Rectory Homes

What Rectory Homes does

Rectory Homes Limited is a privately owned UK residential housebuilder founded in 1991 by Simon Vickers, headquartered in Haddenham, Buckinghamshire. The company constructs 2-bedroom apartments to 5-bedroom family homes across approximately a dozen small-scale developments in the Home Counties (Oxfordshire, Buckinghamshire, Surrey, Berkshire, Hertfordshire, Middlesex) and select areas of London, with unit prices ranging from approximately £950,000 to £2,500,000. Its core technology proposition centers on sustainable construction features — air source heat pumps, EV charging points, solar PV panels, underfloor heating, and smart heating controls — alongside Environment Bill net gain biodiversity commitments.

The company operates a direct-to-consumer sales model through on-site show homes and marketing suites staffed by dedicated sales executives, supported by a specialist aftercare team. Revenue is generated primarily through one-off new home sales (one-time license model), with a secondary revenue stream from its 'Simple Way' Part Exchange service that purchases customers' existing properties within 40 miles of Haddenham HQ for resale. Rectory participates in the UK government's Help to Buy equity loan scheme for eligible buyers (up to £600,000) and provides a 10-year Premier Guarantee structural warranty covering years 3–10.

Customer segments are primarily mid-market families seeking premium homes in desirable rural/commuter locations near London and Oxford, plus commuter professionals, Help to Buy-eligible first-time buyers, and Part Exchange customers. The company is founder-controlled (Simon and Sarah Vickers), operates with 11–50 employees, and in 2024 launched the Rectory Foundation — a charitable arm formalizing over £500,000 of prior community grants via Heart of Bucks. Strategic positioning emphasizes quality and bespoke design over volume building, which constrains scalability but supports premium pricing and brand reputation in a competitive regional market.

Name

Rectory Homes

Legal name

Rectory Homes Limited

Website

https://rectory.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Rectory Homes is a privately owned UK housebuilder founded in 1991, constructing 2-to-5-bedroom residential developments across the Home Counties and select London areas for mid-market families and commuters, with unit prices from £950,000 to £2,500,000 and an in-house Part Exchange service.

Ownership category

akta.pro rank

Product category

Residential Property Development

NAICS

New Housing For-Sale Builders (236117), Land Subdivision (23721)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential housebuilding
• New build homes
• Property development
• Part exchange services
• Luxury home construction

Headquarters

HQ city

Haddenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. New Home Sales: Rectory generates revenue primarily through the sale of newly constructed residential properties, ranging from 2-bedroom apartments to 5-bedroom family homes. Properties are sold directly to buyers through on-site sales teams, show homes, and marketing suites.
2. Part Exchange: The company offers a 'Simple Way' part exchange service where they purchase customers' existing properties as part payment for new homes. This facilitates sales while also generating secondary revenue through property acquisition and resale.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rectory Homes is a residential property developer that designs and builds new build homes ranging from 2-bedroom apartments to 5-bedroom family houses across the Home Counties (Oxfordshire, Buckinghamshire, Surrey, Berkshire, Hertfordshire, Middlesex) and select areas of London. The company specialises in small-scale bespoke developments in highly sought-after locations using locally sourced materials and craftsmen, and offers supplementary services including part exchange (The Simple Way), Help to Buy scheme participation, land acquisition, and a 10-year Premier Guarantee structural warranty.

Product overview

Rectory Homes is a residential housebuilder offering new build homes across the Home Counties and select areas of London. The core product portfolio consists of bespoke residential developments (from 2-bedroom apartments to 5-bedroom family homes) in highly sought-after locations, supplemented by part exchange services (The Simple Way), land acquisition and planning services for developers, Help to Buy equity loan assistance, and a 10-year Premier Guarantee structural warranty. The company also operates the Rectory Foundation charitable arm. As a niche developer focused on quality over volume, each development is uniquely designed to complement its specific location.

