What Kimberley Seldon Design Group does

Kimberley Seldon Design Group is a private, founder-led interior design firm established in 1991 and headquartered in Toronto, with additional offices in Creemore, Ontario and Santa Monica, California. The firm's core offering is full-service interior design for high-net-worth residential clients, focused on new builds, country estates, and complete renovations, delivered through a documented 15-step design-build process in which founder Kimberley Seldon personally conducts the initial on-site consultation ($1,500) and oversees projects to the final reveal. The firm operates as a boutique practice with 1-10 employees and runs an integrated team of trusted trades, positioning itself as a single point of accountability for clients who do not want to manage multiple vendors.

The business model is multi-stream. The primary stream is high-ticket, project-based interior design services sold through direct sales channels (website enquiry, phone, email), with pricing determined per project. A secondary stream is the Business of Design (BOD) online education platform, launched in 2004, which monetizes the firm's proprietary methodology through subscription-based signature programs, a 5-day freemium email training, and a weekly podcast with 400+ episodes reaching designers in 50+ countries. Tertiary revenue includes keynote speaking engagements at industry events and an annual curated Designer Edit sale event in Creemore with vendor participation fees and public attendance.

Customer segments span three groups: (1) high-net-worth individuals seeking luxury residential design, (2) independent interior design professionals purchasing business education, and (3) design enthusiasts attending events and engaging with content. The firm is privately held with no institutional investment, no funding rounds, and no parent company; ownership and creative direction are concentrated in Kimberley Seldon, whose media profile (HGTV Canada host for three shows, Cityline expert, 18 years as decorating editor of Style at Home) functions as a significant marketing and brand asset. There is no evidence of AI/ML capabilities, software products, or scalable technology platform beyond the education website and standard project management tooling.

Name

Kimberley Seldon Design Group

Legal name

Kimberley Seldon Design Group

Website

https://kimberleyseldon.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Kimberley Seldon Design Group is a Toronto-based boutique interior design firm founded in 1991, serving high-net-worth residential clients in Toronto, Creemore, and Santa Monica through a 15-step design-build process led personally by founder Kimberley Seldon, with a secondary education business (Business of Design) for design professionals.

Ownership category

akta.pro rank

Product category

Luxury Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410), Architectural Services (541310)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Architectural Design Services (BPAHAKAA)

Keywords

• Luxury interior design
• Residential design-build
• Interior design education
• Designer sale events
• Country estate design

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Interior Design Services: Full-service interior design for luxury residential properties including new builds, country estates, and renovations. Services span consultation, design, and design-build execution with integrated project management.
2. Design Consultation: Two-hour on-site consultation with Kimberley Seldon at $1500 within local service areas, with additional travel costs for properties outside the primary zones. Serves as the entry point for full-service engagements.
3. Business of Design Online Courses: Subscription-based online education platform for interior designers offering signature programs, 5-day training courses, and weekly podcast. Serves designers from 50+ countries. 85% of students report doubling or tripling revenue after applying所学.
4. Speaking Engagements: Keynote and educational presentations at design industry events, conferences, and chapter meetings. Kimberley delivers tailored talks on business success and design profitability.
5. Designer Edit Event: Annual curated designer sale event featuring vendor participation and public attendance ($5 entry). Generates revenue through vendor booth fees and drives brand awareness.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Kimberley Seldon Design Group is a full-service interior design firm specializing in luxury residential projects, including new builds, country estates, urban residences, and historic renovations, delivered through a proprietary three-phase process (consultation, design & build, reveal) anchored by a 15-step project management strategy. The firm also operates the Business of Design online learning platform for interior design professionals and hosts the annual Designer Edit | Creemore curated sale event.

