Laval Hino

What Laval Hino does

Laval Hino Inc. is a privately held truck dealership headquartered in Laval, Quebec, Canada, founded in 1993 by current President Frank Gibis. The company is the self-described #1 Hino dealer in Canada and operates Canada's largest full-service Hino dealership from a single 20-bay facility at 1385 Blvd Des Laurentides, Laval. Laval Hino serves commercial fleet operators and independent truck owners across Quebec, with core offerings spanning new Hino L Series (medium-duty, Cummins B6.7) and XL Series (heavy-duty, Cummins L9) trucks equipped with Allison transmissions, a multi-brand used truck inventory (Hino, Isuzu, Freightliner, Kenworth), OEM and used parts, certified maintenance and repair services, SAAQ inspections, financing, extended warranties, the HPP+ prepaid maintenance plan, and 24/7 HINOWATCH roadside assistance.

The underlying technical stack is built on Hino's OEM platform paired with Cummins engines and Allison transmissions, while the dealership's proprietary layer consists of dual-certified technician expertise (Hino Canada + Cummins), a 20-bay service operation delivering 24-48 hour appointment availability, the Dr. Hino educational content platform, and warranty-backed parts inventory. Laval Hino has received the Hino Canada Service Excellence Award every consecutive year from 2016 through 2026, underscoring its sustained operational reputation within the OEM's dealer network.

The business model combines transactional revenue (new and used truck sales at $169,500-$204,995 and $25,000-$80,000 respectively, plus parts at $19.77-$3,057) with recurring service revenue (maintenance, repair, SAAQ inspections, HPP+ subscriptions, extended warranties, and roadside assistance). Go-to-market is a traditional brick-and-mortar dealership motion supplemented by an online quote request system and bilingual website, targeting commercial fleet operators and independent truck owners within Quebec. The dealership earns additional margin through parts installation (3-year vs. 1-year warranty uplift) and bundled financing, creating lifecycle lock-in beyond the initial vehicle sale.

Name

Laval Hino

Legal name

Laval Hino Inc.

Website

https://lavalhino.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Laval Hino is a privately held Quebec-based Hino truck dealership founded in 1993, operating Canada's largest full-service Hino facility with 20 service bays. It sells new Hino L/XL Series trucks, multi-brand used trucks, OEM parts, and certified maintenance services to commercial fleet operators and independent truck owners across Quebec.

Ownership category

akta.pro rank

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Truck Sales: Sale of new Hino trucks including L Series and XL Series models. Also sells other brands (Isuzu, Freightliner, Kenworth) as used trucks.
2. Used Truck Sales: Sale of inspected pre-owned trucks from multiple brands including Hino, Isuzu, Freightliner, and Kenworth.
3. Service and Maintenance: Certified mechanical service including preventive maintenance, transmission repair, differential service, suspension repair, diagnostics, and SAAQ inspections. Technicians certified in Hino and Cummins engines (B6.7, L9).
4. Parts Sales: Sale of OEM and used truck parts. OEM parts come with 1-year warranty (3 years if installed by Laval Hino).
5. Extended Warranty and Maintenance Programs: Extended warranty options for Cummins engines and HPP+ prepaid maintenance plans for Hino L Series trucks.
6. Financing Services: Financing options available for truck purchases, mentioned on multiple truck listings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Laval Hino is a full-service commercial truck dealership selling new Hino L Series medium-duty and XL Series heavy-duty trucks, used trucks from Hino, Isuzu, Freightliner, and Kenworth, OEM and used parts, and certified mechanical services through 20 service bays. The dealership provides financing, extended warranties up to 320,000 km, HPP+ prepaid maintenance plans, and 24/7 HINOWATCH roadside assistance as bundled ownership support.

