GRAVA Floor & Surface Care
GRAVA Floor & Surface Care is an IICRC Certified commercial floor and surface care services firm based in Marietta, Georgia. It manages over 7 million square feet of commercial flooring in metro Atlanta and serves national accounts through a Service Partner Network.
- Company typePrivate
- Founded1998
- HeadquartersMarietta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What GRAVA Floor & Surface Care does
GRAVA Floor & Surface Care is a commercial floor and surface care services firm operating as GRAVATIER, LLC in Marietta, Georgia. Founded approximately in 1998 and holding itself out as an IICRC Certified Firm with 25 years of experience, the company manages over 7 million square feet of commercial flooring in the metro Atlanta market and extends coverage nationally through a Service Partner Network. Its offering is organized around five core service lines — Soil Control Systems, Interim and Restorative Carpet Care, Hard Surface Floor Care, Upholstery and Fine Furniture Care, and Disinfecting and Protecting Surfaces — supplemented by specialty services including carpet dyeing, carpet repair and installation, window cleaning, kitchen and vent hood cleaning, and artificial grass maintenance. Technical differentiators include the HOST Dry Extraction cleaning system (used for over 20 years), electrostatic sprayers paired with List N disinfectants and 30–90 day surface protectants, and ATP meter monitoring of high-touch surfaces, with processes aligned to manufacturer specifications to preserve flooring warranties.
The business model is professional and managed services, priced quote-based on square footage, surface type, frequency, and scope of work, with no publicly disclosed pricing. Two GTM motions operate in parallel: enterprise field sales for commercial clients in metro Atlanta (770-626-0070) and an inside sales motion for national accounts (833-388-8219, [email protected]) that consolidates multi-location clients under one agreement, one invoice, one contact point, and cloud-based job scheduling and payment tracking via a Jobber client hub. Customer segments are diversified across commercial verticals including education, real estate, manufacturing, legal, financial services, healthcare, and government, with named accounts such as Home Depot, SunTrust Bank, Georgia Pacific, Cousins Properties, the Board of Regents of the University System of Georgia, and Cobb Chamber of Commerce. Marketing relies on a website with case studies, online estimate scheduling, email newsletter signup, and membership-driven referrals from BOMA Georgia, BOMA International, IICRC, the HOST Professional Cleaners Association, and The Carpet and Rug Institute. The company has no disclosed institutional investors, funding rounds, or public listing; it is privately held with 11–50 employees and conducted an office expansion in 2022.
GRAVA Floor & Surface Care firmographics
Firmographics- Name
- GRAVA Floor & Surface Care
- Legal name
- GRAVATIER, LLC
- Website
- https://gravafloor.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GRAVA Floor & Surface Care is an IICRC Certified commercial floor and surface care services firm based in Marietta, Georgia. It manages over 7 million square feet of commercial flooring in metro Atlanta and serves national accounts through a Service Partner Network.
- Ownership category
- akta.pro rank
GRAVA Floor & Surface Care industry classification
Industry- Product category
- Commercial Floor Care Services
- NAICS
- Carpet and Upholstery Cleaning Services (56174), Janitorial Services (56172), Facilities Support Services (5612)
- akta.pro primary industry
- Specialty Floor Care (Strip/Wax, Burnish, Carpet & Upholstery) (BPABABAC)
- akta.pro secondary industries
- Carpet, Upholstery & Floor Care (Strip/Wax/Polish) (IMAIADAL), Specialty Cleaning (Deep Cleaning, Floor Care, Disinfection, Post-Construction) (EDAEAAAL)
Keywords
Where GRAVA Floor & Surface Care is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GRAVA Floor & Surface Care business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Commercial Floor Care Services: One-time and scheduled floor and surface care maintenance services including soil control, carpet cleaning, hard surface care, upholstery care, and disinfecting services. Revenue generated through service fees based on square footage, frequency, and scope of work.
- National Account Management: Managed account services for multi-location commercial clients with consolidated billing, single point of contact, and cloud-based software for scheduling and payment. Provides recurring revenue through scheduled maintenance contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | National Account Program - Consolidated service management for multi-location businesses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
GRAVA Floor & Surface Care product offering
Product offeringCore offering
GRAVA Floor & Surface Care is an IICRC Certified Firm that delivers scheduled and restorative commercial floor and surface care maintenance, including soil control systems (exterior pressure washing and walk-off mats), interim and restorative carpet care (foam, dry absorbent compound, encapsulation, and extraction methods), hard surface floor care for tile, grout, LVT, VCT, rubber, concrete, and stone, upholstery and fine furniture care, and disinfecting and protecting surfaces via micron/electrostatic sprayers and 90-day BioProtect protectants. Services are delivered directly in metro Atlanta and extended nationally to multi-location commercial clients through a Service Partner Network under a single agreement, single invoice, and single point of contact.
