The Lincoln Project
The Lincoln Project is an American political action committee founded in 2019 by former Republican strategists to oppose Trumpism and defend U.S. democracy, serving pro-democracy Americans across the political spectrum through viral political advertising, podcasts, newsletters, and grassroots mobilization funded entirely by donations.
- Company typePrivate
- Founded2019
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Lincoln Project does
The Lincoln Project is an American political action committee founded in December 2019 by a group of former Republican strategists — including Rick Wilson, Stuart Stevens, Reed Galen, Matthew Dowd, and Jeff Timmer — with the stated objectives of defeating Donald Trump at the ballot box and ensuring Trumpism fails alongside him. The organization achieved its first objective in November 2020 and has since broadened into an ongoing anti-Trumpism and pro-democracy advocacy operation, with activity documented through the 2022 midterms, the 2024 Harris presidential campaign, and into 2025-2026 with the America's 250th thematic campaign.
The Lincoln Project produces a portfolio of media products rather than technology offerings. Its core output is political advertising ('Ads & Rapid Response'), a weekly podcast hosted by Rick Wilson, a video commentary series called 'The Breakdown,' and the 'Honestly Abe' newsletter. Content is distributed via paid TV placements on networks such as Fox News across multiple DMAs, plus organic reach across seven social platforms (Facebook, X, Instagram, YouTube, TikTok, Bluesky, Threads) and podcast directories. The organization has mobilized 40,000+ supporters against corporate campaign funding to sedition members of Congress and 48,625 supporters against DirecTV/OAN, demonstrating measurable grassroots influence.
The Lincoln Project is a non-profit PAC funded entirely by individual political donations — no commercial products or services are sold, and no financial figures, funding rounds, or audited statements are publicly disclosed. It is governed by a board that includes Wilson, Stevens, and Dowd, with Tessa Gould serving as Executive Director and Mario Nicolais as General Counsel. Headcount is in the 11-50 range, headquarters is listed at 3723 Greenville Ave STE 41077, Dallas, TX 75206, and the operating geography is the United States.
The Lincoln Project firmographics
Firmographics- Name
- The Lincoln Project
- Legal name
- The Lincoln Project
- Website
- https://lincolnproject.us
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Lincoln Project is an American political action committee founded in 2019 by former Republican strategists to oppose Trumpism and defend U.S. democracy, serving pro-democracy Americans across the political spectrum through viral political advertising, podcasts, newsletters, and grassroots mobilization funded entirely by donations.
- Ownership category
- akta.pro rank
The Lincoln Project industry classification
Industry- Product category
- Political Action Committee Services
- NAICS
- Political Organizations (813940), Social Advocacy Organizations (81331)
- SIC
- Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
- akta.pro secondary industry
- Political & Advocacy Advertising (MPADAEAK)
Keywords
Where The Lincoln Project is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Lincoln Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Political Donations and Contributions: The organization generates revenue primarily through donations from supporters. The website features prominent 'Donate' and 'Support The Mission' calls-to-action. Contributions come from individual donors across the political spectrum who support their pro-democracy mission. No commercial products or services are sold.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Lincoln Project product offering
Product offeringCore offering
The Lincoln Project is a pro-democracy political action committee that produces and distributes political advertising videos, podcasts, video commentary, and a weekly newsletter to oppose Trumpism and defend American democratic institutions. The organization's core work centers on viral political ads, rapid-response campaigns timed to current political events, and grassroots donor mobilization. Operations are funded entirely by individual political donations rather than commercial product or service sales.
Product overview
The Lincoln Project is a pro-democracy political organization that operates primarily as a content production and advocacy entity rather than a traditional software product company. Its core offerings include political advertisement videos (Ads & Rapid Response), a podcast (The Lincoln Project Podcast), a video commentary series (The Breakdown), a weekly newsletter (Honestly Abe), and thematic campaign initiatives like the America's 250th series. These products work together to advance the organization's mission of opposing Trumpism and defending American democracy through political advertising, media content, and direct audience engagement.
Differentiator
Problem solved
Functional benefit
Brands
- The Lincoln Project Podcast: The organization's flagship podcast featuring political commentary, interviews, and analysis.
- Honestly Abe
Products and services
- Ads & Rapid Response A repository of political advertisement videos produced by The Lincoln Project targeting Trump, MAGA politicians, and related political figures. The collection includes rapid-response ads addressing current political events and is intended for pro-democracy supporters and the broader U.S. electorate.
- Lincoln Project Podcast A weekly political podcast hosted by Rick Wilson featuring special guests from politics, media, and pop culture, with discussion of current events, political strategy, and democracy-related topics. Available on Apple Podcasts, Spotify, Stitcher, TuneIn, and YouTube.
- The Breakdown A video series and content platform featuring political commentary and analysis from Lincoln Project leadership, distributed through the organization's website.
