Innovation Arts and Entertainment

What Innovation Arts and Entertainment does

Innovation Arts and Entertainment is a privately held Chicago-based live entertainment production and promotion company founded in 2000, operating across North America with a workforce of 11-50 employees. The company produces and promotes a diversified portfolio of live entertainment experiences spanning four primary verticals: symphonic concerts (including video game and anime music concerts such as NieR: Orchestra Concert, Final Fantasy in Concert, Harry Potter in Concert, and Attack on Titan Official Orchestra Concert), Broadway touring productions (such as Kinky Boots and Beetlejuice presented under local 'Broadway in [city]' sub-brands), spoken word events (David Sedaris tours, Jill Biden appearances, Alton Brown), and family/general concert tours (featuring artists like Gregory Porter, Ziggy Marley, and Bruce Hornsby).

The company operates an event-driven go-to-market model, listing events on its website (innovationae.com) and distributing tickets through third-party platforms including Ticketmaster and AXS, as well as venue-specific ticketing systems. Revenue is generated primarily through one-time ticket sales and event production. The company holds core-tier partnerships with Square Enix for video game IP licensing and AWR Music Productions for co-production of the NieR: Orchestra Concert 2026 [YoRHa] US Tour. Sub-brands include The Rock Orchestra (founded 2020 by Nathan Reed), Final Fantasy in Concert, Broadway in Hamilton/London/Greatfalls/Greenbay/Lafayette, and multiple concert tour brands.

The company's 25th anniversary in 2025 marks 25 years of continuous operation. The Rock Orchestra sub-brand alone reports over 400 shows and 500,000 guests within 4 years of its 2020 founding, indicating meaningful scale in at least one product line. Events span cities including Seattle, Chicago, Los Angeles, Boston, Houston, Atlanta, Washington D.C., San Francisco, Vancouver, Hamilton (Ontario), and London (Ontario). No AI capabilities, technology platforms, patents, or funding events are disclosed in available data.

Name

Innovation Arts and Entertainment

Legal name

Innovation Arts and Entertainment

Website

https://innovationae.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovation Arts and Entertainment is a Chicago-based live entertainment producer and promoter founded in 2000, producing and touring symphonic concerts, Broadway shows, spoken word events, and concert tours across North American cities in the US and Canada.

Ownership category

akta.pro rank

Product category

Live Entertainment Production and Promotion

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater, Musicals & Performing Arts (THAJAFAB)

akta.pro secondary industries

Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI), Game Music Licensing & Interactive/Adaptive Music Providers (MPAIALAI)

Keywords

• Live event production
• Concert promotion
• Broadway touring
• Symphonic concerts
• Spoken word tours

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event ticket sales and production: The company generates revenue through live event ticket sales and event production. Customers purchase tickets to concerts, Broadway shows, symphonic performances, spoken word events, and family entertainment across venues in the US and Canada.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Innovation Arts and Entertainment is a live entertainment agency that produces and promotes concerts, Broadway touring productions, symphonic performances (including video game and film soundtrack concerts), spoken word tours, and family shows across North American venues. The company licenses major entertainment IP (including Square Enix video game properties) and distributes tickets through its own website and third-party platforms such as Ticketmaster and AXS. Revenue is generated primarily through event ticket sales and event production services.

Product overview

Innovation Arts and Entertainment operates as a live entertainment promotion and production company offering a diversified portfolio of event experiences. The company produces and promotes symphonic concerts (including video game music concerts like NieR, Final Fantasy, and Attack on Titan), Broadway touring productions, spoken word events, and general concert tours. The core offering consists of ticket sales and event production for live performances across multiple entertainment verticals, including orchestral concert experiences with multimedia elements, Broadway theatrical productions, and traditional concert performances featuring notable artists.

Differentiator

Problem solved

Functional benefit

Brands

• Broadway in Greatfalls: Broadway touring productions presented in Greatfalls venue
• Broadway in Greenbay
• Broadway in Hamilton
• Broadway in Lafayette
• Broadway in London
• Final Fantasy in Concert
• The Rock Orchestra
• David Sedaris On Tour
• Gregory Porter Love Is King Tour
• Attack on Titan Orchestra Concert
• David Sedaris

Products and services

• Symphonic Concert Series Live symphonic concert productions featuring full orchestras performing themed musical experiences, including film scores, video game soundtracks, and classical repertoire with multimedia visual presentations. Targeted at general live entertainment consumers across North America.
• Broadway Touring Productions Professional touring Broadway productions presented in venues across North America, including musicals such as Kinky Boots and Beetlejuice. Targeted at theater audiences in cities including Hamilton, London (Ontario), Greatfalls, Greenbay, and Lafayette.
• Spoken Word Events Live speaking events and author appearances featuring notable personalities in intimate theater settings, including David Sedaris and A Conversation with Jill Biden. Targeted at fans of specific authors and public figures.
• Final Fantasy in Concert (Distant Worlds) Multimedia concert experience celebrating the Final Fantasy video game series soundtrack, led by conductor Arnie Roth with symphony orchestra and chorus, featuring music from Final Fantasy XIV and XVI with HD video from Square Enix. Targeted at video game music fans and Final Fantasy franchise audiences.
• The Rock Orchestra by Candlelight Concert series reimagining rock and metal music with classical orchestral arrangements, featuring gothic visual presentations performed by a rotating collective of musicians. Targeted at rock and metal music fans seeking orchestral reinterpretations.
• NieR: Orchestra Concert 2026 [YoRHa] US Tour Symphonic concert celebrating the NieR video game series featuring original vocalists, full orchestra, chorus, and narrated story elements connected to the game's narrative. Targeted at NieR franchise fans and video game music enthusiasts.
• Harry Potter in Concert Live orchestral performances of Harry Potter film scores synchronized with screening of the films on high-definition video displays. Targeted at Harry Potter franchise fans and film score enthusiasts.
• Attack on Titan Orchestra Concert Official symphonic concert featuring music from the Attack on Titan anime series, performed by full orchestra. Targeted at anime fans and Attack on Titan franchise audiences.
• Concert Tours Individual concert performances featuring established artists touring across North American venues, including Gregory Porter, Ziggy Marley, Bruce Hornsby & The Noisemakers, Indigo Girls, and Patty Griffin. Targeted at fans of specific touring artists.

Quantifiable outcome

• Over 400 Rock Orchestra shows and half a million guests in 4 years

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• AWR Music ProductionscoreStrategic or Co-development Partner · 24 March 2026AWR Music Productions co-produces the NieR:Orchestra Concert 2026 [YoRHa] US tour alongside Innovation Arts & Entertainment and Square Enix. The partnership leverages AWR Music Productions' orchestral concert production expertise combined with Square Enix's IP licensing for video game music.
• Square EnixcoreStrategic or Co-development Partner · 24 March 2026Square Enix licenses its video game IP (NieR, Final Fantasy) for symphonic concert tours produced by Innovation Arts & Entertainment and AWR Music Productions. The partnership provides IP access for major concert productions including the NieR: Orchestra Concert and Final Fantasy Distant Worlds.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Road Company: Independent concert and theatrical promoter presenting Broadway tours, family entertainment, and specialty acts across North America. Similar scope and venue relationships to IAE's Broadway and family show verticals.
• Broadway Across America: Leading presenter of touring Broadway productions across North America. Directly comparable to IAE's Broadway in Hamilton/London/Greenbay/Greatfalls/Lafayette sub-brands and Kinky Boots/Beetlejuice touring activity.
• Nederlander Presentations: Long-established Broadway and live entertainment presenter with extensive North American touring presence. Direct peer for IAE's Broadway touring and theatrical presentation operations.
• IMG Artists: Global performing arts management and concert promotion agency. Comparable to IAE in representing and presenting classical/symphonic artists, spoken word tours, and concert programming across multiple genres.
• Opus 3 Artists: Artist management and concert promotion firm with strong classical, jazz, and spoken word representation. Comparable to IAE's symphonic, concert tour, and spoken word event programming.
• AWR Music Productions: Co-production partner for the NieR:Orchestra Concert 2026 US tour. Specializes in orchestral concert production for video game and anime soundtracks, directly overlapping with IAE's symphonic concert vertical (Final Fantasy, Attack on Titan, NieR).
• Outback Presents: Mid-size independent promoter of family shows, Broadway touring, concerts, and specialty events. Closest comparable in scale and event mix to IAE, including multi-city North American touring.

Broad incumbents

• AEG Presents: Major live music and entertainment promoter operating festivals, concert tours, and theatrical productions globally. Comparable to IAE's concert touring and Broadway presentation work, with broader portfolio and owned venues.
• Live Nation Entertainment: World's largest live entertainment promoter and venue operator. Overlaps with IAE across concert tours, Broadway/family shows, and ticketed live events, but at vastly greater scale with owned venues and global touring infrastructure.

Others

• Tedeschi Trucks Band / Derek Trucks (artist-side analog, not direct): Not a direct peer; included only as adjacent reference for the touring artist ecosystem IAE operates within when promoting acts like Gregory Porter, Ziggy Marley, and Bruce Hornsby.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/innovationae

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovation Arts and Entertainment