Promation
Promation is a privately held Canadian industrial robotic systems integrator and manufacturer, founded in 1995 in Oakville, Ontario. The company designs and builds custom automation equipment for industrial customers under founder Gary Goldberg's ownership.
- Company typePrivate
- Founded1995
- HeadquartersOakville, Canada
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Promation does
Promation is a privately held Canadian corporation founded in 1995 and headquartered in Oakville, Ontario. The company is described as a leading integrator, manufacturer, and producer of robotic systems, serving industrial customers that require custom automation and production-line equipment. Its operating scope spans the design, build, and integration of robotic work cells and automated manufacturing systems, positioning it within the North American industrial automation value chain.
The company operates with a headcount in the 101-250 range, consistent with a mid-market engineering and manufacturing organization. It is founder-led and founder-owned, with Gary Goldberg having led the business since inception, indicating a long-term owner-operator model rather than a private equity- or venture-backed structure. The business model is consistent with project-based custom automation work — engineering, fabricating, and commissioning bespoke robotic systems for industrial end-users — though the source data provides no specific revenue model, pricing, or contract structure details.
The publicly available input data is limited. The company's own website content was not accessible beyond a verification/loader page, and no customer logos, product specifications, certifications, partnerships, or financial disclosures are present in the source material. As a result, specific segments served, geographic markets, technology stack, and revenue mechanics cannot be verified from the available evidence.
Promation firmographics
Firmographics- Name
- Promation
- Website
- https://promation.com
- Company type
- Private
- Founded year
- 1995
- Headcount range
- 101–250 employees
- Short description
- Promation is a privately held Canadian industrial robotic systems integrator and manufacturer, founded in 1995 in Oakville, Ontario. The company designs and builds custom automation equipment for industrial customers under founder Gary Goldberg's ownership.
- Ownership category
- akta.pro rank
Promation industry classification
Industry- Product category
- Industrial Robotics & Automation Equipment
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)
- akta.pro secondary industry
- Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK)
Keywords
Where Promation is headquartered
LocationHeadquarters
- HQ city
- Oakville
- HQ country
- Canada
- HQ region
- North America
Markets served
Promation business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales
Promation product offering
Product offeringCore offering
Promation is a Canadian-based integrator and manufacturer of robotic systems founded in 1995. The company designs, builds, and integrates custom industrial automation and robotic solutions for manufacturing and industrial customers. It operates as a privately held corporation headquartered in Oakville, Canada, with 101–250 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Robotic Systems Integration
- Custom Automation Equipment Manufacturing
Companies that use Promation
Customer profileIdeal customer profiles1 record
Promation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Promation partnerships and signals
Strategic signalRecent moves2 records
Promation competitors and assessment
Company assessmentOthers
- ABB Robotics: Global industrial robot manufacturer and automation solutions provider with broad portfolio across automotive, electronics, and logistics — a tier-1 incumbent competing in the same end markets.
Direct peers
- Acieta: U.S.-based robotic systems integrator and manufacturer of custom automation cells. Direct comparable in business model, customer base (mid-market manufacturers), and integration-plus-manufacturing offering.
- Genesis Systems Group: U.S. robotic systems integrator specializing in welding, cutting, and material handling automation. Comparable mid-to-large integrator profile serving industrial manufacturers.
- JR Automation: Large North American robotic integration and automation solutions provider serving automotive, aerospace, and industrial customers. Comparable scope of integration services and customer overlap.
- Applied Manufacturing Technologies (AMT): North American robotic systems integrator specializing in material handling, welding, and assembly automation. Comparable mid-sized integration model and customer profile.
- Bastian Solutions: U.S.-based integrator of robotics, conveyors, and warehouse automation systems. Overlaps in robotic system design and integration for industrial customers.
Broad incumbents
- Yaskawa Motoman: Major North American industrial robot manufacturer with strong integration partner ecosystem. Overlaps with Promation in welding, material handling, and palletizing applications.
- KUKA Robotics: German-based global robot manufacturer with North American operations and integration partner network. Competes with Promation on both equipment supply and turnkey system delivery.
- FANUC America: Subsidiary of global industrial robot OEM FANUC, also providing system integration and lifecycle services. A dominant incumbent in the same industrial robotics category Promation serves.
Regional players
- Automated Solutions Australia (ASA): Australia-based robotic systems integrator with comparable custom automation offering. Operates in a different geography but with directly analogous integrator-plus-manufacturer model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Promation social profiles
Digital presencePromation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Promation leadership team
Management profileNumber of profiles
Profiles1 record
Promation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Promation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Promation
What does Promation do?
Promation is a Canadian-based integrator and manufacturer of robotic systems founded in 1995. The company designs, builds, and integrates custom industrial automation and robotic solutions for manufacturing and industrial customers. It operates as a privately held corporation headquartered in Oakville, Canada, with 101–250 employees.
When was Promation founded?
Promation was founded in 1995. It employs 101 to 250 people.
Where is Promation based?
Promation is headquartered in Oakville, Canada, in the North America region.
Who are Promation's main competitors?
ABB Robotics is listed as an others. Direct peers are Acieta, Genesis Systems Group, JR Automation, Applied Manufacturing Technologies (AMT) and Bastian Solutions. Broad incumbents are Yaskawa Motoman, KUKA Robotics and FANUC America. Automated Solutions Australia (ASA) is listed as a regional player.
Does Promation have an API?
No public API is recorded for Promation.
What industry is Promation in?
Promation's product category is Industrial Robotics & Automation Equipment. Its primary akta.pro industry code is IMALAOAL, Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines), with a secondary code of HDAAAIAK, Robot Software, Autonomy Stacks & Simulation (ROS, digital twins). Its NAICS code is 541511 and its SIC code is 3559.