Snowball Creations

What Snowball Creations does

Snowball Creations is a UK-based, founder-led paid advertising agency founded in 2020 that manages full-funnel paid media campaigns for 7-figure+ brands operating in the SaaS and homeware/e-commerce verticals, with secondary exposure to wellness/beauty and technology companies. The agency's core service is Paid Media Management across Google, Meta (Facebook/Instagram), LinkedIn, TikTok, Amazon, and Microsoft Ads, delivered via a proprietary two-stage methodology: a "Finding the Fit" testing phase that invests 100% of initial spend into broad A/B testing, followed by a "Scaling the Spend" phase that allocates 80% of budget to proven winners and 20% to new tests. Client onboarding is intentionally constrained to three new brands per month with a hard cap of 25 active clients to preserve service quality, and contracts run on a 3-month initial commitment with 1-month rolling notice thereafter.

Snowball's product surface extends beyond media buying into an integrated creative capability called Snowball Studios, an in-house creative agency that combines human designers and a full-time video editor with third-party generative AI tools (Midjourney, ChatGPT, ElevenLabs) to produce ad creative at roughly double the testing volume of traditional production models. The agency also operates Snowball OS, a proprietary internal software suite for ad management workflows and Stripe-integrated automated client billing. The company has positioned itself as an early mover on the emerging ChatGPT/OpenAI sponsored ads platform, building a waitlist for both e-commerce and B2B clients as that channel rolls out.

Commercially, Snowball operates a boutique subscription model where clients commit monthly marketing budgets ranging from £5,000 to £160,000+ (ad spend, not agency fees), with management fees collected automatically via Stripe. The business is bootstrapped and founder-owned, with a core team of approximately 5 full-time members. The company has served over 100 brands historically across the UK, US, and Singapore, and publicly reports its client ROAS performance monthly (currently 5.1x for SaaS clients) as a transparency and trust mechanism. Snowball was named among the UK's most reviewed advertising companies by The Manifest in 2022.

Name

Snowball Creations

Legal name

Snowball Creations Ltd.

Website

https://snowballcreations.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Snowball Creations is a UK-based, founder-led paid advertising agency that manages full-funnel paid media campaigns for 7-figure+ SaaS and homeware/e-commerce brands across Google, Meta, LinkedIn, TikTok, Amazon, and Microsoft, supported by an in-house AI-augmented creative studio and proprietary Snowball OS software.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Paid Media Management Services: Monthly management fees for running paid ad campaigns across platforms (Google, Meta, LinkedIn, TikTok, Amazon, Microsoft). Payment is taken automatically via Snowball OS using Stripe on a monthly basis. Initial 3-month commitment required, then 1-month rolling notice to cancel.
2. Creative Services (Snowball Studios): Creative production services including ad creative strategy, design, and video production, offered as a complementary or standalone service to paid media management. Human talent combined with AI tools (Midjourney, ChatGPT, ElevenLabs) to produce double the content needed for testing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Snowball Creations is a UK-based, founder-led paid advertising agency that manages high-ROI paid media campaigns for 7-figure+ brands, with a strict specialty in B2B SaaS and homeware/e-commerce verticals. The agency plans, executes, and optimises campaigns across Google, Meta (Facebook/Instagram), LinkedIn, TikTok, Amazon, and Microsoft Ads using a two-stage Finding the Fit / Scaling the Spend methodology, supported by its in-house Snowball Studios creative team (human designers plus Midjourney, ChatGPT, ElevenLabs) and its proprietary Snowball OS internal software suite. Services are delivered through founder-led discovery, monthly recurring fees tiered by client marketing budget, and publicly reported monthly ROAS performance metrics.

Product overview

Snowball Creations is a premium UK-based paid advertising agency serving 7-figure+ brands, structured as a service company with an internal software platform. The core offering is Paid Media Management across major ad platforms (Google, Meta, LinkedIn, TikTok, Amazon, Microsoft), delivered through industry-specific vertical services for SaaS and Homeware brands. Snowball Studios provides integrated creative production using AI tools, while Snowball OS serves as the internal operational software platform. The company specializes in data-driven paid campaigns with a two-stage methodology (Finding the Fit, then Scaling the Spend) and no long-term contracts.

Differentiator

Problem solved

Functional benefit

Brands

• Snowball Studios: Internal creative agency providing video editing, design, and AI-assisted ad creative production for Snowball Creations clients.

