Pacer

What Pacer does

Pacer Logística S.A. is a Brazilian third-party logistics operator founded in 2003 by Alexandre Caldas and Luciano Guedes, originally headquartered in Rio de Janeiro and now operating from São Paulo. The company provides integrated logistics services spanning full-truckload (FTL) and less-than-truckload (LTL) transportation, air freight, special cargo, warehousing, spare parts management, and value-added services including kit assembly, picking and packing, and reverse logistics. Its customer base is concentrated in five enterprise verticals: telecommunications (Oi, Ericsson, TIM, Nokia, Huawei), pharmaceuticals (under ANVISA licensing including controlled substances under Port. 344 and GDP compliance), cosmetics (Payot, Klasmé, Laces and Hair, Miami Brands), retail and e-commerce (Dengo), and security systems (Verisure).

The company's technology foundation consists of proprietary Warehouse Management System (WMS) and Transport Management System (TMS) software, client-facing portals, radiofrequency-based inventory tracking, and online quotation tools. Operational reach spans 28+ branches and distribution centers across all Brazilian regions, with specialized capabilities such as embedded operational control rooms at client sites. Pacer holds ANVISA certification for pharmaceutical logistics, GDP compliance for pharma distribution, and operates under LGPD for data protection. Headcount is in the 501-1000 range with sub-headcount figures of 300+ also referenced.

Commercially, Pacer operates a hybrid model combining long-term enterprise contracts with anchor telco and security clients against an on-demand SMB logistics service with 350+ active clients and a stated target of 500. Revenue mechanics are not publicly disclosed, but the company has communicated 40% growth in 2018 (driven by telecom operations) and 93% e-commerce growth during the pandemic period, alongside ongoing vertical and geographic expansion including a new dedicated e-commerce distribution center in Extrema and an announced radiopharmaceutical production partnership with Rockwell Automation/Promation.

Name

Pacer

Legal name

PACER LOGÍSTICA S.A.

Website

https://pacer.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pacer is a Brazilian third-party logistics operator founded in 2003 offering integrated transportation, warehousing, and supply chain solutions to enterprise clients across pharmaceuticals, telecommunications, cosmetics, retail, and security with national coverage across 28+ Brazilian locations.

Ownership category

akta.pro rank

Product category

Logistics Services

NAICS

Freight Transportation Arrangement (48851), Support Activities for Transportation (488), Specialized Freight Trucking (4842)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Spare Parts Reverse Logistics & Service Parts Returns (TLAIAHAH)

Keywords

• Transportation services
• Warehousing solutions
• Freight logistics
• Inventory management
• Supply chain management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices30 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Transportation Services: Transportation services including FTL (Full Truck Load), LTL (Less than Truck Load), air cargo, and special cargo handling. Services include dedicated and fractional transport, crane lifting operations, and sensitive cargo transport.
2. Storage and Warehousing Services: Storage services including warehouse operations, advanced inventory management, inventory control, kit assembly, picking and packing, and fiscal regime operations.
3. Spare Parts Management: Management of spare parts and replacement pieces for telecommunications and electronics segments, including control and transport of sending and return of spare parts, and refurbishment operations.
4. GDP-Compliant Logistics: GDP-compliant logistics services for sensitive sectors including pharmaceutical radioisotope supply chain with GMP-compliant production systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pacer is a Brazilian logistics operator providing end-to-end transportation, warehousing, and inventory management services across all Brazilian regions. The company delivers road transport (FTL/LTL), air freight, special cargo handling, advanced warehousing, spare parts management, and value-added services such as kit assembly and reverse logistics for enterprise clients in telecommunications, pharmaceuticals, cosmetics, retail, and e-commerce verticals.

Product overview

Pacer is a Brazilian logistics operator (operador logístico) founded in 2003, offering integrated logistics solutions across three core business lines: Transportation (rodoviário, aéreo, FTL/LTL, cargas especiais), Warehousing (armazenagem, estoque avançado, inventário), and Spare Parts Management. The company operates a platform approach with client-accessible TMS (Transport Management System) and WMS (Warehouse Management System) portals. Pacer serves multiple industry verticals including pharmaceuticals (ANVISA-licensed), cosmetics, telecommunications, retail, and startups, with national coverage through distribution centers in São Paulo, Curitiba, Recife, and Extrema, plus 28 support points across Brazil. Additional services include kit assembly, picking and packing, reverse logistics, refurbishment, and inventory management.

