HelpKidzLearn
HelpKidzLearn, a brand of UK-based Inclusive Technology Limited, provides SaaS-based accessible online learning software for children with special educational needs, serving 6,500+ schools and districts across 52 countries through multi-access-method activities covering sensory, curriculum, and eye gaze assessment.
- Company typePrivate
- Founded2007
- HeadquartersDelph, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What HelpKidzLearn does
HelpKidzLearn is a SaaS-based accessible online learning platform serving children with special educational needs and disabilities (SEND), operated by UK-based Inclusive Technology Limited from Delph, Oldham. The platform comprises six core web products (Sensory Space, Games & Activities with 300 activities, Inclusive Stories, ChooseIt Maker, ChooseIt Readymades with 660+ curriculum activities, and Insight for eye gaze assessment) plus iPad apps (60+ Bitesize Apps, Educational Apps, and iPad App Bundles) distributed through the Apple App Store. Its core technical differentiator is universal multi-access-method support — every activity works via touch screens, one or two switches, eye gaze technology, mouse, and keyboard — with per-student access settings stored in Student Profiles that span products. The platform is hosted on Microsoft Azure and Amazon Web Services with all student data stored in the United Kingdom, and is built around a no-PII architecture that is independently certified by iKeepSafe for COPPA, FERPA, and CSPC, and listed in the SDPC Resource Registry as 'Approved for use / No Data Collected' across multiple US states.
The business operates on a primarily subscription-based revenue model with User/Profile, Site, and Local Authority/District licence tiers on annual billing cycles (auto-renewing in 12-month increments), supplemented by one-time iPad app purchases, hardware/assistive technology resale, and professional services such as data audits and security assessments. Pricing is not publicly disclosed; quotations are required and free trials (no payment details) are available to both families and schools. Go-to-market blends product-led growth (free trials, self-serve Hub signup), sales-assisted enterprise motions (dedicated Contact Sales team, purchase order and invoice support, W-9 forms for US districts), and channel distribution through parent company Inclusive Technology's assistive hardware reseller network. The company reports 6,500+ schools and districts as customers across 52 countries, 325,000+ students using the platform, and 130,000+ teachers — a customer base that is globally distributed across US public-school districts, Canadian school boards, and UK establishments, with no single anchor account apparent in the named-logo set.
HelpKidzLearn firmographics
Firmographics- Name
- HelpKidzLearn
- Legal name
- Inclusive Technology Limited
- Website
- https://helpkidzlearn.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HelpKidzLearn, a brand of UK-based Inclusive Technology Limited, provides SaaS-based accessible online learning software for children with special educational needs, serving 6,500+ schools and districts across 52 countries through multi-access-method activities covering sensory, curriculum, and eye gaze assessment.
- Ownership category
- akta.pro rank
HelpKidzLearn industry classification
Industry- Product category
- Special Education Software
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills) (EDAFAKAJ)
- akta.pro secondary industries
- Assistive Input & Mobility Access (Alternative Keyboards/Mice, Switch Access, Eye Gaze) (EDAFAKAH), AT for Reading, Writing & Learning (Literacy/Executive Function) Tools & Training (EDAKAIAC), Assistive Technology (AT) & Accessible Learning Tools (EDALAGAB)
Keywords
Where HelpKidzLearn is headquartered
LocationHeadquarters
- HQ city
- Delph
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
HelpKidzLearn business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Licences (SaaS): HelpKidzLearn Hub is provided as SaaS on a monthly and/or annual subscription basis. Subscription tiers include User/Profile licences (per-child with adult supervision within a school), Site licences (multiple machines and concurrent users within a single establishment), and Local Authority/District licences (multiple establishments on User/Profile or Site basis). Initial subscription period is 12 months, auto-renewing for successive 12-month periods unless cancelled. This is the primary revenue stream.
- iPad App Bundles and Individual Apps: HelpKidzLearn offers over 60 Bitesize Apps for iPad, as well as bundled iPad App packages containing multiple apps at discounted prices. Apps are sold individually or as bundles, providing supplementary revenue beyond the core SaaS subscription.
- Hardware and Assistive Technology Products: Physical products such as assistive technology equipment and hardware are available alongside the software subscription, sold as one-time product purchases. Delivery typically takes 7 to 10 days. Revenue is recognised upon delivery.
- Professional Services: Support services including data audits, security assessments, and compliance documentation are made available upon request, providing supplementary professional services revenue alongside core subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial — No commitment required |
| Subscription | Annual | User/Profile Subscription — Per-child licence |
| Subscription | Annual | Site Subscription — School-wide multi-machine licence |
| Subscription | Annual | Local Authority/District Subscription — Multi-school licence |
| Freemium | Pay-as-you-go | ChooseIt Maker 14-Day Free Trial |
| Subscription | Annual | Subscription Options — Schools, Districts, and Individuals |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
HelpKidzLearn product offering
Product offeringCore offering
HelpKidzLearn provides an online SaaS platform of accessible learning software for children with special educational needs, comprising six core web products (Sensory Space, Games & Activities, Inclusive Stories, ChooseIt Maker, ChooseIt Readymades, and Insight) plus a suite of iPad apps. Activities are designed for touch, switch, eye gaze, mouse, and keyboard access, and are delivered to schools, districts, local authorities, and families on subscription licences.
Product overview
HelpKidzLearn is a comprehensive online learning platform offering accessible software specifically designed for learners with special educational needs. The product portfolio includes six core web-based products: Sensory Space (sensory exploration activities), Games & Activities (300 accessible game-based learning activities), Inclusive Stories (interactive sensory stories), ChooseIt Maker (tool for creating personalised choice-making activities), ChooseIt Readymades (660+ curriculum activities), and Insight (eye gaze-based vision and cognition assessment). Additionally, the platform offers iPad Apps including Educational Apps, Bitesize Apps (60+ apps), and iPad App Bundles. Key features include Student Profiles for personalised settings, Student Analytics for tracking progress, and Student Profile Playlists for combining activities across products. The platform supports access via touch, switches, eye gaze, mouse, and keyboard, and is built on a SaaS model with subscriptions for individuals, schools, and districts.
Differentiator
Problem solved
Functional benefit
Products and services
- Sensory Space Interactive sensory activities designed to encourage sensory exploration, engagement, and cause-and-effect learning, with access via touch, switches, and eye gaze. Built for learners with severe, profound, and complex special educational needs in schools, districts, and home settings.
- Games & Activities Collection of more than 300 accessible game-based learning activities that teach cause-and-effect, sequencing, timing, switch skills, and choice-making, with universal access via touch, switches, eye gaze, mouse, and keyboard.
- Inclusive Stories Engaging, interactive sensory stories and resources designed for learners with a wide range of educational needs, supporting inclusive classroom and home engagement.
- ChooseIt Maker Activity authoring tool for educators to create personalised choice-making activities using photos, sounds, and symbols (including SymbolStix and Widgit symbol sets) with audio recording, text-to-speech, and offline iPad playback via the ChooseIt Maker Player app.
- ChooseIt Readymades Library of more than 660 multiple-choice curriculum activities covering literacy, numeracy, and science, providing a secure foundation for learning for special education students.
- Insight Eye-gaze-based game-based assessment activities to assess and develop early vision and cognition skills for learners with complex needs.
- Bitesize Apps More than 60 touch and switch accessible iPad apps designed specially for early years and children with special educational needs, sold individually and via the Apple App Store.
- Educational Apps Motivational iPad apps created specifically for children and designed to meet a range of special educational needs, distributed individually via the Apple App Store.
- iPad App Bundles Bundle packages that combine multiple HelpKidzLearn iPad apps into a single purchase at a discounted price, offered alongside individual apps on the Apple App Store.
- ChooseIt Maker Player App Free iPad app that allows learners to download and play personalised ChooseIt Maker activities offline using redeem codes, replacing the previous login-based ChooseIt Maker 3 iPad app.
Companies that use HelpKidzLearn
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
HelpKidzLearn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
HelpKidzLearn partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core infrastructure, core and minor.
- AWS (Amazon Web Services)core infrastructureAmazon Web Services provides HelpKidzLearn with servers, databases, analytics, network infrastructure, and email services. All user personal information, uploaded content, device ID, request data, and logs are stored on AWS. Passwords are stored as one-way hashes, and all personal information is encrypted at rest. AWS is ISO 27001 certified.
- Microsoft Azurecore infrastructureMicrosoft Azure provides HelpKidzLearn with servers, databases, analytics, network infrastructure, and email services. All user personal information, uploaded content, device ID, request data, and logs are stored on Azure. Passwords are stored as one-way hashes, and all personal information is encrypted at rest. Azure is ISO 27001 certified and used for vulnerability scanning.
- StripecoreStripe is the payment transaction processor for HelpKidzLearn subscriptions. Stripe shares a Transaction ID with HelpKidzLearn to acknowledge an active subscription, along with the signup date and payment status (paid or cancelled). No credit card or financial information is received by HelpKidzLearn.
- CloudflarecoreCloudflare is used for human user validation and protection from bots and harvesters on the HelpKidzLearn platform. Processes only anonymous browser data.
- iKeepSafecoreHelpKidzLearn participates in the iKeepSafe Safe Harbor program and has been independently assessed and certified for COPPA Safe Harbor, FERPA, and CSPC (California Student Privacy Certified). Independent re-accreditation conducted for 2025/26. iKeepSafe reviews HelpKidzLearn policies, safeguards, data flows, and conducts optional penetration testing.
- SymbolStixcoreSymbolStix symbols are available within the ChooseIt Maker media library alongside Inclusive Technology's own symbols and Widgit symbols, allowing educators to create accessible activities using a range of symbol sets.
- WidgitcoreWidgit symbols are available within the ChooseIt Maker media library alongside Inclusive Technology's own symbols and SymbolStix, providing symbol-based accessibility support for creating activities.
- Facebook AdsminorFacebook Ads (Pixel, Custom Audiences) are used for analytics and retargeting on the HelpKidzLearn website (not in logged-in Hub areas). Hashed emails of parents and teachers are sent for Custom Audiences. Anonymous site usage data and ad conversion events are tracked.
