CAMS-care

What CAMS-care does

CAMS-care is a Bethesda, Maryland-based private training and certification organization founded in 2014 that holds exclusive authorized rights to train mental health professionals in the CAMS Framework (Collaborative Assessment and Management of Suicidality), an empirically-validated, patient-centered clinical approach for treating suicidal ideation developed by Dr. David A. Jobes, Ph.D., ABPP. The company's core product ecosystem spans foundational certification (CAMS Trained, starting at $414), advanced designation (CAMS Certified, starting at $542, with 5-year recertification), and specialized modules including CAMS-4Teens ($199) for adolescent care and CAMS-BI ($365) for single-session emergency department interventions. Training is delivered through a combination of the Foundational Video Course (10 hours), Role-Play Training Days, Consultation Calls, and the required CAMS textbook, all accessed via the Training Platform at training.cams-care.com. The Suicide Status Form (SSF) functions as the central clinical documentation tool and has been integrated into 16 Electronic Medical Record systems including Epic, Oracle Health, Netsmart, NextGen, Meditech, and Valant, embedding the framework into routine clinical workflow.

The company operates a hybrid distribution model combining self-serve e-commerce for individual clinicians and small groups (≤4 practitioners) with a custom enterprise sales motion for healthcare systems, hospitals, military treatment facilities (30+ MTFs), VA Medical Centers, universities, state agencies, tribal nations, and correctional facilities. Since founding, CAMS-care has trained an estimated 40,000–50,000+ clinicians worldwide, with 1,225+ listed on its public Clinician Locator directory. The CAMS Framework is codified as "Well Supported" by the CDC, referenced in the Joint Commission standards, the 2024 National Strategy for Suicide Prevention, the U.S. Surgeon General's advisories, and is integrated into the Zero Suicide Toolkit — providing institutional and regulatory validation that drives referral and grant-driven demand.

CAMS-care generates revenue through per-learner training fees, certification and recertification cycles, multi-year enterprise contracts with volume discounts for groups of 50 and 100+, continuing education (CE) credit surcharges for Counselors (NBCC), Psychologists (APA), and Social Workers (NASW), and ancillary product sales including the CAMS textbook and graduate-student-discounted training packages. The company is privately held with no disclosed funding rounds, operates with 11–50 employees, maintains UK-specific operations via CAMS-care.co.uk, and serves customers in the US, UK, Australia, and other international markets. Leadership is anchored by founder Dr. David A. Jobes and President & COO Andrew Evans.

Name

CAMS-care

Legal name

CAMS-care

Website

https://cams-care.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

CAMS-care is a Bethesda-based private training organization founded in 2014 that holds exclusive authorized rights to train mental health clinicians worldwide in the CAMS Framework, an evidence-based clinical approach for treating suicidal ideation. It delivers certification programs, role-play training, consultation, and the Suicide Status Form integrated into 16 EHR platforms.

Ownership category

akta.pro rank

Product category

Suicide Prevention Clinical Training & Certification

NAICS

Other Individual and Family Services (624190), Social Assistance (624)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI)

akta.pro secondary industry

Crisis Intervention & Suicide Prevention Services (EDALAFAD)

Keywords

• Suicide prevention training
• Clinical certification programs
• Mental health training
• Suicide risk assessment
• Clinician certification

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Training Programs and Certifications: Core revenue from selling training programs and certifications including CAMS Trained (starting at $414), CAMS Certified (starting at $542), Advanced CAMS Training ($199), CAMS-4Teens ($199), and CAMS-BI training. Additional revenue from role-play training days, consultation calls, and continuing education credits.
2. Educational Materials: Sales of the CAMS book 'Managing Suicidal Risk, A Collaborative Approach' 3rd Edition ($35-$40 for students, $42 with CE credits). Graduate student discounted training packages including foundational video course ($20), role-play training ($50), consultation calls ($10 each).
3. Continuing Education Credits: Professional development credits offered for Counselors (NBCC), Psychologists (APA), and Social Workers (NASW) through various online courses. Additional revenue stream from CE accreditation fees integrated into course pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

CAMS-care provides training, certification, and consulting services for mental health professionals in the Collaborative Assessment and Management of Suicidality (CAMS) Framework, a proprietary, patient-centered clinical approach for treating suicide risk. Offerings include foundational and advanced certification programs (CAMS Trained, CAMS Certified), specialized modules (CAMS-4Teens, CAMS Brief Intervention), a clinical documentation tool (Suicide Status Form), continuing education credits, and organizational implementation support for healthcare systems, government agencies, and educational institutions.

Product overview

CAMS-care provides a portfolio of suicide prevention training and certification programs built around the CAMS Framework—a patient-centered, evidence-based clinical approach for treating suicidal risk. The core product ecosystem includes foundational certification (CAMS Trained at $414), advanced certification (CAMS Certified at $542), and specialized modules for adolescents (CAMS-4Teens at $199) and brief interventions (CAMS-BI). Training is delivered through a combination of the Foundational Video Course, Role-Play Training Day, and Consultation Calls, all accessible via the Training Platform. The Suicide Status Form (SSF) serves as the central clinical documentation tool and has been embedded into 16 Electronic Medical Record systems including Epic, Netsmart, and NextGen. CAMS-care also operates a Clinician Locator directory connecting patients with certified providers. The company has trained over 40,000 mental health professionals worldwide and claims 50,000 in more recent materials.

Differentiator

Problem solved

Functional benefit

Brands

• CAMS Trained: Foundational certification program for mental health professionals to learn the CAMS Framework for suicide treatment.
• CAMS Certified
• CAMS-4Teens
• CAMS Brief Intervention (CAMS-BI)

Products and services

• CAMS Trained Foundational certification program teaching the core skills and knowledge of the CAMS Framework. Includes 10 hours of online video coursework, 4 hours of consultation calls, role-play training, and the CAMS book. Enables clinicians to begin treating suicidal patients using the CAMS approach. Available starting at $414.
• CAMS Certified Advanced certification demonstrating deep subject-matter expertise of the CAMS Framework. Includes 2 additional competency reviews with role-play sessions and enables clinicians to become CAMS Approved Clinics and provide consultation to other CAMS Trained clinicians. Starting at $542 with recertification required every 5 years.
• CAMS-4Teens Specialized training program adapting the CAMS Framework for adolescent patients ages 12 and older. Includes a focus on engaging parents and caregivers through the Stabilization Support Plan and the CAMS Parent Report Form (PRF). Total program cost: $199, with 7 CE credits available.
• CAMS Brief Intervention (CAMS-BI) Evidence-based, suicide-focused brief intervention designed for Emergency Departments, EmPATH Units, Crisis Stabilization Facilities, and Inpatient Units. Delivers therapeutic impact in a single one-hour session. Includes 8.5 hours of online coursework and 4 hours of consultation calls. Starting at $365.
• Advanced CAMS Training Advanced training programs including Mastering Drivers Focused Care, Supervising CAMS, Difficult Patients, and Malpractice & Ethical Issues that build on the CAMS Trained foundation. 7 hours of online coursework with video and interactive sessions. Starting at $199.
• Graduate Student Training Programs Reduced-pricing training packages for graduate students including the Foundational Video Course ($20), Role-Play Training Day ($50), Consultation Calls ($10 each), CAMS Book ($35-$40), and a discounted CAMS Trained Package ($145, lifetime designation). Requires student ID.
• CAMS Book: Managing Suicidal Risk, A Collaborative Approach (3rd Edition) The essential reference manual by Dr. David Jobes for using CAMS with patients, required reading for CAMS Trained certification. Provides access to the web-based Suicide Status Form. Priced at $35-$40 for students, $42 with CE credits.
• Clinician Locator A public directory of CAMS Trained clinicians helping individuals and families find evidence-based suicide risk treatment providers. Currently lists over 1,225 clinicians in the USA Locator. Listed clinicians receive exclusive benefits including quarterly Office Hours with Dr. Jobes.

