NCE
NCE is a privately held Australian wholesaler and e-commerce retailer of caravan and RV parts, appliances, and accessories, operating a 14,000sqm facility in Somerton to serve RV owners, manufacturers, dealers, and repairers across Australia and New Zealand via B2B trade and B2C channels.
- Company typePrivate
- Founded1966
- HeadquartersSomerton, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What NCE does
NCE is a privately held Australian manufacturer, wholesaler, and e-commerce retailer specialising in parts, appliances, and accessories for the caravan and RV industry. Founded in 1966 by Pat Schiavello as a timber products manufacturer, the company entered the Australian RV aftermarket in 1997 and today operates from a purpose-built 14,000sqm manufacturing and distribution facility in Somerton, Australia, serving both Australia and New Zealand. Its catalogue spans eight product categories including cooking appliances, climate control, audio-visual, bedroom, plumbing, structural and window components, and accessories, with the NCE house brand sold alongside partner brands CAN, SMITH'S, and exclusively distributed GREE rooftop air conditioners.
The business runs a hybrid B2B and B2C model: retail customers purchase through the nce.com.au BigCommerce storefront with price-match guarantee, BNPL options (Afterpay, Zip), and a Road Rewards loyalty program, while trade customers access a dedicated B2B portal with quick order, invoice, and document management plus tiered trade pricing. A new enhanced trade buying experience is in development. NCE generates revenue from one-time hardware sales across the product portfolio, with a sales mix that targets caravan/RV owners, manufacturers, dealers, repairers, and a smaller commercial cohort. The company also retains a legacy picture-framing business anchored by the 1985 acquisition of Antons Mouldings and the 2008 launch of the Bellini Fine Moulding sub-brand. NCE has been a member of the ANZRP recycling platform since 2023, supporting e-waste compliance for its electronics and appliance categories.
NCE firmographics
Firmographics- Name
- NCE
- Legal name
- NCE
- Website
- https://nce.com.au
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NCE is a privately held Australian wholesaler and e-commerce retailer of caravan and RV parts, appliances, and accessories, operating a 14,000sqm facility in Somerton to serve RV owners, manufacturers, dealers, and repairers across Australia and New Zealand via B2B trade and B2C channels.
- Ownership category
- akta.pro rank
NCE industry classification
Industry- Product category
- RV and Caravan Parts, Appliances & Accessories
- NAICS
- Motor Vehicle Body and Trailer Manufacturing (33621), Travel Trailer and Camper Manufacturing (336214)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)
- akta.pro secondary industry
- Camping Furniture & Camp Kitchen Retail (CRAMAMAC)
Keywords
Where NCE is headquartered
LocationHeadquarters
- HQ city
- Somerton
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
NCE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- RV Parts and Accessories Sales: NCE generates revenue through direct sales of RV and caravan parts, appliances, and accessories via their e-commerce platform. Products include electrical accessories, plumbing, structural items, appliances (air conditioners, fridges, washing machines), cooking equipment, audio-visual products, and bedroom items. Revenue is derived from one-time product transactions with both retail and trade pricing available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for individual consumers |
| Unit Pricing | Pay-as-you-go | Trade/B2B pricing program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
NCE product offering
Product offeringCore offering
NCE is a manufacturer and wholesale supplier of RV and caravan parts, appliances, and accessories, operating across Australia and New Zealand. The company produces its own NCE-branded products (speakers, microwaves, induction cooktops, washing machines, windows) and distributes partner brands including CAN (outdoor kitchens, gas cooktops), SMITH'S (BBQs and slides), and GREE (rooftop air conditioners). Sales are made directly to retail RV owners and to a B2B trade network of caravan/RV manufacturers, dealers, and repairers.
Product overview
NCE is a wholesale supplier of RV and caravan parts, appliances, and accessories operating across Australia and New Zealand. The company offers a comprehensive portfolio of branded products spanning multiple categories including cooking appliances (gas stoves, induction cooktops, microwaves, BBQs, slide-out kitchens), climate control (GREE rooftop air conditioners), audio-visual equipment (speakers, TVs), laundry (washing machines), plumbing fixtures (sinks, taps, water filters), and structural components (windows, blinds, awnings, flooring). NCE also distributes products from partner brands including CAN (outdoor kitchens, gas cooktops), SMITH'S (BBQs and slides), and GREE (air conditioning systems exclusively distributed by NCE). The product range serves both retail customers and trade professionals including manufacturers, dealers, and repairers in the RV industry.
Differentiator
Problem solved
Functional benefit
Brands
- Bellini Fine Moulding: A moulding brand launched in 2008 to strengthen NCE's position in the picture framing industry.
