Omaha Insurance Services
Omaha Insurance Services is a privately held independent insurance agency in Omaha, Nebraska, founded in 1995, selling personal and commercial insurance through 40+ carrier partnerships to individuals and SMBs in Nebraska and Los Angeles.
- Company typePrivate
- Founded1995
- HeadquartersOmaha, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Omaha Insurance Services does
Omaha Insurance Services, Inc. is a privately held independent insurance agency founded in 1995 and headquartered in Omaha, Nebraska. The agency sells personal lines (auto, homeowners, renters, life, pet health) and commercial lines (business property, general liability, commercial auto, workers' compensation, group health and retirement plans) insurance products to individual consumers and small-to-medium businesses primarily in the Nebraska market. As an independent agency, it represents more than 40 carrier partners — including Progressive, Liberty Mutual, MetLife, Nationwide, Chubb, Travelers, The Hartford, and Auto-Owners — allowing licensed agents to comparison-shop across carriers and bundle policies for clients, differentiating from captive agents limited to a single carrier.
The firm operates with a headcount of 11-50 employees and no proprietary technology platform; service delivery is traditional, centered on agent-led consultation, phone-based sales, in-person office visits, and website quote request forms. The agency maintains a Beverly Hills Branch through a partnership with Beverly Hills Insurance Services, Inc., extending reach into the Los Angeles market. Revenue is generated exclusively through commissions paid by carrier partners on placed and renewed policies, with no subscription or fee-based pricing. The company has earned local recognition including Best of Omaha 2026 (Independent Insurance Agency) and Business of the Month from the Omaha Chamber, and holds Ivans Connected Agency Partner status (2023) for carrier system integration.
Customer acquisition is driven by a multi-channel approach including organic search, content marketing via the OIS Insight blog, Google Reviews management (28 verified reviews), community awards, and direct agent outreach. The management team is led by founder Denis Vincent. The agency shows no external funding, no acquisitions, and no proprietary technology assets; its competitive position is rooted in local brand equity, carrier breadth, and long-standing customer relationships in its core Nebraska market.
Omaha Insurance Services firmographics
Firmographics- Name
- Omaha Insurance Services
- Legal name
- Omaha Insurance Services, Inc.
- Website
- https://omahainsuranceservices.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Omaha Insurance Services is a privately held independent insurance agency in Omaha, Nebraska, founded in 1995, selling personal and commercial insurance through 40+ carrier partnerships to individuals and SMBs in Nebraska and Los Angeles.
- Ownership category
- akta.pro rank
Omaha Insurance Services industry classification
Industry- Product category
- Independent Insurance Agency
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Life Insurance (6311)
- akta.pro primary industry
- Professional Liability (Errors & Omissions) (FSAJADAB)
- akta.pro secondary industries
- Professional Liability (E&O) (FSAJAGAC), Universal Life (UL) Insurance (FSAIABAB)
Keywords
Where Omaha Insurance Services is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Omaha Insurance Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Insurance Commission Revenue: Omaha Insurance Services operates as an independent insurance agency earning commissions from multiple insurance carrier partners. Agents sell and service insurance policies (auto, home, business, life, pet health) and receive commission payments from the insurance companies whose policies they place. This commission-based model means revenue is generated through successful policy placements and renewals.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Omaha Insurance Services product offering
Product offeringCore offering
Omaha Insurance Services is an independent insurance agency that places personal and commercial insurance policies on behalf of customers through a panel of more than 40 carrier partners. The firm brokers coverage for individuals (auto, home, renters, life, pet) and businesses (commercial property, liability, workers' comp, group benefits) and operates under agency principal Denis Vincent.
Product overview
Omaha Insurance Services is an independent insurance agency offering a portfolio of insurance products designed to protect individuals and businesses. The core offerings include Auto Insurance, Business Insurance, Homeowners Insurance, Renters Insurance, Life Insurance, and Pet Health Insurance. As an independent agency established in 1995, the company represents multiple insurance carriers, allowing agents to compare coverage options and find optimal combinations of price, coverage, and service for clients. The products are sold directly through the company's website and agents, with pet health insurance specifically offered through the Figo platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Personal auto insurance coverage placed across multiple carrier partners for individual drivers and families in Nebraska and California.
- Homeowners Insurance Homeowners insurance policies for property owners, sourced through the agency's carrier panel.
- Renters Insurance Renters insurance coverage for tenants, placed through carrier partners.
- Life Insurance Life insurance products for individuals and families, sourced from carrier partners such as MetLife.
- Pet Health Insurance Pet health insurance coverage for pet owners, placed through partner carriers such as Figo Pet Insurance.
- Business Insurance Commercial insurance package including property, general liability, workers' compensation, commercial auto, group health and retirement benefits for small to medium-sized business owners, sourced from the agency's commercial carrier partners.
Quantifiable outcome
- Agents can provide quotes with multiple options within hours
- +1 more outcomes
Companies that use Omaha Insurance Services
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Omaha Insurance Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Omaha Insurance Services partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Auto-Owners InsurancecoreRegional mutual insurance company offering personal and commercial insurance products. Omaha Insurance Services represents Auto-Owners for auto, home, and business coverage.
- Chubb InsurancecoreMajor multinational property and casualty insurer known for high-value personal insurance and sophisticated commercial coverage. Partner for affluent client insurance needs.
- The HartfordcoreNational insurance carrier providing auto, home, business, and life insurance products. Specifically mentioned for life insurance partnerships. Phone: 800-327-3636.
