Standard Supply Company
Standard Supply Company is a Portland, Oregon-based, family-owned plumbing supply distributor founded in 1931, serving plumbing contractors and homeowners across two Oregon locations through a multi-brand fixture, water heater, pump, and OEM repair parts portfolio with an in-house showroom and online catalog.
- Company typePrivate
- Founded1931
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Standard Supply Company does
Standard Supply Company is a Portland, Oregon-based plumbing supply distributor founded in 1931 and operated continuously at the same Portland address for over 80 years. Privately held and owned by the Breitbarth family, the company distributes plumbing fixtures, faucets, water heaters, pumps, sinks, grease interceptors, pipe/valves/fittings, chemicals, and OEM repair parts across more than a dozen premium and mid-tier manufacturer lines including American Standard, Toto, Rheem, Grundfos, Elkay, Delta, Moen, Grohe, Chicago Faucets, and Sloan Valve. Operations span two Oregon locations: the headquarters and showroom at 934 SE 6th Avenue, Portland (operating since 1931), and a second facility opened in Medford in 2013. The Portland site includes an updated showroom with working displays of toilets, whirlpools, and showerheads, and a scheduled ADA-accessible section under development as of 2025.
The business model is a hybrid distribution-and-showroom retail operation. Standard Supply monetizes primarily through the sale of plumbing hardware to professional plumbing contractors — its principal customer base — with secondary direct-to-homeowner engagement supported by a dedicated showroom consultant (Carolyn Gilgan) and an online catalog storefront at catalog.standardsupplyco.com. Revenue streams combine hardware sales (fixtures, water heaters, pumps, repair parts) with services revenue from showroom consultation. Pricing is not publicly disclosed; customers obtain quotes by contacting the company directly, and the firm accepts all major card networks. Distribution is omnichannel: physical counter sales at both Oregon branches, walk-in and appointment-based showroom visits in Portland, and an e-commerce catalog supporting product browsing and direct purchasing for SMB and individual buyers.
Management is multi-generational and long-tenured. Brian Breitbarth, whose great-grandfather was among the 1931 founders, has served as President and Owner since 2005 after rotating through warehouse, inside sales, and outside sales roles over a 30+ year tenure. Daniel Hill serves as Manager and Director of Purchasing with 27+ years of service. The company carries no external investors, no parent entity, and no disclosed subsidiaries, and reports no M&A activity, funding rounds, or public-market exposure. Geographic reach is confined to the Pacific Northwest (Oregon), with no announced plans to expand beyond the state's two existing locations.
Standard Supply Company firmographics
Firmographics- Name
- Standard Supply Company
- Legal name
- Standard Supply Company
- Website
- https://standardsupplyco.com
- Company type
- Private
- Founded year
- 1931
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Standard Supply Company is a Portland, Oregon-based, family-owned plumbing supply distributor founded in 1931, serving plumbing contractors and homeowners across two Oregon locations through a multi-brand fixture, water heater, pump, and OEM repair parts portfolio with an in-house showroom and online catalog.
- Ownership category
- akta.pro rank
Standard Supply Company industry classification
Industry- Product category
- Plumbing Supplies Distribution
- NAICS
- Hardware, and Plumbing and Heating Equipment and Supplies Merchant Wholesalers (4237), Hardware Merchant Wholesalers (423710)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Kitchen & Bath (Cabinetry, Fixtures, Plumbing) Distribution (CRAOAFAF)
- akta.pro secondary industries
- Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD)
Keywords
Where Standard Supply Company is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Standard Supply Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Plumbing supplies and fixtures distribution: Standard Supply Company generates revenue through the distribution and sale of plumbing fixtures, faucets, water heaters, sinks, and related repair parts to plumbing contractors and homeowners. The company distributes products from multiple manufacturers including American Standard, Toto, Rheem, Grundfos, Elkay, Delta, Moen, Grohe, and Chicago Faucets.
- Showroom services: The company operates a showroom at their Portland location where customers can view and select plumbing fixtures with assistance from consultants, providing a service-based revenue stream alongside product sales.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Standard Supply Company product offering
Product offeringCore offering
Standard Supply Company is a wholesale/retail distributor of plumbing fixtures, faucets, water heaters, pumps, sinks, drainage products, pipe/valves/fittings, and OEM repair parts sourced from leading manufacturers (American Standard, Toto, Rheem, Grundfos, Elkay, Delta, Moen, Grohe, Chicago Faucets, Schier, Sloan Valve, and others). It sells primarily to professional plumbing contractors through two Oregon locations (Portland and Medford) and an online catalog, while also serving homeowners via a dedicated showroom with consultant-assisted fixture selection.
Product overview
Standard Supply Company is a plumbing supplies distributor established in 1931, operating as a single-location business until 2013 when a second location opened in Medford, Oregon. The company distributes a wide range of plumbing products through multiple product categories including plumbing fixtures (sinks, faucets, toilets), water heaters (Rheem), pumps (Grundfos), and specialized products like Schier grease interceptors. Their portfolio includes products from manufacturers such as American Standard, Toto, Delta, Moen, Grohe, Chicago Faucets, Elkay, Sloan Valve, and many others. The company operates an online catalog system and a showroom facility for contractors and homeowners.
Differentiator
Problem solved
Functional benefit
Products and services
- Plumbing Fixtures Distribution of plumbing fixtures including sinks, toilets, tubs, shower bases, and related accessories from manufacturers such as American Standard, Toto, Elkay, Mustee, Aquatic, and Dayton, for residential and commercial projects handled by plumbing contractors and remodel homeowners.
- Faucets Distribution of kitchen and bath faucets from brands including Delta Faucet Company, Moen, Grohe, Chicago Faucets, Symmons, and T&S Brass, for plumbing contractors and remodel homeowners.
- Water Heaters Distribution of water heaters, primarily Rheem brand, plus related hydronics, for plumbing contractors serving residential and light-commercial projects in Oregon.
- Pumps Distribution of pumps and water filtration products, prominently including Grundfos pumps and American Plumber / Watts filters and cartridges, for plumbing and water-system applications.
- Drainage and Grease Interceptors Distribution of drain products, accessories, and Schier grease interceptors for commercial and residential plumbing installations, with Schier noted as a newer line in the catalog.
- Commercial Flush Valves Distribution of Sloan Valve flushometers and urinal repair products for commercial restrooms and plumbing contractors.
- Pipe, Valves and Fittings Distribution of pipe, valves, and fittings — including Arrowhead Brass products, hose bibbs, ball valves, boiler drains, and sillcocks — for plumbing contractors and installers across Oregon.
- OEM Repair Parts Stocking of original equipment manufacturer repair parts — including stems, cartridges, O-rings, faucet seats, and washers — for many of the brands and products the company has sold over its 90+ year history, supporting contractor service and warranty work.
- Garbage Disposals and Dispensers Distribution of garbage disposers and dispensers, including In-Sink-Erator products, for plumbing contractors and residential kitchen installations.
- Showroom Consultation Services Appointment-based showroom consultation at the Portland location, where Showroom Consultant Carolyn Gilgan provides personalized, undivided attention to homeowners and plumbing contractors for plumbing fixture and faucet selection. The showroom features working displays of toilets, whirlpools, and showerheads.
Companies that use Standard Supply Company
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Standard Supply Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Standard Supply Company partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- American StandardcoreAmerican Standard is a key manufacturer brand distributed by Standard Supply Company. Products include toilets, faucets, and bathroom fixtures.
- TotocoreToto is a major manufacturer partner providing plumbing fixtures distributed by Standard Supply Company.
- RheemcoreRheem is a key manufacturer of water heaters distributed by Standard Supply Company.
- Delta Faucet CompanycoreDelta is a major faucet manufacturer whose products are distributed by Standard Supply Company.
- MoencoreMoen is a key faucet and fixture manufacturer distributed by Standard Supply Company.
- GrohecoreGrohe is a premium faucet and bathroom fixture manufacturer whose products are distributed by Standard Supply Company.
- ElkaycoreElkay is a manufacturer of sinks and drinking fountains distributed by Standard Supply Company.
- Chicago FaucetscoreChicago Faucets is a manufacturer of commercial and residential faucets whose products are distributed by Standard Supply Company.
- GrundfoscoreGrundfos is a manufacturer of pumps distributed by Standard Supply Company.
- Schier ProductsminorSchier Products manufactures grease interceptors which are a newer product line gaining rapid acceptance in the Standard Supply distribution network.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Standard Supply Company competitors and assessment
Company assessmentBroad incumbents
- Winsupply: Large cooperative distributor of plumbing, HVAC, and related products with 600+ locations nationwide. Represents the scaled cooperative model that competes with independents for contractor accounts and represents a potential acquirer of regional players like Standard Supply.
- Ferguson Enterprises: Largest U.S. wholesale distributor of plumbing, waterworks, and HVAC products with thousands of branches and a sophisticated digital platform. Dominant incumbent competitor for any contractor account and the strategic benchmark for the distribution category.
Direct peers
- Morrison Supply Company: Family-owned regional plumbing distributor founded in 1955, serving Texas markets with plumbing fixtures, water heaters, and repair parts from similar manufacturer partners. Closely analogous multi-generational independent plumbing distributor business model.
- Plumbers Supply Co. Independent plumbing distributor operating in the Pacific Northwest and Midwest with showrooms and contractor-focused trade counter operations. Direct comparable in scale, geography, and channel mix.
- Coburn Supply Company: Independent regional plumbing and HVAC distributor serving the Gulf Coast since 1934. Comparable legacy independent distributor model with contractor-focused showrooms and OEM parts inventory.
- Keller Supply Company: Plumbing and PVF distributor serving the Pacific Northwest and Western U.S. with multiple branch locations. Direct competitor in Standard Supply's regional footprint with similar product breadth across fixtures, water heaters, and repair parts.
- Central Plumbing Supply: Family-owned plumbing and heating supply distributor serving the Pacific Northwest region. Direct local competitor for Standard Supply in Oregon/Washington with comparable product lines and contractor-focused service.
- Reliable Parts: Independent plumbing parts distributor with strong OEM replacement parts focus across multiple U.S. regions. Comparable in the OEM repair parts annuity business that Standard Supply has identified as a differentiator.
- Hughes Supply (now part of Hughes Enterprises): Mid-size regional plumbing and mechanical supply distributor with branch operations in the Western U.S. Comparable in product mix and customer base to Standard Supply, and a possible regional competitor or acquirer.
Regional players
- Reece Plumbing (Reece Group): Australia/NZ-based dominant plumbing distributor with showrooms and trade operations, demonstrating the multi-generational independent distributor model that has scaled internationally. Adjacent in business model though geographically separate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Standard Supply Company social profiles
Digital presenceStandard Supply Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Standard Supply Company leadership team
Management profileNumber of profiles
Profiles3 records
Standard Supply Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Standard Supply Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Standard Supply Company
What does Standard Supply Company do?
Standard Supply Company is a wholesale/retail distributor of plumbing fixtures, faucets, water heaters, pumps, sinks, drainage products, pipe/valves/fittings, and OEM repair parts sourced from leading manufacturers (American Standard, Toto, Rheem, Grundfos, Elkay, Delta, Moen, Grohe, Chicago Faucets, Schier, Sloan Valve, and others). It sells primarily to professional plumbing contractors through two Oregon locations (Portland and Medford) and an online catalog, while also serving homeowners via a dedicated showroom with consultant-assisted fixture selection.
Is Standard Supply Company a public or private company?
Standard Supply Company is a private company. It is classified as family owned and is currently operating.
When was Standard Supply Company founded?
Standard Supply Company was founded in 1931. It employs 11 to 50 people.
Where is Standard Supply Company based?
Standard Supply Company is headquartered in Portland, United States, in the North America region.
How does Standard Supply Company make money?
Two revenue lines are on record. Plumbing supplies and fixtures distribution is the primary driver. The others are showroom services.
Who are Standard Supply Company's main competitors?
Broad incumbents on record are Winsupply and Ferguson Enterprises. Direct peers are Morrison Supply Company, Plumbers Supply Co., Coburn Supply Company, Keller Supply Company, Central Plumbing Supply, Reliable Parts and Hughes Supply (now part of Hughes Enterprises). Reece Plumbing (Reece Group) is listed as a regional player.
Does Standard Supply Company have an API?
No public API is recorded for Standard Supply Company.
What industry is Standard Supply Company in?
Standard Supply Company's product category is Plumbing Supplies Distribution. Its primary akta.pro industry code is CRAOAFAF, Kitchen & Bath (Cabinetry, Fixtures, Plumbing) Distribution, with a secondary code of CRAIAFAC, Plumbing Fixtures & Faucets Showrooms. Its NAICS code is 4237 and its SIC code is 5070.