VOTE411

What VOTE411 does

VOTE411 is a nonpartisan voter information platform operated by the League of Women Voters Education Fund (LWVEF), a 501(c)(3) nonprofit headquartered in Washington, DC. Launched in October 2006 and built on interactive voter guide software licensed from e.thePeople, the platform serves as a single destination for U.S. voters seeking election-related information across all 50 states and the District of Columbia. Core products include an address-based polling place locator, a voter registration verification tool, an online voter registration form (powered by Rock the Vote), candidate and ballot measure information for federal, state, and local races, a nationwide voting rules comparison feature, an interactive MyBallot voter guide that lets users study candidates, mark preferences, and save or share choices, and a Power the Polls integration for poll worker recruitment. A Spanish-language version of the site and multilingual voter assistance hotlines extend the service to non-English-speaking voters.

The platform itself is provided free of charge to the public. Revenue is generated indirectly through three streams routed through or alongside the program: public donations collected via the League of Women Voters website, national and state sponsorships that pay for visibility in front of active voters (including white-label VOTE411 platform offerings), and software licensing income earned by technology partner e.thePeople from its voter guide software, which is also licensed to AARP and local media companies. Customer segments are primarily general-public voters (with sub-segments including Spanish-speaking voters and voters with disabilities), state and national sponsors seeking reach into engaged voter audiences, and partner organizations providing the underlying civic infrastructure.

Distribution is driven by organic search, social media (Facebook, Instagram, Twitter, YouTube), the League's grassroots network spanning all 50 states, DC, Puerto Rico, the Virgin Islands, and Hong Kong plus hundreds of local Leagues, and a broad roster of national GTM and civic partners. The site claims coverage of 8,843 races and 18,233 candidates, with more than 15 million cumulative visitors across e.thePeople-powered voter guides since 2004. The company is private, a subsidiary program of LWVEF, with no venture capital, private equity, or public ownership structure identified.

Name

VOTE411

Legal name

League of Women Voters Education Fund

Website

https://vote411.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

VOTE411 is a free, nonpartisan voter information platform operated by the League of Women Voters Education Fund, serving U.S. voters in all 50 states and DC with polling place lookup, voter registration, candidate and ballot measure guides, and poll worker recruitment, funded via donations and sponsorships.

Ownership category

akta.pro rank

Product category

Civic Voter Information Services

NAICS

Social Advocacy Organizations (8133), Human Rights Organizations (813311), Civic and Social Organizations (8134), Professional Organizations (81392)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGAFAJ

Democracy, Voting Rights & Civic Participation Advocacy

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

SECONDARYBPADAGAA

Electoral Support & Election Observation

Business & Public Services/International Organizations & Development/Human Rights, Democracy & Governance

SECONDARYEDAAAFAC

Civic Education & Community Engagement (Voting, Local Government)

Education/Adult & Continuing Education/Community & Public Education Programs (Libraries, Community Centers)

SECONDARYEDAAADAL

Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership)

Education/Adult & Continuing Education/Citizenship & Immigrant Integration Education

Keywords

• Voter information platform
• Election information services
• Nonpartisan civic engagement
• Voter registration tools
• Polling place lookup

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The platform relies on donations from the public to provide accurate and unbiased voting information. Donations are collected through the League of Women Voters website.
2. Sponsorships: National and state sponsors pay for visibility in front of millions of active and involved voters. Sponsorship levels and white label VOTE411 platforms are available for partners.
3. Software Licensing: E.thePeople, which powers the voter guide software, generates revenue from licensing its proprietary software to partners including the League of Women Voters, AARP, and local media companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

VOTE411 is a nonpartisan online voter information platform operated by the League of Women Voters Education Fund since 2006. It provides U.S. voters with comprehensive election resources including polling place lookup, online voter registration, personalized ballot information, and candidate profiles for all 50 states and the District of Columbia. The service is offered free of charge and is powered by the e.thePeople software platform, with content curated and verified by local League of Women Voters volunteers.

Product overview

VOTE411 is a single, unified nonpartisan voter information platform launched by the League of Women Voters Education Fund in October 2006. The platform serves as a 'one-stop-shop' providing election-related information to the public across all 50 states, the District of Columbia, and US territories. The core product VOTE411.org includes multiple integrated tools: a polling place locator (allowing users to find their voting precinct by address), a voter registration verification system, an online voter registration tool (powered by Rock the Vote), candidate and ballot measure information for federal/state/local races, and a nationwide voting rules comparison feature. The platform also incorporates the MyBallot interactive voter guide software powered by e.thePeople, which provides personalized ballot information based on user address, candidate comparisons, and preference marking capabilities. A poll worker signup integration with Power the Polls is also available to support election administration.

Differentiator

Problem solved

Functional benefit

Products and services

• VOTE411 Voter Information Platform Free, nonpartisan online platform that provides U.S. voters with polling place lookup, voter registration access, personalized ballot information, and candidate profiles for all 50 states and the District of Columbia.
• Polling Place Locator Online tool that helps individual U.S. voters find their assigned polling place by entering their address, available across all 50 states and DC.
• Online Voter Registration Access Provides U.S. voters with access to online voter registration resources and information on registration deadlines and requirements by state.
• Personalized Ballot Information
• Nonpartisan Candidate Profiles

Quantifiable outcome

• 15 million+ visitors since 2004
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered core and minor.