- Honestly Abe Newsletter A weekly email newsletter providing updates on The Lincoln Project's activities, political commentary, and democracy advocacy content for supporters and donors.
- America's 250th Campaign A series of political ads and podcasts commemorating America's 250th anniversary, contrasting President Abraham Lincoln's legacy with Donald Trump, distributed through the organization's media channels.
Quantifiable outcome
- Successfully mobilized 40,000+ supporters to influence corporate campaign donors (Toyota stopped funding seditionists)
- +2 more outcomes
Companies that use The Lincoln Project
Customer profileSegments1 record
Ideal customer profiles1 record
The Lincoln Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Lincoln Project partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights3 records
The Lincoln Project competitors and assessment
Company assessmentDirect peers
- MeidasTouch: Anti-Trump political action committee and content network producing viral political ads and a popular podcast. Closest direct peer given its focus on viral political video content, podcast distribution, and rapid-response Democratic-leaning advertising targeting the Trump movement.
- Priorities USA: Leading progressive super PAC focused on electing Democratic candidates and opposing Republican policies. Direct comparable as a political action committee running large-scale advertising and rapid-response campaigns to mobilize supporters against the same adversaries The Lincoln Project targets.
- When We All Vote: Nonpartisan voter registration and civic engagement organization founded by Michelle Obama. Adjacent peer that overlaps with The Lincoln Project's voter mobilization activities and civic engagement mission, with comparable donor-driven civic participation model.
- Stand Up America: Pro-democracy advocacy organization that runs grassroots campaigns, digital mobilization, and political accountability programs. Direct comparable in mission emphasis on defending democratic institutions and mobilizing supporters against anti-democracy political figures.
- American Bridge 21st Century: Democratic opposition research and rapid-response PAC that conducts political advertising and messaging campaigns. Comparable to The Lincoln Project as a Democratic-aligned PAC producing attack messaging, rapid-response content, and supporter mobilization activities.
- Indivisible: Progressive advocacy organization built on grassroots mobilization and political accountability. Comparable to The Lincoln Project in mission (defending democracy), tactics (grassroots pressure on elected officials), and heavy reliance on digital supporter mobilization.
- Republican Voters Against Trump: Anti-Trump Republican-led political organization sharing The Lincoln Project's never-Trump Republican insider credibility. Operates in an overlapping niche with similar donor-base appeal among former Republicans and crossover voters opposing Trumpism.
Broad incumbents
- MoveOn.org: Larger progressive digital advocacy organization with broader issue focus including healthcare, climate, and democracy. Overlaps with The Lincoln Project in voter mobilization, petition-driven campaigns, and rapid-response progressive political messaging, but operates across a wider policy portfolio.
Emerging players
- Crooked Media: Progressive media company producing political podcasts (Pod Save America) and voter mobilization content. Comparable to The Lincoln Project in podcast-led political content strategy, audience engagement, and crossover appeal to politically engaged younger audiences.
- ACRONYM: Progressive political technology and media organization running ad campaigns and voter mobilization programs. Comparable to The Lincoln Project in combining digital advertising, supporter mobilization, and rapid-response content targeting Republican incumbents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Lincoln Project social profiles
Digital presenceThe Lincoln Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lincoln Project leadership team
Management profileNumber of profiles
Profiles7 records
The Lincoln Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lincoln Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lincoln Project
What does The Lincoln Project do?
The Lincoln Project is a pro-democracy political action committee that produces and distributes political advertising videos, podcasts, video commentary, and a weekly newsletter to oppose Trumpism and defend American democratic institutions. The organization's core work centers on viral political ads, rapid-response campaigns timed to current political events, and grassroots donor mobilization. Operations are funded entirely by individual political donations rather than commercial product or service sales.
Is The Lincoln Project a public or private company?
The Lincoln Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Lincoln Project founded?
The Lincoln Project was founded in 2019. It employs 11 to 50 people.
Where is The Lincoln Project based?
The Lincoln Project is headquartered in Washington, United States, in the North America region.
How does The Lincoln Project make money?
One revenue line is on record: political Donations and Contributions.
Who are The Lincoln Project's main competitors?
Direct peers on record are MeidasTouch, Priorities USA, When We All Vote, Stand Up America, American Bridge 21st Century, Indivisible and Republican Voters Against Trump. MoveOn.org is listed as a broad incumbent. Emerging players are Crooked Media and ACRONYM.
Does The Lincoln Project have an API?
No public API is recorded for The Lincoln Project.
What industry is The Lincoln Project in?
The Lincoln Project's product category is Political Action Committee Services. Its primary akta.pro industry code is BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy, with a secondary code of MPADAEAK, Political & Advocacy Advertising. Its NAICS code is 813940 and its SIC code is 7310.