General Tire

What General Tire does

General Tire is a US-headquartered tire manufacturer founded in 1915 and operated as a brand under Continental Tire the Americas (CTA), the regional subsidiary of Continental AG, which acquired the company in 1987. The company's product portfolio spans passenger and performance tires (G-MAX AS07, G-MAX RS), touring and crossover lines (AltiMAX 365 AW, AltiMAX RT45, Grabber H/T, Grabber HTS60, ReliaTrek), light truck, SUV, and Jeep all-terrain and mud-terrain tires (Grabber APT, Grabber A/TX, Grabber X3, Grabber AT3), winter tires (AltiMAX Arctic 12, Grabber Arctic, Grabber Arctic LT, and the 2026-launched Arctic X family), and a deep commercial lineup covering long-haul, regional, construction, and waste-service applications (General HT+, General HD 2, General RD, General RA, General HS 2, Grabber HD, Grabber OA 2, Grabber OD, among others). Underlying technologies include Duragen Technology for commercial durability and sidewall protection, SmartWay-verified low-rolling-resistance compounds for fuel efficiency, and 3-Peak Mountain Snowflake-certified cold-temperature compounds for severe winter service.

The company's revenue model is hardware sales across two channels: replacement tires distributed through an independent dealer network in the United States and Canada, plus direct-to-consumer e-commerce via the corporate website, and original-equipment supply to automotive manufacturers (notably Ford's Everest Tremor in South Africa). Pricing is set at the dealer level and is not publicly disclosed; a dedicated government and fleet sales channel serves municipal and federal buyers. The recently launched Shield+ Advantage Plan consolidates warranty coverage — up to 72 months limited warranty, 45-day customer satisfaction trial, up to 75,000-mile mileage warranty, and road hazard coverage — across US and Canada replacement tires. Customer segments span passenger vehicle owners, light truck/SUV/Jeep enthusiasts, commercial fleet operators, winter-climate drivers, and government buyers. Marketing combines motorsports and overlanding sponsorships (TeamGT, ARCA Racing, Jeep Jamboree USA, Expedition Overland, Gas Monkey Garage), educational content via the 'Talk Shop' hub, and dealer-locator-driven demand capture.

Name

General Tire

Legal name

General Tire

Website

https://generaltire.com

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

1–10 employees

Short description

General Tire is a US-based tire manufacturer founded in 1915 and operated as a brand under Continental Tire the Americas. It produces passenger, light truck/SUV, winter, and commercial tires distributed through a North American dealer network, e-commerce, OE supply, and government/fleet channels.

Ownership category

akta.pro rank

Product category

Automotive Tires

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Tire and Tube Merchant Wholesalers (42313)

SIC

Tires & Inner Tubes (3011), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tires Manufacturing (IMACAIAK)

akta.pro secondary industries

Light Truck/SUV Tires Manufacturing (IMANAKAB), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Passenger tires
• Light truck tires
• Commercial truck tires
• All-terrain tires
• Winter tires

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Tire Sales: General Tire generates revenue primarily through the sale of replacement tires across multiple categories: passenger, light truck/SUV, commercial, and winter tires. Sales occur through dealer networks and direct e-commerce.
2. Original Equipment (OE) Supply: Supplying tires directly to automotive manufacturers as original equipment on new vehicles, such as the Ford Everest Tremor equipped with Grabber AT3 tires.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

General Tire manufactures and sells a comprehensive lineup of replacement tires for passenger vehicles, light trucks, SUVs, commercial trucks, and specialty applications across performance, touring, all-terrain, mud-terrain, winter, and commercial categories. The company distributes primarily through a network of authorized independent tire dealers in the United States and Canada, with supplementary direct e-commerce and original equipment supply to automotive manufacturers.

