar Housing First programs with government grant funding across the same regional ecosystem as KEYS.
• Abode Services: Bay Area nonprofit providing housing and supportive services to homeless and low-income individuals, including rapid rehousing. Operates HUD-funded programs with intensive case management comparable to KEYS' model.
• PATH (People Assisting The Homeless): California-based nonprofit providing rapid rehousing, interim housing, and supportive services to homeless individuals and families. Directly comparable to KEYS in mission, Housing First methodology, and county-level program administration.
• Brilliant Corners: California nonprofit specializing in supportive housing for individuals experiencing homelessness, including veterans. Comparable in administering multiple government-funded housing programs with intensive case management.

Others

• Inland Empire United Way: Operates the 2-1-1 coordinated entry system that is one of KEYS' primary referral sources. Functions as a key ecosystem partner rather than direct competitor, channeling eligible clients to KEYS and similar providers.

Broad incumbents

• Salvation Army San Bernardino Corps: Large established nonprofit operating emergency shelter, transitional housing, and rapid rehousing programs nationally and locally in San Bernardino. Overlapping services but a much broader portfolio beyond housing.

Regional players

• Catholic Charities of San Bernardino and Riverside Counties: Faith-based social services organization operating in the same San Bernardino and Riverside geography as KEYS, providing housing assistance, case management, and emergency relief services to low-income populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/keys-nonprofit-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KEYS