InsureBC

What InsureBC does

InsureBC (legally The InsureBC Group, formerly The Intercity Group) is a privately held, independently owned insurance brokerage founded in 1988 by Jack Meier and headquartered in Vancouver, British Columbia. The company operates as BC's largest independently owned group of general insurance brokerages, distributing residential, auto, business, life/health, and travel/lifestyle insurance products through a network of 100+ physical offices across British Columbia and Alberta, supported by approximately 975 employees. Underlying technology is a web-based broker platform with online quoting, policy management, claims submission, and payment portals, supplemented by the Insureityourself Insurance Services Ltd. digital subsidiary (launched 2017) which runs the self-serve shop.insurebc.ca storefront integrated with 40+ insurance carriers.

Name

InsureBC

Legal name

The InsureBC Group

Website

https://insurebc.ca

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

InsureBC is BC's largest independently owned insurance brokerage, distributing residential, auto, business, life, and travel insurance through 100+ physical offices and an online shop, serving 600,000+ customers annually across British Columbia, Alberta, the US, and the Netherlands.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Surety Insurance (6351)

akta.pro industry

PRIMARYFSAEADAN

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYFSAIAEAD

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident)

Financial & Insurance/Insurance — Life & Health/Individual Health Insurance

Keywords

• Insurance brokerage services
• Property and casualty insurance
• Life and health insurance
• Commercial business insurance
• Travel insurance products

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Broker Commission: InsureBC operates as an insurance broker earning commissions and policy fees from insurance carriers for policies sold and renewed. Commissions and policy fees range from 8% to 40% depending on contractual arrangements with each insurance carrier and policy type.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

InsureBC is an independent insurance brokerage group that sells and brokers Residential, Auto, Business, Life, and Travel/Lifestyle insurance products from 40+ insurance carriers (including Intact, Wawanesa, Aviva, and Gore Mutual) to individual consumers and small businesses. The company operates through a hybrid model combining 90+ physical offices across BC and Alberta with a digital self-serve platform (shop.insurebc.ca), earning commissions on policies placed and renewed.

Product overview

InsureBC is BC's largest independently owned group of general insurance brokerages, operating as a multi-product insurance brokerage platform offering Residential, Auto, Business, Life, and Travel/Lifestyle insurance categories through 100+ locations across British Columbia serving over 600,000 customers annually. The company operates as a unified brokerage network (formerly The Intercity Group, founded 1988 by Jack Meier) with its digital subsidiary Insureityourself handling online sales through shop.insurebc.ca. Products span from basic home/car insurance to specialized offerings like earthquake coverage, boat insurance (with $10M protection and indemnity), professional liability, and term/permanent life insurance. The online platform enables quote generation and policy purchases working with 40+ insurance carriers including Intact, Wawanesa, Aviva, and Gore Mutual. The company employs approximately 975 staff across Insurance, Sales, Underwriting, Finance, IT, HR, and Administration.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Insurance Insurance category covering home, condo, renters, landlord's, high-value home, earthquake, and strata water deductible coverage for residential property owners and tenants in British Columbia.
• Home Insurance
• Condo Insurance
• Renters Insurance
• Landlord's Insurance
• Earthquake Insurance
• Strata Water Deductible Insurance
• High Value Home Insurance
• Auto Insurance
• Car Insurance
• Motorcycle Insurance
• New Vehicle Replacement Insurance
• Optional Car Insurance
• Travel Trailer Insurance
• ICBC Online Renewal
• Business Insurance
• Directors & Officers Liability Insurance
• Surety Bonds
• International Business Insurance
• Professional Liability Insurance
• Home Based Business Insurance
• Term Life Insurance
• Group Benefits Insurance
• Disability Insurance
• Permanent Life Insurance
• Critical Illness Insurance
• Health Insurance
• Emergency Medical Insurance
• Visitors to Canada Insurance
• Sports Equipment Insurance
• Special Events Insurance
• Boat Insurance
• Identity Theft Insurance
• Shop Online Insurance Platform Online quote and policy purchase platform enabling customers to get insurance quotes and buy policies directly online for renter, appliance breakdown, home-based business, contractor, sports equipment, and pet insurance, working with 40+ insurance carriers. Holds a Google rating of 4.8 out of 5 stars.

Quantifiable outcome

• Get a home insurance quote online in minutes - fast, easy and free
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, supporting and minor.

• Intact InsurancecoreChannel Partner/ Reseller/ DistributorMajor insurance company partner underwriting insurance products sold through InsureBC's network of offices and online platforms
• Wawanesa InsurancecoreChannel Partner/ Reseller/ DistributorMajor insurance company partner providing coverage options for InsureBC customers
• Aviva CanadacoreChannel Partner/ Reseller/ DistributorInsurance company partner offering various property and casualty products through InsureBC broker network
• Gore Mutual InsurancecoreChannel Partner/ Reseller/ DistributorInsurance company partner providing mutual insurance products
• Royal & Sun Alliance InsurancecoreChannel Partner/ Reseller/ DistributorMajor insurance partner offering comprehensive coverage options
• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorInsurance company partner (also operating as Dominions)
• Economical InsurancecoreChannel Partner/ Reseller/ DistributorMajor Canadian insurance company partner
• Optimum West Insurance CompanycoreChannel Partner/ Reseller/ DistributorRegional insurance company partner specializing in western Canadian coverage
• Northbridge InsurancecoreChannel Partner/ Reseller/ DistributorInsurance company partner offering specialty and commercial insurance products
• Peace Hills InsurancecoreChannel Partner/ Reseller/ DistributorInsurance company partner operating in Western Canada
• Managing General Agents (MGAs)supportingChannel Partner/ Reseller/ DistributorRegional and specialty insurance Managing General Agents providing niche coverage options
• Property Manager PartnerssupportingStrategic or Co-development PartnerProperty solutions designed for both property managers and their tenants. System creates accountability between tenant and property manager.
• BCSPCAminorOthersCharity partner receiving $1 donation per online policy sold
• Greater Vancouver Food BankminorOthersCharity partner receiving $1 donation per online policy sold
• Canuck Place Children's HospiceminorOthersCharity partner receiving $1 donation per online policy sold
• BC Mental Health AssociationminorOthersCharity partner for community support initiatives
• Agency Partner NetworkcoreChannel Partner/ Reseller/ DistributorMany InsureBC locations across Lower Mainland are operated in partnership with long-term insurance professionals. Over the years, InsureBC has established partnerships with more than a large number of agencies who have contributed expertise, staff and client relationships in exchange for access to increased number of insurance companies including unique products exclusive to the group.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Aviva Canada: Major Canadian P&C insurer (parent of Sonnet) and another core carrier partner of InsureBC. Comparable product overlap across home, auto, business — operates both as a carrier broker and as a direct digital provider competing with brokerage channels.
• Intact Financial Corporation: Canada's largest property and casualty insurer and a core carrier partner of InsureBC's brokerage network. Comparable in P&C product breadth but as an underwriter/carrier rather than a broker — represents both a key supplier and the structural threat of carrier disintermediation.
• Marsh Canada: Subsidiary of Marsh & McLennan, one of the world's largest insurance brokerages with Canadian operations serving commercial and specialty clients. Comparable broker intermediation model, though skewed toward enterprise and specialty risks rather than retail.
• Wawanesa Insurance: Major Canadian mutual insurer offering home, auto, and business insurance across Canada, and a core carrier partner of InsureBC. Comparable product overlap but operates as a carrier rather than broker.
• Hub International: Large North American insurance brokerage with significant Canadian operations across commercial and personal lines. Comparable as a multi-channel broker network, though broader geographic and product scope than InsureBC's BC-centric model.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with Canadian operations serving commercial and personal clients. Comparable brokerage intermediary model though predominantly commercial-focused and far larger in scale.

Emerging players

• Sonnet Insurance: Digital-first Canadian insurance provider (Aviva-owned) selling home and auto insurance online without brokers. Comparable product overlap (home, auto) but represents the direct-to-consumer model that competes with InsureBC's broker channel.

Direct peers

• BrokerLink: Canadian insurance brokerage with strong presence in BC, Alberta, Ontario and Atlantic Canada, distributing auto, home, business and life insurance through retail offices and digital channels. Direct competitor with comparable hybrid distribution and product breadth.
• Westland Insurance Group: One of Canada's largest independent insurance brokerage networks with broad personal and commercial lines distributed across Western Canada. Highly comparable to InsureBC in multi-line retail brokerage model and Western Canadian footprint.
• Western Financial Group: Western Canadian insurance and financial services network offering home, auto, business, farm, and life insurance through a large branch network. Comparable multi-line brokerage model concentrated in Western Canada, including BC and Alberta.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/InsureBC

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InsureBC