High Desert Dental
High Desert Dental is a privately held, single-location family and cosmetic dental practice in Boise, Idaho, serving Treasure Valley patients with preventive, restorative, orthodontic (Invisalign), and implant services under Dr. Trista Pottenger, supported by in-office membership plans and PPO insurance billing.
- Company typePrivate
- Founded2017
- HeadquartersBoise, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What High Desert Dental does
High Desert Dental is a privately held, single-location dental practice operating from 12212 W. Amity Rd, Boise, Idaho 83709, serving the Treasure Valley region. Under the clinical leadership of Dr. Trista Pottenger, who joined in 2017, the practice delivers a comprehensive range of family, preventive, restorative, cosmetic, and orthodontic dental services — including Invisalign clear aligners, dental implants, conscious sedation, veneers, whitening, and periodontal treatments — supported by digital clinical technology such as iTero Element scanning, Cone Beam 3D imaging, digital X-rays, and intraoral cameras.
The business model is multi-stream: fee-for-service revenue from dental procedures (paid via cash, credit, CareCredit financing, and PPO insurance claims with Blue Cross Blue Shield and Delta Dental) is supplemented by six tiered in-office membership plans (HD100–HD150) priced $320–$730 annually, which target uninsured and underinsured patients with recurring annual subscriptions. Operations are supported by third-party platforms including Modento (online appointment booking), PatientViewer (online payments), and CareCredit (patient financing), and the practice advertises itself as the self-reported #1 general practice provider of Invisalign in Idaho.
Customer acquisition relies on local SEO, a website with online booking and blog content, Facebook presence, Google Maps visibility, online reviews, and walk-ins. The practice holds an American Dental Association professional association membership and HIPAA compliance posture, and is currently undertaking an office remodel to modernize the patient environment. No headcount, revenue, funding, or M&A activity is disclosed in the source data.
High Desert Dental firmographics
Firmographics- Name
- High Desert Dental
- Legal name
- High Desert Dental
- Website
- https://highdesertdds.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- High Desert Dental is a privately held, single-location family and cosmetic dental practice in Boise, Idaho, serving Treasure Valley patients with preventive, restorative, orthodontic (Invisalign), and implant services under Dr. Trista Pottenger, supported by in-office membership plans and PPO insurance billing.
- Ownership category
- akta.pro rank
High Desert Dental industry classification
Industry- Product category
- General and Cosmetic Dentistry
- NAICS
- Offices of Dentists (62121), Ambulatory Health Care Services (621)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB)
- akta.pro secondary industry
- Dental Discount Plans (Non-Insurance) (FSAIAHAD)
Keywords
Where High Desert Dental is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
High Desert Dental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Dental Service Fees: Revenue generated from patient payments for dental procedures including cleanings, exams, restorations, extractions, implants, cosmetic dentistry, and orthodontic treatments (Invisalign). Payments received through cash, check, credit card, CareCredit financing, and dental insurance claims.
- In-Office Membership Plans: Annual subscription-style membership plans (HD100–HD150) ranging from $320–$730 per year, providing cleanings, exams, X-rays, and discounts on restorative and orthodontic treatments. These represent recurring annual revenue from enrolled patients.
- Dental Insurance Reimbursements: Revenue from in-network insurance claims with Blue Cross Blue Shield and Delta Dental. The practice is a PPO provider for these plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | HD100 — 6 Month Cleaning Plan: $360/year |
| Subscription | Annual | HD110 — 4 Month Cleaning Plan: $460/year |
| Subscription | Annual | HD120 — Kids 11 and Under Plan: $320/year |
| Subscription | Annual | HD130 — New Patient Cleaning Plan: $470/year |
| Subscription | Annual | HD140 — 4 Month Periodontal Cleaning Plan: $590/year |
| Subscription | Annual | HD150 — 3 Month Periodontal Cleaning Plan: $730/year |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
High Desert Dental product offering
Product offeringCore offering
High Desert Dental is a single-location family and cosmetic dental practice in Boise, Idaho that provides preventive, restorative, cosmetic, implant, and orthodontic (Invisalign) dental services directly to patients. The practice supplements fee-for-service care with annual in-office membership plans for uninsured patients, accepts Blue Cross Blue Shield and Delta Dental PPO insurance, and offers CareCredit financing.
Product overview
High Desert Dental is a single-location family and cosmetic dental practice in Boise, Idaho. The practice offers a comprehensive range of dental services organized into specialty categories: Conscious Sedation Dentistry, Cosmetic Dentistry (bonding, veneers, whitening), Dental Implants, Dental Technology (Cone Beam 3D Imaging, iTero Digital Scanning), General & Family Dentistry (cleanings, exams, preventive care, extractions, periodontal treatments), and Restorative Dentistry (bridges, crowns, fillings, dentures, root canals). The practice also provides orthodontic services through Invisalign clear aligners and offers Vivera retainers for post-treatment maintenance. To serve patients without insurance, the practice offers in-office membership plans providing savings on preventive care and various treatments.
Differentiator
Problem solved
Functional benefit
Products and services
- Conscious Sedation Dentistry Sedation dentistry services designed to help patients relax during dental procedures.
