Salon Today
Salon Today is a B2B trade media brand serving professional salon, spa, and barbershop owners and managers in North America via a magazine, digital content, the SALON TODAY 200 Awards, and the annual Data-Driven Salon Summit, operated under Bobit Business Media.
- Company typePrivate
- Founded-
- HeadquartersBuffalo Grove, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Salon Today does
Salon Today is a B2B trade media brand serving owners, managers, and operators of professional hair salons, day spas, and barbershops in North America (USA and Canada). It is published and operated by Bobit Business Media, a privately held US media company that also publishes the related title Modern Salon. Its core product is Salon Today Magazine in print and digital editions, distributed via annual subscription. The brand is supported by a digital publishing platform (salontoday.com) delivering articles, news, digital cover features, photo galleries, how-to content, videos, downloadable ebooks/whitepapers, and on-demand webinars across editorial categories including Salon Management, Marketing & Advertising, Technology, Design, and Modern Spa & Wellness.
Salon Today monetizes through two primary streams: advertising sold via Bobit Business Media's advertising organization to beauty-industry advertisers, and recurring magazine subscriptions (print and digital). Secondary monetization comes from paid attendance and sponsorship of the annual Data-Driven Salon Summit (scheduled for May 15-17, 2026 in San Diego, CA), sponsor and content partnerships (Phorest, Perfect Corp, Minerva Beauty), and a job-board partnership with the Modern Salon Career Center. The brand also operates two recurring awards franchises — the SALON TODAY 200 Awards recognizing 200+ top-performing salons annually across categories such as Growth, Culture, Customer Service, Technology, and Sustainability, and the Salons of the Year photo-based design competition.
The publication's go-to-market is event-driven and content-led: a steady cadence of articles and cover features drives top-of-funnel SEO and social engagement, email newsletters and webinars nurture mid-funnel audiences, and the annual summit anchors bottom-of-funnel in-person revenue and sponsorship. Distribution spans a self-serve website, direct magazine subscriptions, the annual summit, and a channel partnership with the Modern Salon job board. The editorial leadership identified is Stacey Soble (Director of Brand Content Strategy) and Nicole Johnson (Digital Content Strategist), supported by Bobit Business Media's broader publishing infrastructure headquartered in Tulsa, OK.
Salon Today firmographics
Firmographics- Name
- Salon Today
- Legal name
- Salon Today
- Website
- https://salontoday.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Salon Today is a B2B trade media brand serving professional salon, spa, and barbershop owners and managers in North America via a magazine, digital content, the SALON TODAY 200 Awards, and the annual Data-Driven Salon Summit, operated under Bobit Business Media.
- Ownership category
- akta.pro rank
Salon Today industry classification
Industry- Product category
- Beauty Industry Trade Media
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Health, Fitness & Wellness Magazines (MPAJAEAD)
- akta.pro secondary industries
- Women's Hair Salons (HSALAAAA), Luxury/High-End Barber Lounges (HSALABAH)
Keywords
Where Salon Today is headquartered
LocationHeadquarters
- HQ city
- Buffalo Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Salon Today business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising: The publication generates revenue through advertising opportunities, with a dedicated advertising page linking to Bobit Business Media's advertising services for the salon industry audience.
- Subscriptions: Magazine subscriptions offered for salon owners and managers seeking industry insights, with both digital edition and print options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Magazine subscription for salon professionals |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Salon Today product offering
Product offeringCore offering
Salon Today is a B2B trade media brand that produces a print and digital magazine, editorial website articles and digital cover features, ebooks/whitepapers, webinars, the annual SALON TODAY 200 Awards program, and the annual Data-Driven Salon Summit conference. Its content focuses on salon, spa, and barbershop business management topics including operations, marketing, design, technology adoption, employee retention, customer service, and wellness trends, targeted at salon and spa owners and managers in North America.
Product overview
Salon Today is a B2B media company serving the professional salon and spa industry through a multi-platform content portfolio. The core offering is Salon Today Magazine (available in print and digital editions), supplemented by a website with Digital Cover Features, Articles, News, and educational resources including Ebooks and Webinars. The company operates the annual SALON TODAY 200 Awards program recognizing excellence in salon businesses, and hosts the Data-Driven Salon Summit, an annual educational conference. The portfolio is organized around key industry topics including Salon Management, Marketing & Advertising, Technology, Design, Modern Spa & Wellness, and Awards & Contests.
Differentiator
Problem solved
Functional benefit
Products and services
- Salon Today Magazine A trade publication providing business ideas, management strategies, and industry news for salon owners and managers, available in both print and digital editions through annual subscriptions.
- SALON TODAY 200 Awards Annual recognition program celebrating top-performing salons, spas, and barbershops across categories including Growth, Salon Culture, Customer Service, Employee Education, Technology and Client Retention, Environmental Sustainability, Retail Merchandising, Philanthropy, Business Builders, and Compensation and Benefits.
- Data-Driven Salon Summit Annual three-day industry conference for salon owners and managers focused on business education, technology adoption, and networking, featuring expert speakers, workshops, and an AI Playground.