- LinkedIn AdsminorLinkedIn Ads (Pixel, Customer Audiences) are used for analytics and retargeting on the HelpKidzLearn website (not in logged-in Hub areas). Hashed emails of parents and teachers are sent for Customer Audiences. Anonymous site usage data and ad conversion events are tracked.
- Inclusive TechnologycoreInclusive Technology Ltd is the parent company and primary reseller of HelpKidzLearn products. It offers a wide selection of assistive devices (switches, eye gaze systems, touch screens) alongside HelpKidzLearn subscriptions and provides demonstrations, trials, and consultations for schools and districts.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
HelpKidzLearn competitors and assessment
Company assessmentDirect peers
- Crick Software: UK-based developer of literacy support tools (Clicker, WriteOnline) widely adopted in special education. Comparable on UK origin, K-12 SEND focus, and accessibility-led subscription model for schools and districts.
- Widgit Software: UK-based provider of symbols, communication tools, and accessibility software used widely in SEND classrooms. Comparable as a UK symbol/accessibility partner integrated into HelpKidzLearn's ChooseIt Maker and serving overlapping institutional customers.
- Smartbox Assistive Technology: UK-based assistive technology vendor providing AAC, eye gaze, and access solutions (Grid, Lumin-i) for learners with SEND. Directly comparable to HelpKidzLearn on multi-access method focus, UK roots, and special-education institutional sales motion.
- Tobii Dynavox: Global leader in eye gaze and AAC hardware/software (TD Snap, Boardmaker) serving special education and complex needs populations. Directly comparable on multi-access (especially eye gaze) support and SEN institutional customers.
- Boardmaker (Tobii Dynavox): Activity and symbol-authoring platform for special education, with curriculum-aligned activities and AAC symbols. Closely comparable to HelpKidzLearn's ChooseIt Maker and ChooseIt Readymades on activity creation and curriculum coverage for SEND.
- Texthelp: Provider of literacy and accessibility software (Read&Write, EquatIO, OrbitNote) widely used in K-12 and special education. Comparable as a UK/European-headquartered EdTech selling accessibility-focused subscription software to schools and districts.
- Don Johnston: US-based assistive technology company offering literacy, writing, and access tools (Co:Writer, Snap&Read, uPar) for special education. Comparable on US school-district GTM and accessibility software for SEN learners.
- PRC-Saltillo: AAC device and app maker (TouchChat, LAMP Words for Life) for learners with complex communication needs. Comparable on serving severe/profound SEN populations with specialised access methods and institutional sales channels.
Emerging players
- Special iApps: UK-based developer of educational apps for children with special educational needs and Down syndrome. Comparable as a smaller UK SEND app developer targeting the same families, therapists, and school audiences via iPad apps.
Broad incumbents
- Ablenet: Established US provider of assistive devices including switches, mounting, and AAC hardware widely used by HelpKidzLearn's switch-access customers. Comparable as a broader incumbent in assistive hardware/access sold alongside SEND software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
HelpKidzLearn social profiles
Digital presenceHelpKidzLearn compliance and trust
Trust signalCompliance7 records
HelpKidzLearn financial estimates
Financial estimateRevenue estimate
Valuation estimate
HelpKidzLearn leadership team
Management profileNumber of profiles
Profiles2 records
HelpKidzLearn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HelpKidzLearn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HelpKidzLearn
What does HelpKidzLearn do?
HelpKidzLearn provides an online SaaS platform of accessible learning software for children with special educational needs, comprising six core web products (Sensory Space, Games & Activities, Inclusive Stories, ChooseIt Maker, ChooseIt Readymades, and Insight) plus a suite of iPad apps. Activities are designed for touch, switch, eye gaze, mouse, and keyboard access, and are delivered to schools, districts, local authorities, and families on subscription licences.
Is HelpKidzLearn a public or private company?
HelpKidzLearn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HelpKidzLearn founded?
HelpKidzLearn was founded in 2007. It employs 1 to 10 people.
Where is HelpKidzLearn based?
HelpKidzLearn is headquartered in Delph, United Kingdom, in the Europe region.
How does HelpKidzLearn make money?
Four revenue lines are on record. Subscription Licences (SaaS) is the primary driver. The others are iPad App Bundles and Individual Apps, hardware and Assistive Technology Products and professional Services.
Who are HelpKidzLearn's main competitors?
Direct peers on record are Crick Software, Widgit Software, Smartbox Assistive Technology, Tobii Dynavox, Boardmaker (Tobii Dynavox), Texthelp, Don Johnston and PRC-Saltillo. Special iApps is listed as an emerging player. Ablenet is listed as a broad incumbent.
Does HelpKidzLearn have an API?
No public API is recorded for HelpKidzLearn.
What industry is HelpKidzLearn in?
HelpKidzLearn's product category is Special Education Software. Its primary akta.pro industry code is EDAFAKAJ, Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills), with a secondary code of EDAFAKAH, Assistive Input & Mobility Access (Alternative Keyboards/Mice, Switch Access, Eye Gaze). Its NAICS code is 611710 and its SIC code is 8200.