Product overview

General Tire is a tire manufacturer offering a comprehensive portfolio of tires organized into distinct product lines. The lineup includes Performance tires (G-MAX AS07, G-MAX RS) for maximum grip; Passenger/Touring tires (AltiMAX 365 AW, AltiMAX RT45, Grabber H/T, Grabber HTS60, ReliaTrek) for comfort and all-season use; Light Truck/SUV All-Terrain/Mud-Terrain tires (Grabber APT, Grabber A/TX, Grabber X3) for on and off-road durability; Winter tires (AltiMAX Arctic12, Grabber Arctic LT, Grabber Arctic, Grabber Arctic X, AltiMAX Arctic X) for cold-weather traction; Commercial tires (Grabber HD, Grabber HD Van, General RD, General RA, General RA 2, General RD 2, General HS 2, Grabber OA, Grabber OA 2, Grabber OA 2 WB, Grabber OD, General WT, General ST250 LP, General MD 2, General HD 2, General HT+) for trucks and fleet vehicles; and the Shield+ Advantage Plan warranty program. Products span passenger vehicles, light trucks, SUVs, commercial trucks, and specialty applications.

Differentiator

Problem solved

Functional benefit

Brands

• Grabber: Light truck, SUV, and crossover tire lineup including Grabber AT3, Grabber H/T, Grabber HTS60, Grabber APT, Grabber A/TX, Grabber X3, Grabber HD, Grabber HD Van, Grabber OA 2, Grabber OD, Grabber Arctic, Grabber Arctic LT
• AltiMAX
• G-MAX

