Alana Healthcare

What Alana Healthcare does

Alana Healthcare is a privately-held, specialist women's health medical practice headquartered at 88 Anzac Parade, Kensington, NSW, Australia. Founded around 2006-2007 (originally at The Spot in Randwick) and relocated to purpose-built facilities in December 2021, the practice operates an integrated multi-disciplinary model spanning gynaecology, obstetrics, fertility, physiotherapy, midwifery, naturopathy, and breastfeeding medicine, all delivered under one roof by a team of specialist female obstetricians and gynaecologists supported by midwives, lactation consultants, physiotherapists, and a naturopath.

The clinic's core service offering is fee-for-service specialist women's healthcare across the full reproductive lifespan, including advanced laparoscopic and robotic gynaecological surgery, high-risk pregnancy management, antenatal and postnatal care, pelvic floor physiotherapy, evidence-based fertility treatment, and whole-system naturopathy introduced in 2008. The practice is differentiated by research partnerships with the Royal Hospital for Women and UNSW School of Women's and Children's Health, including A/Prof Erin Nesbitt-Hawes's clinical trials and PhD research on 3D ultrasound imaging for chronic pelvic pain diagnosis. In September 2025, Alana extended its service delivery through telehealth consultations targeting rural and regional patients.

The business operates a direct-to-consumer private billing model where patients self-refer or are referred by GPs and book appointments via phone or website contact form; consultation fees are partially offset by Medicare rebates for eligible Australian patients. Revenue is generated through professional service fees across multiple specialties rather than through any proprietary technology platform, with the practice relying on its brand reputation, clinical talent, and integrated care model as primary competitive differentiators. No external investment, funding rounds, or parent company structure has been disclosed, and the practice is run as an independent practitioner group serving the Sydney metropolitan area.

Name

Alana Healthcare

Legal name

Alana Healthcare

Website

https://alanahealthcare.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Alana Healthcare is a privately-held specialist women's health practice in Sydney offering integrated gynaecology, obstetrics, fertility, physiotherapy, and naturopathy services via direct-to-consumer fee-for-service consultations with partial Medicare rebate coverage.

Ownership category

akta.pro rank

Product category

Women's Health Medical Practice

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ)

Keywords

• Women's health services
• Gynaecology practice
• Obstetrics care
• Fertility treatment
• Pelvic health physiotherapy

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Consultation Services: Alana Healthcare generates revenue through fee-for-service medical consultations across multiple specialties including gynaecology, obstetrics, fertility, and physiotherapy. The clinic operates as a private practice with consultation fees that are partially covered by Medicare rebates for eligible patients in Australia. The practice also offers procedural services such as laparoscopic surgery, hysteroscopy, and other surgical interventions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Alana Healthcare is a private women's health medical practice in Sydney providing integrated gynaecology, obstetrics, fertility, pelvic health physiotherapy, and naturopathy services. The clinic delivers specialist consultations, advanced laparoscopic and hysteroscopic surgery, antenatal and postnatal care, breastfeeding medicine, and telehealth consultations to women across Sydney and NSW. Services are coordinated under one roof by a team of specialist female obstetricians, gynaecologists, midwives, physiotherapists, and a naturopath.

Product overview

Alana Healthcare is a women's health medical practice offering an integrated, multi-disciplinary approach to healthcare. The practice operates as a platform of interconnected clinical services rather than a single product: Gynaecology Services (surgical and therapeutic care for conditions including endometriosis, fibroids, and menstrual disorders); Obstetrics Services (antenatal, delivery, and postnatal care by female specialist obstetricians); Fertility Services (investigation and treatment for infertility); Physiotherapy Services (pelvic floor and women's health physiotherapy); Naturopathy (integrative complementary medicine since 2008); and Telehealth Consultations (virtual access to specialist care). All services are coordinated under one roof at their Kensington, NSW location, enabling collaborative, patient-centred care.

Differentiator

Problem solved

Functional benefit

Products and services

• Gynaecology Services
• Obstetrics Services
• Fertility Services

Quantifiable outcome

• The practice has scanned 663 women as part of research into chronic pelvic pain using 3D ultrasound technology, with preliminary analysis of 228 women confirming smaller pelvic opening and shorter pelvic floor muscles in women with pain.
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Endometriosis AustraliaminorStrategic or Co-development Partner · 1 March 2016Alana Healthcare professionals, including A/Prof Erin Nesbitt-Hawes and Prof Jason Abbott, have participated as guest speakers at Endometriosis Australia events including EndoMarch High Tea in Sydney. The partnership involves raising awareness and research funds for endometriosis, with the charity helping to increase the profile of the disease.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IVF Australia: IVF Australia is a national network of fertility clinics providing IVF, ICSI, and preimplantation genetic services. It is a direct competitor in the fertility segment of Alana's offering and operates at comparable clinical scope across multiple geographies.
• Genea: Genea is a Sydney-headquartered fertility specialist offering fertility investigation and assisted reproductive treatment to individuals and couples. It directly overlaps with Alana's fertility services and shares a similar Sydney premium-clinic model with strong brand recognition.
• Rainbow Fertility: Rainbow Fertility provides fertility services tailored to the LGBTIQ+ community, including clinical consultations and assisted reproduction. It overlaps directly with the fertility component of Alana's practice and pursues a specialised niche patient base.
• Adora Fertility: Adora Fertility operates accessible fertility clinics across Australia offering IVF and related treatments. It competes with Alana on the fertility service line with a focus on streamlined package pricing similar to Alana's private-clinic approach.
• City Fertility: City Fertility runs a multi-site Australian fertility network delivering IVF, donor services, and gynaecology across metropolitan and regional areas. Comparable to Alana in combining fertility with specialist gynaecology in a private-clinic operating model.

Broad incumbents

• Healthia Limited: Healthia Limited (ASX: HLS) is an allied health provider network across Australia that includes women's pelvic floor physiotherapy among its services. It overlaps with Alana's physiotherapy offerings as a broader, listed multi-site operator.
• Healthscope Limited: Healthscope is one of Australia's largest private hospital operators, running maternity and gynaecology wards nationally. Its women's health service lines compete for the same privately insured obstetric and gynaecological patients as Alana.
• Monash IVF Group: Monash IVF Group is an ASX-listed provider of assisted reproductive and specialist women's health services across Australia and abroad. It is a much larger incumbent spanning the same fertility and gynaecology adjacencies that Alana serves.
• Virtus Health: Virtus Health is an ASX-listed fertility and women's health group operating clinics across Australia and internationally. As a scaled, listed incumbent, it competes with Alana in fertility while also offering broader laboratory and day-surgery services.

Emerging players

• Eucalyptus: Eucalyptus is an Australian digital health platform operating telehealth clinics in women's health, fertility and related areas. It competes with Alana at the intersection of telehealth women's health consultations and possibly fertility patient acquisition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alana Healthcare