Landamores

What Landamores does

Landamores is a privately held, family-owned British boatbuilder (legal entity EC Landamore & Co. Ltd) founded in 1923 and currently in its fourth generation of family ownership under Managing Director Anthony Landamore. Operating from its principal boatyard at Marsh Road, Hoveton, on the Norfolk Broads near Norwich, the firm designs and hand-builds classic launches, tenders, sailing cruisers, and motor yachts, having historically built ocean-going yachts up to 80 feet. Its core technology combines modern GRP hull construction with traditional timber fit-out, hardwoods, teak and mahogany finishes, and the firm has standardised electric propulsion (Torqeedo and E-propulsion pod motors with lead carbon gel batteries) as a default across most builds rather than treating it as an optional extra. Bespoke commissions are a deliberate strategic pillar, with every new build tailored to a single owner's specification.

The company operates a hybrid revenue model spanning one-time new boat sales (ranging from Mayfly and Frolic launch series through Elanco sailing cruisers and Jersey motor yachts to fully bespoke commissions), recurring mooring subscriptions at Hoveton and the Bridge Broad Marina (acquired in 2017), professional services income from maintenance, restoration, rigging, craneage and slipway operations, and ancillary hardware sales such as Elanco Hull Seal valves. Distribution is direct from the boatyard, supplemented by sales agents such as Henley Sales and Charter at major UK and European boat shows (Southampton, Dusseldorf Boot, Thames Traditional Festival, Beale Park).

The customer base spans private owners of classic launches, sailing enthusiasts on the Norfolk Broads, commercial charter and trip-boat operators, and boat refit/conversion clients seeking to electrify existing vessels. Engagement is sales-led and consultative, with each prospect guided through the build process and supported post-purchase through the firm's boatyard services. Boat shows serve as the mid-funnel channel, while the website, blog content, email newsletter and Facebook presence drive top-of-funnel awareness.

Name

Landamores

Legal name

EC Landamore & Co. Ltd

Website

https://landamores.co.uk

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Landamores is a fourth-generation, family-owned British boatbuilder on the Norfolk Broads, founded in 1923. It hand-crafts bespoke launches, sailing cruisers and motor yachts with electric propulsion as standard, and operates moorings, a marina, and full boatyard services for private owners and commercial operators.

Ownership category

akta.pro rank

Product category

Custom Boat Building

NAICS

Ship Building and Repairing (336611), Ship and Boat Building (3366)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

akta.pro secondary industry

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

Keywords

• Custom boat building
• Electric propulsion boats
• Boat restoration services
• Marine rigging services
• Marina mooring services

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Boat Sales: Custom-built boats including launches, tenders, motor yachts, sailing cruisers, and bespoke commissions. Boats range from small launches to 80ft yachts. Revenue from direct sales to private buyers.
2. Boat Maintenance and Restoration: Full-service boatyard offering varnishing, restoration, painting, polishing, GRP repairs, engineering services, wooden hull repairs, joinery, electrical work, and full re-fits or re-builds.
3. Moorings: Wet boatshed moorings in Hoveton, uncovered moorings at boatyard, Brimbelow Road, and Bridge Broad Marina in Wroxham. Winter-only berths and shore spaces also available.
4. Craneage and Slipway: Riverside crane service handling boats up to 13m and 15 tons. Pressure washing and antifouling services. Slipway for dinghies, day boats and small cabin cruisers.
5. Rigging Services: Yacht rigging and guard rails, standing and running rigging, guard rail systems using Sta-lok fittings, architectural rigging for balustrades and canopies.
6. Elanco Hull Seals: Sale of spare parts and complete valves for Elanco Hull seals, developed in the 1970s as first flush sealing seacock.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Landamores is a family-run boat builder that handcrafts classic launches, tenders, motor yachts, and sailing cruisers at its boatyard in Hoveton on the Norfolk Broads, with electric propulsion fitted as standard on all new boats. Beyond new builds, the company operates a full boatyard offering maintenance, restoration, rigging, craneage, slipway, and moorings, and owns Bridge Broad Marina in Wroxham for year-round berthing.

Product overview

Landamores is a family-run British boat builder established in 1923, now in its 4th generation. The company produces a portfolio of handcrafted boats centered around electric propulsion as standard. The core product range includes the Mayfly series (Mayfly 16 and Mayfly 21) - classic transom and motor launches with electric propulsion; the Frolic series (Frolic 18, 21, 31, 36) - Edwardian-styled counter stern launches ranging from day boats to gentleman launches with electric/diesel/hybrid options; the Caprice - a luxury 1960s-styled launch; the Slipper Launch - a classic British rivers icon; the Thames Canoe - a traditional 1920s design; the Elanco sailing cruisers (Elanco 28 and Elanco 30) for Norfolk Broads racing and cruising; and the Jersey 36 Elanco motor yacht. Beyond new builds, Landamores offers comprehensive boatyard services including bespoke/custom builds, full restoration and refits, yacht rigging, architectural rigging, craneage and slipway facilities, and moorings at multiple Norfolk Broads locations including their Bridge Broad Marina. The company specializes in combining traditional craftsmanship with modern electric propulsion technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Mayfly 16
• Mayfly 21
• Frolic 18
• Frolic 21
• Frolic 31
• Frolic 36
• Caprice
• Slipper Launch
• Thames Canoe
• Elanco 28 Sailing Cruiser
• Elanco 30 Sailing Cruiser
• Jersey 36 Motor Yacht
• Bespoke Boat Builds
• Boat Maintenance Services
• Refits and Restoration
• Yacht Rigging and Guard Rails
• Architectural Rigging
• Craneage and Slipway
• Moorings and Winter Storage
• Bridge Broad Marina
• Elanco Hull Seals
• Electric Boat Conversion

