Positive Psychology Program
PositivePsychology.com B.V. is a Netherlands-based digital education platform producing science-based masterclasses, downloadable exercise toolkits, and continuing education programs for mental health practitioners, therapists, counselors, and coaches worldwide.
- Company typePrivate
- Founded2013
- HeadquartersMaastricht, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Positive Psychology Program does
PositivePsychology.com B.V. is a Netherlands-domiciled digital education platform that produces science-based positive psychology resources for mental health and wellness practitioners, including therapists, psychologists, counselors, coaches, teachers, and other helping professionals. The company operates a dual-site model: a free content hub at positivepsychology.com featuring an SEO-driven blog authored by nine named PhD-level psychologists, and a paid storefront at pro.positivepsychology.com where it sells multi-module masterclass training templates (Emotional Intelligence Masterclass©, Realizing Resilience Masterclass, Motivation & Goal Achievement Masterclass©) and downloadable PDF exercise toolkits (17 Positive Psychology Exercises, 17 Positive CBT Exercises, 17 Strength-Finding Exercises). All products are digitally delivered and self-serve.
The business is monetized through one-time digital purchases of courses and toolkits, supplemented by an affiliate program ('Become an Affiliate') and Continuing Professional Development (CE/CPD) accreditation partnerships that allow licensed practitioners to earn continuing education credits. The company employs a product-led growth strategy: a free blog drives organic traffic, a free PDF tool pack is exchanged for name and email signup, and the resulting 550,000+ subscriber email list is used to convert readers into paying customers. Reported scale signals include 550,000+ email subscribers, 16,000+ professionals served, and a TrustPilot rating of 4.7/5 across 205+ reviews.
The platform is bootstrapped with no external funding disclosed, operates with 1-10 employees, and serves a global customer base through a website localized into six languages (English, German, Spanish, French, Hindi, Dutch). The legal entity, PositivePsychology.com B.V., operates as a division of Intalvio LLC, with its registered office at Basisweg 10, 1043 AP Amsterdam.
Positive Psychology Program firmographics
Firmographics- Name
- Positive Psychology Program
- Legal name
- PositivePsychology.com B.V.
- Website
- https://positivepsychologyprogram.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PositivePsychology.com B.V. is a Netherlands-based digital education platform producing science-based masterclasses, downloadable exercise toolkits, and continuing education programs for mental health practitioners, therapists, counselors, and coaches worldwide.
- Ownership category
- akta.pro rank
Positive Psychology Program industry classification
Industry- Product category
- Professional Development & Mental Health Education
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)
- akta.pro secondary industry
- Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)
Keywords
Where Positive Psychology Program is headquartered
LocationHeadquarters
- HQ city
- Maastricht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Positive Psychology Program business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Digital Courses and Masterclasses: The company sells structured masterclass programs (e.g., Emotional Intelligence Masterclass, Realizing Resilience Masterclass, Motivation & Goal Achievement Masterclass) as digital training templates for practitioners. Each masterclass is a multi-module package.
- Downloadable Toolkits and Exercise PDFs: Sale of individual PDF exercise collections (e.g., 17 Positive Psychology Exercises, 17 Positive CBT Exercises, 17 Strength-Finding Exercises) sold as one-time digital downloads through the Pro store.
- Affiliate Program: The company operates an affiliate program ('Become an Affiliate') through which partners earn commissions for referring new customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free content and lead capture |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Positive Psychology Program product offering
Product offeringCore offering
PositivePsychology.com sells digital educational products to mental health and wellness practitioners, including multi-module masterclass training templates (Emotional Intelligence, Realizing Resilience, Motivation & Goal Achievement) and downloadable PDF exercise toolkits (17 Positive Psychology Exercises, 17 Positive CBT Exercises, 17 Strength-Finding Exercises). A free blog with PhD-authored articles and a free tool pack drive lead capture into the Pro storefront where professionals purchase one-time digital licenses. Continuing Education (CE/CPD) accreditation supports practitioner licensure requirements.
Product overview
PositivePsychology.com is an online platform offering a portfolio of digital educational products for mental health and well-being professionals. The core offering consists of masterclass training templates (Emotional Intelligence Masterclass©, Realizing Resilience Masterclass, Motivation & Goal Achievement Masterclass©) and exercise packs (17 Positive Psychology Exercises, 17 Positive CBT Exercises, 17 Strength-Finding Exercises) delivered as PDF downloads. The platform also provides a Case Study Library, blog articles, and Continuing Education opportunities. The site operates on a dual-site model with a free content site (positivepsychology.com) and a professional storefront (pro.positivepsychology.com). The company reports serving 550,000+ newsletter subscribers and 16,000+ professionals, with TrustPilot rating of 4.7 based on 205+ reviews.
Differentiator
Problem solved
Functional benefit
Products and services
- Emotional Intelligence Masterclass© A complete 6-module emotional intelligence training template for helping professionals that includes all materials needed to deliver science-based EQ training sessions to clients.
- Realizing Resilience Masterclass A complete 6-module resilience training template for practitioners to help clients become more resilient, including all materials needed to deliver science-based resilience training.
- Motivation & Goal Achievement Masterclass© A comprehensive six-module coaching package designed to help clients achieve meaningful success through the science of motivation and goal setting.
- 17 Positive CBT & Cognitive Therapy Exercises A collection of PDF exercises that broaden traditional CBT to include optimism, strengths, positive emotions, meaning, and life goals to help clients cope with life stressors.
- 17 Positive Psychology Exercises A signature collection of 17 science-based Positive Psychology Exercises in PDF format for professionals to increase the wellbeing of their clients.
- 17 Strength-Finding Exercises A collection of 17 strength-finding exercises in PDF format to help professionals assist clients in understanding and harnessing their core strengths.
- Continuing Education (CE) Programs Accredited continuing education programs for licensed professionals in psychology, counseling, coaching, and related fields, supporting CE/CPD licensure requirements.
Quantifiable outcome
- 4.7 out of 5 TrustPilot rating based on 205+ reviews
- +1 more outcomes
Companies that use Positive Psychology Program
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Positive Psychology Program technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Positive Psychology Program partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Positive Psychology Program competitors and assessment
Company assessmentDirect peers
- PESI: PESI is a leading continuing education provider for mental health professionals, offering seminars, online courses, and CE-eligible resources across psychology, counseling, and social work. It directly competes with PositivePsychology.com for the same practitioner CE dollar.
- NICABM (National Institute for the Clinical Application of Behavioral Medicine): NICABM is a direct competitor in continuing education for mental health practitioners, offering CE/CEU-accredited online courses on topics like stress, trauma, and mindfulness. It targets a similar B2B audience of therapists, counselors, and coaches with practitioner-focused digital content.
- ContinuingEdCourses.Net: ContinuingEdCourses.Net is an online CE platform delivering self-paced continuing education courses approved for psychologists, counselors, social workers, and marriage/family therapists. It competes on the same CE/credit-recognition axis for individual licensed practitioners.
- Evergreen Certifications: Evergreen Certifications provides continuing education for behavioral health professionals via on-demand online courses with CE credit approvals across multiple disciplines. It serves the same practitioner persona with a similar digital, self-paced delivery model.
Emerging players
- BetterUp: BetterUp is a digital coaching platform combining AI with human coaches for enterprise workforce development. While its model is broader coaching than positive psychology CE, it competes for the same HR/L&D budget that powers growth-stage practitioner-focused training platforms.
- Institute of Noetic Sciences (IONS): IONS is a research and education nonprofit focused on consciousness, well-being, and human potential — closely adjacent to positive psychology. While its primary mission is research rather than CE, it overlaps thematically and could compete for the same practitioner mindshare on positivity and well-being training content.
- Sounds True: Sounds True is a multimedia publisher specializing in spirituality, mindfulness, and well-being — adjacent to positive psychology. It sells books, audio programs, and courses to both consumers and practitioners, overlapping thematically with the well-being content library.
Broad incumbents
- Udemy: Udemy is a broad marketplace of online courses including many in positive psychology, CBT, and coaching. It overlaps with PositivePsychology.com on the practitioner self-development use case but does not offer CE accreditation or the same degree of editorial curation.
- Coursera: Coursera is a large online learning platform offering psychology, mindfulness, and well-being specializations from universities like Yale and Penn. It overlaps on practitioner and curious-learner demand for psychology content but does not specialize in CE-accredited positive psychology.
- LinkedIn Learning: LinkedIn Learning is a subscription-based professional development library covering leadership, coaching, and soft skills. It competes for part of the same practitioner upskilling wallet, particularly via corporate L&D budgets and individual professional subscribers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Positive Psychology Program social profiles
Digital presencePositive Psychology Program financial estimates
Financial estimateRevenue estimate
Valuation estimate
Positive Psychology Program leadership team
Management profileNumber of profiles
Positive Psychology Program funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Positive Psychology Program M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Positive Psychology Program
What does Positive Psychology Program do?
PositivePsychology.com sells digital educational products to mental health and wellness practitioners, including multi-module masterclass training templates (Emotional Intelligence, Realizing Resilience, Motivation & Goal Achievement) and downloadable PDF exercise toolkits (17 Positive Psychology Exercises, 17 Positive CBT Exercises, 17 Strength-Finding Exercises). A free blog with PhD-authored articles and a free tool pack drive lead capture into the Pro storefront where professionals purchase one-time digital licenses. Continuing Education (CE/CPD) accreditation supports practitioner licensure requirements.
Is Positive Psychology Program a public or private company?
Positive Psychology Program is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Positive Psychology Program founded?
Positive Psychology Program was founded in 2013. It employs 1 to 10 people.
Where is Positive Psychology Program based?
Positive Psychology Program is headquartered in Maastricht, Netherlands, in the Europe region.
How does Positive Psychology Program make money?
Three revenue lines are on record. Digital Courses and Masterclasses are the primary driver. The others are downloadable Toolkits and Exercise PDFs and affiliate Program.
Who are Positive Psychology Program's main competitors?
Direct peers on record are PESI, NICABM (National Institute for the Clinical Application of Behavioral Medicine), ContinuingEdCourses.Net and Evergreen Certifications. Emerging players are BetterUp, Institute of Noetic Sciences (IONS) and Sounds True. Broad incumbents are Udemy, Coursera and LinkedIn Learning.
Does Positive Psychology Program have an API?
No public API is recorded for Positive Psychology Program.
What industry is Positive Psychology Program in?
Positive Psychology Program's product category is Professional Development & Mental Health Education. Its primary akta.pro industry code is EDAAALAD, Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE), with a secondary code of EDAGANAJ, Healthcare & Clinical Professional Development (CME/CE). Its NAICS code is 611710 and its SIC code is 8200.