• e.thePeoplecoreTechnology or IntegrationE.thePeople is a nonpartisan, nonprofit organization that is the nation's leading provider of interactive voter guide software. Their software powers VOTE411 and hundreds of in-depth online voter guides for local, state, and national elections. E.thePeople is funded from licensing revenue from its proprietary software as well as grants from foundations.
• Interfaith AllianceminorGTM or Marketing PartnerListed as a sponsor/partner on VOTE411 website.
• American Library Association (ALA)minorGTM or Marketing PartnerListed as a sponsor/partner on VOTE411 website.
• AARPminorGTM or Marketing PartnerE.thePeople software is used by AARP and scores of respected local media companies as noted in e.thePeople's description.
• EveryLibraryminorGTM or Marketing PartnerListed as a sponsor/partner on VOTE411 website.
• Families for Strong Public Schools (Florida)minorGTM or Marketing PartnerState sponsor for Florida, helping spread the word about VOTE411 in Florida.
• PennLive (Pennsylvania)minorGTM or Marketing PartnerState sponsor for Pennsylvania, helping spread the word about VOTE411 in Pennsylvania.
• Power the PollsminorStrategic or Co-development PartnerVOTE411 promotes poll worker recruitment through Power the Polls, helping democracy function by ensuring poll workers are available for all voters.
• YWCAminorGTM or Marketing PartnerListed as a sponsor/partner on VOTE411 website.
• National Association of Social Workers (NASW)minorGTM or Marketing PartnerListed as a sponsor/partner on VOTE411 website.
• Metro United WayminorGTM or Marketing PartnerListed as a sponsor/partner on VOTE411 website.
• Girl ScoutsminorGTM or Marketing PartnerListed as a sponsor/partner on VOTE411 website.
• Interfaith AmericaminorGTM or Marketing PartnerListed as a sponsor/partner on VOTE411 website.
• ERA Coalition ForwardminorGTM or Marketing PartnerListed as a sponsor/partner on VOTE411 website.
• Delta Sigma Theta SororityminorGTM or Marketing PartnerListed as a sponsor/partner on VOTE411 website.
• American Bar Association (ABA)minorGTM or Marketing PartnerListed as a sponsor/partner on VOTE411 website.
• Feminist Majority FoundationminorGTM or Marketing PartnerListed as a sponsor/partner on VOTE411 website.
• Chamber of MothersminorGTM or Marketing PartnerListed as a sponsor/partner on VOTE411 website.
• WECANminorGTM or Marketing PartnerListed as a sponsor/partner on VOTE411 website (Women's Economic Equity Alliance Network).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CanIVote.org: CanIVote.org is the National Association of Secretaries of State's voter-information portal providing state-by-state registration and voting information. It is a direct competitor for the same voter-information queries VOTE411 serves, with stronger official-government authority positioning.
• Rock the Vote: Rock the Vote is a long-standing nonpartisan civic-engagement organization focused on voter registration and youth mobilization, and it is already a VOTE411 integration partner (providing the registration tool). It is a direct peer in voter-information and registration services for similar audiences.
• HeadCount: HeadCount registers voters at concerts, festivals, and live events and provides voter information tools. It is a direct peer in nonpartisan voter registration and engagement, with a complementary distribution channel (live events) versus VOTE411's digital/web focus.
• Ballotpedia: Ballotpedia is a nonprofit, nonpartisan digital encyclopedia covering candidates, ballot measures, and election information across all U.S. states and federal elections. It is the closest direct competitor to VOTE411 in scope, content depth, and nonpartisan civic-information positioning.
• Vote.org: Vote.org is a nonpartisan voter-registration and information platform offering online voter registration, registration verification, polling-place lookup, and election reminders. It is a direct peer to VOTE411 in target audience (U.S. voters) and core use cases (registration, polling info), with a heavier digital-marketing orientation.
• BallotReady: BallotReady provides a voter guide with down-ballot candidate information, polling locations, and personalized ballots. It overlaps directly with VOTE411's MyBallot voter guide on candidate/ballot-measure personalization, though it is venture-backed and pushes a more digital-first UX.
• Democracy Works: Democracy Works builds civic infrastructure including TurboVote (voter registration and reminders) and election administration tools used by universities and election officials. It is comparable to VOTE411 as a nonpartisan civic-tech infrastructure provider serving voters and institutions.

Emerging players

• When We All Vote: When We All Vote is a nonpartisan voter turnout and registration initiative that runs voter-information campaigns and partners with organizations to expand registration. It overlaps with VOTE411 on civic-participation mission and target audience but focuses more on turnout campaigns than comprehensive election info.

Broad incumbents

• League of Women Voters (national org): The League of Women Voters is VOTE411's parent ecosystem — a 100-year-old civic-engagement nonprofit with voter education, advocacy, and grassroots organizing programs beyond VOTE411. Comparable as the broader mission-aligned organization housing VOTE411, with overlapping but much wider scope.
• USA.gov Voting and Elections: USA.gov is the federal government's official portal providing voter registration and polling information for all U.S. states. It is a broad incumbent that competes with VOTE411 for top-of-funnel voter information searches, with the authority advantage of an official .gov domain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VOTE411
• YouTubeyoutube.com/watch?v=HoR-26mgFv0&list=PL33IAmThHpVDf2z3amFL9FzGxN0Ikfluc
• Facebookfacebook.com/vote411
• Instagraminstagram.com/vote411
• LinkedInlinkedin.com/company/vote411

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOTE411