EXPORUM

What EXPORUM does

EXPORUM Inc. is a privately held South Korean MICE (Meetings, Incentives, Conventions, Exhibitions) service provider headquartered in Songpa-gu, Seoul, founded in 2004 with 51-100 employees. The company organizes B2B trade exhibitions across multiple verticals — education (EDUCATION KOREA, 24th edition), coffee/café (Cafe Show Seoul, 25th edition; Cafe Show Vietnam, 11th edition), smart technology (Smart Tech Korea, 15th edition), and pop culture (Seoul Popcon) — anchored primarily at Seoul COEX and Saigon SECC. EXPORUM complements its exhibition portfolio with three service lines: end-to-end event operations for conferences, large-scale expos, and government/public projects; digital transformation services that extend physical exhibitions into ongoing MICE platforms; and a Global Exhibition Business division supporting cross-border expansion.

EXPORUM's revenue is generated through three streams: exhibition organization (essentially one-time license/participation fees), professional event operations and public sector contracts, and a recurring digital platform layer. The company supplies infrastructure for B2B matchmaking and audience curation across its five signature exhibitions and supplements this with public-sector MICE project execution. No pricing is publicly disclosed; exhibition participation and sponsorship packages are quote-based. Distribution is direct through major exhibition venues, supported by event-specific microsites (educationkorea.kr, cafeshow.com.vn, smarttechkorea.com, seoulpopcon.org, kor.cafeshow.com) and corporate social channels.

The company holds 3 granted core MICE patents (August 2025) covering digital exhibition platform and event management technology, and is integrated with industry partners including KISIA, RX Global, CCXP, SCA Coffee, World of Coffee, SCAJ, K-AI, Intellisys, The Miilk, and OlimPlanet. EXPORUM operates in South Korea and Vietnam and has received the Korean government's Export Tower Award ($2 million export achievement, December 2025) and the Prime Minister's Tourism Day Award, and its CEO Shin Hyun-dae was elected President of the Korea MICE Association in February 2026.

Name

EXPORUM

Legal name

EXPORUM Inc.

Website

https://exporum.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

EXPORUM is a South Korean MICE service provider that organizes signature B2B trade exhibitions including EDUCATION KOREA, Cafe Show Seoul and Vietnam, Smart Tech Korea, and Seoul Popcon, while delivering event operations, public-sector MICE projects, and digital platform services from Seoul COEX and Saigon SECC.

Ownership category

akta.pro rank

Product category

Trade Exhibition and MICE Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising (7310)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Consumer & Public Shows (B2C) Organizers (THAHABAC), Industry Trade Shows & Expos (MPAGAGAA), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Trade exhibition organization
• B2B event services
• MICE platform services
• Convention organizing
• Exhibition management

Headquarters

HQ city

Songpadong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Exhibition Organization: Revenue from organizing and hosting B2B trade exhibitions across various industries including education, cafe/food service, smart tech, and pop culture. Exhibitions serve as business platforms connecting industries and driving growth.
2. Event Operations & Public Projects: Managing conferences, large-scale expos, and government projects in the MICE sector. Provides comprehensive execution from strategy to on-site operations.
3. Digital Platform Services: Digital transformation services extending physical events into platform experiences, maintaining ongoing participant business connections.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

EXPORUM is a South Korean MICE (Meetings, Incentives, Conventions, Exhibitions) service provider that plans, organizes, and hosts B2B trade exhibitions across multiple industries including education, coffee/cafe, smart technology, and pop culture. The company operates signature exhibitions (EDUCATION KOREA, Cafe Show Seoul, Cafe Show Vietnam, Smart Tech Korea, Seoul Popcon) and provides event operations, public project management, digital transformation platforms, and global exhibition business services that extend physical exhibitions into continuous B2B business platforms.

Product overview

EXPORUM is a comprehensive MICE (Meetings, Incentives, Conventions, and Exhibitions) company that operates as both an exhibition organizer and service provider. The company manages a portfolio of signature exhibitions including EDUCATON KOREA, Cafe Show Vietnam, Smart Tech Korea, Seoul Popcon, and Cafe Show Seoul, serving various industries from education and technology to pop culture and coffee. Beyond exhibition organization, EXPORUM provides four core service pillars: Exhibition Organization (B2B business platform design), Event Operations & Public Projects (full-service event management), Digital Transformation & MICE Platform (extending exhibitions into digital spaces), and Global Exhibition Business (international market expansion). The company is headquartered in Seoul, South Korea.

