Aging Best

What Aging Best does

Aging Best is a private non-profit organization founded in 1973 and headquartered at 201 W. Broadway, Suite 1E in Columbia, Missouri. Designated as an Area Agency on Aging, it serves as the central coordinating body for senior and caregiver support services across 20+ counties in Central Missouri, including Audrain, Boone, Callaway, Camden, Cole, Cooper, Crawford, Dent, Gasconade, Howard, Laclede, Maries, Miller, Moniteau, Morgan, Osage, Phelps, Pulaski, and Washington counties. The organization operates three core service pillars: Support Services (case management, homemaker services, transportation, home-delivered meals, legal assistance, respite, adult daycare, and evidence-based wellness programs such as Aging Mastery Program, A Matter of Balance, PEARLS, Tai Chi for Arthritis, Walk with Ease, Drums Alive, and Mind Over Matter); Nutrition Activity Centers (partner senior centers offering congregate meals, activities, and education); and Volunteer Programs. The leadership team is headed by CEO Rebecca Nowlin, LPC, supported by a Chief Program Director, Chief Resource Director, and functional Directors across Finance, Special Programs, Home & Community Based Services, Ombudsman Services, and Advocacy & Network Development.

The organization's go-to-market motion is community-led, reaching seniors and caregivers through a network of 20+ partner Nutrition Activity Centers, home-delivered meals to 100+ communities, a toll-free helpline, email, Facebook, and direct community outreach. There is no proprietary technology platform; Aging Best is fundamentally a service delivery organization that coordinates and funds in-person and phone-based programs. Underlying infrastructure consists of partner-operated senior centers, trained volunteers (used for friendly visitation, telephone reassurance, and meal delivery), and contract relationships for specialized programs such as Missouri SHIP Medicare counseling.

Aging Best's revenue model is built primarily on federal government funding through the Older Americans Act, which provides approximately $30.1 million annually to Missouri's 10 area agencies on aging. Services are provided free or at minimal cost to eligible older adults, with the Senior Farmers Market Nutrition Program offering $50 in vouchers to low-income seniors. The organization supplements federal funding through state and local sources and member relationships with Meals on Wheels America, Missouri Association of Area Agencies on Aging (MA4), and USAging. There are no disclosed revenue figures, headcount counts, or for-profit revenue streams in the available data.

Name

Aging Best

Legal name

Aging Best

Website

https://agingbest.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Aging Best is a non-profit Area Agency on Aging founded in 1973, headquartered in Columbia, Missouri, that delivers support services, nutrition programs, and caregiver assistance to older adults across 20+ counties in Central Missouri under federal Older Americans Act funding.

Ownership category

akta.pro rank

Product category

Senior and Aging Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Caregiving, Aging-in-Place & Home Safety Education (For seniors & family caregivers) (EDAAAMAL), Caregiver Support & Education Programs (Center-Based) (HSABANAN)

Keywords

• Aging services
• Senior nutrition programs
• Caregiver support
• Home-delivered meals
• Area agency on aging

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Federal Government Funding (Older Americans Act): Aging Best receives federal funding through the Older Americans Act, which provides approximately $30.1 million annually to Missouri's 10 area agencies on aging. This funding supports core services including meals, transportation, home modifications, and caregiver support programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Aging Best is a non-profit Area Agency on Aging serving Central Missouri since 1973. The organization delivers community-based support services to seniors including case management, caregiver support, transportation, home-delivered meals, Medicare/Medicaid counseling, congregate meals at partner Nutrition Activity Centers, and wellness programs aimed at helping older adults remain independent in their homes.

Product overview

Aging Best is a non-profit organization serving as the Area Agency on Aging for Central Missouri since 1973. The organization operates a multi-service platform structured around three core pillars: Support Services (including case management, caregiver support, homemaker services, legal assistance, transportation, home-delivered meals, and health/wellness programs like Aging Mastery Program, Matter of Balance, and PEARLS); Nutrition Activity Centers (partnered senior centers across 20+ Central Missouri counties offering congregate meals and activities); and Volunteer Programs. Additional offerings include Medicare/Medicaid assistance through Missouri SHIP partnership, marketplace insurance navigation, the Senior Farmers Market Nutrition Program, pet care assistance, and a Long-Term Care Ombudsman program. The organization delivers meals to frail persons in over 100 communities in Central Missouri.

Differentiator

Problem solved

Functional benefit

Products and services

• Support Services A comprehensive suite of services for seniors and caregivers including case management, homemaker services, transportation, home-delivered meals, legal assistance, respite care, and support groups designed to help older adults remain independent in their homes.
• Nutrition Activity Centers Partnered senior centers across Central Missouri offering hot meals, activities, and educational opportunities. Includes home-delivered meals for those physically unable to attend, with each meal meeting one-third of daily nutrition requirements.
• Volunteer Programs Various volunteer opportunities including meal delivery, phone companionship, pen pals, activity coordination, office assistance, board membership, and advocacy for older adults.

Quantifiable outcome

• Home-delivered meals program helps homebound seniors maintain independence
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Missouri SHIP (State Health Insurance Assistance Program)coreStrategic or Co-development PartnerMissouri SHIP is the Missouri State Health Insurance Assistance Program offering free, unbiased assistance to help individuals navigate Medicare. Aging Best has a partnership allowing seniors to make appointments by calling 1-800-390-3330 or through Aging Best's contact channels for Medicare counseling.
• Meals on Wheels AmericacoreGTM or Marketing PartnerAging Best is a member of Meals on Wheels America, a national organization supporting home-delivered meal programs. Membership provides access to resources, advocacy support, and recognition for the home-delivered meals program.
• Missouri Association of Area Agencies on Aging (MA4)coreGTM or Marketing PartnerAging Best is a member of MA4, the state association representing Missouri's area agencies on aging, providing advocacy and network development support.
• USAgingcoreGTM or Marketing PartnerAging Best holds membership in USAging, the national organization representing and supporting area agencies on aging across the United States.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Meals on Wheels America: National umbrella organization of which Aging Best is a member. Meals on Wheels America coordinates advocacy, branding, and resources across thousands of local home-delivered meal programs — overlapping with Aging Best's core nutrition program but operating at a national rather than regional level.
• Missouri Department of Health and Senior Services (DHSS): Missouri's state-level agency that administers Older Americans Act funding and oversees the AAA system. Functions as a regulator and upstream funding conduit for Aging Best rather than a direct service competitor.
• USAging: National association representing Area Agencies on Aging and Title VI Native American aging programs. Aging Best is a member; USAging provides policy advocacy, training, and best-practice sharing — adjacent ecosystem participant rather than direct competitor.

Direct peers

• Aging Ahead: Aging Ahead is another designated Area Agency on Aging in Missouri (serving the St. Louis region), providing the same Older Americans Act-funded mix of nutrition, caregiver support, and home/community-based services. It is the closest structural peer to Aging Best within the Missouri AAA network.
• Northeast Missouri Area Agency on Aging (SeniorAge): SeniorAge is the designated AAA serving Northeast Missouri, providing in-home services, congregate and home-delivered meals, transportation, and caregiver support under the same Older Americans Act framework as Aging Best.
• Care Connection for Aging Services: Care Connection is the designated AAA for Western Missouri (Warrensburg-based), offering congregate meals, home-delivered meals, caregiver respite, and Medicare counseling through partner senior centers. Directly comparable in mission, funding model, and service portfolio.
• Mid-America Regional Council (MARC) Area Agency on Aging: MARC's Aging and Adult Services division serves as the AAA for the Kansas City metro region, offering a comparable menu of caregiver support, nutrition programs, and Medicare/Medicaid navigation funded through OAA allocations.

Broad incumbents

• National Council on Aging (NCOA): NCOA is a large national nonprofit focused on aging issues, including program models like Aging Mastery (which Aging Best offers). It is broader in scope than Aging Best but overlaps on wellness program content and senior advocacy.

Emerging players

• PACE (Program of All-Inclusive Care for the Elderly) — e.g., Center for Elders' Independence: PACE programs provide community-based medical and social services to nursing-home-eligible seniors, competing for some of the same dual-eligible population Aging Best serves. They are a more clinical alternative that could draw funding and beneficiaries away from AAAs as state Medicaid programs expand PACE.

Regional players

• Visiting Nurse Service of New York (VNS Health): A nonprofit home and community-based care provider offering home health, personal care, and hospice. Operates in a different geography than Aging Best but addresses overlapping senior populations with in-home services that could complement or substitute Aging Best offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agingbest.org
• LinkedInlinkedin.com/company/aging-best

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aging Best