What RV Super Center does

RV Super Center is a privately held, family-owned RV dealership headquartered in Menifee, California, operating continuously under family ownership since 2004 (originally in the Temecula Valley before relocating to the current Interstate 215-frontage facility approximately 2014-2016). The company sells new and pre-owned recreational vehicles spanning travel trailers, toy haulers, fifth wheels, destination trailers, and Class A/B/C/Super C motorhomes, sourced through authorized dealer agreements with Forest River, Keystone RV, and Coachmen RV — the three largest towable/motorized OEMs in its product mix. Inventory is reported at approximately 115 units (90 new, 25 used), with unit prices ranging from roughly $15,000 for entry-level trailers to $200,000+ for high-end Class A diesel motorhomes.

The dealership operates an integrated full-service model: new and used vehicle sales, a parts department with a Matterport-powered 3D virtual store and Interstate Batteries distribution, a service department covering warranty work, generator, appliance, brake, and hitch installations, an in-house simple-interest financing operation with no prepayment penalties, and a free consignment program that advertises seller units on six RV listing sites. The technology stack is built on the InteractRV dealer platform, providing website inventory search, 360-degree unit views, price-drop alert notifications, and credit applications. Multi-channel marketing includes the company website, Facebook, Instagram, YouTube, Google Reviews, and Yelp.

The business model is direct-to-consumer retail across six revenue streams: new RV sales, used RV sales, parts sales, consignment commissions, in-house financing, and service labor. The customer base is entirely individual consumers and families in Southern California's Riverside and San Diego counties, with no enterprise or commercial accounts. The company has 11-50 employees (including approximately 10 sales professionals plus dedicated finance, purchasing/consignment, parts, and management functions), no disclosed funding rounds, no acquisitions, no parent company, and has remained an independent family operation throughout its history.

Name

RV Super Center

Legal name

RV Super Center

Website

https://thervsupercenter.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

RV Super Center is a family-owned RV dealership in Menifee, California, selling new and used RVs from Forest River, Keystone, and Coachmen, plus parts, service, in-house financing, and free consignment to individual consumers across Riverside and San Diego counties.

Ownership category

akta.pro rank

Product category

Recreational Vehicle Dealership

NAICS

Recreational Vehicle Dealers (44121), Recreational Vehicle Dealers (441210)

SIC

Retail-Mobile Home Dealers (5271)

akta.pro primary industry

Recreational Vehicle (RV) Finance (FSAKADAF)

akta.pro secondary industry

Recreational Vehicle (RV) & Powersports Leasing (FSAKANAG)

Keywords

• Recreational vehicle dealership
• New and used RV sales
• RV service and parts
• RV consignment program
• In-house RV financing

Headquarters

HQ city

Menifee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New RV Sales: Sales of new recreational vehicles including travel trailers, fifth wheels, toy haulers, and motorhomes from Forest River, Keystone, and Coachmen brands
2. Used RV Sales: Sales of pre-owned recreational vehicles across all categories
3. Parts Sales: Aftermarket and replacement parts for RVs including Interstate Batteries, accessories, appliances
4. Consignment Services: Free consignment program where RV Super Center sells customers' RVs for a commission. Includes free advertising on 6 RV websites, weekly cleaning, and use of their Interstate 215 freeway visibility
5. In-House Financing: Simple interest RV loans with no prepayment penalties, financing for new and used RVs
6. Service and Repairs: RV service department handling generator services, appliance repair, battery service, roof services, hitch installations, and brake controls

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

RV Super Center is a family-owned RV dealership that sells new and pre-owned recreational vehicles across all major categories—travel trailers, toy haulers, fifth wheels, destination trailers, and Class A, B, C, and Super C motorhomes—carrying brands such as Forest River, Keystone, Coachmen, and East to West. The dealership also operates a parts and service department, an in-house simple-interest RV financing program, and a free consignment program that markets sellers' units through six RV publications.