Product overview
GRAVA Floor & Surface Care is a commercial floor and surface care service provider offering a unified portfolio of services rather than a software platform. The core offering consists of five primary service lines: Soil Control Systems (exterior pressure washing and walk-off mats), Interim & Restorative Carpet Care (foam, dry compound, encapsulation, extraction), Hard Surface Floor Care (tile, grout, LVT, VCT, concrete, stone), Upholstery & Fine Furniture Care (fabric and leather), and Disinfecting & Protecting Surfaces (electrostatic disinfection and 90-day protectants). Supporting these are specialty services including carpet dyeing, carpet repair/installation, window cleaning, kitchen/vent hood cleaning, artificial grass maintenance, and unique surface cleaning requests. The company operates as an IICRC Certified Firm with a Service Partner Network for national account coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Soil Control Systems Exterior pressure washing and cleaning combined with walk-off mats or inserts to prevent dirt from being tracked into commercial facilities. Targets commercial buildings seeking to reduce interior soil load and extend flooring life.
- Interim & Restorative Carpet Care Commercial carpet maintenance using foam, dry absorbent compound, encapsulation, and extraction methods to keep textile floor surfaces clean. Includes interim maintenance and restorative cleaning for offices, schools, and other commercial facilities.
- Hard Surface Floor Care Cleaning and maintenance for tile and grout, luxury vinyl tile (LVT), vinyl composite tile (VCT), rubber, concrete, and stone surfaces, using pressure, agitation, and water rinse systems appropriate to each material.
- Upholstery & Fine Furniture Care Dry foam and rinse extraction cleaning for office task chairs, conference room chairs, cubicle panels, and fabric wall coverings, plus conditioning and cleaning of leather furniture. Designed for commercial offices and Class A workspaces.
- Disinfecting & Protecting Surfaces Three-step process applying List N registered disinfectants (e.g., Vital Oxide, Effersan) and 30-90 day surface protectants (BioProtect RTU, BacShield) using micron and electrostatic sprayers, with effectiveness monitored via ATP meter testing of high-touch surfaces.
- National Accounts Program (Service Partner Network) Managed national account service for multi-location commercial clients providing one agreement, one invoice, one contact, and cloud-based software for scheduling, work order tracking, and payment, with local execution through GRAVA's Service Partner Network across all major US markets.
- Carpet Dyeing Specialty process to restore discolored carpeting, performed by technicians trained by Bruce DeLoach of Cleaners Coach (an IICRC Certified Trainer).
- Carpet Repair and Installation Tear and seam repairs as well as full replacement services for flooring that cannot be restored through cleaning.
- Window Cleaning Interior and exterior window cleaning for commercial facilities, with training provided by Zack and Rachael White of Sparkle Window Cleaning.
- Kitchen and Vent Hood Cleaning Commercial kitchen grease removal and restoration using chemistry, steam, and power washing techniques.
- Artificial Grass and Shawgrass Cleaning Indoor and outdoor artificial grass cleaning and maintenance performed in accordance with manufacturer specifications.
- Unique Surface Cleaning Requests Specialty cleaning for unique commercial surfaces including overflow gas tank reservoirs, hospital entrance awnings, exterior stucco, and EIFS (Exterior Insulation and Finish Systems).
Quantifiable outcome
- 7 million+ square feet of commercial flooring managed
- +2 more outcomes
Companies that use GRAVA Floor & Surface Care
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
GRAVA Floor & Surface Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GRAVA Floor & Surface Care partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- DPM Surface CareminorNeal and his team are described as great partners and friends in the service industry with outstanding experience and dedication to service. DPM Surface Care enhances GRAVA's capabilities through this partnership.
- SiltaniumminorTom McNiff is described as the go-to person for hard surface restoration and coatings with nearly 20 years in the industry. Provides excellent customer service as a valued partner.
- AdvantaClean of Buckhead GAminorMelanie and her team are focused on great service and understand the necessity of partnerships in the industry as a business owner.
- Vision (Commercial Floor Installation)minorJay Clark and John Humphries are described as titans in the commercial floor installation industry who have built a business from hard work and great service. GRAVA has worked with them for nearly 20 years and recommends them for commercial floor installation needs.
- DeLoach (The Cleaners Coach)minorBruce and Joanna DeLoach have helped GRAVA tremendously through training and assistance on technical jobs. Bruce's one-on-one training with staff has contributed greatly to the value brought to customers. General Manager Kandice Gravedoni was personally trained by Bruce DeLoach.
- EGE CarpetscoreThrough their network of service providers in all major US markets, GRAVA provides cleaning, maintenance and consultation for EGE carpets. GRAVA confirms correct cleaning methods and ensures any chemicals, equipment or processes are approved by EGE Carpets. HOST Dry carpet cleaning is the recommended first recommendation by EGE Carpets.
- Herman Miller Dealer CWC AtlantaminorCustomer using GRAVA's equipment and products (Vital Oxide, electrostatic sprayers) for disinfecting services. Featured customer demonstrating GRAVA's capabilities.