Product overview

Laval Hino operates as a truck dealership offering a comprehensive portfolio centered on Hino vehicles. The core offering includes new Hino trucks in two main series: the L Series (medium-duty) and XL Series (heavy-duty), alongside a large selection of used trucks from multiple brands. The company provides OEM and used parts with warranty coverage, full-service maintenance and repair through 20 work bays by certified technicians, the Dr. Hino educational resource for maintenance guidance, and optional programs including HPP+ prepaid maintenance and extended warranty coverage. Roadside assistance is available through the HINOWATCH program.

Differentiator

Problem solved

Functional benefit

Products and services

• Hino L Series (new medium-duty trucks)

Quantifiable outcome

• Service Excellence Award since 2016
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Hino MotorscoreChannel Partner/ Reseller/ Distributor · 1 January 1993Laval Hino is a proud partner of Hino Motors, serving as the #1 Hino dealer in Canada and Canada's largest full-service Hino dealership. Founded in 1993, the partnership involves exclusive sales, service, and parts distribution for Hino truck products including L Series and XL Series models.
• CumminscoreTechnology or IntegrationLaval Hino technicians are certified by Cummins for B6.7 and L9 engines. The dealership sells new Hino trucks equipped with Cummins engines and offers extended warranty options for Cummins powerplants. Cummins is a globally recognized engine manufacturer.
• Allison TransmissioncoreTechnology or IntegrationAll new Hino L Series and XL Series trucks are equipped with Allison transmissions (Fuel Sense RDS for L Series, 3000 series for XL Series). The partnership is emphasized as delivering 'the best engine-transmission duo possible.'
• SAAQ (Société de l'assurance automobile du Québec)minorImplementation/ SI/ Consulting PartnerLaval Hino offers complete annual SAAQ inspection services through their subcontractor. The dealership handles appointments and transport for Quebec vehicle inspections. All used trucks come with completed SAAQ inspection.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Rush Enterprises: Largest commercial truck dealer network in North America, publicly traded. Laval Hino is comparable as a multi-OEM-aligned dealer operator; Rush represents the institutional, scaled version of the same business model.
• AutoCanada: Large Canadian-headquartered multi-brand automotive and commercial vehicle dealership group. Comparable as a Canadian multi-location dealer operator, though AutoCanada tilts more toward passenger vehicles than commercial trucks.
• Hino Motors Canada: Hino's Canadian OEM arm and the brand underwriter for Laval Hino. Comparable as the network orchestrator whose product roadmap, certifications, and Service Excellence Award program directly drive Laval Hino's economics.

Direct peers

• Velocity Vehicle Group: Daimler Truck dealer group with full-service commercial truck sales, parts, and service across multiple US sites. Directly comparable in business model: OEM-aligned commercial truck dealership with certified service and a large parts franchise.
• Premier Truck Group: Full-service commercial truck dealer network offering new and used trucks plus parts and service across multiple US locations. Directly comparable in scale of operations and multi-revenue-stream mix.
• M&K Truck Centers: Volvo and Mack heavy-duty truck dealer with parts and service operations across the US Midwest. Comparable as a single-OEM-aligned commercial truck dealership where parts and service revenue are central to economics.
• Truck Country: Freightliner dealer network across the US Midwest offering new and used commercial trucks plus certified parts and service. Directly comparable as a heavy-duty commercial truck dealer group.
• SelecTrucks: Daimler Truck's used commercial vehicle center network. Directly comparable to Laval Hino's Quebec's-largest-used-Hino-supplier positioning and its used-truck inventory across Hino, Isuzu, Freightliner, and Kenworth.

Others

• Allison Transmission: Transmission OEM partnered with Laval Hino through Hino L and XL Series trucks. Included as a strategic supplier and technology partner rather than a direct competitor, but central to the vehicle configuration Laval Hino sells and services.

Regional players

• Wallwork Truck Centers: Large regional commercial truck dealer group in the US upper Midwest selling Freightliner and other brands. Comparable multi-brand commercial truck dealership operating in a different geography than Laval Hino.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LavalHino
• LinkedInlinkedin.com/company/laval-hino-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laval Hino