Product overview

RV Super Center is a family-owned RV dealership (since 2004) offering new and pre-owned recreational vehicles in Riverside and San Diego County, California. The company sells a portfolio of towable RVs including Travel Trailers, Toy Haulers, Fifth Wheels, and Destination Trailers, as well as motorized RVs including Class A, Class B, Class C, and Super C motorhomes. They carry multiple brands from major manufacturers: Coachmen RV (Brookstone, Catalina, Chaparral, Freelander), EAST TO WEST (Longitude), Forest River RV (Wildwood, Sandstorm, Heritage Glen, Cherokee Wolf Pack, IBEX, Sabre, XLR), and Keystone RV (Bullet). In addition to vehicle sales, they provide parts, service and repair, free RV consignment, and in-house financing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Trailers Lightweight towable RVs pulled via a hitch, ranging from compact couples campers to larger family units; offered in new and pre-owned configurations across multiple manufacturers.
• Toy Haulers Specialized trailers with garage-style cargo space for ATVs, jet skis, or motorcycles, combined with living quarters for camping; available new and pre-owned.
• Fifth Wheels Luxurious towable RVs that connect via a fifth wheel hitch in the bed of a truck, offering additional interior space and easier maneuverability; sold both new and used.
• Destination Trailers Stationary-style RVs designed for extended stays at a single location, equipped with residential-style amenities.
• Class A Motorhomes Luxury motorhomes built on a commercial truck chassis, delivering an all-in-one RVing experience with high-end amenities.
• Class B Motorhomes Compact motorhomes built on a van chassis that offer maneuverability and all essential RV amenities in a smaller footprint.
• Class C Motorhomes Motorhomes built on a cutaway van chassis, balancing interior space with drivability for family travel.
• Super C Class Motorhomes Large motorhomes built on a heavy-duty truck chassis, providing maximum interior space and luxury for extended travel.
• RV Consignment Free consignment service that sells customers' RVs on their behalf, with advertising on six RV publications, weekly cleaning, and the dealer's high-visibility Interstate 215 location.
• RV Service and Repairs Service department for RVs handling generator service, appliance repair, battery service, roof services, hitch installations, and brake control installations.
• RV Financing In-house simple-interest RV loans with no prepayment penalties, available for both new and used RVs across a broad budget range.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Forest River RVcoreChannel Partner/ Reseller/ DistributorForest River is the largest manufacturer of towable RVs in the industry. RV Super Center is an authorized dealer for Forest River products including Wildwood, Sandstorm, Heritage Glen, Cherokee Wolf Pack, and Sabre brands. They honor factory warranty work for Forest River products and customers receive iron-clad warranties.
• Keystone RVcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Keystone RV products including Bullet, Montana High Country, Fuzion, and other Keystone brands. They honor factory warranty work and favor any recalls from Keystone.
• Coachmen RVcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Coachmen RV products including Chaparral, Brookstone, Catalina, and Freelander brands across travel trailers, fifth wheels, and Class C motorhomes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Holiday World RV: Multi-location family-operated RV dealer offering new/used units, consignment, parts, service, and financing — directly aligned with RV Super Center's product breadth and family-ownership positioning.
• Camping World Holdings: The largest publicly traded RV dealer in the U.S., selling new and used RVs alongside parts, service, and financing — directly comparable product/service mix but at vastly greater geographic scale than RV Super Center.
• Affinity RV: Regional RV dealership group selling new and used units across multiple categories with service and parts — directly comparable product mix and customer base.
• ExploreUSA RV: Regional multi-store RV retailer offering new and used RVs with service and parts — similar dealership format with comparable OEM relationships (Forest River, Keystone) to RV Super Center.
• General RV Center: One of the largest family-owned RV dealership groups in the U.S., operating multiple supercenters selling new/used RVs with parts, service, and financing — similar family-owned heritage and full-service model at larger scale.
• Blue Compass RV: Growing multi-location RV dealership group offering new and used RVs, service, and parts — direct competitor in the consolidated regional RV retail landscape.
• McClain's RV: Multi-location family-owned RV dealer offering new/used sales, parts, service, and financing across Texas and Oklahoma — closely matches RV Super Center's family-owned full-service dealership model in a different region.
• Lazydays RV: Public RV retailer and service provider offering new/used RV sales, financing, and repairs across multiple locations — same vertical business model with comparable OEM partnerships and revenue streams.

Others

• Forest River Inc. The largest towable RV manufacturer in the industry and a key OEM partner of RV Super Center — not a competitor but a critical upstream supplier whose brand decisions directly shape the dealership's inventory and revenue.

Regional players

• Big Tex RV: Texas-based family-owned RV dealer chain — comparable single-family ownership structure and full-service dealership format, though operating in a different geographic market than RV Super Center.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCtPO8Ld0yos-HscdqXtaBLw
• Facebookfacebook.com/rvsupercenters
• Instagraminstagram.com/rvsupercenter
• LinkedInlinkedin.com/company/rvsupercenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RV Super Center