Schmitz
Schmitz-Werke GmbH + Co. KG is a fourth-generation German family-owned holding company operating 14 subsidiaries in niche textile markets — premium awnings (markilux), technical and home textiles, sewing production, and DTC designer accessories — with shared IT, finance, HR, and fleet services centralized at the group level.
- Company typePrivate
- Founded1921
- HeadquartersEmsdetten, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Schmitz does
Schmitz-Werke GmbH + Co. KG is a family-owned German holding company headquartered in Emsdetten, Nordrhein-Westfalen, founded in 1921 as Emsdettener Baumwollindustrie and now in its fourth generation. The group operates 14 companies and participations (9 in Germany, 9 abroad) with a global workforce of 820 employees and consolidated annual revenue of approximately 120 million EUR. Its subsidiaries target niche textile markets: markilux in premium awnings and sun protection, Schmitz Textiles in technical and home textiles manufactured in Emsdetten, Se-Da in sewing/series production based in Poland, and textil-werk (textilwerk.com) in designer home accessories via direct-to-consumer e-commerce. Other segments include automotive textiles, technical fabrics, and cover fabrics.
The group's core technology and operating platform is built around in-house enterprise IT that supports all subsidiaries, including ERP systems development and migration, BDE (Betriebsdatenerfassung) and MES (Manufacturing Execution Systems) administration, enterprise data warehouse (eDWH) architecture, and Enterprise Service Bus integration. Two in-house data centers with NetApp Metroclusters provide redundant, scalable infrastructure. Since 2018 the parent has been explicitly organized as a shared services provider to its subsidiaries in IT, finance, HR, insurance, and fleet management, with an average of approximately 4 million EUR invested annually.
The business model is B2B-led with some direct-to-consumer extension through textilwerk.com. Revenue is generated through product sales of branded textile goods (awnings, technical fabrics, home textiles, cover fabrics) under subsidiary brands and through internal cross-charging for shared services to operating companies. The group pursues strategic acquisitions to expand its market positioning and identifies synergy and standardization opportunities across subsidiaries. Pricing is not publicly disclosed and is presumed to be quote-based and tailored to B2B customer requirements across niche markets.
Schmitz firmographics
Firmographics- Name
- Schmitz
- Legal name
- Schmitz-Werke GmbH + Co. KG
- Website
- https://schmitz-werke.com
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Schmitz-Werke GmbH + Co. KG is a fourth-generation German family-owned holding company operating 14 subsidiaries in niche textile markets — premium awnings (markilux), technical and home textiles, sewing production, and DTC designer accessories — with shared IT, finance, HR, and fleet services centralized at the group level.
- Ownership category
- akta.pro rank
Schmitz industry classification
Industry- Product category
- Technical Textiles Manufacturing
- NAICS
- Fabric Mills (3132), Curtain and Linen Mills (314120), Textile Product Mills (314)
- SIC
- Broadwoven Fabric Mills, Cotton (2211), Broadwoven Fabric Mills, Man Made Fiber & Silk (2221)
- akta.pro primary industry
- Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI)
- akta.pro secondary industry
- Denim & Twill Mills (IMAOABAG)
Keywords
Where Schmitz is headquartered
LocationHeadquarters
- HQ city
- Emsdetten
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Schmitz business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Product Sales (Sun Protection & Textiles): Sale of branded products including awnings (markilux), technical textiles, home textiles, and cover fabrics through multiple subsidiary companies. The group also includes a sewing operation (Se-Da) for series production and home textiles, and a startup (textilwerk.com) for individual living accessories and designer textiles.
- Group Services Revenue: Parent company provides shared services to subsidiaries including IT infrastructure, IT systems development, finance, HR, insurance, and fleet management. These services support operational subsidiaries and create internal synergies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Schmitz product offering
Product offeringCore offering
Schmitz-Werke GmbH + Co. KG is a 4th-generation family-owned holding company that operates a group of 14 subsidiaries and participations producing specialized technical textiles and related products for niche markets. Its branded subsidiaries include markilux (premium awnings and sun protection), Schmitz Textiles (technical and home textiles manufactured in Emsdetten), Se-Da (sewing/series production of home textiles in Poland), and textilwerk (designer home accessories). As the parent, Schmitz also provides shared services — IT infrastructure, ERP/MES system development, finance, HR, insurance, and fleet management — to its operating subsidiaries.
Product overview
Schmitz-Werke is a holding company comprising over 14 national and international subsidiaries operating primarily in niche textile markets. The portfolio includes: markilux (awnings and sun protection), Schmitz Textiles (textile manufacturing in Emsdetten), Se-Da (sewing for series production and home textiles in Poland), and textil-werk (a startup for individual home accessories and designer textiles). The group serves sectors including textile sun protection, automotive, home textiles, technical fabrics, and cover materials, supported by shared services in IT, finance, HR, and organization.
Differentiator
Problem solved
Functional benefit
Brands
- markilux: Markisen und Sonnenschutz (Awnings and sun protection). Website: markilux.com
- Schmitz Textiles
- Se-Da
- textil-werk
Products and services
- markilux Awnings and Sun Protection Premium awnings and textile sun protection products (Markisen und Sonnenschutz) delivered under the markilux brand, providing technical outdoor shading solutions for residential and commercial buyers.
- Schmitz Textiles Fabrics Textile fabrics manufactured in Emsdetten for technical textiles, furnishing fabrics, automotive applications, and cover fabrics, serving industrial and commercial customers.
- Se-Da Sewing and Series Production Contract sewing and series production of home textiles (Näherei für Serienfertigung und Heimtextilien) delivered from a sewing facility in Poland for industrial and commercial customers.
- textil-werk Designer Home Accessories Individual home accessories and textiles from designers (individuelle Wohnaccessoires und Textilien von Designern) marketed through an e-commerce startup brand under the Schmitz group.
Companies that use Schmitz
Customer profileSegments3 records
Ideal customer profiles3 records
Schmitz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Schmitz partnerships and signals
Strategic signalScale indicators5 records
Recent moves10 records
Expansion highlights5 records
Schmitz competitors and assessment
Company assessmentDirect peers
- weinor GmbH: weinor is a German premium awning and patio roof manufacturer with a similar B2B dealer model to markilux. Both compete in technical textile sun protection for residential and commercial European markets.
- Sioen Industries: Sioen Industries is a Belgian technical textiles manufacturer serving automotive, industrial, and protective-clothing markets. It is directly comparable to Schmitz Textiles' technical/industrial fabric operations.
- Serge Ferrari Group: Serge Ferrari is a French manufacturer of technical flexible composite textiles for solar protection, architecture, and industry. It competes with Schmitz Textiles in technical textiles used in awnings, tensile architecture, and industrial applications.
- Stöbag AG: Stöbag is a Swiss premium awning and sun protection manufacturer directly comparable to markilux. Both operate in the DACH premium shading segment with technical textile-based product portfolios.
- Christian Fischbacher: Christian Fischbacher is a Swiss premium home textile manufacturer producing furnishing fabrics and decorative textiles. It is comparable to Schmitz Textiles' furnishing-fabrics business and competes in the European premium interior textiles market.
- Heytex Bramsche: Heytex is a German manufacturer of technical textiles including awning fabrics, tarpaulins, and industrial fabrics. It directly competes with Schmitz Textiles in coated and laminated technical fabrics used in sun protection and industrial applications.
- Glatz AG: Glatz is a Swiss premium parasol and sun protection manufacturer competing with markilux in high-end residential and hospitality outdoor shading. Both serve European premium B2B channels with textile-intensive products.
- WAREMA Group: WAREMA is the largest German manufacturer of awnings, external venetian blinds, and sun protection systems, directly competing with markilux in residential and commercial outdoor shading. Both companies target European B2B/B2C channels with premium technical shading solutions.
- Renson Outdoor: Renson is a Belgian manufacturer of outdoor sun protection (louvered roofs, patio covers, awnings) competing head-to-head with markilux across Benelux, Germany, and broader Europe. Both focus on technical textile-based premium outdoor shading.
- JAB Josef Anstoetz: JAB Anstoetz is a German family-owned textile distributor and manufacturer specializing in home furnishings, upholstery, and curtain fabrics. Comparable to Schmitz Textiles and Se-Da in home textiles distribution and contract manufacturing for European interiors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Schmitz social profiles
Digital presenceSchmitz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schmitz leadership team
Management profileNumber of profiles
Profiles5 records
Schmitz subsidiaries and ownership
Company hierarchySubsidiaries4 records
Schmitz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schmitz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schmitz
What does Schmitz do?
Schmitz-Werke GmbH + Co. KG is a 4th-generation family-owned holding company that operates a group of 14 subsidiaries and participations producing specialized technical textiles and related products for niche markets. Its branded subsidiaries include markilux (premium awnings and sun protection), Schmitz Textiles (technical and home textiles manufactured in Emsdetten), Se-Da (sewing/series production of home textiles in Poland), and textilwerk (designer home accessories). As the parent, Schmitz also provides shared services — IT infrastructure, ERP/MES system development, finance, HR, insurance, and fleet management — to its operating subsidiaries.
Is Schmitz a public or private company?
Schmitz is a private company. It is classified as family owned and is currently operating.
When was Schmitz founded?
Schmitz was founded in 1921. It employs 501 to 1,000 people.
Where is Schmitz based?
Schmitz is headquartered in Emsdetten, Germany, in the Europe region.
How does Schmitz make money?
Two revenue lines are on record. Product Sales (Sun Protection & Textiles) is the primary driver. The others are group Services Revenue.
Who are Schmitz's main competitors?
Direct peers on record are weinor GmbH, Sioen Industries, Serge Ferrari Group, Stöbag AG, Christian Fischbacher, Heytex Bramsche, Glatz AG, WAREMA Group, Renson Outdoor and JAB Josef Anstoetz.
Does Schmitz have an API?
No public API is recorded for Schmitz.
What industry is Schmitz in?
Schmitz's product category is Technical Textiles Manufacturing. Its primary akta.pro industry code is IMAOAKAI, Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels), with a secondary code of IMAOABAG, Denim & Twill Mills. Its NAICS code is 3132 and its SIC code is 2211.