Differentiator

Problem solved

Functional benefit

Brands

• Education Korea: South Korea's premier education exhibition, organized by EXPORUM (제24회 대한민국 교육박람회). Held at Seoul COEX, scheduled for January 2027.
• Cafe Show
• Smart Tech Korea
• Seoul Popcon

Products and services

• EDUCATION KOREA 2027 (제 24회 대한민국 교육박람회) Korea's signature education exhibition held at Seoul COEX, showcasing educational institutions, programs, and services for industry professionals and the public.
• Cafe Show Vietnam 2026 (제11회 베트남 카페쇼) Vietnam's premier café and coffee industry exhibition held at SECC Ho Chi Minh City, connecting regional and international coffee professionals.
• Smart Tech Korea 2026 (제 15회 스마트테크 코리아) Korea's leading smart technology exhibition featuring innovations in tech, digital solutions, and emerging technologies for B2B professionals.
• Seoul Popcon 2026 (2026 서울팝콘) Korea's pop culture convention held at Seoul COEX Hall C, covering anime, gaming, comics, and entertainment for fans and industry.
• Cafe Show Seoul 2026 (제25회 서울카페쇼) Korea's largest café and coffee industry exhibition held across all halls at Seoul COEX, bringing together coffee professionals, brands, and enthusiasts.
• Exhibition Organization Service (전시 기획·조직) B2B business platform services that read industry language and design market trends, connecting industries and driving growth through strategic exhibition planning and organization.
• Event Operations & Public Projects (행사·공공사업 운영) Comprehensive event management services spanning strategy to execution, covering conferences, large-scale expos, and government projects across the MICE sector.
• Digital Transformation & MICE Platform (디지털 전환·플랫폼) Digital platform services that extend exhibitions beyond physical spaces, enabling data-driven experiences where business connections continue to deepen through ongoing platform engagement.
• Global Exhibition Business (글로벌 비즈니스) International expansion services that connect Korean exhibitions to global markets, enabling sustainable growth in worldwide exhibition industry.

Segments2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• KISIA (Korea Internet & Security Agency)coreStrategic or Co-development PartnerListed as a partner organization, likely providing internet and digital infrastructure support for exhibitions and events.
• CCXP (Brazil)coreStrategic or Co-development PartnerBrazilian experiential marketing organization, partnership for international exhibition and event collaboration.
• The MiilkminorStrategic or Co-development PartnerPartner organization for exhibition and event services.
• OlimPlanetminorStrategic or Co-development PartnerPartner organization in the exhibition ecosystem.
• SCA Coffee (Specialty Coffee Association)coreStrategic or Co-development PartnerPartnership for Cafe Show exhibitions, connecting with global specialty coffee industry.
• RX GlobalcoreStrategic or Co-development PartnerGlobal exhibition and event company, partnership for international exhibition business.
• World of CoffeecoreStrategic or Co-development PartnerEuropean specialty coffee exhibition organization, partnership for cafe industry events.
• SCAJ (Specialty Coffee Association of Japan)minorStrategic or Co-development PartnerJapanese specialty coffee association partnership for regional cafe exhibitions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Messe Frankfurt: One of the world's largest trade fair organizers with a portfolio spanning consumer goods, technology, textiles, and food/beverage. Comparable in running long-running signature shows in multiple verticals with international venue partnerships.
• Koelnmesse: German exhibition giant hosting flagship trade fairs in food/ hospitality, digital media, and lifestyle. Comparable in operating long-established signature shows (20+ years) and handling both B2B and B2C show formats in adjacent verticals.
• RX Global (RELX): Global exhibition organizer operating hundreds of B2B trade shows across industries including technology and food/coffee. Listed as an EXPORUM strategic partner, RX Global is the dominant large-format organizer with the resources and global footprint EXPORUM aspires to scale toward.
• Informa Markets (Informa plc): World's largest exhibitions organizer operating events across technology, food, health, and pop culture verticals. Comparable to EXPORUM in offering signature events (similar to Mobile World Congress or Specialty Coffee Expo) plus full event operations services.
• Comexposium Group: Paris-based B2B and B2C exhibition organizer operating global events in food service, retail, tech, and security. Directly comparable B2B platform model with multi-vertical specialization similar to EXPORUM's portfolio strategy.

Direct peers

• GL Events: French event management group operating exhibitions, conventions, and venue services globally. Comparable in providing end-to-end MICE services — exhibition organization plus event operations and venue services — similar to EXPORUM's four-pillar offering.
• CCXP: World's largest pop culture convention (Brazil-based) and EXPORUM strategic partner. Direct peer for Seoul Popcon, operating a comparable consumer-facing B2C fan convention in the same pop culture vertical.
• Emerald X (Emerald Expositions): US-based B2B trade show organizer with events across design, technology, and lifestyle verticals. Closely comparable in operating signature shows with strong sponsor/exhibitor ecosystems and investing in digital extensions of physical events.
• World of Coffee (Speciality Coffee Association events): European specialty coffee exhibition operator and EXPORUM partner for Cafe Show. Direct peer in the coffee exhibition vertical, organizing flagship events that overlap with Cafe Show Seoul and Cafe Show Vietnam in target audience.

Regional players

• KINTEX (Korea International Exhibition & Convention Center): Major Korean exhibition venue and concurrent exhibition organizer. Functions as a complementary Korean MICE ecosystem player where EXPORUM operates shows at COEX and KINTEX hosts competing exhibitions in adjacent verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-Pgy4x0YqysMlah3axb0rA
• Facebookfacebook.com/exporum
• Instagraminstagram.com/exporum.official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXPORUM