What Care Connection for Aging Services does

Care Connection for Aging Services is a 501(c)(3) non-profit Area Agency on Aging founded in October 1973 under the 1973 amendments to the federal Older Americans Act. It is one of 10 designated area agencies on aging in Missouri and serves as the regional hub for senior services across 13 West Central Missouri counties (Bates, Benton, Carroll, Cedar, Chariton, Henry, Hickory, Johnson, Lafayette, Pettis, Saline, St. Clair, and Vernon). The organization operates 18-20 physical senior center locations, in FY2023 served more than 8,500 people aged 60 and older, and delivered over 451,000 meals. Core service lines include nutrition and meal programs, fitness and wellness classes, in-home services, care management, family caregiver support, Medicare/benefits counseling, long-term care ombudsman advocacy, the Missouri Senior Medicare Patrol fraud prevention program, the Kinship Connection program for grandparents raising children, and AmeriCorps Seniors volunteer coordination. Digital service delivery is provided through Connect! Online Zoom-based programming and Textcaster SMS notifications.

The organization does not operate a proprietary technology platform. Services are delivered through a combination of in-person programming at senior centers, telephone counseling, text messaging, and virtual classes via Zoom. The website (goaging.org) and Facebook/Instagram presence function primarily as informational and outreach channels rather than transactional platforms. There is no evidence of proprietary AI/ML systems, mobile applications, or developer-facing APIs.

The revenue model is multi-source and characteristic of a federally designated Area Agency on Aging. The primary funding stream is federal and state government grants authorized under the Older Americans Act, supplemented by county taxes from the 13 served counties, modest program fees, and approximately one-third of the budget from donations and in-kind contributions. Services are provided at low or no cost to qualifying seniors. Annual fundraising campaigns at each of the 20 centers accept tax-deductible donations that can be directed to specific centers, programs, or services. Governance is provided by an Executive Board of Directors with county-level representation, and the organization maintains independent non-profit status with no parent company or venture capital ownership.

Name

Care Connection for Aging Services

Legal name

Care Connection for Aging Services

Website

https://goaging.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Care Connection for Aging Services is a non-profit Area Agency on Aging serving seniors aged 60 and older across 13 West Central Missouri counties through 18-20 senior centers, in-home services, Medicare counseling, caregiver support, and community wellness programs, funded primarily by federal and state grants.

Ownership category

akta.pro rank

Product category

Senior and Aging Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Community Resources, Social Services & Transportation Coordination (HLADALAK), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior services
• Aging services
• Area agency on aging
• Medicare counseling
• Elder care support

Headquarters

HQ city

Warrensburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Federal and State Government Funding: Care Connection receives federal and state funds as an Area Agency on Aging designated under the 1973 Older Americans Act amendments. This constitutes the primary revenue source for operations.
2. County Tax Revenue: The agency receives some county taxes from the 13 counties it serves in West Central Missouri.
3. Program Fees: Fees collected for various programs and services offered to seniors.
4. Donations and In-Kind Contributions: Approximately one-third of the budget comes from donations and in-kind contributions from individuals, businesses, and foundations supporting senior services.
5. Fundraising Campaigns: The agency conducts annual fundraising campaigns at its 20 centers, accepting tax-deductible donations that can be directed to specific centers, programs, or services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Care Connection for Aging Services is a nonprofit Area Agency on Aging that delivers a comprehensive suite of community-based programs to seniors aged 60 and older across 13 West Central Missouri counties. Core offerings include senior wellness programs, family caregiver support, Medicare and benefits counseling, in-home services, transportation, nutrition/meal programs, long-term care ombudsman advocacy, and volunteer-based AmeriCorps programs, delivered through 18-20 senior center locations and Zoom-based virtual programming.

Product overview

Care Connection for Aging Services operates as a unified service organization offering a comprehensive portfolio of programs and locations rather than a technology product platform. The organization serves as the Area Agency on Aging for 13 West Central Missouri counties through 20 senior center locations and direct service programs. Core offerings include Healthy Lifestyles wellness programs (fitness classes, health education, disease management), Support Services (care management, benefits enrollment, in-home services, transportation), Medicare/insurance counseling, Long-Term Care Ombudsman advocacy, AmeriCorps Seniors volunteer programs, and specialized initiatives like the Missouri Senior Medicare Patrol fraud prevention program and Kinship Connection for relative caregivers. The organization also provides digital programming via Connect! Online for remote access to fitness and educational classes.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthy Lifestyles / Senior Wellness Programs Comprehensive wellness programs including fitness classes (EnhanceFitness, Drums Alive, Zumba Gold, Tai Chi, Chair Yoga, Chair One Fitness), health education, disease management, falls prevention, and nutrition services for seniors aged 60 and older.
• Support Services Multi-faceted support including Benefits Enrollment Center, Care Management, Family Caregiver Support, In-Home Services, and Transportation (Provide-A-Ride program) for seniors and their families.
• Medicare Counseling / SHIP (State Health Insurance Assistance Program) Provides Medicare information, counseling, and enrollment assistance including Medicare Part D plan comparisons for Medicare-eligible seniors in West Central Missouri.
• AmeriCorps Seniors Program Volunteer program operating in six counties (Benton, Cedar, Henry, Hickory, Johnson, and St. Clair) that matches seniors with volunteer opportunities to serve their communities, including the RSVP (Retired Senior Volunteer Program).
• Long-Term Care Ombudsman Program advocating for residents in long-term care facilities to maintain and improve their quality of life and ensure residents' rights are preserved.
• Health Insurance Marketplace Assistance Enrollment assistance for the Affordable Care Act Health Insurance Marketplace for individuals and families.
• Missouri Senior Medicare Patrol (SMP) Statewide program that empowers and assists Medicare beneficiaries to prevent, detect, and report healthcare fraud, errors, and abuse through outreach, counseling, and education.
• Kinship Connection Program supporting grandparents and relatives raising children under 18, providing essential resources and support groups.
• Connect! Online Programming Online classes and programming offered via Zoom including fitness classes (EnhanceFitness, Drums Alive, Tai Chi, Chair One Fitness), educational workshops, and social activities accessible remotely to seniors.
• Senior Center Locations Network of 18-20 senior center locations across 13 West Central Missouri counties (including Butler, Carrollton, Clinton, Cole Camp, Concordia, El Dorado Springs, Higginsville, Holden, Lexington, Marshall, Nevada, Odessa, Osceola, Sedalia, Stockton, Warrensburg, Warsaw, Wheatland, and Windsor) providing community services, dining, activities, and programming.

Quantifiable outcome

• Served more than 8,500 people in FY 2023
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Caregiving.comcoreStrategic or Co-development Partner · 16 June 2026Care Connection announced a new partnership with Caregiving.com in June 2026. The collaboration aims to enhance support for caregivers by providing online resources and community support. Caregiving.com is a leading online resource and community dedicated to supporting caregivers.
• USAgingcoreOthersNational association representing more than 650 area agencies on aging. Care Connection is a member and participates in USAging conferences and initiatives. The agency participates in USAging's Aging and Disability Vaccination Collaborative and 'You've Got This' initiative.
• Missouri Association of Area Agencies on Aging (Ma4)coreOthersState association representing Missouri's 10 area agencies on aging. Ma4 earned the top innovation award at USAging's 2024 national conference. Care Connection participates in Ma4 initiatives and programs.
• University of Kansas Medical CenterminorStrategic or Co-development PartnerResearch partnership conducting focus groups on food insecurity among seniors in Cedar, Hickory, and Lafayette counties. Participants received $50 stipends for involvement.
• ParentLink of University of MissouriminorStrategic or Co-development PartnerPartnership for the Kinship Connection program supporting grandparents and relatives raising children. Jointly present support groups for kinship families in Johnson and Henry counties.
• Ozarks Food HarvestminorOthersCapacity-building grants awarded to multiple senior centers (Neal Center, Rivers Crossing Life Center, El Dorado Springs, McCarty, Korth) as part of Ozarks Food Harvest's $1 million infrastructure investment in agency infrastructure.
• Missouri Department of Health and Senior ServicescoreOthersState agency partnership for Area Plan development, Missouri SMP (Senior Medicare Patrol) program, and coordination of senior services. Care Connection presents annual Area Plan updates to the department.
• CLAIM (State Health Insurance Assistance Program)minorOthersPartnership for Medicare counseling and Part D enrollment assistance. Care Connection has certified options counselors who work with CLAIM to help seniors compare Medicare plans.
• AmeriCorps SeniorscoreOthersFederally funded volunteer program operating through Care Connection in six counties (Benton, Cedar, Henry, Hickory, Johnson, and St. Clair). RSVP (Retired Senior Volunteer Program) operates under AmeriCorps Seniors, including September 11th Day of Remembrance events.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Others

