Image First Uniforms

What Image First Uniforms does

Image First Uniforms, operating since 1999 as Madim LLC, is a privately held B2B uniform distributor and light manufacturer based in Englewood, New Jersey. The company sells its own private-label brand (Image First Uniforms) alongside distributed third-party brands — including Edwards, Port Authority, Propper, Sport-Tek, Tact Squad (Amwear), and HWC — across five core product categories: shirts, pants, outerwear, accessories, and footwear. Product prices span roughly $4.40 for accessories up to $632+ for specialty footwear, with shirts typically priced $23–$45 and outerwear $37–$250+.

The business is built on factory-direct sourcing partnerships across 11 countries and in-house customization capabilities (embroidery, screen printing, sewing, patch application, and alterations). This vertical integration of decoration services is cited as a differentiator over competitors who outsource embroidery and screen printing. The company operates two distribution channels: a Shopify-powered e-commerce storefront for self-serve SMB and individual orders, and a dedicated corporate customer portal for managing ongoing bulk uniform programs for enterprise clients. A multi-step Request a Quote form supports sales-assisted enterprise inquiries.

Revenue mechanics are primarily transactional one-time product sales with volume/bulk discounts available, and no minimum order requirements. The customer base spans security, hospitality, food services, law enforcement, corrections, emergency services, cruise lines, casinos, and automotive verticals, with security and hospitality described as primary. The company has no disclosed funding, no parent entity, and appears to be founder/family-owned; its operational footprint is domestic (U.S.) despite the global manufacturing reach on the supply side. Headcount is reported in the 11–50 band.

Name

Image First Uniforms

Legal name

Madim LLC

Website

https://imagefirstuniforms.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Image First Uniforms is a privately held B2B uniform distributor founded in 1999 in Englewood, New Jersey, selling private-label and third-brand work apparel and footwear with in-house customization to security, hospitality, food service, and other vertical clients.

Ownership category

akta.pro rank

Product category

Uniform and Workwear Manufacturing & Distribution

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Clothing and Clothing Accessories Merchant Wholesalers (424350), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)

akta.pro secondary industries

Corporate Uniforms (Office, Hospitality, Retail Staff) (CRAAALAB), Public Safety & Law Enforcement Uniforms (CRAAALAC), Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF), Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC)

Keywords

• Uniform manufacturing
• Workwear distribution
• Custom embroidery services
• Corporate uniform programs
• Security apparel supply

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Uniform and Workwear Product Sales: One-time transaction sales of uniforms, work apparel, footwear, and accessories to businesses and individuals. Products sold at various price points from budget to premium. Bulk order discounts available.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Image First Uniforms manufactures and distributes professional uniforms and workwear across five main product categories — shirts, pants, outerwear, accessories, and footwear — sold under its own house brand and distributed third-party brands. The company sources products through factory-direct global manufacturing partnerships across 11 countries and performs in-house customization including embroidery, screen printing, sewing, patch application, and alterations. Distribution is fulfilled through a Shopify-powered e-commerce storefront with a dedicated corporate customer portal for bulk and recurring enterprise uniform programs.