- Liberty MutualcoreNational insurance company partnered for auto, home, and life insurance products. Offers wide range of personal and commercial coverage options.
- MetLifecoreGlobal insurance and financial services company providing life insurance and other coverage products through the independent agency channel.
- NationwidecoreNational insurance carrier offering auto, home, business, and life insurance. Available through Omaha Insurance Services for various coverage needs.
- ProgressivecoreMajor national auto insurance carrier known for competitive pricing and brand recognition. Partnered for auto and various personal insurance products.
- TravelerscoreMajor commercial and personal lines insurance carrier. Commercial Lines: 800-238-6226, Personal Lines: 800-252-4633.
- Figo Pet InsurancecoreSpecialty pet insurance provider offering veterinary expense reimbursement coverage. Figo provides pet cloud mobile app for claims submission and pet record management. Omaha Insurance Services offers Figo as their pet health insurance partner.
- Donegal Insurance GroupminorRegional mutual insurance company offering personal and commercial products in Midwestern markets.
- Markel InsuranceminorSpecialty insurance carrier offering coverage for hard-to-place risks and unique insurance needs.
- Beverly Hills Insurance ServicesminorAffiliated agency branch in Los Angeles, CA. Omaha Insurance Services maintains a Beverly Hills Branch partnership extending service reach to California clients.
- Guard InsuranceminorRegional insurance carrier represented for various personal and commercial coverage needs.
- Burns & WilcoxminorWholesale broker providing access to specialty and surplus lines insurance products.
- Foremost InsuranceminorSpecialty insurer known for manufactured housing, motorhome, and unique property coverage.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Omaha Insurance Services competitors and assessment
Company assessmentBroad incumbents
- Marsh McLennan: Global insurance brokerage and risk advisory firm. Provides the same intermediary function between clients and carriers, but at enterprise scale across commercial and specialty lines.
- Brown & Brown: Large national insurance brokerage distributing commercial and personal lines through carrier partners. Operates the same independent-broker distribution model at significantly larger scale across the U.S.
- State Farm: Largest U.S. personal lines insurer using a captive agent distribution model. Competes directly with independent agencies for the same auto, home, and life customers, but through exclusive single-carrier agents.
- Berkshire Hathaway Insurance: Diversified insurance conglomerate (GEICO, General Re, Berkshire Hathaway Specialty, etc.) that competes across personal and commercial lines via both direct and agency channels.
Others
- Progressive: Major national auto and personal lines carrier that is both a carrier partner of Omaha Insurance Services and a direct-to-consumer competitor via its own online and phone channels.
Direct peers
- Holmes Murphy: Independent insurance brokerage headquartered in the Midwest (Iowa) offering commercial and personal lines through multiple carrier partners. Highly comparable independent agency model and similar multi-line, relationship-driven distribution approach.
- The Harry A. Koch Co. Omaha-based independent insurance and risk management agency with similar multi-carrier, multi-line offerings across personal and commercial insurance. Direct local-market competitor operating the same independent agency model.
Emerging players
- Lemonade: Digital-first InsurTech carrier selling renters, homeowners, pet, and life insurance directly to consumers via a mobile app. Represents the structural threat to traditional independent agencies in commoditized personal lines.
Regional players
- WoodmenLife: Omaha-headquartered insurance and financial services provider offering life insurance and related products in the Midwest. Comparable regional footprint and local brand presence, though operates as a fraternal carrier rather than an independent agency.
- Auto-Owners Insurance: Regional mutual insurance carrier offering auto, home, and business coverage primarily in the Midwest. Functions as both a carrier partner and a competitor via its own independent agent network in the same geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Omaha Insurance Services social profiles
Digital presenceOmaha Insurance Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omaha Insurance Services leadership team
Management profileNumber of profiles
Profiles1 record
Omaha Insurance Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omaha Insurance Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omaha Insurance Services
What does Omaha Insurance Services do?
Omaha Insurance Services is an independent insurance agency that places personal and commercial insurance policies on behalf of customers through a panel of more than 40 carrier partners. The firm brokers coverage for individuals (auto, home, renters, life, pet) and businesses (commercial property, liability, workers' comp, group benefits) and operates under agency principal Denis Vincent.
Is Omaha Insurance Services a public or private company?
Omaha Insurance Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Omaha Insurance Services founded?
Omaha Insurance Services was founded in 1995. It employs 11 to 50 people.
Where is Omaha Insurance Services based?
Omaha Insurance Services is headquartered in Omaha, United States, in the North America region.
How does Omaha Insurance Services make money?
One revenue line is on record: insurance Commission Revenue.
Who are Omaha Insurance Services's main competitors?
Broad incumbents on record are Marsh McLennan, Brown & Brown, State Farm and Berkshire Hathaway Insurance. Progressive is listed as an others. Direct peers are Holmes Murphy and The Harry A. Koch Co.. Lemonade is listed as an emerging player. Regional players are WoodmenLife and Auto-Owners Insurance.
Does Omaha Insurance Services have an API?
No public API is recorded for Omaha Insurance Services.
What industry is Omaha Insurance Services in?
Omaha Insurance Services's product category is Independent Insurance Agency. Its primary akta.pro industry code is FSAJADAB, Professional Liability (Errors & Omissions), with a secondary code of FSAJAGAC, Professional Liability (E&O). Its NAICS code is 5242 and its SIC code is 6411.