- Sparkle Window CleaningminorZack and Rachael White of Sparkle on Martha's Vineyard, MA spent time and resources training GRAVA to be equipped for window cleaning needs. Their instructors are described as the best in the business.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
GRAVA Floor & Surface Care competitors and assessment
Company assessmentDirect peers
- Vanguard Cleaning Systems: Commercial cleaning franchise network providing janitorial services to offices, medical, and educational facilities. Comparable in franchise-driven commercial cleaning model and recurring contract revenue.
- Jani-King: Commercial cleaning franchise providing janitorial and floor care to offices, retail, and healthcare facilities. Closely comparable in commercial contract-based service model and target verticals.
- ServiceMaster Clean: Commercial janitorial and specialty cleaning franchise network offering carpet care, hard floor maintenance, and disinfection for offices and institutions. Closely comparable in service mix and target customer segments to GRAVA.
- Coit Cleaning & Restoration Services: Carpet, upholstery, drapery, and tile/grout cleaning franchise with commercial accounts. Overlaps GRAVA on specialty fabric and hard-surface restoration work for commercial facilities.
- Coverall Cleaning Concepts: Commercial cleaning franchise system offering janitorial and floor care to small and mid-sized businesses. Comparable in commercial contract-based recurring service delivery.
- Chem-Dry: Carpet and upholstery cleaning franchise using a proprietary low-moisture process, with commercial accounts. Comparable to GRAVA on interim carpet maintenance methodology and franchised service delivery.
- Stanley Steemer: National carpet, upholstery, and hard-surface cleaning company with both residential and commercial divisions. Directly comparable to GRAVA on core carpet and tile/grout cleaning services and a multi-location service delivery model.
- Servpro: Cleaning and restoration franchise covering carpet, upholstery, and commercial facility cleaning, with a national account network. Comparable to GRAVA on specialty cleaning methods and multi-territory coverage through franchisees.
Broad incumbents
- ABM Industries: Large public facilities services platform offering janitorial, parking, and integrated building maintenance to enterprise clients nationwide. Comparable as a broader incumbent that overlaps with GRAVA on commercial floor care and facility maintenance contracts.
- CCS Facility Services: Mid-sized commercial cleaning and facility services company serving multi-site enterprise clients across the US. Comparable to GRAVA's national accounts program and commercial floor care focus, but at a larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
GRAVA Floor & Surface Care social profiles
Digital presenceGRAVA Floor & Surface Care compliance and trust
Trust signalCompliance7 records
GRAVA Floor & Surface Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
GRAVA Floor & Surface Care leadership team
Management profileNumber of profiles
Profiles1 record
GRAVA Floor & Surface Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GRAVA Floor & Surface Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GRAVA Floor & Surface Care
What does GRAVA Floor & Surface Care do?
GRAVA Floor & Surface Care is an IICRC Certified Firm that delivers scheduled and restorative commercial floor and surface care maintenance, including soil control systems (exterior pressure washing and walk-off mats), interim and restorative carpet care (foam, dry absorbent compound, encapsulation, and extraction methods), hard surface floor care for tile, grout, LVT, VCT, rubber, concrete, and stone, upholstery and fine furniture care, and disinfecting and protecting surfaces via micron/electrostatic sprayers and 90-day BioProtect protectants. Services are delivered directly in metro Atlanta and extended nationally to multi-location commercial clients through a Service Partner Network under a single agreement, single invoice, and single point of contact.
Is GRAVA Floor & Surface Care a public or private company?
GRAVA Floor & Surface Care is a private company. It is classified as unknown and is currently operating.
When was GRAVA Floor & Surface Care founded?
GRAVA Floor & Surface Care was founded in 1998. It employs 11 to 50 people.
Where is GRAVA Floor & Surface Care based?
GRAVA Floor & Surface Care is headquartered in Marietta, United States, in the North America region.
How does GRAVA Floor & Surface Care make money?
Two revenue lines are on record. Commercial Floor Care Services are the primary driver. The others are national Account Management.
Who are GRAVA Floor & Surface Care's main competitors?
Direct peers on record are Vanguard Cleaning Systems, Jani-King, ServiceMaster Clean, Coit Cleaning & Restoration Services, Coverall Cleaning Concepts, Chem-Dry, Stanley Steemer and Servpro. Broad incumbents are ABM Industries and CCS Facility Services.
Does GRAVA Floor & Surface Care have an API?
No public API is recorded for GRAVA Floor & Surface Care.
What industry is GRAVA Floor & Surface Care in?
GRAVA Floor & Surface Care's product category is Commercial Floor Care Services. Its primary akta.pro industry code is BPABABAC, Specialty Floor Care (Strip/Wax, Burnish, Carpet & Upholstery), with a secondary code of IMAIADAL, Carpet, Upholstery & Floor Care (Strip/Wax/Polish). Its NAICS code is 56174.