Differentiator

Problem solved

Functional benefit

Products and services

• Transportation Services (Transporte) Comprehensive transportation services covering road (FTL and LTL), air freight, and special cargo handling including crane operations and sensitive equipment transport across all Brazilian territory, serving enterprise clients in multiple verticals.
• Warehousing Operations (Operações de Armazenagem) Complete warehouse operations including goods handling, receiving, and shipping managed through the WMS system with radiofrequency technology for inventory traceability and accuracy, serving enterprise clients nationwide.
• Full Truckload Transportation (Carga Lotação FTL) Full truckload transportation service with dedicated vehicles, point-to-point delivery without stops during transit, designed for high-volume or high-value cargo across Brazil.
• Air Freight (Carga Aérea) Air cargo services with delivery options including Standard (72-hour delivery), Super Urgent (first available flight), Next Day (delivery by 6pm next business day), and Pacer on Board (dedicated courier).
• Special Cargo (Cargas Especiais) Specialized handling for sensitive and oversized cargo including crane lifting operations, specialized fleet (munck trucks, cranes, forklifts), and hydraulic platform vehicles for telecom and industrial clients.
• Advanced Stock Management (Estoque Avançado) Advanced inventory management with Just-in-Time operations, master distribution center with high-capacity supply, and local support centers for emergency local replenishment.
• Inventory Control (Inventário) Inventory control services with rotating and periodic counting, planning precision enhancement, and stock accuracy verification using radiofrequency technology.
• Spare Parts Management (Gestão de Peças de Reposição) Specialized spare parts and replacement component management for telecommunications and electronics segments, including sending/receiving control, repair logistics, and refurbishment operations.
• Pharmaceutical Logistics (Farma e Correlatos) ANVISA-licensed pharmaceutical logistics including transport of conventional and controlled medications, pharmaceutical inputs, with temperature-controlled environments and GDP-compliant operations across Brazil.
• Cosmetics Logistics (Cosméticos) Licensed transport and storage of cosmetics, personal hygiene products, and perfumes with 15+ years of experience in risk management, serving clients like Payot, Klasmé, Miami Brands, and Laces and Hair.
• Telecommunications Logistics (Telecomunicação) Specialized logistics for telecom operators including spare parts management, network equipment transport, antenna installation support, and operations across all Brazilian regions with 5G deployment readiness.
• Retail Logistics (Varejo) Customized transportation and storage solutions for retailers with national coverage, addressing multi-channel challenges and efficient last-mile delivery, including Dengo food retail operations.
• Startup Logistics (Startups) Flexible logistics solutions for startups with customized transport and storage, national coverage, and advisory support for fiscal modeling and Brazilian regulatory compliance.
• Reverse Logistics (Logística Reversa) Reverse logistics services for spare parts and product returns through owned network and partners with coverage in all capitals and major cities nationwide.

Quantifiable outcome

• 40% growth in 2018 primarily from telecommunications operations
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Rockwell AutomationcoreStrategic or Co-development Partner · 21 May 2026Partnership with Rockwell Automation and Promation for next-generation GMP-compliant radiopharmaceutical production system demonstrated at SNMMI Annual Meeting 2026. Combined automation technology, digital execution, and GDP-compliant logistics to address fragmentation in radioisotope supply chain.
• PromationcoreStrategic or Co-development PartnerPartnership with Promation and Rockwell Automation for integrated GMP-compliant radiopharmaceutical production system combining automation technology, digital execution, and GDP-compliant logistics.
• VerisurecoreChannel Partner/ Reseller/ DistributorPacer manages complete logistics operations for Verisure including storage, kit assembly, distribution to technicians and branches nationwide, reverse logistics, refurbishment operations, and import handling.
• EricssoncoreChannel Partner/ Reseller/ DistributorPacer provides dedicated transport for Ericsson from São José dos Campos factory distributing to São Paulo, Norte and Nordeste regions including sensitive cargo handling and crane lifting for antenna installations.
• Laces and HairminorChannel Partner/ Reseller/ DistributorPacer manages inventory, kit assembly, distribution to own stores and supermarket chains for Laces and Hair's natural hair care products.
• DengominorChannel Partner/ Reseller/ DistributorPacer manages storage and supply chain operations for Dengo's sustainable chocolate and coffee products, supplying their retail locations.
• OicoreChannel Partner/ Reseller/ DistributorExpanded partnership with Oi for transportation of parts and infrastructure materials across Norte, Nordeste, Centro-Oeste and Sul regions plus national air transport services.
• Brazilian Airlines (all carriers)minorChannel Partner/ Reseller/ DistributorPartnership with all Brazilian airline companies for air cargo transport services.
• TIMcoreChannel Partner/ Reseller/ DistributorPacer provides transport of network equipment and fiber optic cables across national territory between distribution centers, sites, and suppliers.

Scale indicators9 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• Kuehne+Nagel (Brazil): Global freight forwarder and contract logistics provider with growing Brazil presence; comparable to Pacer across pharma, cosmetics and high-value road/air freight, with global network advantages.
• FedEx Logistics: Global logistics provider with freight forwarding, warehousing and supply-chain services in Brazil; competes for enterprise logistics and reverse-logistics work similar to Pacer's telecom spare-parts operations.
• DHL Supply Chain (Brazil): Global 3PL incumbent with significant operations in Brazil covering warehousing, pharma, retail and spare-parts logistics; competes with Pacer for enterprise and regulated-sector contracts, with broader international reach.

Direct peers

• Multilog: Brazilian 3PL operator offering warehousing, transportation and integrated logistics across multiple verticals; directly comparable to Pacer in scale, geographic reach and contract-logistics positioning in Brazil.
• Sequoia Logística: Brazilian contract-logistics and warehousing operator covering national distribution; competes with Pacer for the same mid- and large-enterprise outsourcing contracts in Brazil.
• Log-In Logística: Integrated Brazilian logistics provider with multimodal (road, rail, water) capabilities; comparable to Pacer on national freight, warehousing and dedicated enterprise contracts.
• Localfrio: Brazilian temperature-controlled logistics specialist serving pharma and food; closely comparable to Pacer's GDP-compliant pharmaceutical and cold-chain capabilities and ANVISA-style regulated work.
• Tegma Gestão Logística: Brazilian logistics specialist with nationwide road transportation and warehousing; competes with Pacer in dedicated/contract logistics and shares the same enterprise customer profile.

Regional players

• Apta Logística: Brazilian focused 3PL serving retail and consumer goods with warehousing and distribution; directly comparable to Pacer's retail/cosmetics vertical and Brazilian mid-market positioning.
• Bravo Serviços Logísticos: Brazilian integrated logistics operator across warehousing, transportation and value-added services; competes with Pacer for national distribution contracts among mid- and large Brazilian enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pacerlogistica

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacer