Personal Fundraising Services

What Personal Fundraising Services does

Personal Fundraising Services (PFS) is a Chicago, Illinois-based for-profit LLC that provides face-to-face fundraising campaign services to 501(c)(3) charitable organizations in the United States. Founded in 2019, PFS positions itself as the largest U.S. face-to-face fundraising agency, claiming to have recruited more than 800,000 donors in support of 6,000+ nonprofit clients across all major U.S. markets. The company is a member of the Professional Face-to-Face Fundraising Association (PFFA) and The Nonprofit Alliance (TNPA).

PFS offers four distinct service lines: Sustainer Acquisition (recurring monthly donors), Hybrid Acquisition (combining door-to-door and private-site canvassing), One-Time Gift Acquisition, and Donor Stewardship & Conversion (re-engagement of lapsed donors). Field fundraisers operate equipped with tablets that process transactions in real time, capture donor data, and apply facial-photograph biometric verification as a fraud-prevention measure, with reporting and analytics surfaced back to client charities. The methodology is built around a trained, professionally managed field workforce, which the company identifies as its principal differentiator from competing agencies.

The business model is B2B professional services: PFS contracts with charitable organizations on a campaign basis and is compensated via per-donor or campaign-based fees tied to the volume and quality of donors acquired or converted. There are no public disclosures of revenue, pricing, contract terms, or external funding; the firm appears to operate as a bootstrapped, privately held LLC with 11–50 headquarters employees supporting a national field operation. All revenue is currently generated in the United States, with no disclosed international presence.

Name

Personal Fundraising Services

Legal name

Personal Fundraising Services LLC

Website

https://pfs-usa.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Personal Fundraising Services is a Chicago-based B2B agency that runs face-to-face fundraising campaigns for U.S. 501(c)(3) charitable organizations, offering tablet-based donor acquisition, sustainer programs, and stewardship services to nonprofits nationwide.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Services

akta.pro primary industry

Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)

Keywords

• Face-to-face fundraising
• Nonprofit donor acquisition
• Charitable fundraising services
• Sustainer acquisition campaigns
• Donor stewardship services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fundraising Campaign Services: PFS provides face-to-face fundraising campaign services to charitable organization clients. They offer various campaign types including sustainer acquisition campaigns (for charities with established marketing budgets), hybrid acquisition campaigns (combining one-time gifts and recurring commitments), one-time gift acquisition campaigns, and donor stewardship and conversion services. Revenue is derived from fees for these professional fundraising services performed on behalf of charity clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Personal Fundraising Services (PFS) provides face-to-face fundraising campaign services to charitable organizations. The company deploys trained fundraisers in residential areas, public spaces, and events to engage potential donors, secure contributions via tablet-based transaction processing with facial photograph verification, and deliver real-time campaign reporting. Service offerings include sustainer acquisition, hybrid acquisition, one-time gift acquisition, and donor stewardship/conversion campaigns.

Product overview

Personal Fundraising Services (PFS) is a face-to-face (F2F) fundraising platform that provides charitable organizations with a portfolio of campaign types. The core offering is face-to-face fundraising campaigns designed to acquire and retain donors. The product suite comprises four named campaign services: Sustainer Acquisition Campaigns (focused on recurring monthly, quarterly, or annual donors), Hybrid Acquisition Campaigns (acquiring both one-time gifts and recurring commitments), One-Time Gift Acquisition Campaigns (for immediate fundraising impact), and Donor Stewardship & Conversion Services (donor reactivation, conversion, and upgrade services). The company also embeds technology-driven solutions including real-time reporting, analytics, and tablet-based tools operated by trained fundraisers in the field.

Differentiator

Problem solved

Functional benefit

Products and services

• Sustainer Acquisition Campaigns Face-to-face fundraising campaigns designed for charities with established marketing budgets, focused on securing high-quality, long-term recurring donors through monthly, quarterly, or annual commitments to provide a consistent revenue stream.
• Hybrid Acquisition Campaigns Face-to-face fundraising campaigns that strategically acquire both one-time gifts and recurring commitments, allowing charities to grow their sustainer program while managing budget constraints.
• One-Time Gift Acquisition Campaigns Face-to-face fundraising campaigns designed for charities needing immediate fundraising impact, where skilled fundraisers engage potential donors to secure immediate contributions for urgent programs or initiatives.
• Donor Stewardship & Conversion Services Comprehensive stewardship services including donor reactivation, conversion of one-time gifts to recurring giving, and donor upgrades to maximize retention and engagement, designed for smaller charities lacking internal resources.

Quantifiable outcome

• Over 800,000 donors recruited
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• The Nonprofit Alliance (TNPA)coreOthersPFS is a proud member of The Nonprofit Alliance, an industry association reflecting the company's commitment to quality and security in fundraising operations. Membership demonstrates adherence to industry standards and best practices.
• Professional Face-to-Face Fundraising Association (PFFA)coreOthersPFS is a member of the Professional Face-to-Face Fundraising Association, demonstrating commitment to quality and security in face-to-face fundraising operations. This membership reflects the company's dedication to ethical and effective fundraising practices and industry standards.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• CCS Fundraising: CCS Fundraising is a large, established fundraising consulting firm serving nonprofit clients with strategic counsel, campaign management, and donor research. It overlaps PFS in the nonprofit donor acquisition space but operates as a broader consultancy rather than a field execution specialist.
• Pursuant (formerly Russ Reid): Pursuant is a full-service fundraising agency offering multichannel donor acquisition, creative, media, and analytics services to nonprofits. It competes for the same charity marketing budgets as PFS but as a much broader incumbent across digital, direct mail, and F2F.

Direct peers

• DialogsDirect: DialogsDirect provides outsourced face-to-face fundraising and donor acquisition services for nonprofits, employing trained canvassers to sign up recurring donors. Its service model, target market, and acquisition focus closely mirror PFS's core offering.
• Donorworx: Donorworx is a face-to-face fundraising agency operating in the US and Canada that runs door-to-door and street fundraising campaigns for nonprofit clients. It is directly comparable to PFS in service offering, target customer (charities), and field-based fundraising model.

Emerging players

• Funraise: Funraise is a digital nonprofit fundraising platform providing online donation tools, CRM, and donor management software for charities. It targets the same nonprofit customers as PFS but competes via digital-first donor acquisition rather than face-to-face campaigns.
• Givebutter: Givebutter is a modern online fundraising platform serving nonprofits with donation forms, events, and peer-to-peer campaigns. It is comparable as an emerging nonprofit donor-acquisition channel that competes for the same charity marketing spend as PFS.

Regional players

• Public Outreach: Public Outreach is a leading face-to-face fundraising agency headquartered in Australia with international operations. It runs street and door-to-door fundraising campaigns for charities, making it highly comparable in model but operating primarily outside PFS's US footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/personal-fundraising-services-usa
• Facebookfacebook.com/Personal-Fundraising-Services-Contests-100075618867303

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Personal Fundraising Services