Wirth & Associates

What Wirth & Associates does

Wirth & Associates is a privately held, full-service advertising and marketing agency headquartered in Xenia, Ohio, that has operated continuously in the automotive aftermarket vertical since its founding in 1980. The firm employs between 1 and 10 people and serves clients ranging from small family-owned businesses to large corporations with millions of dollars in annual sales. Its stated service portfolio comprises four lines: Marketing Planning & Strategies, Advertising Services, Design Services, and Press Release Packages, each of which is described on a dedicated website page (wirthadvertising.com). The agency emphasizes strategic marketing re-thinking for clients, supported by reporting deliverables such as Ad Code Response Analysis, Press Release Submission Reports, and Competitor Financial and Business Analysis. Its core commercial mechanism is placement of more than 200 advertisements per month in approximately 50 automotive magazines and submission of two product press releases per client per month to over 80 automotive-related publications, supported by a dedicated press release team with editor follow-up.

The agency's revenue model is professional services: fees for marketing strategy development, advertising design and placement, graphic design across media (logos, packaging, signage, vehicle identification, website design), and ongoing press release distribution. Customer acquisition is described as relationship-driven within the automotive aftermarket community, with named clients such as AMD (Auto Metal Direct), Brookville Roadster, Kanter Auto Products, Mac's Antique Auto Parts, Metro Moulded Rubber, POR-15 / Restomotive Laboratories, PST (Performance Suspension Technology), Roll-N-Lock, Springfield Swap Meet & Car Show, Stencils & Stripes Unlimited, and Trim Parts. The firm is privately held with no disclosed parent, no institutional funding rounds, no M&A activity, and no leadership-team disclosures; contact is limited to a general email ([email protected]) and a single Ohio phone number (937-372-1331). No app, API, SDK, or proprietary technology platform is documented; the firm's competitive differentiation rests on multi-decade publisher relationships, deep niche focus, and senior talent tenure rather than technology assets.

Name

Wirth & Associates

Legal name

Wirth & Associates

Website

https://wirthadvertising.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Wirth & Associates is a privately held, full-service advertising and marketing agency in Xenia, Ohio, founded in 1980 and serving exclusively the automotive aftermarket vertical with marketing strategy, magazine advertising placement, graphic design, and press release distribution for parts manufacturers and event clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Xenia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Advertising Services: The company generates revenue through providing comprehensive marketing planning, advertising services, and design services to automotive industry clients. Services include strategic marketing consulting, ad design and placement, press release submissions, and graphic design across various media formats. Revenue is derived from professional service fees for ongoing marketing support and project-based creative work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wirth & Associates is a full-service advertising and marketing agency that has specialized exclusively in the automotive aftermarket industry since 1980. The agency delivers four core services: Marketing Planning & Strategies, Advertising Services (analysis, design, and placement), Design Services (logo, packaging, signage, website), and Press Release Packages (new product press releases distributed to automotive magazines).

Product overview

Wirth & Associates is a full-service advertising and marketing agency specializing in the automotive industry since 1980. The company offers an integrated suite of four core services: Marketing Planning & Strategies (which includes reporting and analysis tools), Advertising Services (covering analysis, design, and placement), Design Services (spanning logo design through website design across various media), and Press Release Packages (New Product Press Releases distributed to automotive magazines). The company positions itself as having 'total focus' on marketing and sales within a single marketplace, with over 20 years of experience developing sales and marketing strategies for automotive industry clients ranging from small businesses to large corporations.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Planning & Strategies
• Advertising Services Develops systematic, aggressive advertising programs to help automotive aftermarket clients reach their market effectively and within budget. Includes advertising analysis, competitor advertising analysis, ad design, ad placement, press release submissions, and design services.
• Design Services Graphic design services with over 30 years of team experience, creating 'graphic tools' designed to drive additional sales. Includes logo design, corporate identity packages, business cards and stationery, brochures, newsletters, packaging, signage and displays, vehicle identification, and website design.
• Press Release Packages New Product Press Release service for announcing new automotive aftermarket products or services. A dedicated Press Release team generates and submits two Product Press Releases per client every month, targeting over 80 automotive-related magazines and following up with editors and publishers.

Quantifiable outcome

• Companies that follow consistent press release plans with proper follow-up achieve wider publication coverage
• +1 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves1 record

Broad incumbents

• WPP plc: Global advertising and marketing services holding company with multiple networks serving automotive OEMs and tier-1 suppliers. Comparable as the broad incumbent whose agencies (e.g., Grey, VMLY&R, GroupM) overlap Wirth's offering and which could acquire or compete with the firm as a strategic consolidator.
• Lewis Global Communications: Global communications and marketing agency with strong B2B, industrial, and technology practices and a developed PR/media-relations capability. Comparable as a broader incumbent with overlapping services (PR, content, digital) that could compete for the same automotive aftermarket clients at scale.

Direct peers

• Hiebing: Independent branding and marketing agency with practices in content, public relations, social, and digital media. Comparable as an independent agency of similar size with a vertical-specialization mindset and integrated service offering.
• The Tombras Group: Independent, full-service advertising agency offering strategy, creative, media, and analytics across regional and national clients. Comparable as a privately held independent agency of similar headcount and revenue profile competing for the same mid-market, vertical-specialized client work.
• Doe-Anderson: Independent, full-service advertising agency providing strategy, creative, media planning, and digital execution. Comparable as a privately held independent agency running an integrated offering for niche/vertical B2B clients in the same revenue tier.
• The Marx Group: Marketing communications firm with a long-standing focus on the automotive aftermarket, serving parts manufacturers, accessory brands, and trade publishers. Highly comparable: same vertical specialization, same mix of PR, advertising placement, and design services, and similar relationship-driven model.
• Bader Rutter & Associates: Independent, full-service advertising and marketing agency with deep agricultural, industrial, and B2B manufacturing practices. Comparable as an independent agency of similar size serving specialized B2B/industrial clients with integrated strategy, creative, and media services.

Emerging players

• Sling & Stone: Boutique public relations and integrated marketing firm with PR-led campaigns and content development capabilities. Comparable as a smaller, specialist agency that competes for the same kind of earned-media and PR distribution value that Wirth delivers through press release relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wirth & Associates