Roggenart
Roggenart is a privately-held European bakery, bistro, and cafe chain founded in 2017 in Savage, Maryland, operating multiple Maryland-region locations that serve handcrafted artisan pastries, specialty coffee, and bistro fare to individual consumers, with secondary catering and fundraising services.
- Company typePrivate
- Founded2017
- HeadquartersSavage, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Roggenart does
Roggenart is a privately-held European-style bakery, bistro, and cafe operator founded in 2017 and headquartered in Savage, Maryland. The company operates multiple physical retail locations in the Maryland/Washington DC region, serving artisan European pastries, handcrafted breads and croissants, specialty coffee, fresh sandwiches, savory bistro items, and seasonal morning classics prepared daily using traditional European baking techniques and carefully selected ingredients. The founder and CEO is Nemanja Popov.
The business generates revenue through five primary streams: walk-in retail foodservice sales at its bakery-cafe locations, online ordering for pickup via the order.online third-party platform, corporate and event catering services, gift card sales powered by Toast Tab, and its "Roggenart Royalty" loyalty program powered by SpendGo. A community fundraiser program extends further into the B2B segment. The primary customer base is individual consumers seeking premium artisan baked goods and a cafe experience, with secondary exposure to corporate and event-based catering buyers. Go-to-market is direct-to-consumer through physical storefronts, supported by organic digital marketing across Facebook, TikTok, Instagram, and LinkedIn, plus an email newsletter.
The technology footprint is entirely composed of third-party SaaS integrations — there is no proprietary technology platform or in-house engineering capability disclosed. There are no AI/ML components, patents, or proprietary data assets. Operations are craft-based, and the company's competitive differentiation rests on brand, recipes, ingredient quality, and in-store experience rather than technology.
Roggenart firmographics
Firmographics- Name
- Roggenart
- Legal name
- Roggenart
- Website
- https://Roggenart.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Roggenart is a privately-held European bakery, bistro, and cafe chain founded in 2017 in Savage, Maryland, operating multiple Maryland-region locations that serve handcrafted artisan pastries, specialty coffee, and bistro fare to individual consumers, with secondary catering and fundraising services.
- Ownership category
- akta.pro rank
Roggenart industry classification
Industry- Product category
- Specialty Bakery & Cafe
- NAICS
- Retail Bakeries (311811), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810), Food And Kindred Products (2000)
- akta.pro primary industry
- Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)
- akta.pro secondary industries
- Brasseries, Bistros & Trattorias (THAFACAI), Patisseries & Dessert Boutiques (CRAHAGAB)
Keywords
Where Roggenart is headquartered
LocationHeadquarters
- HQ city
- Savage
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roggenart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Foodservice Sales: On-site sales of freshly baked artisan European pastries, croissants, bakery items, bistro fare (sandwiches, savory bites, seasonal morning classics), and specialty coffee beverages. Revenue generated from walk-in customers at bakery/cafe locations.
- Online Ordering: Customers place orders through the company's website for pickup, generating transaction-based revenue for bakery and cafe items.
- Catering Services: Corporate and event catering services providing bakery and bistro selections for gatherings and special occasions.
- Gift Cards: Sale of gift cards through the company's online portal, creating upfront revenue that is redeemed upon customer use.
- Loyalty Program: Roggenart Royalty membership program that drives repeat purchases through rewards, early access to seasonal products, special offers, and curated surprises, increasing customer lifetime value.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Roggenart product offering
Product offeringCore offering
Roggenart is a European-style bakery, bistro, and cafe operating multiple retail locations in the United States. It sells handcrafted artisan pastries, breads, croissants, fresh sandwiches, savory bistro items, and specialty coffee prepared daily using traditional European baking techniques and carefully selected ingredients. The company complements its in-store foodservice with online ordering for pickup, event catering, digital gift cards, and a loyalty rewards program.
Product overview
Roggenart is a European Bakery, Bistro & Cafe offering a unified portfolio of handcrafted food and beverage products. The core offering consists of three integrated service lines: the Bakery (artisan pastries and breads baked fresh daily), the Bistro (fresh sandwiches, savory bites, and seasonal morning classics), and the Cafe (specialty coffee). These are complemented by additional services including Catering for events, Gift Cards, the Royalty Rewards loyalty program, and a Fundraiser program. The Bakery, Bistro, and Cafe form the primary customer-facing experience, while Catering, Gift Cards, and the loyalty program extend revenue opportunities and customer retention.
Differentiator
Problem solved
Functional benefit
Products and services
- Bakery Handcrafted European pastries, croissants, breads, and delicate sweets baked fresh daily using traditional European baking techniques and carefully selected ingredients for walk-in retail customers.