Product overview

Image First Uniforms is a uniform supplier and e-commerce retailer operating since 1999, offering a comprehensive portfolio of work apparel and uniforms across five main product categories: Shirts, Pants, Outerwear, Accessories, and Footwear. The company sells both its own private-label brand (Image First Uniforms) and distributes third-party professional uniform brands including Edwards, Port Authority, Propper, Sport-Tek, Tact Squad (Amwear), and HWC. Their offerings serve industries including security, hospitality, food services, healthcare, corrections, law enforcement, cruise lines, casinos, and automotive sectors. The company provides in-house customization services (embroidery, screen printing, sewing, patch application, and alterations) and operates a streamlined ordering system with a quote request process, targeting businesses and organizations needing bulk uniform programs rather than individual consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Uniform Shirts Uniform shirts including short sleeve, long sleeve, polo, and security-specific styles in fabrics such as all polyester and polyester/cotton blends, priced from approximately $23.80 to $43.90. Targeted at security, hospitality, and food service professionals.
• Uniform Pants Uniform pants including security pants, tactical pants, cargo pants, slacks, and chinos for men and women, priced from approximately $25.10 to $28.10. Targeted at security and uniformed professionals.
• Uniform Outerwear Uniform outerwear including jackets, coats, windbreakers, parkas, blazers, and sweaters priced from approximately $37.80 to $106.30+, designed for professional appearance across weather conditions and demanding duty environments.
• Uniform Accessories Uniform accessories including belts, ties, name tags, duty gear, badges, batons, handcuffs, lieutenant bars, and other law enforcement/security equipment priced from approximately $4.40. Targeted at security, law enforcement, and corrections personnel.
• Uniform Footwear Uniform footwear including work boots, tactical shoes, dress oxfords, and safety boots from various manufacturers, with specialty footwear priced up to $632+. Targeted at security, law enforcement, and uniformed professionals.
• In-House Customization Services In-house customization services including embroidery, screen printing, sewing, patch application, and alterations for adding branding, logos, badges, and personalized fit to uniform orders. Sold as an add-on service for both individual and bulk uniform program customers.

Quantifiable outcome

• No bulk requirements or confusing minimums - order exactly what you need

Named customers2 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Global Manufacturing Partners (11 countries)coreStrategic or Co-development PartnerFactory-direct global sourcing networks across 11 countries supporting Fortune 500 brands and long-term smallware and apparel production. End-to-end production from sourcing to logistics with global scale and speed.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cintas: Cintas is the largest uniform rental and direct-sale company in North America, providing uniforms, mats, towels, and facility services to businesses. It competes with Image First across nearly every vertical Image First serves (security, hospitality, food service, automotive) and represents the scaled, full-service incumbent benchmark.
• UniFirst: UniFirst is one of the largest North American uniform rental and service companies, offering uniform programs, workwear, and facility services to businesses across security, hospitality, automotive, and food service — the same verticals Image First serves. It is a scaled incumbent that competes for enterprise uniform contracts, though its model centers on rental/managed services rather than direct product sales.
• Aramark: Aramark provides uniform services and work apparel rental/supply alongside its broader food and facility services business. It serves the same hospitality, food service, healthcare, and corporate segments as Image First, though at significantly greater scale and as part of a diversified services portfolio.

Direct peers

• Edwards Garment: Edwards Garment is a manufacturer and supplier of corporate, hospitality, and career apparel, including shirts and outerwear for security and hospitality staff. It is one of the brands Image First distributes, while also competing in the same corporate and hospitality uniform categories.
• Propper International: Propper manufactures and sells military, law enforcement, and public safety uniforms and tactical apparel. Propper is actually one of the third-party brands Image First distributes, making it both a supplier and a direct competitor for the same end customers.
• Chef Works: Chef Works is a leading global manufacturer and distributor of culinary uniforms, chef apparel, and food-service workwear. It directly competes in Image First's Food Services vertical with overlapping product categories (chef coats, shirts, pants, aprons, headwear).
• WearGuard: WearGuard (a Cintas company) sells work uniforms, workwear, and promotional apparel directly to businesses and consumers online. It operates a similar direct-to-business e-commerce model to Image First, serving overlapping SMB and enterprise customers across security, hospitality, and industrial segments.
• 5.11 Tactical: 5.11 Tactical designs and sells tactical apparel, uniforms, and gear targeted at law enforcement, security, and public safety professionals — directly overlapping Image First's primary Security and Law Enforcement segments, including similar product categories (pants, shirts, outerwear, accessories, footwear).
• Sharper Uniforms: Sharper Uniforms is an online uniform retailer specializing in security, law enforcement, hospitality, and healthcare uniforms with in-house customization services. It is one of the closest direct competitors to Image First in terms of e-commerce-led go-to-market, customization offering, and vertical focus.
• Tact Squad (Amwear): Tact Squad (Amwear) manufactures and distributes public safety, security, and law enforcement uniforms. It is one of the brands Image First currently retails, and competes head-to-head for the same security and law enforcement end customers.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ImageFirstUnif
• Facebookfacebook.com/imagefirstuniform
• LinkedInlinkedin.com/company/imagefirstuniforms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Image First Uniforms