ETM Analytics
ETM Analytics is a South Africa-based boutique financial research firm delivering institutional-grade research, proprietary data analytics, and bespoke advisory for governments, central banks, asset managers, and multinationals across African emerging and frontier markets.
- Company typePrivate
- Founded2004
- HeadquartersJohannesburg, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ETM Analytics does
ETM Analytics is a South Africa-headquartered boutique financial market research and advisory firm, operating as part of the diversified ETM Group. Founded in 2004 and headquartered in Cape Town, the firm delivers institutional-grade research, proprietary data analytics, and bespoke advisory services focused on African emerging, frontier, and commodity markets. With 11-50 employees combining economists, analysts, coders, and investment professionals, ETM Analytics covers 30+ markets and serves 200+ institutional clients including governments, central banks, development finance institutions, sovereign wealth funds, asset managers, hedge funds, and multinational corporates.
The firm's offering is organized around three core service pillars: Financial Market Commentary & Advisory (daily, weekly, and thematic research across equities, forex, fixed income, derivatives, and commodities, with morning and evening briefings); Data Analytics & Custom Indices (proprietary quantitative models, bespoke index construction, factor models, and API data feed delivery); and Consulting & Government Relations (market entry, feasibility assessments, regulatory briefings, and stakeholder liaison for sovereign and corporate clients). Underlying technology consists of proprietary quantitative models, custom financial indices, data visualization tools, and API delivery infrastructure, supported by an in-house team of economists, analysts, and coders. The firm has developed an ESG analysis framework specifically calibrated for African market realities and positions itself on early identification of structural inflection points such as currency regime changes and commodity super-cycles.
ETM Analytics operates a sales-led, enterprise field-sales go-to-market motion, explicitly targeting institutional clients only. Revenue is generated through subscription research services (annual, recurring), bespoke data analytics and index mandates (recurring), and professional services consulting/advisory engagements. Pricing is quote-based with no public list, and the firm runs an office footprint spanning South Africa (Cape Town, Johannesburg, Fourways, George), several African markets (Lagos, Cairo, Nairobi, Accra, Addis Ababa, Kinshasa), and international hubs in London and Dubai. Distribution combines direct institutional sales with a web portal delivering research, email briefings, and API/dashboard integration for institutional clients.
ETM Analytics firmographics
Firmographics- Name
- ETM Analytics
- Legal name
- ETM Analytics
- Website
- https://etmanalytics.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ETM Analytics is a South Africa-based boutique financial research firm delivering institutional-grade research, proprietary data analytics, and bespoke advisory for governments, central banks, asset managers, and multinationals across African emerging and frontier markets.
- Ownership category
- akta.pro rank
ETM Analytics industry classification
Industry- Product category
- Financial Market Research & Advisory
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Other Scientific and Technical Consulting Services (54169)
- SIC
- Investment Advice (6282), Services-Management Consulting Services (8742)
- akta.pro primary industry
- ESG Data, Ratings & Research (Providers, Methodologies, Analytics) (FSAAALAJ)
- akta.pro secondary industries
- Equity Capital Markets Advisory (Equity Issuance Strategy & Readiness) (FSACAAAI), ESG/Sustainable Investment Advisory (FSAEAAAJ)
Keywords
Where ETM Analytics is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices12 records
Markets served
ETM Analytics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Subscription Research Services: Daily, weekly, and thematic research notes covering currency, bond, equity, and commodity markets. Institutional subscribers receive daily briefings, full report archives, and data tools. Core recurring revenue stream.
- Data Analytics and Custom Indices: Bespoke index construction, quantitative analysis, and data visualization services. Custom financial indices and data feeds delivered to client specifications on ongoing basis.
- Consulting and Advisory Services: Strategic advisory engagements for market entry, feasibility assessments, regulatory briefings, deal structuring, and government liaison. Customised advisory for specific mandates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Institutional subscription services with bespoke advisory options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ETM Analytics product offering
Product offeringCore offering
ETM Analytics is a boutique financial market research and analysis firm delivering institutional-grade research, proprietary data analytics, and bespoke advisory services across emerging, frontier, and commodity markets with a focus on Sub-Saharan Africa. The company provides daily market commentary, quantitative models, custom financial indices, and consulting services to governments, central banks, asset managers, hedge funds, and multinational corporates.
