Agricopel

What Agricopel does

Agricopel is a privately held Brazilian fuel and lubricant distribution group headquartered in Jaraguá do Sul, Santa Catarina. Founded in 1977 as a single fuel station, the company has grown into what it describes as the largest fuel station network in the state of Santa Catarina, operating under the Postos Mime and Ponto Mime brands alongside a dedicated marine diesel station, Posto Náutico Farol. Beyond retail fuel, the group operates Agricopel TRR (Transportador-Revendedor-Retalhista), a B2B diesel delivery service with its own fleet that supplies on-site storage, tank installation, preventive maintenance, and quality control to industrial, agricultural, and cargo transport customers, offering both Diesel S10 and Diesel S500 grades. Complementary wholly-owned subsidiaries include Bioar, which produces and distributes Arla 32 diesel exhaust fluid, and Agricopel Lubrificantes, a Shell-branded lubricant and automotive accessories distributor serving Santa Catarina and Paraná.

The group operates a multi-brand portfolio model spanning the full fuel value chain: retail fuel stations (Postos Mime, Ponto Mime, Posto Náutico Farol), B2B bulk diesel logistics (Agricopel TRR), emissions consumables manufacturing (Bioar), lubricant distribution (Lubrificantes carrying Shell's Helix, Rimula, Gadus, Spirax, Tellus, Omala, and Advance lines plus Mann and Wega filters), automotive services (Vectis), and transportation services (Transportes). Revenue is generated primarily through transactional fuel and lubricant sales with no publicly disclosed pricing model. The go-to-market combines direct-to-consumer retail at owned stations with direct enterprise sales for TRR contracts and a wholesale distributor arrangement for lubricants, supplemented by WhatsApp, a customer portal, and Instagram as primary customer-facing channels.

Agricopel serves agricultural, industrial, cargo transport, individual consumer, and maritime customer segments across southern Brazil, with 501–1,000 employees. Its competitive position is anchored by regional brand recognition (Postos Mime), own-fleet distribution infrastructure, and capital-intensive storage and dispensing assets offered through a comodato (equipment-lending) model. The company has no disclosed AI, software platform, or technology moat beyond its physical distribution network, and financial details including revenue, ownership structure, and management team are not publicly disclosed.

Name

Agricopel

Legal name

Agricopel

Website

https://agricopel.com.br

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Agricopel is a privately held Brazilian fuel and lubricant group founded in 1977 and headquartered in Santa Catarina, operating the state's largest fuel station network (Postos Mime), a B2B diesel delivery business (Agricopel TRR), Arla 32 production (Bioar), Shell lubricant distribution, and marine diesel services across southern Brazil.

Ownership category

akta.pro rank

Product category

Fuel Distribution & Retail

NAICS

Fuel Dealers (45721), Gasoline Stations with Convenience Stores (457110), Gasoline Stations and Fuel Dealers (457), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Unbranded/Spot Fuels Distribution (Rack Sales) (EUALAIAC), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)

Keywords

• Fuel station network
• Diesel fuel distribution
• Automotive lubricant supply
• Marine fuel services
• Arla 32 production

Headquarters

HQ city

Jaraguá Do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Fuel Sales (TRR): Diesel sales through the Transportador-Revendedor-Retalhista (TRR) model, including on-site delivery and storage solutions for industrial, agricultural, and transport customers.
2. Fuel Station Network: Retail fuel sales through owned fuel station network including Postos Mime, Ponto Mime convenience stores, and Posto Náutico Farol for maritime diesel.
3. Lubricants Distribution: Distribution of Shell lubricants and automotive accessories to customers in Santa Catarina and Paraná states, including industrial and automotive lubricant lines.
4. Arla 32 (Bioar): Sales of Bioar Arla 32 (diesel exhaust fluid) through dedicated brand operations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Agricopel is a Brazilian diversified energy and automotive products group founded in 1977 and headquartered in Jaraguá do Sul, Santa Catarina. Its core offering is the retail sale of diesel (S10 and S500), gasoline, and ethanol through approximately 47 fuel stations branded Postos Mime and Ponto Mime, supplemented by Agricopel TRR bulk diesel transport for industrial, agricultural, and transportation customers, Shell-branded lubricant distribution, in-house Arla 32 production under its Bioar brand, marine fuel supply at Posto Náutico Farol, and Vectis-branded automotive services.

