Urban Resort

What Urban Resort does

Urban Resort is a Dutch non-profit organization founded in 2007 and headquartered at Louwesweg 1, Amsterdam. The organization develops, manages, and supports 24 cultural broedplaatsen (workspace incubators) distributed across Amsterdam's districts, providing affordable workspace, ateliers, studios, youth housing, and community programming for professional artists, creative entrepreneurs, and social/cultural initiatives. Pricing varies by unit size and location, ranging from approximately €268.79/month for a 13.3m² unit to €4,900/month for a 540m² cultural space, with CAWA-certified artists and ANBI-stichtingen receiving priority access.

The business model centers on rental of physical workspace on a recurring monthly basis, supplemented by municipal and developer partnerships that grant access to leasehold rights and subsidized spaces. Tenant acquisition is community-led through open calls (e.g., the Open Call for De Nieuwe Lely), online listings, a maintained waiting list, and direct outreach. Distribution is purely direct-to-customer via the urbanresort.nl website and newsletter. The organization collaborates strategically with the Municipality of Amsterdam, housing association Eigen Haard, and developers Green Real Estate B.V. and ION develop different to secure long-term exploitation rights, including a 20-year agreement at the forthcoming The Hive development (~4,000m², expected 2027).

Urban Resort operates with approximately 15 staff and maintains a portfolio of named broedplaatsen including ACTA, Baggerbeest, Brug, Chassé, Costa Rica, De Bonte Zwaan, Heesterveld Hub, Heining, HW10, Kazerne, Koch, Lizzy, Lutke, Lycka, POST, Remise, Rietwijker, Stuart, SUP, TextielHub, Tugela85, VKG, Vlugt, Westerdok, and Wijk 7. Recent strategic activity has centered on portfolio expansion (three new broedplaatsen in 2023, HW10 becoming permanent in 2025, SUP reopening in 2025) alongside leadership transition with Gerrie Ruijsink appointed as Director in August 2025.

Name

Urban Resort

Legal name

Urban Resort

Website

https://urbanresort.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban Resort is a Dutch non-profit founded in 2007 that manages 24 cultural broedplaatsen across Amsterdam, providing affordable workspace, ateliers, youth housing, and community programming for professional artists, creative entrepreneurs, and social initiatives.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Workspace Rental: Urban Resort generates revenue primarily through rental of affordable workspace units (ateliers, werkruimtes, studios) to artists, creative entrepreneurs, and social initiatives across its 24 broedplaatsen in Amsterdam. Rental prices vary by size, location, and type, ranging from approximately €268 to €4,900 per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Urban Resort is a not-for-profit organization that develops, manages, and rents out 24 cultural broedplaatsen (incubator spaces) across Amsterdam, offering affordable ateliers, work studios, music spaces, youth housing, neighborhood workshop facilities, and event venues to artists, creative entrepreneurs, and social initiatives. Revenue is generated primarily through recurring monthly rental of these physical units, with priority access reserved for CAWA-certified artists and ANBI-certified charitable institutions.

Product overview

Urban Resort operates as a not-for-profit organization managing 24 cultural incubator spaces (broedplaatsen) across Amsterdam. Their portfolio includes workspace/atelier rentals, youth housing for young artists (Lycka), neighborhood studios with affordable workshops, and venue rentals for cultural events. The organization provides affordable working and living spaces for artists and creative entrepreneurs, combining physical space management with community-building activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Broedplaatsen (Incubator Spaces) Portfolio of 24 cultural incubator spaces (broedplaatsen) across Amsterdam, offering affordable workspaces and studios for artists, creative entrepreneurs, and social initiatives.
• Werk- en Atelierruimtes (Work and Studio Rentals) Affordable rental spaces including ateliers, workshops, music studios, and work spaces available in various sizes (approximately 13.3m² to 232m²) across Urban Resort's broedplaats locations, with monthly pricing ranging from approximately €268.79 to €4,284.60.
• Jongerenwoningen Lycka (Youth Housing Lycka) Youth housing units for CAWA-certified young artists aged 18–27, combining living and working space in collaboration with Eigen Haard housing corporation. Rents from approximately €498.20/month.
• Buurtateliers (Neighborhood Studios) Accessible workshops and courses for local residents, such as painting, drawing, sculpting, ceramics, and music lessons at affordable rates, with 50% discounts for stadsspashouders (city pass holders) via partnership with Dynamo.
• Zaalverhuur (Venue Rental) Rental of spaces for events, exhibitions, performances, and cultural programming in Urban Resort's broedplaats locations across Amsterdam.

Quantifiable outcome

• Supports over 100 artists and creatives across its spaces, with SUP alone housing 100+ artists
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Green Real Estate B.V.coreStrategic or Co-development Partner · 1 March 2025Urban Resort signed an intent agreement with Green Real Estate B.V. for the 20-year exploitation of the cultural broedplaats within The Hive development in Amsterdam Nieuw-West. Green Real Estate is co-developing The Hive, a mixed-use urban development where Urban Resort will operate ~4,000m² of cultural space including artist housing, ateliers, and multifunctional rooms.
• ION develop differentcoreStrategic or Co-development Partner · 1 March 2025Urban Resort partnered with ION develop different for the 20-year exploitation of the cultural broedplaats within The Hive development. ION is co-developing The Hive, a major urban transformation project near Station Lelylaan. Urban Resort will provide creative ecosystem expertise and cultural broedplaats management for this new urban district.
• The Hive (ION/Green development)coreStrategic or Co-development Partner · 1 March 2025The Hive is a larger urban development project near Station Lelylaan in Amsterdam Nieuw-West. Urban Resort signed an intent agreement for a 20-year exploitation period for the cultural broedplaats within this development, which will include ~4,000m² of cultural space. The project was nominated for the MIPIM Award. Expected delivery: 2027.
• Eigen HaardcoreStrategic or Co-development Partner · 1 January 2025Eigen Haard is a housing association that rents 28 youth dwellings to CAWA-certified artists at LYCKA broedplaats in Amsterdam. Urban Resort handles the nominations (voordracht) of eligible artists to Eigen Haard for these youth housing units. This is an integrated live-work housing solution for young creatives aged 18–27.
• De Nieuwe Rietwijker (Banne II redevelopment)supportingStrategic or Co-development Partner · 1 January 2025Broedplaats Rietwijker in the Banne II neighborhood is undergoing transformation as part of the Nieuwe Rietwijker development, which will include a new buurtcultuurhuis (neighborhood culture house), theater space, atelier dwellings, and supportive hospitality. The existing Rietwijker will be demolished only after the new facilities are completed to avoid displacing artists.
• Cordaan (care organization)supportingStrategic or Co-development Partner · 1 January 2024Artists from Broedplaats Koch collaborate with care organization Cordaan to provide painting sessions at home for elderly and care-dependent clients. This community art initiative extends the broedplaats ecosystem into healthcare settings.
• Gemeente Amsterdam (Municipality of Amsterdam)coreStrategic or Co-development Partner · 1 January 2018Urban Resort collaborates extensively with the Municipality of Amsterdam for cultural broedplaats policy, funding, and space allocation. Broedplaats Koch works with the municipality for affordable workshop provision. The municipality has granted Urban Resort leasehold rights for multiple broedplaats locations and supports their mission through cultural policy.
• Dynamo (wellbeing organization)supportingStrategic or Co-development Partner · 1 January 2018Buurtatelier Koch, part of Broedplaats Koch managed by Urban Resort, works with wellbeing organization Dynamo to provide affordable cultural workshops. Dynamo enables 50% discounts for stadsspashouders (city pass holders) on workshop participation, supporting accessibility and community engagement.

Scale indicators5 records

Recent moves13 records

Expansion highlights5 records

Emerging players

• W139: Amsterdam-based artist-run contemporary art space. Same city and artist community, with overlapping workspace/programming mission, though W139 focuses on exhibitions and presentations rather than managed studio rentals.

Direct peers

• Artspace: US-based non-profit arts organization that creates affordable studio space for artists and supports artist-led community development. Comparable non-profit model focused on affordable artist workspace.
• Acme Studios: London-based charity that provides affordable studio and living space for artists. Closest direct peer in mission, business model, and tenant base (working artists needing below-market creative workspace in a high-cost European city).
• SPACE Studios: UK charity providing affordable creative workspace and studios for artists and makers. Directly comparable mission and operating model to Urban Resort's broedplaats network.
• Künstlerhaus Bethanien: Berlin-based international artist-in-residence programme offering studio workspace and living accommodations. Comparable European city context, public-sector partnership model, and artist-workspace focus.
• Lower Manhattan Cultural Council: NYC non-profit providing affordable workspace, residency, and cultural programs for artists. Similar non-profit model serving working artists in an expensive urban real estate market.
• Triangle Arts Association: NYC-based non-profit supporting artist residencies, studios, and international exchange programs. Comparable mission around providing creative workspace and residency opportunities for artists.

Regional players

• Jan van Eyck Academie: Maastricht-based post-academic artist residency offering studio space and research facilities. Comparable Dutch artist workspace focus and residency-plus-studio operating model.
• Rijksakademie van beeldende kunsten: Amsterdam-based international artist residency offering studio workspace for two-year residencies. Same city and overlapping artist tenant base, though more focused on residency than permanent workspace management.
• De Ateliers: Amsterdam-based artist residency programme providing studio space and mentoring for emerging artists. Same city and overlapping artist pool, though structured as a two-year residency rather than ongoing workspace rental.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/urbanresort.nl
• Xx.com/urbanresort1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Resort