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TorqeedocoreTechnology or Integration · 1 January 2020Technology partnership using Torqeedo electric propulsion systems. Torqeedo FP2.0 pod motors fitted to Mayfly launches. Partnership described as Landamores being part of Torqeedo's success in making electric propulsion 'the obvious choice' in certain market segments.
• Jersey BoatscoreStrategic or Co-development Partner · 1 January 2018Partnership to build Jersey 36 Elanco motor yachts - a new model line featuring bespoke oak joinery interiors. First boat launched September 2018 and shown at Southampton Boat Show. Combines Landamores craftsmanship with Jersey Boat design.
• Henley Sales and CharterminorChannel Partner/ Reseller/ Distributor · 1 January 2018Sales agent exhibiting Landamores boats at shows like Beale Park Boat Show. Acts as representative for Mayfly launches and other products.
• Bridge Broad Marina (formerly Porter and Haylett)coreStrategic or Co-development Partner · 1 January 2017Acquired Bridge Broad Marina in Wroxham in 2017. This operation provides moorings, maintenance facilities, and camping services. Marina features electric hook-up, heated facilities, pump-out, and freshwater. Houseboats available through Hoseasons bookings.
• Oyster Marine (Oyster Yachts)coreStrategic or Co-development Partner · 1 January 1977Long-standing partnership building Oyster iconic ocean-going cruising yachts from 1977 to 2012. Landamores was the primary builder for Oyster Marine, constructing models including Oyster 37, 39, 46, 53, 55, 72, 80, and SJ series. The relationship was described as 'hugely successful' and both companies flourished through the partnership.
• HoseasonsminorChannel Partner/ Reseller/ DistributorHoliday booking partner for Bridge Broad houseboats including Palm Springs, Harmony, Whispering Waters, Rippling Waters, and Broadland 1, 2, 3.
• Camping and Caravanning ClubminorChannel Partner/ Reseller/ DistributorBridge Broad is a Camping and Caravanning Club certificated site with 5 pitches available for club members.
• British MarineminorChannel Partner/ Reseller/ DistributorProud member of British Marine, the trade association for the UK marine industry. Displays British Marine member logo on website.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Riva (Ferretti Group): Riva is an Italian luxury heritage boat builder (now part of Ferretti Group) producing mahogany classic runabouts and motor yachts. It is a broad incumbent in the heritage luxury launch category that Landamores operates in, with similar aesthetic and HNW customer profile at much larger scale.
• Princess Yachts: Princess is a major UK luxury motor yacht builder producing flybridge and sport yachts in the 40–95ft range. It operates at much larger scale than Landamores but serves the same HNW leisure boating segment, with occasional overlap on classic-styled motor yachts.
• Fairline Boats: Fairline is an established British luxury motor yacht builder (Squadron, F-Line, Targa ranges up to ~60ft). It is a broad incumbent in the same UK luxury yacht category as Landamores' Jersey 36 line, but with far greater production volume and broader market reach.

Direct peers

• Williams Jet Tenders: Williams is a leading manufacturer of luxury jet-powered tenders and small leisure craft. While more standardised and production-led, Williams competes with Landamores in the high-end tender/launch segment for superyacht owners and inland-waterway customers.
• Spirit Yachts: Spirit Yachts builds modern classic and contemporary yachts up to ~100ft using wood/epoxy composite construction from its Suffolk yard. Comparable to Landamores in heritage-driven, bespoke UK yacht building with a focus on craftsmanship and premium pricing.
• Oyster Yachts: Oyster Yachts is the long-standing direct peer: Landamores was Oyster's primary builder from 1977 to 2012, constructing models from the Oyster 37 up to the Oyster 80. Both firms serve the luxury ocean-going yacht market with semi-custom builds; Oyster now builds in-house but operates in the same category and customer base.
• Cockwells Modern and Classic Boatbuilding: Cockwells is a UK-based semi-custom boatbuilder producing classic-styled motor launches and superyacht tenders with modern electric/hybrid propulsion. It directly competes with Landamores' Mayfly and Frolic ranges for the same UK and European classic-launch buyers.
• Haines Boatyard: Haines is a Norfolk-based family boatbuilder producing motor cruisers and offshore boats for the UK leisure market. It is a direct regional peer to Landamores with overlapping customer base on the Norfolk Broads and similar small-scale, semi-custom production.

Regional players

• Norfolk Heritage Fleet / Broads-based hire operators: Regional holiday boat operators on the Norfolk Broads (e.g., Hoseasons-partnered hire fleets including some Landamores-built houseboats) are adjacent peers in the Norfolk Broads boating ecosystem. They overlap with Landamores on service and mooring demand rather than direct build competition.

Emerging players

• Wooden Spoon Boats: Wooden Spoon Boats is a smaller UK builder of traditional clinker and classic launches with electric propulsion. Comparable to Landamores' Mayfly range in product positioning and target customer, though at a smaller scale and less established brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/landamores
• LinkedInlinkedin.com/company/landamores-yacht-builders

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landamores