Product overview
ETM Analytics is a boutique financial market research and analysis firm delivering a unified suite of intelligence services for emerging, frontier, and commodity markets. The portfolio comprises three core service pillars: Financial Market Commentary & Advisory (covering equities, forex, fixed income, and derivatives), Data Analytics & Custom Indices (proprietary quantitative models, bespoke index construction, factor models, and API data feeds), and Consulting & Government Relations (strategic advisory for sovereigns, central banks, and multinationals). The services are positioned as complementary, with research output feeding into advisory mandates and quantitative tools enabling bespoke client solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Market Commentary & Advisory
- Data Analytics & Custom Indices
- Consulting & Government Relations
Quantifiable outcome
- 200+ institutional clients served across governments, banks, asset managers, and multinationals
- +1 more outcomes
Companies that use ETM Analytics
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
ETM Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ETM Analytics partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
ETM Analytics competitors and assessment
Company assessmentDirect peers
- Stratfor (Rane): Stratfor, now part of Rane, provides geopolitical intelligence and forecasting. It is directly comparable to ETM's geopolitical, political risk, and macro policy research capabilities, especially across emerging and frontier markets.
- Africa Confidential: Africa Confidential publishes intelligence on African politics, economics, and business for institutional subscribers. It overlaps directly with ETM's political risk, policy intelligence, and macroeconomic research across African markets.
- Control Risks: Control Risks is a specialist risk consultancy providing political, security, and integrity risk advisory across emerging and frontier markets. Its political risk and government advisory work directly parallels ETM Analytics' sovereign and policy intelligence offerings.
- EMIS (Emerging Markets Information Service): ISI Emerging Markets is a leading provider of emerging markets intelligence, news, and data across multiple asset classes — directly comparable to ETM Analytics in delivering Africa-focused and broader EM research to institutional clients.
- Africa Risk Consulting (ARC): ARC is an Africa-focused risk and political advisory firm serving corporates, investors, and government clients. It directly competes with ETM's consulting, government liaison, and political risk advisory offerings across African markets.
Broad incumbents
- The Economist Intelligence Unit (EIU): EIU is a large, established provider of country-level economic and political forecasts and research for institutional clients. It overlaps with ETM Analytics on macroeconomic, country risk, and forecasting products but serves a much broader global mandate.
- Oxford Economics Africa: Oxford Economics provides macroeconomic forecasting and research, including Africa country-level coverage, to institutional and government clients. It competes with ETM's macro research, economic data, and forecasting offerings but on a global scale.
- Bloomberg Intelligence: Bloomberg Intelligence is the research arm of Bloomberg, offering multi-asset research and data to institutional subscribers. It competes with ETM in providing actionable investment research and quantitative analytics, though across a vastly larger asset universe.
Regional players
- Intellidex: Intellidex is a South Africa-based capital markets research and consulting firm covering African equities, fintech, and financial services. It competes with ETM in South Africa-focused institutional research and bespoke quantitative consulting.
- Exotix Capital: Exotix Capital is a frontier and emerging markets investment bank specializing in African and EM equity and fixed income research and trading. It overlaps with ETM's institutional EM research and equity/FX/fixed income coverage, particularly in frontier African markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ETM Analytics social profiles
Digital presenceETM Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
ETM Analytics leadership team
Management profileNumber of profiles
Profiles1 record
ETM Analytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ETM Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ETM Analytics
What does ETM Analytics do?
ETM Analytics is a boutique financial market research and analysis firm delivering institutional-grade research, proprietary data analytics, and bespoke advisory services across emerging, frontier, and commodity markets with a focus on Sub-Saharan Africa. The company provides daily market commentary, quantitative models, custom financial indices, and consulting services to governments, central banks, asset managers, hedge funds, and multinational corporates.
Is ETM Analytics a public or private company?
ETM Analytics is a private company. It is classified as corporate owned and is currently operating.
When was ETM Analytics founded?
ETM Analytics was founded in 2004. It employs 11 to 50 people.
Where is ETM Analytics based?
ETM Analytics is headquartered in Johannesburg, South Africa, in the Africa region.
How does ETM Analytics make money?
Three revenue lines are on record. Subscription Research Services are the primary driver. The others are data Analytics and Custom Indices and consulting and Advisory Services.
Who are ETM Analytics's main competitors?
Direct peers on record are Stratfor (Rane), Africa Confidential, Control Risks, EMIS (Emerging Markets Information Service) and Africa Risk Consulting (ARC). Broad incumbents are The Economist Intelligence Unit (EIU), Oxford Economics Africa and Bloomberg Intelligence. Regional players are Intellidex and Exotix Capital.
Does ETM Analytics have an API?
No public API is recorded for ETM Analytics.
What industry is ETM Analytics in?
ETM Analytics's product category is Financial Market Research & Advisory. Its primary akta.pro industry code is FSAAALAJ, ESG Data, Ratings & Research (Providers, Methodologies, Analytics), with a secondary code of FSACAAAI, Equity Capital Markets Advisory (Equity Issuance Strategy & Readiness). Its NAICS code is 523940 and its SIC code is 6282.