Products and services

• Paid Media Management Full-service paid advertising management across Google, Meta (Facebook/Instagram), LinkedIn, TikTok, Amazon, and Microsoft Ads for 7-figure+ B2B SaaS and homeware/e-commerce brands, delivered via a two-stage Finding the Fit / Scaling the Spend methodology with publicly reported monthly ROAS.
• SaaS Paid Ads Agency Vertical-specialised paid media service for 7-figure+ B2B SaaS companies targeting paying users (not free trial signups or unqualified form fills) through Google Ads and LinkedIn Ads, with full impression-to-paid-plan conversion tracking.
• Homeware Paid Ads Agency Vertical-specialised paid advertising service for 7-figure+ homeware, furniture, and consumer e-commerce brands, running campaigns across Google, Meta, TikTok, Amazon Ads, Wayfair, and Bed Bath & Beyond with AI-augmented creative from Snowball Studios.
• Snowball Studios (Creative Production) In-house creative agency producing ad creative (design and video) for Snowball Creations' paid media clients, combining in-house designers and a full-time video editor with generative AI tools (Midjourney, ChatGPT, ElevenLabs) to deliver conversion-ready creative at lower cost than traditional production.
• ChatGPT Ads Agency Managed advertising on the emerging OpenAI/ChatGPT sponsored results platform for e-commerce and B2B brands, enabling brands to appear in paid placements within ChatGPT conversations when users research products.

Quantifiable outcome

• 5.1x ROAS for SaaS clients (updated monthly, based on 4-month rolling average including agency fees)
• +7 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and emerging.

• Snowball StudioscoreStrategic or Co-development PartnerSnowball Studios is an internal creative agency operating alongside Snowball Creations. It provides all creative needs for Snowball's paid ads clients, using in-house designers, a full-time video editor, and AI tools (Midjourney, ChatGPT, ElevenLabs) to produce high-quality ad creative at scale. Both entities are owned/controlled by the same founders and operate as complementary services under one ecosystem.
• OpenAI / ChatGPT AdsemergingTechnology or IntegrationSnowball is an early partner/adopter for ChatGPT/OpenAI's sponsored results advertising platform. They are building a waitlist for clients and preparing to run e-commerce and B2B campaigns inside ChatGPT as the platform rolls out to more advertisers market by market.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Single Grain: Single Grain is a performance marketing agency with a strong focus on SaaS and e-commerce paid acquisition across Google and Meta. Direct overlap with Snowball's two-vertical specialization and similar ICP of 7-figure+ brands.
• Journey Further: Journey Further is a UK-based performance marketing agency specializing in paid search and paid social for premium e-commerce and DTC brands. Direct UK overlap with Snowball's homeware/e-commerce vertical and similar premium ICP.
• Disruptive Advertising: Disruptive Advertising is a PPC and paid social agency that targets mid-market and enterprise brands across Google, Meta, and TikTok. Comparable services and ICP, with more established North American footprint.
• Hawke Media: Hawke Media is a full-service performance marketing agency with strong e-commerce and SaaS paid media practices. Comparable ICP and service mix with Snowball, with broader service breadth at greater scale.
• KlientBoost: KlientBoost is a paid advertising agency offering Google, Meta, and LinkedIn campaign management with a focus on SaaS and e-commerce growth. Comparable methodology (test-then-scale) and ICP overlap with Snowball.
• Pearl Lemon: Pearl Lemon is a London-based digital growth agency offering paid ads, SEO, and lead generation services to SMEs and growth-stage brands. Direct geographic and ICP overlap with Snowball's premium SaaS/e-commerce positioning.

Broad incumbents

• Dept: Dept is a large global digital agency offering paid media, creative, and engineering services across industries. Broader incumbent competing for the same premium paid-media RFPs Snowball targets, but with much larger scale and full-funnel offerings.
• Power Digital Marketing: Power Digital Marketing is a full-service growth marketing firm specializing in paid media, SEO, and content for e-commerce and B2B brands. Comparable ICP and channels, with much broader service portfolio and headcount.
• Tinuiti: Tinuiti is a large independent performance marketing agency covering paid search, paid social, Amazon, and CRO for enterprise brands. Comparable paid-media capabilities to Snowball, but at significantly greater scale and with broader channel coverage.

Others

• Meta (Facebook) Business / Google Partner agencies: The Meta and Google Ads partner ecosystems encompass thousands of certified agencies offering overlapping paid-media services to Snowball's ICP. They are the underlying platforms Snowball builds on and the broader competitive pool for premium SaaS and homeware accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@snowballcreations
• Xx.com/Snowball_Agency
• Facebookfacebook.com/snowballcreations
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snowball Creations