Differentiator

Problem solved

Functional benefit

Products and services

• New Build Residential Developments Rectory Homes' core offering is the design and construction of new residential developments ranging from 2-bedroom apartments to 5-bedroom family homes across the Home Counties (Oxfordshire, Buckinghamshire, Surrey, Berkshire, Hertfordshire, Middlesex) and select areas of London. Current developments include Outfields (Cuddington), Rectory Woods (Ickford), Borlase Meadow (Bockmer End), Newton Reach (Long Crendon), The Crescent (Thame), Rectory Fields (Wilstone), The Nurseries (Haddenham), Winkfield Manor (Winkfield), Darnell Place (Woodcote), Pearces Yard (Thame), and Rivermead (Burcot). The company specialises in small-scale developments with bespoke design, high specifications, sustainable features, and locally sourced materials.
• The Simple Way (Part Exchange) A part exchange service where Rectory Homes purchases the customer's existing property as part payment for a new Rectory home, considering any property type within 40 miles of their Haddenham office. The new home must be at least 20% more expensive than the existing property. Customers receive a decision within 24 hours, up to 100% of open market value, no agent fees, and a guaranteed cash purchase from Rectory.
• Land and Planning Services Rectory Homes seeks short to medium-term residential development opportunities across the western Home Counties and select areas of London, focusing on sites of 5 to 100 homes. The service includes site evaluation, planning application management, and discreet land assessment for land owners, agents, and development partners.
• Help to Buy Scheme Participation Rectory Homes participates in the UK Government Help to Buy equity loan scheme, enabling eligible buyers to purchase a new Rectory home with only a 5% deposit, a 75% conventional mortgage, and a 20% government equity loan for properties up to £600,000 purchase price. No interest is charged on the equity loan for the first five years, and the loan is repayable upon sale or after 25 years.
• Premier Guarantee Structural Warranty A 10-year structural warranty covering structural issues in years 3-10, with Rectory directly covering defects in years 0-2 (Defects Insurance Period). The warranty covers foundations, load-bearing structures, walls, roofs, chimneys, windows, and external finishes, and is provided by Premier Guarantee with a dedicated claims team for issue resolution.

Quantifiable outcome

• Over £500,000 awarded in grants to local communities over 14 years
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Cuddington Parish CouncilminorOthers · 24 March 2024Partnership with Cuddington Parish Council for tree donation - contributing towards green spaces by donating two native English trees (Upright Hornbeam and English Walnut tree) to the village green.
• Premier GuaranteecoreOthersPremier Guarantee provides the 10-year structural warranty for Rectory homes, covering defects in years 0-2 and structural issues in years 3-10. Their surveyor team conducts final checks and issues Certificate of Acceptance. Premier also operates a dedicated claims team for issue resolution.
• Heart of BuckscoreStrategic or Co-development PartnerCommunity partnership for charitable giving. Rectory has awarded over £500,000 in grants through Heart of Bucks over 14 years before creating the Rectory Foundation. Heart of Bucks connects businesses with local causes that matter.
• Rectory FoundationcoreStrategic or Co-development PartnerCharitable foundation established by Rectory Homes to provide grant funding for local charities and community groups. Grants of up to £5,000 available for projects focused on helping those most in need and improving local environments and community spaces.
• ScannappealminorOthersRectory made a significant contribution to Scannappeal's Robot Appeal for state-of-the-art surgical robot at Wycombe Hospital. Scannappeal is a charity providing lifesaving equipment to Buckinghamshire hospitals.
• Yiangou ArchitectsminorStrategic or Co-development PartnerArchitectural design partner for The Crescent, Thame development. Yiangou Architects of Cirencester designed the homes to be built of Bath coloured stone and buff coloured brick with accommodation over 3 floors plus self-contained studio/office annexe.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Octagon Developments: UK premium niche homebuilder focused on high-specification, design-led homes in affluent South East locations; one of the closest direct comparables to Rectory in terms of scale, premium positioning, and bespoke design approach.
• Shanly Homes: Family-owned regional homebuilder operating in the South East, including the Home Counties, with a focus on quality family homes in desirable locations; directly comparable to Rectory on ownership structure, regional focus, and product positioning.
• Crest Nicholson: UK homebuilder with operations across the South of England including premium commuter-belt locations; comparable to Rectory on product type and geography, but operates at significantly larger scale.
• Inland Homes: Small-cap UK homebuilder focused on residential development and land-led projects, primarily in the South East; comparable to Rectory on scale, regional focus, and development-led business model.
• Bloor Homes: Family-owned UK homebuilder with a focus on quality family housing across the Midlands and South, with Home Counties overlap; comparable to Rectory on family-ownership ethos and quality positioning, but with broader geography and larger scale.
• Cala Homes: Premium UK homebuilder operating across the Home Counties and South East with a focus on design-led family homes; closely comparable to Rectory on geographic overlap and premium-segment positioning, though at larger scale.

Broad incumbents

• Bellway: Major UK homebuilder with significant operations across the South of England including the Home Counties; offers comparable residential product but at much greater volume and broader geographic spread.
• Countryside Partnerships: UK housebuilder focused on partnerships with local authorities and housing associations, plus private sale homes across the South; overlaps with Rectory on South East operations but with a distinct partnerships-focused model.
• Berkeley Group: Large UK premium homebuilder focused on urban regeneration and high-quality developments across London and the South East; overlaps with Rectory's premium positioning and London Home Counties geography but at significantly larger scale.

Emerging players

• Henry Boot: UK housebuilder and land promoter with operations including Hallam Land Management and Banner Homes; comparable to Rectory on land-led development model and premium family-home product in select UK regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rectoryhomes
• Facebookfacebook.com/rectoryhomes
• LinkedInlinkedin.com/company/rectory-homes-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rectory Homes