Quantifiable outcome

• Reduces suicidal ideation in 6-8 sessions
• +5 more outcomes

Named customers18 records

Segments10 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• EpiccoreTechnology or IntegrationEpic has integrated the Suicide Status Form into their Behavioral Health module. CAMS-care worked with Guilford Press (publisher of the CAMS book) to license the SSF for Electronic Medical Record integration. Implementation reference: SLG 7812088 (Epic post #30) and QAN 6762881.
• NetsmartcoreTechnology or IntegrationNetsmart has integrated the Suicide Status Form into their CareRecords platform for behavioral health providers.
• Oracle HealthcoreTechnology or IntegrationOracle Health has integrated the Suicide Status Form into their electronic health record platform for healthcare systems.
• NextGen HealthcarecoreTechnology or IntegrationNextGen has integrated the Suicide Status Form into their EHR platform for ambulatory and specialty care providers.
• ValantcoreTechnology or IntegrationValant has integrated the Suicide Status Form into their behavioral health EHR platform.
• Zero Suicide InitiativecoreStrategic or Co-development PartnerCAMS is referenced in the Zero Suicide Toolkit and has been successfully integrated into many Zero Suicide initiatives worldwide. Dr. David Jobes is a charter member of the Action Alliance Clinical Care Task Force and continues as Zero Suicide faculty. CAMS contributes to all seven elements of the Zero Suicide Framework.
• Guilford PresscoreOEM/ Whitelabel/ Licensing PartnerGuilford Press is the publisher of Dr. Jobes's book 'Managing Suicidal Risk: A Collaborative Approach, 3rd Edition.' They have licensed CAMS-care to work with Electronic Medical Records companies to include the SSF in treatment platforms.
• Cohen Veterans NetworkcoreStrategic or Co-development PartnerCohen Veterans Network has partnered with CAMS-care to implement CAMS Framework training for their network of clinical staff. CVN clinicians have reported that training enhanced their professional expertise and would recommend the training to others.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beck Institute for Cognitive Behavior Therapy: Beck Institute provides training, certification, and consultation in CBT and related suicide-focused protocols. It serves similar clinician and organizational audiences and competes for behavioral health training budgets in healthcare systems.
• QPR Institute: QPR Institute offers gatekeeper suicide prevention training for professionals and community members, similar in audience and training-certification model to CAMS-care. It competes for organizational training budgets alongside CAMS Framework adoption.
• Linehan Institute / Behavioral Tech (DBT): Behavioral Tech provides Dialectical Behavior Therapy (DBT) training, which includes evidence-based suicide-focused modules. It competes for clinician training dollars and is also embedded in healthcare systems serving high-risk populations.
• C-SSRS (Columbia Lighthouse Project): Columbia Suicide Severity Rating Scale (C-SSRS) training is widely adopted in healthcare systems for suicide risk screening — competing with CAMS-care for institutional training mandates and EMR integration deals.
• Zero Suicide Institute (EDC): The Zero Suicide Institute at EDC provides training, consultation, and resources to healthcare organizations implementing the Zero Suicide framework — directly overlapping with CAMS-care's healthcare system audience and training offerings.
• LivingWorks Education (ASIST): LivingWorks is a leading provider of suicide intervention training (Applied Suicide Intervention Skills Training), directly competing with CAMS-care in training gatekeepers and clinicians in evidence-based suicide prevention. It addresses a similar clinician/mental health professional audience with comparable certification economics.
• SafeSide Framework: SafeSide provides online suicide prevention training and consultation to health systems and clinicians, directly competing with CAMS-care in the enterprise mental health training market with similar self-serve and organizational offerings.

Emerging players

• Jaspr Health: Jaspr Health provides a tablet and app for evidence-based suicide care in emergency departments and post-discharge settings — an emerging technology-enabled care delivery peer that intersects with CAMS-care's CAMS-BI emergency department focus.
• Kognito Interactive: Kognito builds simulation-based training for suicide prevention and mental health conversations used by health systems and universities — overlapping with CAMS-care's healthcare and education customer base via a different (simulation) modality.

Broad incumbents

• Psychiatric Security Inc. / PESI: PESI is a large continuing education provider for mental health professionals offering a broad catalog of suicide prevention courses. It competes for individual clinician CE-credit spending and serves as a broader incumbent in the same training category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/camscare
• Facebookfacebook.com/camscaretraining
• Xx.com/CAMScare_tweets
• LinkedInlinkedin.com/company/cams-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAMS-care