• USAging (National Association of Area Agencies on Aging): National membership association representing 650+ AAAs, the body that granted the 2024 Top Innovation Award to Care Connection's state network. Comparable through shared mission, advocacy, training, and grant-channel functions, though USAging is an industry association rather than a direct service provider.
• National Council on Aging: National nonprofit advocating for older adults and providing evidence-based health and wellness programs (Chronic Disease Self-Management, Falls Prevention, etc.) that mirror Care Connection's Bingocize, Matter of Balance, and Chronic Disease Self-Management offerings. Comparable in program portfolio and grant-funded community delivery model.

Broad incumbents

• Comfort Keepers: International franchise providing in-home companion and personal care services, respite, and specialized dementia and falls-prevention programming for seniors. Comparable in non-medical in-home care, caregiver respite, and falls-prevention programs that overlap directly with Care Connection's Support Services and Matter of Balance offerings.
• BrightStar Care: National home care franchise providing both medical and non-medical in-home services (personal care, skilled nursing, dementia care) to seniors. Comparable in offering in-home services, dementia/respite support, and Medicare-funded care coordination that overlaps with Care Connection's in-home services and family caregiver support.
• Visiting Angels: National franchise network providing non-medical in-home personal care, companion, and respite services to seniors in their homes, with comparable in-home support, respite, and family-caregiver service offerings to Care Connection's Support Services portfolio. Operates commercially rather than as a nonprofit AAA.
• Meals on Wheels America: National umbrella organization supporting a network of 5,000+ community-based meal programs for seniors, with overlapping nutrition, friendly-visit, and transportation services delivered by local affiliates. Care Connection's 451,000+ meals/year meal-delivery program is functionally a Meals on Wheels-style nutrition service within a broader AAA mandate.
• Help at Home: Large personal care services provider delivering in-home support to seniors and disabled adults, often funded through Medicaid waivers. Comparable in serving the I/DD and elderly populations with personal care, homemaker, and respite services that overlap with Care Connection's in-home and family caregiver support portfolio.

Emerging players

• Papa: Tech-enabled companionship and support platform connecting older adults with vetted "Papa Pals" for social visits, transportation, errands, and caregiver respite. Comparable in providing non-medical companion and transportation support to Medicare-eligible seniors, often through Medicare Advantage contracts, and represents a digital-native potential competitor/partner for AAA-style in-home programs.

Direct peers

• Mid-East Area Agency on Aging: One of Missouri's 10 designated Area Agencies on Aging, serving adjacent counties with the same Older Americans Act mandate, federal/state funding model, and portfolio of senior center, nutrition, caregiver, and benefits-counseling services. Directly comparable in scope, funding mix, and operational model to Care Connection.
• SeniorAge Area Agency on Aging: Southwest Missouri AAA providing the same constellation of senior centers, meals, caregiver support, and Medicare counseling funded by Older Americans Act dollars. Comparable geographic mandate, mission, and program portfolio in a different rural region of the same state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goaging.org
• Instagraminstagram.com/careconnectionmo
• LinkedInlinkedin.com/company/higginsville-senior-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Connection for Aging Services