Cascadia Senior Living
Cascadia Senior Living & Development is a privately held Pacific Northwest senior living operator founded in 2013 in Yakima, Washington, operating Fieldstone, Heatherwood, and Rexford Park communities offering independent living, assisted living, memory care, and respite care services.
- Company typePrivate
- Founded2013
- HeadquartersYakima, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Cascadia Senior Living does
Cascadia Senior Living & Development is a privately held senior living operator and developer founded in 2013 by Doug Ellison and Justin Younker, headquartered in Yakima, Washington. The company operates a portfolio of senior living communities across the Pacific Northwest under three sub-brands: Fieldstone Communities (Independent Living, Assisted Living, Memory Care; multiple Washington locations including Yakima, Kennewick, Bainbridge Island, Marysville, and Spokane), Heatherwood Senior Living in Boise, Idaho, and Rexford Park in Yakima, Washington. Services span four care levels—independent living for active seniors, assisted living for residents needing daily activity support, specialized memory care for Alzheimer's, dementia, and Parkinson's residents, and short-term respite care for traveling caregivers.
Cascadia's core product is physical senior living communities differentiated by design and care programming, particularly the Fieldstone Memory Care line featuring a proprietary 'Town Square' concept with a theatre, '50s diner, and art studio. The company integrates third-party safety monitoring technology—the Quiet Care system built by GE and Intell—which tracks individual resident movement patterns and alerts staff to behavioral anomalies. Cascadia also offers third-party management services to other senior living operators, extending its operational expertise beyond owned real estate. The technical stack is light: the company uses Dayforce HCM for applicant tracking, has a WCAG 2.0 AA-compliant website, and maintains HIPAA privacy practices, but does not disclose proprietary software development or in-house technology R&D.
The business model is built on recurring monthly residential fees paid by individual residents and their families, with rates varying by care level and unit type. Additional revenue comes from short-term respite care stays and B2B third-party management contracts. The go-to-market approach is direct-to-consumer through website inquiry forms, phone contact, in-person community tours, and healthcare provider referrals via Washington Health Care Association involvement, supplemented by awards-driven PR (Great Place to Work, SeniorAdvisor.com Best of 2018, Yakima Herald-Republic Reader's Choice).
Cascadia Senior Living firmographics
Firmographics- Name
- Cascadia Senior Living
- Legal name
- Cascadia Senior Living
- Website
- https://cascadiaseniorliving.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cascadia Senior Living & Development is a privately held Pacific Northwest senior living operator founded in 2013 in Yakima, Washington, operating Fieldstone, Heatherwood, and Rexford Park communities offering independent living, assisted living, memory care, and respite care services.
- Ownership category
- akta.pro rank
Cascadia Senior Living industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)
- akta.pro secondary industries
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Luxury / High-End Assisted Living Communities (HLADABAD)
Keywords
Where Cascadia Senior Living is headquartered
LocationHeadquarters
- HQ city
- Yakima
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cascadia Senior Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Senior Living Residential Fees: Monthly residential fees charged to seniors for independent living, assisted living, and memory care services. Pricing varies based on care level required, room/apartment type, and specific community location. These are recurring monthly charges for housing, care services, and amenities.
- Third-Party Management Services: Management services provided to other senior living operators and property owners who wish to leverage Cascadia's operational expertise. The company explicitly states they can support goals through third-party management.
- Respite Care Services: Short-term care services designed for caregivers who need to travel or take a break. Care recipients stay for a few weeks, providing temporary revenue from what is essentially a hotel-like stay with care services included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living - Monthly residential fee for seniors in worry-free, active community |
| Subscription | Monthly | Assisted Living - Monthly fee including help with daily activities |
| Subscription | Monthly | Memory Care - Comprehensive care for Alzheimer's and dementia residents |
| Subscription | Pay-as-you-go | Respite Care - Short-term stays for caregivers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Cascadia Senior Living product offering
Product offeringCore offering
Cascadia Senior Living operates senior living communities across the Pacific Northwest delivering Independent Living, Assisted Living, Memory Care (Alzheimer's, dementia, Parkinson's), and Respite Care services through its Fieldstone, Heatherwood, and Rexford Park brands. Residents pay monthly residential fees that vary by care level, unit type, and community location, and the company also offers third-party management services to other senior living operators. Memory care communities feature proprietary Quiet Care pattern-monitoring technology and a distinctive Town Square design with theatre, '50s diner, art studio, and secure outdoor courtyards.
Product overview
Cascadia Senior Living operates as a senior living community developer and operator specializing in Independent Living, Assisted Living, and Memory Care services. The company's main portfolio includes the Fieldstone Communities brand offering multiple care levels, with specialized Fieldstone Memory Care communities featuring innovative design elements like Town Square. Additional brands include Heatherwood Senior Living in Boise, ID and Rexford Park in Yakima, WA. Services include Independent Living for active seniors, Assisted Living for those needing daily support, Memory Care for Alzheimer's and dementia residents, and Respite Care for short-term stays. The company operates throughout the Pacific Northwest region.
Differentiator
Problem solved
Functional benefit
Brands
- Fieldstone Communities: Brand offering independent living, assisted living, and memory care communities throughout Pacific Northwest
- Fieldstone Memory Care
- Heatherwood Senior Living
- Rexford Park
Products and services
- Independent Living Residential independent living service for active seniors who want to live on their own in a worry-free, engaging community with amenities, social activities, and opportunities to build new friendships. Delivered at Cascadia-owned senior living communities across the Pacific Northwest.