Products and services
- NCE 6.5" Premium Internal Speakers High-clarity 6.5-inch internal speakers featuring Time Aligned Tweeter technology and an IP65 rating, designed to deliver balanced audio inside caravan interiors.
- NCE 6.5" Marine Speaker White Water-resistant marine-style 6.5-inch speaker with a 2-way design and quick-connect installation, intended for caravans, boats, and moisture-prone environments.
- NCE 6.5" Marine Speaker Black Black-finish water-resistant marine-style 6.5-inch speaker for caravans, boats, and moisture-prone environments, with 2-way design and quick-connect installation.
- NCE 6.5" Internal Speaker White Standard 6.5-inch internal speaker with a dual-cone design and quick-connect installation for in-cabin caravan audio.
- NCE 6.5" Premium External Speakers IP65-rated premium external 6.5-inch speakers designed for outdoor caravan audio with crisp highs and defined bass.
- NCE 29L 4-in-1 Convection Microwave Oven 29-litre convection microwave combining microwave, convection oven, grill, and air fry functions, featuring inverter technology, stainless steel cavity, 19 cooking presets, and a child safety lock. Intended for caravan and RV kitchens.
- NCE Portable Induction Cooktop Lightweight 2.25kg portable induction cooktop with touch controls and fast heating, measuring 320mm x 90mm x 390mm, for caravan and RV use.
- NCE 3000W Induction Cooktop Dual-zone induction cooktop with 3000W output, weighing 4.9kg and measuring 370mm x 110mm x 570mm.
- NCE 3kg Wall Mount Washing Machine Front-loading washing machine designed for wall-mounted caravan installations, freeing up floor space in compact RV layouts.
- NCE 2.5kg Top Load Washing Machine Compact 2.5kg top-loading washing machine designed for simple floor installations in caravan and RV environments.
- NCE 3.5kg Top Load Washing Machine Larger-capacity 3.5kg top-loading washing machine for caravans, reducing the number of wash cycles needed for families.
- NCE Nuovo Window with Blind 1200x350mm Caravan window with an integrated blind, measuring 1200mm x 350mm.
- NCE Reversing Camera Car Kit Reversing camera kit designed to improve caravan and vehicle safety during reversing maneuvers.
- GREE 2.5kW Rooftop Air Conditioner Compact inverter rooftop air conditioner with 2.5kW heating, 2.65kW cooling, ultra-quiet 37dB operation, WiFi app control, R32 refrigerant, and an operating range of -5°C to 52°C.
- GREE 3.5kW Rooftop Air Conditioner White High-capacity inverter rooftop air conditioner with 3600W cooling, 3400W heating, 32.2kg weight, reverse cycle, WiFi connectivity, LED halo lighting, and compatibility with roof thicknesses of 30-80mm.
- GREE 3.5kW Rooftop Air Conditioner Black Same high-capacity rooftop climate control as the white variant with a black finish for darker exterior styling, featuring AES weatherproof housing and UV-resistant construction.
- CAN Slide Out Kitchen Short Slide Compact slide-out kitchen for caravans with a tunnel boot-friendly design, suited for outdoor cooking in tighter spaces.
- CAN Slide Out Kitchen Long Slide Extended slide-out kitchen with greater reach, designed for larger vans, families, and more regular outdoor cooking.
- CAN 2 Burner Gas Stove Piezo Ignition Compact two-burner gas cooktop with piezo ignition and a soft-close glass lid, weighing 4.9kg (410mm x 225mm x 595mm).
- CAN 3 Burner Gas Stove Electronic Ignition Square Three-burner gas cooktop with electronic ignition and a square layout, weighing 6.2kg (520mm x 150mm x 510mm) for larger caravan kitchens.
- CAN 2 Burner Gas Stove & Sink Right Combination two-burner gas cooktop with an integrated sink and a soft-close glass lid, weighing 7.5kg (400mm x 205mm x 810mm).
- CAN 1 Burner Gas Stove & Sink Left Compact combination unit with a one-burner gas cooktop and an integrated sink, designed for space-saving caravan kitchen layouts.
- CAN 2 Burner Gas Stove & Sink Left Two-burner gas cooktop with an integrated sink in a left-hand configuration for compact caravan kitchen layouts.
- SMITH'S Portable Stainless Steel BBQ Portable caravan BBQ with flame-failure safety, stainless steel construction, weighing 17kg (480mm x 260mm x 620mm).
- SMITH'S Caravan BBQ Slide 800mm Heavy-duty galvanised BBQ slide for secure caravan mounting with smooth access, weighing 10.6kg (520mm x 60mm x 897mm).
- SMITH'S Caravan BBQ Slide 600mm 600mm BBQ slide mount for caravans, with a compact design suited to smaller setups.
Quantifiable outcome
- Nationwide shipping available across Australia
- +1 more outcomes
Companies that use NCE
Customer profileSegments5 records
Ideal customer profiles2 records
NCE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NCE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ANZRP (Australia and New Zealand Recycling Platform)coreNCE is a proud member of ANZRP, a not-for-profit organization and leading co-regulatory arrangement under the National Television and Computer Recycling Scheme (NTCRS). This membership ensures NCE meets obligations for safe, ethical, and environmentally responsible recycling of electronic products across Australia. ANZRP membership provides NCE customers and partners confidence that the company applies recognised standards in managing environmental responsibilities.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
NCE competitors and assessment
Company assessmentBroad incumbents
- Truma: European-headquartered manufacturer of RV heating, air conditioning, water heaters and cooking appliances — competes in the same RV appliance categories that NCE distributes (particularly against GREE and CAN brands) and is sold through comparable RV dealer channels.
- Thetford: Global RV sanitation, refrigeration and cooking appliance brand sold through Australian caravan dealers — directly competitive in NCE's appliance categories and a potential alternative brand partner for NCE's trade customers.
- Dometic Group: Global incumbent in RV appliances (air conditioning, refrigeration, sanitation, cooking) — competes with NCE as a brand owner upstream in the same categories (e.g., GREE competes in RV AC), and offers an alternative supply source to NCE's trade customers.
- Fiamma: Italian manufacturer of RV awnings, accessories and spare parts distributed globally including Australia — overlaps with NCE's structural/accessories category and competes for the same OEM and aftermarket shelf space.
Regional players
- RV Super Centre: Australian RV dealership group with parts and accessories counters that compete with NCE's dealer-channel trade business and offer an alternative sourcing option for caravan owners in their regional catchment.
Emerging players
- RV Parts Express: Australian online specialist in RV spare parts and accessories — a smaller, more narrowly focused DTC competitor to NCE in the parts-and-accessories subcategory of NCE's catalogue.
Direct peers
- Coast to Coast RV: Australian caravan and RV parts and accessories retailer with a broad catalogue spanning appliances, plumbing, audio-visual and structural components, serving both retail and trade customers — directly comparable to NCE in product breadth and channel mix.
- Camec: Australia's largest specialist retailer and wholesaler of RV parts, appliances and accessories, serving caravan and motorhome owners, manufacturers and repairers — a direct head-to-head competitor to NCE across the same product categories and customer segments.
- Outback Equipment: Australian online RV and 4x4 accessories retailer selling appliances, awnings, plumbing and electrical components — a directly comparable DTC channel competitor targeting the same caravan owner and trade buyer segments as NCE.
- CaravansPlus: Online-focused Australian retailer of caravan and RV parts, appliances and accessories, with strong e-commerce catalog and nationwide delivery — overlapping directly with NCE's digital-first go-to-market model and DTC trade positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NCE social profiles
Digital presenceNCE compliance and trust
Trust signalCompliance1 record
NCE financial estimates
Financial estimateRevenue estimate
Valuation estimate
NCE leadership team
Management profileNumber of profiles
Profiles1 record
NCE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NCE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NCE
What does NCE do?
NCE is a manufacturer and wholesale supplier of RV and caravan parts, appliances, and accessories, operating across Australia and New Zealand. The company produces its own NCE-branded products (speakers, microwaves, induction cooktops, washing machines, windows) and distributes partner brands including CAN (outdoor kitchens, gas cooktops), SMITH'S (BBQs and slides), and GREE (rooftop air conditioners). Sales are made directly to retail RV owners and to a B2B trade network of caravan/RV manufacturers, dealers, and repairers.
Is NCE a public or private company?
NCE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NCE founded?
NCE was founded in 1966. It employs 11 to 50 people.
Where is NCE based?
NCE is headquartered in Somerton, Australia, in the Oceania region.
How does NCE make money?
One revenue line is on record: RV Parts and Accessories Sales.
Who are NCE's main competitors?
Broad incumbents on record are Truma, Thetford, Dometic Group and Fiamma. RV Super Centre is listed as a regional player. RV Parts Express is listed as an emerging player. Direct peers are Coast to Coast RV, Camec, Outback Equipment and CaravansPlus.
Does NCE have an API?
No public API is recorded for NCE.
What industry is NCE in?
NCE's product category is RV and Caravan Parts, Appliances & Accessories. Its primary akta.pro industry code is IMACAGAJ, Recreational Vehicle (RV) Bodies & Towables Manufacturing, with a secondary code of CRAMAMAC, Camping Furniture & Camp Kitchen Retail. Its NAICS code is 33621 and its SIC code is 5013.