Products and services

• G-MAX AS07 Performance tire designed for maximum grip on dry and wet roads, with visual wear alerts and longer tread life. Targeted at performance vehicle owners.
• G-MAX RS Performance tire built for maximum grip on dry and wet roads, targeting drivers seeking performance handling.
• AltiMAX 365 AW All-weather touring tire providing a quiet, comfortable ride with all-season traction and even treadwear for passenger vehicles.
• AltiMAX RT45 Passenger touring tire offering quiet, comfortable ride with all-season traction and extended treadlife for cars, minivans, and crossovers.
• Grabber H/T Highway terrain crossover/touring tire designed for comfort and all-season traction for crossover vehicles. Newest addition to the Grabber lineup, launched in 2024.
• Grabber HTS60 Light truck and SUV tire providing extreme comfort and durability across various terrains.
• ReliaTrek Passenger tire offering a quiet, comfortable ride with all-season traction.
• Grabber APT All-terrain tire for light trucks and SUVs designed for extreme comfort and durability across on-road and off-road use.
• Grabber A/TX All-terrain tire for light trucks and SUVs engineered for extreme comfort and durability across various terrains.
• Grabber X3 Mud-terrain tire for light trucks and SUVs engineered for maximum off-road traction and durability in extreme terrain conditions.
• Grabber AT3 All-terrain tire with specialized suspension integration, Bilstein Position-Sensitive dampers compatibility, and Rock Crawl drive mode support; featured as original equipment on the Ford Everest Tremor for off-road adventures.
• AltiMAX Arctic 12 Winter tire with innovative compound and studdable tread pattern technology for superior traction in low temperatures on wet, snow, and ice conditions.
• Grabber Arctic LT Winter tire designed for light trucks with innovative compound and studdable tread pattern technology for superior traction in low temperatures.
• Grabber Arctic Winter tire with innovative compound and studdable tread pattern technology for superior traction in low temperatures on wet, snow, and ice conditions.
• Grabber Arctic X New winter tire for light trucks and SUVs featuring directional tread design, 3-Peak Mountain Snowflake certification, advanced cold-temperature compounds, and studdable capability. Launched March 2026.
• AltiMAX Arctic X New winter tire for passenger cars and crossovers featuring directional tread design, 3-Peak Mountain Snowflake certification, advanced cold-temperature compounds, and studdable capability. Launched March 2026.
• Grabber HD Durable all-season commercial tire for light trucks and SUVs with Duragen Technology for robust durability and enhanced sidewall protection under loaded conditions.
• Grabber HD Van Durable all-season commercial tire for cargo vans developed for long-lasting treadwear under loaded conditions with Duragen Technology.
• General RD 2 19.5 inch drive regional, pick-up and delivery, and on/off-highway tire with open-shoulder 18/32 inch compound tread pattern for superb traction, increased mileage, and durability.
• General RA 2 19.5 inch all-position regional, pick-up and delivery, and on/off-highway tire with closed-shoulder 16/32 inch tread pattern designed for even wear, reduced noise, and protection against curbing, cuts, and abrasion.
• General RA All-position service tire for regional hauling, pick-up and delivery, and on/off-highway use designed with optimal balance of high removal mileage and tread durability.
• General HS 2 Long haul, highway steer position tire with advanced tread compound providing low-rolling resistance for optimal fuel efficiency, enhanced durability for resistance to cuts and tears, and maximum retreadability.
• Grabber OA 2 WB Construction service, on/off-highway, all-position wide base tire designed for increased mileage and cut/chip resistance with aggressive multi-service all-position tread pattern.
• General WT Waste transport and high scrub urban applications tire with compound resistant to cuts and tears, providing reliable traction and optimized mileage with extended casing life.
• General RD Long/short haul, highway single/tandem drive axle tire with tough open-shoulder design delivering reliable wet/dry traction, resistance to irregular wear, and high mileage.
• General HT+ Long haul, fuel-efficient trailer tire with solid shoulder offering stone ejection technologies, increased durability, ultra low-rolling resistance, SmartWay verified, GHG 2 compliant, with 20% mileage improvement versus predecessor model.
• Grabber OA 2 Construction service, on/off-highway, all-position tire with minimal stone retention technology and 24/32 inch and 22/32 inch tread depth with cut/chip resistant tread compound.
• General ST250 LP Long haul and regional haul, on/off-highway, low platform trailer axle tire with see-through grooves for water evacuation and wet traction capabilities.
• General MD 2 Long/short haul drive axle tire built on the legacy of General HD with durable compound and deep 30/32 inch tread design delivering superior mileage, traction, and durability.
• Grabber OD Construction service, on/off-highway, drive position tire with open shoulder and deep lug tread design for confident traction in tough weather and off-road conditions.
• General HD 2 Long/short haul highway tandem drive axle tire with enhanced closed-shoulder SmartWay verified low-rolling resistance drive design delivering improved mileage and durability.
• Shield+ Advantage Plan Comprehensive warranty and coverage program for replacement tires including Limited Warranty (up to 72 months), Customer Satisfaction Trial (45 days), Mileage Warranty (up to 75,000 miles on select products), and Road Hazard Coverage. Applies to all General Tire passenger and light truck replacement tires purchased in the US and Canada. Launched February 2025.

