Green Real Estate

What Green Real Estate does

Green Real Estate is a privately held, single-agent residential real estate brokerage founded in 1979 by Bill Green and headquartered at 19 Newport Road in New London, New Hampshire. The firm serves home buyers and sellers in the Lake Sunapee Region, including New London, Newbury, Sunapee, and the broader Greater Dartmouth Lake Sunapee area, with particular specialization in single-family residences, second homes, waterfront properties, and land. A distinctive component of the offering is deep coverage of nine named condominium communities (Fenwood, Granliden, Great Pines, Highland Ridge, Hilltop, Indian Cave, Lyon Brook, Northpeak, and The Seasons), which are promoted via dedicated pages on the company website.

The firm's technology platform is the Pipeline ROI real estate website product, providing MLS property search across the Northern New England Real Estate Network, contact and lead-capture forms, and a suite of 17 interactive mortgage and financial calculators (payment, refinance, rent vs. buy, affordability, tax savings, amortization, and related tools). The site also hosts buyer journey content (a 9-step owning process), home staging and curb appeal checklists, and curated local resource links. Bill Green personally delivers agent services and holds GRI (Graduate, REALTOR Institute) and CBR (Certified Buyer Representative) designations.

Green Real Estate operates on a transaction-based revenue model, earning commissions on buyer and seller representation in residential property sales. Go-to-market is sales-led and personal: Bill Green drives direct outreach via phone, email, and website lead capture, complemented by MLS syndication, email marketing of new listings and property matches, and referral partnerships with local mortgage professionals. Pricing is negotiated on a per-transaction basis and not publicly disclosed. The firm has no subsidiaries, no external funding, no parent company, and no disclosed headcount beyond the founding agent.

Name

Green Real Estate

Legal name

Green Real Estate

Website

https://greenre.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Real Estate is a privately held, single-agent residential brokerage founded in 1979 by Bill Green, serving home buyers and sellers in the New London/Lake Sunapee Region of New Hampshire with specialization in condominium communities, second homes, and waterfront properties via a Pipeline ROI MLS-powered website.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller representation
• Condominium community sales
• Local real estate agent

Headquarters

HQ city

New London

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property sales. Services include buyer representation, seller representation, home staging guidance, and market analysis.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Green Real Estate is a single-agent residential real estate brokerage led by Bill Green that provides buyer representation, seller representation, and home staging guidance for single-family homes, second homes, waterfront properties, land, and nine condominium communities in the Lake Sunapee Region of New Hampshire. The firm supplements its agent services with an MLS property search tool, mortgage calculators, and home staging resources delivered through its website.

Product overview

Green Real Estate is a single-agent residential real estate firm serving the New London, NH, and Greater Dartmouth Lake Sunapee region. The core offering is Bill Green's full-service real estate agent practice for buying and selling single-family homes, second homes, waterfront properties, and land. The portfolio includes nine named condominium communities (Fenwood, Granliden, Great Pines, Highland Ridge, Hilltop, Indian Cave, Lyon Brook, Northpeak, and The Seasons) that the firm specializes in. A supplementary offering is a suite of 17 mortgage and financial calculators (Monthly Payment, Loan Comparison, Rate Comparison, APR, Balloon Payment, Interest-Only, ARM, Mortgage Qualifier, Payment Range, Payoff, Bi-Weekly, Tax Savings, Renter Taxes, Rent vs. Buy, Refinance Break-Even, Consolidation, and Renter Affordability). The site also provides buyer journey guidance through a 9-step owning process.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services Full-service real estate agent representation for home buyers in the New London/Lake Sunapee region, including property search through MLS and unlisted properties, market analysis, offer negotiation, financing coordination with local mortgage partners, and closing support.
• Home Selling Services Full-service real estate agent representation for home sellers, including comparable-based market pricing analysis, MLS listing through the Northern New England Real Estate Network, property marketing, staging coordination, offer negotiation, and closing support.
• Home Staging Services Expert guidance on preparing a home for sale, including curb appeal checklists, interior staging recommendations, and open house preparation tips, delivered to homeowners selling residential property in the Lake Sunapee Region.
• Condominium Community Sales Portfolio Specialized buyer representation and listing services across nine Lake Sunapee Region condominium communities: Fenwood, Granliden, Great Pines, Highland Ridge, Hilltop, Indian Cave, Lyon Brook, Northpeak, and The Seasons.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mortgage Professionals (Local)coreStrategic or Co-development PartnerBill Green partners with local mortgage professionals to help buyers facilitate the loan process and get qualified for financing
• Lake Sunapee BankminorOthersLocal bank featured in community links section for buyer/seller reference
• Ledyard National BankminorOthersLocal bank featured in community links section for buyer/seller reference
• Mascoma Savings BankminorOthersLocal bank featured in community links section for buyer/seller reference
• Sugar River Savings BankminorOthersLocal bank featured in community links section for buyer/seller reference
• Lake Sunapee Country ClubminorOthersFeatured in community recreation links; The Seasons condominium is located adjacent to the golf course
• Northern New England Real Estate Network (MLS)coreTechnology or IntegrationMLS affiliation providing access to comprehensive property listings across the region

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Redfin: National digital-first brokerage with discounted commissions and a strong online search experience. Competes indirectly for buyers searching Lake Sunapee area homes online and pressures the traditional commission-based model this firm relies on.
• Compass: Large national brokerage expanding into luxury and second-home markets with proprietary technology and agent tools. Represents a tech-enabled incumbent competitor for the upscale and second-home buyer segment that Green Real Estate targets.
• eXp Realty: Cloud-based brokerage with a nationwide agent network and lower overhead structure. Competes for agent recruiting and buyer/seller attention in the NH region via remote-capable brokerage models.

Others

• Zillow: Leading real estate search platform and Zillow-owned Premier Agent advertising channel. Functions as a top-of-funnel lead source for — and competitive threat to — traditional brokerages like Green Real Estate via Zillow's consumer-facing tools.

Direct peers

• Coldwell Banker Lifestyles: National franchise with local offices covering southern New Hampshire, including Sunapee-region listings. Competes directly for the same buyer and seller clients in the Lake Sunapee area via MLS overlap and shared local inventory.
• RE/MAX Upper Valley: Regional RE/MAX franchise serving the Upper Valley and Lake Sunapee Region of New Hampshire. Competes for the same residential and second-home buyers in the same towns Bill Green's firm serves.
• Berkshire Hathaway HomeServices Page Realty: Regional BHHS-affiliated brokerage with NH coverage including the Lake Sunapee Region. A direct competitor on residential listings and waterfront/second-home transactions in the same geography.
• Four Seasons Sotheby's International Realty: Regional luxury brokerage serving the Lake Sunapee and Upper Valley region of New Hampshire with a focus on high-end and waterfront properties. Directly competes with Green Real Estate in the same second-home and luxury-lakefront micro-market that defines Bill Green's book of business.
• Century 21 Highview Realty: Century 21 franchisee operating in the Lake Sunapee/Dartmouth region of New Hampshire. Competes on residential brokerage and MLS-listed properties in the same towns Green Real Estate serves.

Regional players

• Better Homes and Gardens Real Estate The Masiello Group: Large New England-rooted brokerage (Masiello Group) operating across New Hampshire, Maine, Massachusetts, and Vermont. Regional competitor with broader geographic reach and shared access to the same MLS feeds as Green Real Estate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greenrealestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Real Estate