- Bistro Fresh sandwiches, savory bites, and seasonal morning classics prepared daily for cafe customers seeking quick breakfast and lunch options alongside bakery items.
- Cafe Specialty coffee service featuring carefully sourced beans, brewed to complement Roggenart's bakery selection for in-store and takeaway customers.
- Catering Catering services for corporate and personal events providing bakery items, bistro selections, and cafe offerings for business gatherings, parties, and special occasions.
- Gift Cards Digital and physical gift cards sold through the Toast Tab online portal that customers can redeem at Roggenart bakery and cafe locations.
- Royalty Rewards Membership loyalty program offering members early access to seasonal products, special offers, and curated surprises to drive repeat purchases at Roggenart locations.
- Fundraiser Program Fundraising program that enables community organizations to use Roggenart's catering and bakery services to generate proceeds for their causes.
Companies that use Roggenart
Customer profileSegments1 record
Ideal customer profiles2 records
Roggenart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Roggenart partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Roggenart competitors and assessment
Company assessmentDirect peers
- Corner Bakery Cafe: Bakery-cafe chain offering pastries, sandwiches, salads, and coffee. Overlaps with Roggenart's bakery + bistro + cafe model and shares the D2C retail bakery-cafe positioning.
- La Colombe Coffee Roasters: Specialty coffee company operating cafes that pair artisan coffee with light food and pastry offerings. Overlaps with Roggenart's cafe and specialty coffee component in a similar retail cafe format.
- Paris Baguette: Bakery-cafe chain offering French-inspired breads, pastries, sandwiches, and coffee. Direct competitor in the bakery-cafe category with similar menu architecture and D2C retail store model.
- Tous Les Jours: French-Asian bakery-cafe chain combining artisan breads, pastries, and specialty coffee. Directly comparable as a multi-location bakery-cafe serving a similar European-style menu in a cafe setting.
- Tartine Bakery: Artisan bakery known for traditional European-style breads and pastries. Comparable to Roggenart in craft-bakery positioning, daily fresh preparation, and European baking heritage.
- Boudin Bakery: Heritage bakery-cafe specializing in artisan breads and pastries with cafe service. Comparable in its focus on traditional bread baking techniques combined with a sit-down cafe experience.
- Le Pain Quotidien: European-inspired bakery-cafe concept serving artisan breads, pastries, and coffee in a sit-down setting. Closely comparable to Roggenart in European bakery positioning, cafe experience, and daypart offering.
Broad incumbents
- Panera Bread: National bakery-cafe chain serving breads, pastries, sandwiches, soups, and coffee. Competes with Roggenart in the bakery-cafe space but at much greater scale, broader menu, and with standardized systemized operations.
- Starbucks (with bakery case): Global coffee chain that has expanded its bakery and food offerings, competing for the morning bakery-and-coffee occasion that Roggenart targets. Does not specialize in European artisan pastries but competes for the same daypart and customer.
Emerging players
- Stumptown Coffee Roasters: Specialty coffee roaster with cafes serving pastries and light food. Partial overlap with Roggenart through the cafe and specialty coffee component, but less depth on the artisan bakery side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Roggenart social profiles
Digital presenceRoggenart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roggenart leadership team
Management profileNumber of profiles
Profiles1 record
Roggenart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roggenart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roggenart
What does Roggenart do?
Roggenart is a European-style bakery, bistro, and cafe operating multiple retail locations in the United States. It sells handcrafted artisan pastries, breads, croissants, fresh sandwiches, savory bistro items, and specialty coffee prepared daily using traditional European baking techniques and carefully selected ingredients. The company complements its in-store foodservice with online ordering for pickup, event catering, digital gift cards, and a loyalty rewards program.
Is Roggenart a public or private company?
Roggenart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roggenart founded?
Roggenart was founded in 2017. It employs 51 to 100 people.
Where is Roggenart based?
Roggenart is headquartered in Savage, United States, in the North America region.
How does Roggenart make money?
Five revenue lines are on record. Retail Foodservice Sales are the primary driver. The others are online Ordering, catering Services, gift Cards and loyalty Program.
Who are Roggenart's main competitors?
Direct peers on record are Corner Bakery Cafe, La Colombe Coffee Roasters, Paris Baguette, Tous Les Jours, Tartine Bakery, Boudin Bakery and Le Pain Quotidien. Broad incumbents are Panera Bread and Starbucks (with bakery case). Stumptown Coffee Roasters is listed as an emerging player.
Does Roggenart have an API?
No public API is recorded for Roggenart.
What industry is Roggenart in?
Roggenart's product category is Specialty Bakery & Cafe. Its primary akta.pro industry code is THAFAFAJ, Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin), with a secondary code of THAFACAI, Brasseries, Bistros & Trattorias. Its NAICS code is 311811 and its SIC code is 5810.