Quantifiable outcome

• Shield+ Advantage Plan provides up to 72 months limited warranty and up to 75,000 miles mileage coverage
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Ford Motor CompanycoreStrategic or Co-development Partner · 12 May 2026Original equipment supply partnership where General Tire provides Grabber AT3 all-terrain tires for the Ford Everest Tremor off-road flagship model launching in South Africa. Tires are specifically tuned for the vehicle's suspension system with Bilstein Position-Sensitive dampers.
• Major League Fishing / TeamGT FishingcoreGTM or Marketing PartnerGeneral Tire sponsors seven professional bass fishing anglers competing in Major League Fishing events. Team includes Edwin Evers, Alton Jones Jr., Ott Defoe, Mark Rose, Britt Myers, Skeet Reese, and Andy Montgomery. The partnership promotes General Tire brand at tournaments including REDCREST and Heavy Hitters events, with anglers representing the brand and competing for Angler of the Year honors.
• Expedition OverlandminorGTM or Marketing PartnerOverland travel content partnership featuring expedition-style adventures that showcase General Tire products in remote and challenging terrains around the world.
• Gas Monkey GarageminorGTM or Marketing PartnerPartnership with the automotive restoration and customization shop for brand promotion in automotive enthusiast communities.
• ARCA Racing SeriescoreGTM or Marketing PartnerSponsorship of the ARCA Racing Series, a stock car racing series providing exposure to automotive enthusiasts and racing fans across North America.
• Jim BeavercoreGTM or Marketing PartnerRacing athlete partnership with professional driver Jim Beaver, competing in motorsports events and representing General Tire brand in racing contexts.
• Natalie Eva MarieminorGTM or Marketing PartnerAthlete partnership with fitness and adventure personality, expanding brand reach to fitness and lifestyle audiences.
• Jeep Jamboree USAcoreGTM or Marketing PartnerPartnership with Jeep Jamboree off-road adventure events, positioning General Tire as the tire of choice for Jeep owners participating in organized off-road expeditions.
• Rally Ready Driving SchoolminorGTM or Marketing PartnerPartnership with driving school specializing in rally and performance driving techniques, demonstrating tire capabilities in performance driving contexts.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Bridgestone Corporation: Global tire leader with a broad multi-category portfolio similar to General Tire's range, including Firestone and Fuzion sub-brands. Bridgestone's North American presence and OE relationships make it a structural competitor in both passenger/replacement and commercial segments.
• Pirelli: Premium global tire manufacturer with broad multi-category coverage including passenger performance, light truck/SUV, and specialty tires. While positioned more premium than General Tire, Pirelli overlaps in the high-performance G-MAX segment and large-diameter SUV tire categories.
• Michelin: Global tire leader operating across passenger, light truck, commercial, and specialty segments. Michelin competes across General Tire's entire portfolio with greater scale, R&D investment, and brand premium positioning, including through its BFGoodrich subsidiary which overlaps with General Tire's off-road Grabber lineup.

Direct peers

• Falken Tire: Mid-tier tire brand (subsidiary of Sumitomo Rubber Industries) competing in passenger, light truck/SUV all-terrain, and commercial segments. Falken targets similar value-conscious consumers and off-road enthusiasts in North America through comparable dealer networks.
• Cooper Tire & Rubber Company: Mid-tier tire manufacturer (now a Goodyear subsidiary) with a strong light truck/SUV and commercial portfolio historically similar in positioning to General Tire. Targets comparable customer segments through overlapping dealer networks in North America.
• BFGoodrich: Michelin subsidiary with strong overlap to General Tire's Grabber AT3 and Grabber X3 product positioning, particularly in all-terrain and mud-terrain tires for light trucks and SUVs. Targets similar off-road and overlanding customer segments through overlapping dealer networks.
• Toyo Tires: Mid-tier tire manufacturer with strong presence in the light truck, SUV, and all-terrain segments — directly overlapping with General Tire's Grabber lineup. Operates a similar independent dealer model in North America with comparable heritage and value-tier positioning.
• Yokohama Tire: Mid-tier tire manufacturer with a multi-category portfolio covering passenger, light truck/SUV, and commercial tires. Yokohama competes in similar value-oriented segments and has overlapping North American dealer distribution.
• Hankook Tire: Growing mid-tier global tire manufacturer with expanding North American presence and a comprehensive multi-category product range. Hankook competes on value-pricing similar to General Tire and has been gaining OE fitments and dealer shelf space.
• Goodyear Tire & Rubber Company: One of General Tire's most direct North American competitors, Goodyear offers a comprehensive multi-category tire portfolio (passenger, light truck, commercial) through a similar independent dealer network, with comparable heritage (founded 1898) and OE supply relationships with major automakers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/generaltire
• YouTubeyoutube.com/user/teamgeneraltire
• Facebookfacebook.com/generaltire
• Instagraminstagram.com/general_tire
• LinkedInlinkedin.com/company/general-tire---india

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about General Tire