- Assisted Living Residential assisted living service for seniors who need help with activities of daily living such as bathing, dressing, and medication reminders, while still valuing independence. Includes housing, meals, 24/7 staff support, and life-enriching activities at Cascadia communities.
- Fieldstone Memory Care Specialized memory care residential service for residents living with Alzheimer's, dementia, and Parkinson's disease, delivered in a purpose-built environment with Town Square features (theatre, '50s diner, art studio), secure outdoor courtyards, life-enriching activities, and the Quiet Care pattern-monitoring safety system built with GE and Intell.
- Respite Care Short-term residential care service designed for family caregivers who need to travel or take a break, providing temporary stays of days to a few weeks for loved ones needing care and support.
- Third-Party Management Services Management services offered by Cascadia Senior Living to other senior living operators and property owners who wish to leverage Cascadia's operational expertise in running communities they do not own.
Quantifiable outcome
- Recognized as Great Place to Work in 2019
- +5 more outcomes
Companies that use Cascadia Senior Living
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Cascadia Senior Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature3 records
Cascadia Senior Living partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GE and Intell (Quiet Care System)coreFieldstone Memory Care utilizes the Quiet Care monitoring system, built by GE and Intell, to monitor patterns of each memory care resident and alarm staff when their patterns change. This is a core technology partnership for resident safety monitoring in memory care operations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cascadia Senior Living competitors and assessment
Company assessmentDirect peers
- Atria Senior Living: One of the largest US operators of independent living, assisted living, and memory care communities. Competes with Cascadia in the same care categories and serves similar senior/family customers.
- Pacifica Senior Living: Operates assisted living and memory care communities in the western US. Comparable specialized memory care offering to Cascadia's Fieldstone brand.
- Bonaventure Senior Living: Salem, Oregon-based operator of independent living, assisted living, and memory care communities primarily in the Pacific Northwest. Comparable PNW footprint and continuum-of-care model to Cascadia.
- Merrill Gardens: Headquartered in Seattle, Merrill Gardens operates independent living, assisted living, and memory care communities across the Pacific Northwest and other western US states. Closest geographic and operational analog to Cascadia's Pacific Northwest regional model.
- Enlivant: Operator of assisted living and memory care communities across multiple US states with focus on personalized care. Competes directly with Cascadia in assisted living and dementia care segments.
- Agemark Senior Living: Family-owned operator of independent, assisted, and memory care communities. Shares the founder-led, culture-driven operating ethos that Cascadia emphasizes in its own positioning.
- Frontier Senior Living: Mid-sized senior living operator running independent, assisted, and memory care communities across the US. Similar multi-level care delivery model to Cascadia.
- Sunrise Senior Living: National senior living operator with established assisted living and memory care programs, including a dedicated memory care philosophy. Direct competitor in the same care categories as Cascadia's Fieldstone Memory Care.
- Koelsch Senior Communities: Family-operated senior living provider with communities across multiple US states including the Pacific Northwest. Operates independent, assisted living, and specialized memory care with similar mission-driven positioning to Cascadia.
Broad incumbents
- Brookdale Senior Living: Largest US senior living operator with a full continuum of independent, assisted, and memory care communities nationwide. Broad incumbent offering overlapping services across all of Cascadia's categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cascadia Senior Living social profiles
Digital presenceCascadia Senior Living compliance and trust
Trust signalCompliance2 records
Cascadia Senior Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cascadia Senior Living leadership team
Management profileNumber of profiles
Profiles8 records
Cascadia Senior Living subsidiaries and ownership
Company hierarchySubsidiaries4 records
Cascadia Senior Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cascadia Senior Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cascadia Senior Living
What does Cascadia Senior Living do?
Cascadia Senior Living operates senior living communities across the Pacific Northwest delivering Independent Living, Assisted Living, Memory Care (Alzheimer's, dementia, Parkinson's), and Respite Care services through its Fieldstone, Heatherwood, and Rexford Park brands. Residents pay monthly residential fees that vary by care level, unit type, and community location, and the company also offers third-party management services to other senior living operators. Memory care communities feature proprietary Quiet Care pattern-monitoring technology and a distinctive Town Square design with theatre, '50s diner, art studio, and secure outdoor courtyards.
Is Cascadia Senior Living a public or private company?
Cascadia Senior Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cascadia Senior Living founded?
Cascadia Senior Living was founded in 2013. It employs 101 to 250 people.
Where is Cascadia Senior Living based?
Cascadia Senior Living is headquartered in Yakima, United States, in the North America region.
How does Cascadia Senior Living make money?
Three revenue lines are on record. Senior Living Residential Fees are the primary driver. The others are third-Party Management Services and respite Care Services.
Who are Cascadia Senior Living's main competitors?
Direct peers on record are Atria Senior Living, Pacifica Senior Living, Bonaventure Senior Living, Merrill Gardens, Enlivant, Agemark Senior Living, Frontier Senior Living, Sunrise Senior Living and Koelsch Senior Communities. Brookdale Senior Living is listed as a broad incumbent.
Does Cascadia Senior Living have an API?
No public API is recorded for Cascadia Senior Living.
What industry is Cascadia Senior Living in?
Cascadia Senior Living's product category is Senior Living Services. Its primary akta.pro industry code is HLADACAD, Continuing Care Retirement Communities (CCRC) with Memory Care, with a secondary code of HLADAAAA, Market-Rate Independent Living (Private Pay) Communities. Its NAICS code is 623311 and its SIC code is 8050.