- Ebooks / Whitepapers Downloadable educational resources covering topics such as AI adoption in salons and spas, talent management, revenue optimization, and beauty industry trends.
- Webinars On-demand and live educational video presentations featuring industry experts on topics including AI implementation, marketing strategies, and career development for salon professionals.
Quantifiable outcome
- Annual recognition of 200+ top-performing salons through the SALON TODAY 200 Awards program
Companies that use Salon Today
Customer profileSegments4 records
Ideal customer profiles4 records
Salon Today technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Salon Today partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered key sponsor, content partner, core, featured partner and minor.
- Phorestkey sponsorPhorest, a salon management software provider, sponsors the Data-Driven Salon Summit events. The partnership includes welcome reception sponsorship and educational content collaboration for salon business management topics.
- Minerva Beautycontent partnerMinerva Beauty, a professional salon and spa equipment manufacturer, is featured in Salon Today content covering equipment innovations and wellness services like head spa treatments.
- Bobit Business MediacoreBobit Business Media is the parent company publishing Salon Today magazine. The partnership provides publishing infrastructure, advertising sales, and operational support for the Salon Today brand and its events.
- Perfect Corpfeatured partnerPerfect Corp provides AI Playground demonstrations at Data-Driven Salon Summit, showcasing AI-powered beauty technologies including virtual hairstyle try-on, hair color visualization, and AI skin analysis for salon and spa applications.
- Modern Salon Career CenterminorPartnership linking Salon Today to the Modern Salon Job Board (careercenter.modernsalon.com), providing career resources for salon professionals.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Salon Today competitors and assessment
Company assessmentBroad incumbents
- Global Cosmetic Industry: B2B trade media brand covering the global beauty and cosmetics industry from formulation to retail; adjacent peer given overlapping advertiser base and supplier-side content that overlaps with Salon Today's product and equipment coverage.
- Happi (Household & Personal Products Industry): B2B trade publication covering the broader personal care, beauty, and salon products industry; overlaps with Salon Today on industry news, product launches, and supplier-side coverage.
- Cosmetics Business: International B2B trade publication covering beauty brands, ingredients, and retail trends; comparable in advertiser mix and industry coverage though broader in scope than Salon Today's salon-owner focus.
Others
- Phorest: Salon management software provider and Key Sponsor of Salon Today's Data-Driven Salon Summit; a partner and adjacent ecosystem player whose vendor-produced content competes for the same salont-owner audience.
Direct peers
- Beauty Launchpad: Trade publication and digital media platform covering hairstyling, salon business, and beauty industry news, serving an overlapping audience of salon professionals and owners.
- Behind the Chair: Multi-platform B2B beauty media brand serving stylists and salon owners, with magazines, digital content, and live events comparable in format and audience to Salon Today.
- Modern Salon: Sister B2B trade publication under Bobit Business Media covering salon professionals; the most directly comparable brand given shared ownership, shared ad sales, and overlapping audience of salon owners and stylists.
- American Salon: Long-running B2B trade magazine and digital media brand for salon owners and professionals, with overlapping editorial coverage of salon management, business growth, and industry trends.
Emerging players
- BeautyMatter: Digital-first B2B beauty business media brand covering beauty brands, retail, and salon industry business news — a modern, digital-native competitor to traditional trade magazines like Salon Today.
- Beauty Independent: Digital B2B media brand covering indie beauty brands and salon/retail business topics; an emerging digital-first alternative for the same salon-owner and beauty-business reader.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Salon Today social profiles
Digital presenceSalon Today financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salon Today leadership team
Management profileNumber of profiles
Profiles2 records
Salon Today funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salon Today M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salon Today
What does Salon Today do?
Salon Today is a B2B trade media brand that produces a print and digital magazine, editorial website articles and digital cover features, ebooks/whitepapers, webinars, the annual SALON TODAY 200 Awards program, and the annual Data-Driven Salon Summit conference. Its content focuses on salon, spa, and barbershop business management topics including operations, marketing, design, technology adoption, employee retention, customer service, and wellness trends, targeted at salon and spa owners and managers in North America.
Is Salon Today a public or private company?
Salon Today is a private company. It is classified as corporate owned and is currently operating.
When was Salon Today founded?
Salon Today was founded in -1. It employs 1 to 10 people.
Where is Salon Today based?
Salon Today is headquartered in Buffalo Grove, United States, in the North America region.
How does Salon Today make money?
Two revenue lines are on record. Advertising is the primary driver. The others are subscriptions.
Who are Salon Today's main competitors?
Broad incumbents on record are Global Cosmetic Industry, Happi (Household & Personal Products Industry) and Cosmetics Business. Phorest is listed as an others. Direct peers are Beauty Launchpad, Behind the Chair, Modern Salon and American Salon. Emerging players are BeautyMatter and Beauty Independent.
Does Salon Today have an API?
No public API is recorded for Salon Today.
What industry is Salon Today in?
Salon Today's product category is Beauty Industry Trade Media. Its primary akta.pro industry code is MPAJAEAD, Health, Fitness & Wellness Magazines, with a secondary code of HSALAAAA, Women's Hair Salons. Its NAICS code is 51312 and its SIC code is 2721.