Product overview

Agricopel is a diversified energy and automotive products group founded in 1977, operating as a multi-brand portfolio of interconnected businesses rather than a single unified platform. The core offerings include Agricopel TRR (diesel fuel distribution with logistics and tank installation services), Bioar (Arla 32 production), Lubrificantes (Shell lubricant distribution), and a network of fuel stations (Postos Mime, Ponto Mime, Posto Náutico Farol). The group serves industrial, agricultural, cargo transport, and maritime sectors across Santa Catarina and Paraná states in Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Postos Mime: Fuel station network, the largest in Santa Catarina
• Ponto Mime
• Bioar
• Vectis
• Posto Náutico Farol
• Agricopel TRR

Products and services

• Postos Mime and Ponto Mime fuel station network Retail fuel station network of approximately 47 locations operating under the Postos Mime and Ponto Mime brands, selling diesel (S10 and S500), gasoline, and ethanol to individual motorists across Santa Catarina, Brazil. Founded with the company in 1977 and grown into a regional retail footprint.
• Agricopel TRR bulk diesel distribution
• Agricopel Lubrificantes (Shell lubricant distribution) Agricopel Lubrificantes is the distribution channel within the Agricopel group that markets and distributes Shell-branded automotive and industrial lubricants in Brazil.
• Bioar Arla 32 In-house manufactured Arla 32 (urea-based diesel exhaust fluid) sold under the Bioar brand, supplying DEF to SCR-equipped commercial diesel vehicles, trucks, and machinery.
• Posto Náutico Farol (marine fuel station) Marine fueling station branding under the Farol name, supplying diesel to recreational and commercial marine vessels as part of Agricopel's fuel station network.
• Vectis automotive services Vectis-branded automotive service offering operating under the Agricopel group, providing vehicle maintenance and related services to motorists.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Raízen: Shell-Cosan joint venture and one of Brazil's largest fuel distributors, with a strong lubricants portfolio (Shell line-up). Direct comparable to Agricopel's TRR diesel and Shell lubricants distribution business.
• Ale Combustíveis: Brazilian regional fuel distribution chain with retail gas stations and B2B fuel supply. Operates with a similar geographic focus on select states, comparable to Agricopel's regional-station-plus-B2B model in southern Brazil.
• Rodoil: Brazilian TRR (Transportador-Revendedor-Retalhista) operator providing on-site diesel delivery and storage to fleets and industrial customers. Closest direct peer to Agricopel's TRR business model.
• Ipiranga: Major Brazilian fuel distributor and gas station chain under Ultrapar. Operates branded retail stations and B2B fuel supply with lubricants, highly comparable to Agricopel's diversified fuel and lubricants model.
• Dislub Equador: Brazilian fuel and lubricants distributor operating across multiple states. Comparable to Agricopel due to parallel exposure to fuel resale, lubricants distribution, and B2B industrial/transport customers.
• Vibra Energia: Brazil's largest fuel distributor (formerly BR Distribuidora, Petrobras successor). Operates an extensive gas station network and B2B fuel distribution, directly comparable to Agricopel's TRR and Postos Mime operations across the full fuels value chain.
• Zema Petróleo: Brazilian fuel distribution and gas station chain. Operates a multi-state retail and B2B fuel platform analogous to Agricopel's Postos Mime network and TRR-style commercial supply.

Others

• Shell Brasil: Upstream/marketer of fuels and lubricants in Brazil and Agricopel's lubricants partner. Relevant peer due to shared lubricant product lines and the structural dependence of Agricopel's Lubrificantes unit on the Shell brand.

Regional players

• Pilot Travel Centers: North America's largest travel center network, combining retail fueling with fleet/B2B cardlock services and on-site fueling solutions. Conceptually comparable to Agricopel's TRR-plus-station model, though operating in a different regulatory and geographic environment.

Broad incumbents

• Cosan: Brazilian conglomerate and parent of Raízen; broad exposure to fuel distribution, lubricants, logistics, and commodities. Comparable to Agricopel as an umbrella energy/commodity group, though operating at national scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/agricopelsc
• Facebookfacebook.com/Agricopel
• LinkedInlinkedin.com/company/agricopel-comercial

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agricopel