- Cosmetic Dentistry
- Dental Implants
- General and Family Dentistry
- Restorative Dentistry
- Invisalign Clear Aligners
- Vivera Retainers
- In-Office Membership Plans (HD100–HD150)
Companies that use High Desert Dental
Customer profileSegments2 records
Ideal customer profiles2 records
High Desert Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
High Desert Dental partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- American Dental Association (ADA)minorHigh Desert Dental is an associated member of the American Dental Association. The ADA supports dentists' professional success and public oral health. The practice displays the ADA affiliation as a credential.
- Align Technology (Invisalign)coreHigh Desert Dental is a certified provider of Invisalign clear aligners, using Align Technology's iTero digital scanning equipment and the Invisalign treatment system. The practice holds a top ranking as #1 general practice provider of Invisalign in Idaho.
- iTero (Align Technology)coreThe practice uses iTero Element digital scanning technology for digital impressions and treatment planning, sourced from Align Technology's iTero brand.
- Blue Cross Blue ShieldminorHigh Desert Dental is an in-network PPO provider for Blue Cross Blue Shield dental insurance plans.
- Delta DentalminorHigh Desert Dental is an in-network PPO provider for Delta Dental dental insurance plans.
- CareCreditminorCareCredit is a third-party financing plan offered by the practice to help patients and families afford dental care through flexible payment options.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
High Desert Dental competitors and assessment
Company assessmentBroad incumbents
- Western Dental: Multi-location dental practice chain offering general, orthodontic, and specialty services. Comparable in full-service general dentistry plus Invisalign/orthodontics, with broader geographic footprint.
- Mortenson Dental Partners: Regional DSO supporting dental practices across multiple U.S. states. Comparable operating model as a multi-practice support organization in the same broad ambulatory dentistry category.
- Pacific Dental Services: DSO supporting multi-location general and specialty dental practices with integrated technology platforms. Comparable operating model in the same broad ambulatory dentistry category.
- Heartland Dental: Largest U.S. dental support organization, supporting thousands of general-dentistry practices. Relevant as a benchmark for what an organized, multi-location platform around general dentistry looks like and as a potential consolidation path for independent practices.
- Aspen Dental: Large multi-location DSO offering general dentistry, restorative, implants, and Invisalign in markets that overlap with Treasure Valley. Comparable service mix but at much greater scale, with stronger marketing and insurance-negotiating leverage.
- ClearChoice Dental Implant Centers: Specialized dental implant chain operating dedicated implant centers. Comparable in the implant service line that High Desert Dental offers within its general practice.
- MB2 Dental: Dental partnership organization supporting practice growth, marketing, and back-office functions for affiliated practices. Directly relevant as a peer model for what scale support around general dentistry looks like.
- Affordable Dentures & Implants: Multi-location chain focused on dentures, extractions, and implants. Comparable for the denture and implant service lines within High Desert's restorative offering.
Regional players
- 123Dentist: Canadian dental support organization partnering with general-dentistry practices. Operates a similar DSO-style model around general dentistry but in a different geography, providing a regional benchmark.
Emerging players
- Tend: Modern, consumer-experience-focused dental brand operating in select metros. Comparable in offering (general, cosmetic, Invisalign) but differentiated by a tech-forward, hospitality-led brand — a benchmark for how digitally native practices compete for Invisalign and cosmetic patients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
High Desert Dental social profiles
Digital presenceHigh Desert Dental compliance and trust
Trust signalCompliance1 record
High Desert Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
High Desert Dental leadership team
Management profileNumber of profiles
Profiles1 record
High Desert Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
High Desert Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about High Desert Dental
What does High Desert Dental do?
High Desert Dental is a single-location family and cosmetic dental practice in Boise, Idaho that provides preventive, restorative, cosmetic, implant, and orthodontic (Invisalign) dental services directly to patients. The practice supplements fee-for-service care with annual in-office membership plans for uninsured patients, accepts Blue Cross Blue Shield and Delta Dental PPO insurance, and offers CareCredit financing.
Is High Desert Dental a public or private company?
High Desert Dental is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was High Desert Dental founded?
High Desert Dental was founded in 2017. It employs 11 to 50 people.
Where is High Desert Dental based?
High Desert Dental is headquartered in Boise, United States, in the North America region.
How does High Desert Dental make money?
Three revenue lines are on record. Dental Service Fees are the primary driver. The others are in-Office Membership Plans and dental Insurance Reimbursements.
Who are High Desert Dental's main competitors?
Broad incumbents on record are Western Dental, Mortenson Dental Partners, Pacific Dental Services, Heartland Dental, Aspen Dental, ClearChoice Dental Implant Centers, MB2 Dental and Affordable Dentures & Implants. 123Dentist is listed as a regional player. Tend is listed as an emerging player.
Does High Desert Dental have an API?
No public API is recorded for High Desert Dental.
What industry is High Desert Dental in?
High Desert Dental's product category is General and Cosmetic Dentistry. Its primary akta.pro industry code is HLABAAAB, Restorative General Dentistry (Fillings/Crowns/Bridges), with a secondary code of FSAIAHAD, Dental Discount Plans (Non-Insurance). Its NAICS code is 62121 and its SIC code is 8000.