Haute-Garonne Tourism

What Haute-Garonne Tourism does

Haute-Garonne Tourism (Comité Départemental du Tourisme de la Haute-Garonne) is the official departmental tourism committee for Haute-Garonne in southwestern France, structured as a non-profit association under French Law 1901 and overseen by the Conseil Départemental de la Haute-Garonne. Headquartered at 14 Rue Bayard in Toulouse under President Loïc Gojard and Director General Jean Micoud, the CDT is responsible for promoting tourism across a department that spans the urban and aerospace hub of Toulouse, the Pyrenees mountains (Bagnères-de-Luchon, Superbagnères, Le Mourtis), the Lauragais and Comminges countryside, the Fronton vineyard, and the UNESCO-listed Canal du Midi. It serves a diversified end-customer base including individual leisure tourists, families, eco-conscious travelers, and MICE/group organizers, alongside tourism providers as upstream partners.

The CDT operates a digital platform ecosystem anchored on hautegaronnetourisme.com, built on WordPress with HTML5, CSS, JavaScript, and PHP, hosted and maintained by digital agency Faire-Savoir. Content is aggregated from the Tourinsoft database application (which providers, the departmental council, tourist offices, and labeled partners update directly) and automatically translated into English and Spanish via the DeepL API. The platform comprises a core accommodation/activity/event portal, the resa.hautegaronnetourisme.com reservation engine connected to Loisirs Accueil Haute-Garonne's central booking network, the specialized randohautegaronne.com hiking and cycling platform with downloadable GPX/KML routes, the vignoblesetdecouvertesfronton.com wine tourism site, an interactive map, plus dedicated Espace Pro, Espace Presse, and newsletter modules. The CDT also runs the Festival 31 Notes d'Été summer festival across dozens of departmental venues and operates physical tourist information offices plus an Espace Groupes/Séminaires business desk for group and corporate travel.

Commercially, the CDT operates a hybrid monetization model: it is primarily publicly funded by the Conseil Départemental, supplemented by affiliate/referral commissions on bookings routed through its reservation platform, professional-service fees from group and seminar itineraries (priced from €20 to €47.50 per person), and transaction fees from festival ticketing via Eventbrite. Distribution is multimodal — owned digital channels, Eventbrite, partner labels (Gîtes de France, Clévacances, Tables&Auberges de France), and the physical tourist office network. The organization's compliance posture includes RGPD alignment and partial WCAG accessibility conformance following a November 2025 audit by Faire-Savoir.

Name

Haute-Garonne Tourism

Legal name

Comité Départemental du Tourisme de la Haute-Garonne

Website

https://hautegaronnetourisme.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Haute-Garonne Tourism is the official non-profit departmental tourism committee for Haute-Garonne, France, operating a multilingual digital platform (website, reservation portal, hiking and wine sub-platforms) and physical tourist offices to promote accommodations, activities, and events across Toulouse, the Pyrenees, and the Canal du Midi for leisure tourists, families, and group travelers.

Ownership category

akta.pro rank

Product category

Tourism Promotion and Destination Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL)

akta.pro secondary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

Keywords

• Departmental tourism promotion
• Destination marketing services
• Online travel reservations
• Group travel itineraries
• Cultural festival organization

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Tourism Promotion Services: As a non-profit association (Association Loi 1901) under the Conseil Départemental de la Haute-Garonne, the CDT's primary mission is to promote tourism across the department. It does not have a stated commercial revenue model but facilitates bookings through its platform, earning commissions on reservations.
2. Group & Event Services: The CDT offers curated group itineraries and team-building programs (Espace Groupes/Séminaires) at set per-person rates (e.g., €47.50 base 25 participants for day trips), generating service fee revenue.
3. Festival 31 Notes d'Été Ticketing: The CDT organizes and sells tickets for the annual Festival 31 Notes d'Été via Eventbrite, with reservation fees contributing to event运营.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Haute-Garonne Tourism is the official departmental tourism committee for Haute-Garonne, France, operating a centralized promotional and reservation platform that aggregates accommodations, activities, restaurants, events, and itineraries across the department. It runs the annual Festival 31 Notes d'Été cultural event, offers curated group and corporate/MICE travel programs, and provides multilingual destination content for visitors.

Product overview

Haute-Garonne Tourism operates a comprehensive digital tourism platform centered on its main website (hautegaronnetourisme.com), which serves as the official departmental tourism portal. The platform encompasses an online reservation system managed through Loisirs Accueil Haute-Garonne for bookings, the popular 31 Notes d'Été festival promoting summer cultural events, dedicated group tourism services (Espace Groupes) for organized excursions, an interactive mapping system, and specialized sub-platforms including randohautegaronne.com for hiking/cycling itineraries and a Vignoble platform for wine tourism. Additional services include newsletter subscription, professional resources (Espace Pro), press resources (Espace Presse), and multilingual content delivery via automated translation. The platform aggregates tourism content from Tourinsoft database, partner accommodations, activities, restaurants, and events throughout the Haute-Garonne region from Toulouse to the Pyrenees.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 30,000 visitors attend the annual Saveurs & Senteurs festival in Fronton
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Faire-SavoircoreImplementation/ SI/ Consulting PartnerDigital agency responsible for the design, functional development, hosting, and maintenance of the CDT's website (hautegaronnetourisme.com). Based in Villeneuve d'Ascq (Parc Horizon de la Haute Borne). Also conducted the accessibility audit in November 2025.
• TourinsoftcoreTechnology or IntegrationTourism database management application powering the CDT's content catalog. Most of the department's tourist information (accommodations, activities, restaurants, sites) is sourced and managed through Tourinsoft. Providers and partners update listings directly.
• Gîtes de FrancecoreChannel Partner/ Reseller/ DistributorLeading French rural holiday accommodation federation whose labeled properties (gîtes, chambres d'hôtes, camping) are prominently featured on the CDT platform. The CDT also hosts a dedicated Gîtes de France 31 microsite.
• ClévacancesminorChannel Partner/ Reseller/ DistributorFrench holiday accommodation label whose certified properties are listed and promoted through the CDT's platform and booking system.
• Tables&Auberges de FranceminorChannel Partner/ Reseller/ DistributorRestaurant and guesthouse label whose members are featured on the CDT platform and included in the 'bons plans vacances solidaires' promotional scheme offering dining vouchers.
• EventbritecoreChannel Partner/ Reseller/ DistributorThird-party ticketing platform used for the Festival 31 Notes d'Été and other CDT-organized events. Provides online ticket sales and event management for multiple festival venues.
• Loisirs Accueil Haute-GaronnecoreChannel Partner/ Reseller/ DistributorCentral reservation network for the department. The CDT provides access to its online reservation platform (resa.hautegaronnetourisme.com) powered by Loisirs Accueil, enabling consolidated booking of accommodations and leisure activities.
• Conseil Départemental de la Haute-GaronnecoreStrategic or Co-development PartnerThe parent public authority that funds and oversees the CDT. The department council has adopted a solidarity plan supporting local tourism and provides institutional backing for the CDT's promotional activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tripadvisor: Global travel content and review platform that competes with the CDT for traveler attention and accommodation/activity discovery, but does not perform promotional or local DMO duties.
• Visit Flanders: Regional DMO for Flanders, comparable in function to a French CDT or regional tourism committee with content platform, event promotion, and content/tooling for international visitor acquisition.
• Atout France: France's national tourism development agency. Oversees and coordinates the CDTs and CRTs including Haute-Garonne, providing national-level marketing, data, and strategy that frames the CDT's promotional work.
• Visit Paris (Paris je t'aime): Paris's official destination marketing organization. Comparable in mandate (DTC content, event promotion, group/MICE) but operates at far greater scale and budget for a single global city.

Emerging players

• GetYourGuide: Marketplace for tours, activities, and experiences — overlaps with the CDT's activities catalog and Espace Groupes/Séminaires offerings, and competes for activity provider inventory and distribution.
• Outdooractive: Digital platform for outdoor itineraries (hiking, cycling) with GPX downloads and trail-level content — directly comparable to the CDT's randohautegaronne.com sub-platform and core to its Pyrenees value proposition.

Direct peers

• Office de Tourisme de Toulouse: Municipal tourist office for Toulouse, the urban anchor of Haute-Garonne. Peers on the same DTC/affiliate model, content platform, and visitor services within the department's largest city.
• Comité Départemental du Tourisme de la Dordogne: Another French departmental DMO with a similar Association Loi 1901 structure, departmental funding, and mandate to promote heritage and rural tourism. Highly comparable operating model and scale.
• Comité Régional du Tourisme d'Occitanie: Regional tourism committee for the Occitanie region that encompasses Haute-Garonne. Operates the same kind of DMO mandate — destination promotion, content aggregation, and event marketing — at the region level above the CDT.

Others

• Voyage SNCF (SNCF Connect): France's national rail booking platform and a critical upstream demand driver for Haute-Garonne tourism. Relevant as a complementary ecosystem partner rather than a direct competitor; rail demand patterns materially shape CDT visitation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxIiWENbRT52r8zgsDIBFFw
• Facebookfacebook.com/TourismeHG
• LinkedInlinkedin.com/company/11075008
• Instagraminstagram.com/tourismehg
• Xx.com/tourismehg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haute-Garonne Tourism