Product overview

Kimberley Seldon Design Group is an interior design firm offering specialized residential design services for new builds and country estates. The core offering is the company's interior design service, which operates through a three-phase process: consultation, design & build, and the reveal. The company also operates the Business of Design® platform, which provides educational courses, a weekly podcast, and mentorship programs for interior design professionals seeking to build profitable businesses. Additionally, the company hosts the Designer Edit | Creemore event, a curated seasonal sale featuring designer inventory and vintage pieces.

Differentiator

Problem solved

Functional benefit

Brands

• Business of Design (BOD): An online learning platform and mentorship program for independent interior designers, offering courses, podcasts, and business training. Students come from more than 50 countries worldwide. Launched in 2004.

Products and services

• Kimberley Seldon Design Group - Full-Service Interior Design Full-service interior design for luxury residential properties including new builds, complete renovations, country estates, historic properties, and urban residences. Delivered through a 3-step process (consultation, design & build, the big reveal) with integrated project management and a trusted team of trades.
• Business of Design (BOD) Online Learning Platform Subscription-based online learning and business mentorship platform for independent interior designers, offering courses, signature programs, weekly podcast, and a 5-day free email training on building a profitable design business.
• Kimberley Seldon's Designer Edit | Creemore Curated, design-forward weekend sale held in Creemore, Ontario, offering selected vendors a venue to sell designer inventory, vintage pieces, and surplus stock to homeowners, collectors, and design professionals.

Quantifiable outcome

• 85% of Business of Design students double or triple revenue after applying the methodology
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Elle Kwan StudiominorImplementation/ SI/ Consulting PartnerWebsite design partner responsible for the Kimberley Seldon Design Group website. Credit appears on website footer. Provides digital design services supporting the firm's online presence.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Decorilla: Online interior design marketplace connecting clients with vetted designers for virtual and in-person projects. Comparable as it sits in the interior design space serving homeowners, though it competes on scale/affordability rather than luxury HNW focus.
• Havenly: Online interior design service pairing clients with professional designers for room-by-room or whole-home projects. Comparable on the interior design service model and education-adjacent positioning, but serves the mass-market rather than luxury.
• Design MBA by Materials Marketing: Business training programs and events for interior designers, including the Design MBA conference. Comparable to Business of Design as a designer-education platform building authority in the design professional community.

Direct peers

• Kelly Wearstler: Los Angeles-based luxury interior design and lifestyle brand led by Kelly Wearstler, serving HNW residential and hospitality clients with a strong personal-brand-driven, content-rich marketing approach. Comparable celebrity-designer positioning, premium pricing, and integrated product/lifestyle revenue.
• Studio McGee: Scot and Emily McGee's Salt Lake City-based interior design firm known for a polished residential aesthetic, TV presence (Netflix's Dream Home Makeover), and a strong e-commerce/home product line. Directly comparable as a celebrity-designer-founded residential firm that monetizes design services alongside product and media exposure.
• Marie Flanigan Interiors: Houston-based luxury residential interior design firm with a strong editorial presence and a refined, livable aesthetic. Comparable founder-led boutique operating model with premium pricing and a focus on full-service residential projects.
• Sarah Richardson Design: Canadian interior design firm led by Sarah Richardson, a long-standing HGTV Canada host with a furniture line and design books. Closely comparable to KSDG as a Toronto-based, HGTV-affiliated luxury residential firm with founder-driven brand and product extensions.
• Nate Berkus Associates: Chicago-based luxury interior design practice led by Nate Berkus, a celebrity designer with national TV exposure and a Target product line. Highly comparable as a founder-led residential design firm where the principal's personal brand and media presence drive lead flow.
• Tommy Smythe: Toronto-based interior designer with deep HGTV Canada ties and a residential luxury practice. Comparable Canadian market positioning, celebrity-designer profile, and focus on HNW residential design.

Others

• House & Home Media: Canadian shelter magazine and digital media brand covering interior design, with regular features of designers including Kimberley Seldon. Adjacent media peer that influences the same HNW Canadian homeowner audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/business_of_design

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kimberley Seldon Design Group